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There is clearly, therefore, a desire to see more innovations in new build and a willingness to pay the so-called ‘convenience premium’.

But let’s return for a moment to the bathroom, where only 2% of homeowners rely on smart devices or technology. The sanctuary of the home. Are housebuilders missing a vital opportunity here? “Bathrooms are critical to selling a hew home,” Grant points out. “For housebuilders there is a clear opportunity to improved saleability through bathroom design, specification and technological integration.”

Solutions

The good news for housebuilders is that bathroom technologies are generally fuss free solutions. When we asked our respondents what bathroom technology they would expect to find in a new build, odour extraction (39%) topped the list, followed by orientation lighting (34%). More than one in four (28%) expect to see touch-free flush plates and one in five (22%) believe that shower toilets should be a common feature.

Of course, such innovations are nothing new for manufacturers. Geberit’s AquaClean Mera shower toilet incorporates a number of such smart features from odour extraction and built-in orientation lighting to a warm air dryer and user recognition. Infra-red taps, meanwhile, such as Geberit’s Brenta and Piave products remove touchpoints in the space for a premium hygienic finish.

Lighting, too, can provide a simple way for housebuilders to add perceived value across projects. Geberit’s Option Plus and Acanto mirror cabinets have integrated USB ports for charging devices and LED bathroom mirrors can create discreet (and flattering!) lighting. Indeed we can expect to see manufacturers continue to innovate with future designs likely to display the news and weather or stream a favourite television show.

It’s worth remembering, however, that technology in the bathroom doesn’t always have to mean connectivity and automation. With new builds getting smaller, housebuilders must meet the challenge of creating attractive and practical bathrooms. Wallhung toilets and sanitaryware create the illusion of space by lifting products from the floor and can open up greater design flexibility across projects.

developer-update.co.uk

Housebuilders

So what are housebuilders’ attitudes to this? We spoke to a number of individuals from across the sector to better understand their attitudes to technology. The results further highlight the appetite for continued growth in home technology solutions.

All our respondents agreed that UK new build homes could feature more technology and the vast majority intend to enhance their specification offer in the coming years. Drivers for doing so included differentiation from competitors, brand reputation and meeting buyer demand to help expediate sales. Most of the respondents do currently feature bathroom technologies and plan to install additional innovations in future projects, recognising the importance of technology in attracting buyers and adding value.

Conclusion

“Developers should be focusing on the wow factors, the principal suites, entertaining spaces and bathrooms,” advises Grant. “If any buyer is choosing between two similar schemes, they will opt for the product that makes their everyday life better and smart technology does just that.”

There is clearly a growing expectation from homeowners for more smart innovations in the home as personalisation and technology becoming more important to buyers. Perhaps the bathroom can provide the answer. It’s time for housebuilders to widen their scope to take advantage of buyer demand.

To download the report visit https://www.geberit.co.uk/technology