BeachCult INFO SOURCE: BEACHCULT.CO.ZA PICTURE SOURCE: @BEACHCULTCT ON IG
ABOUT US BeachCult is the swimwear and apparel summer lovechild from designer Joanna Hedley, focusing on mindful and ethical start to finish production and design based 100% in South Africa. Fresh South African artist designed prints with earth and fire colored basics encapsulate the anticipation of summer, whilst elegant basics and summer dresses elevate your beach look straight to dinner or a night out.
The collections are aimed at and inspired by young at heart women who want something beautiful and glamourous
Created from sustainable recycled techno swim fabric, with unique fits and one of a kind prints, our swimwear is a cult favorite. Our resort wear and apparel as well as men's swim trunks to match your swimwear are printed and lovingly manufactured by female artisans here in Cape Town alongside our swimwear so you can create an entire look in your favorite print. The collections are aimed at and inspired by young at heart women who want something beautiful and glamourous without being stuffy - for all the gypsetters and nomads who carry the ocean continuously in their hearts. The latest collection is a collaboration with Cape Town based Artist Ana Kuni who is known for creating large scale paintings and murals with an underlying message of spiritual growth and awakening. The collection was inspired by the natural elements that are present and guiding in our everyday life with the sun, moon and ocean guiding us - a return to our authentic self.
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