SOCIAL MEDIA CONTENT CREATION A case study by Upreports Infotech
TABLE OF CONTENTS
CLIENT INTRODUCTION Heels and Feels (London) is a custom shoe startup driven by the vision to revolutionize the shoe industry with custom vegan shoes & heels. The startup wished to build their Instagram & Facebook presence while focusing on relevant content. This case study PPT documents our work approach and content strategy for the shoe startup on Facebook and Instagram.
PROJECT DELIVERABLES While the project majorly focusedon content creation for Heels & Feels’ social presence, we also assisted the startup in understanding different aspects of content creation.
WORK APPROACH Heels & Feels’ audience is primarily women and hence the first goal was to understand the audience through:
Competitor analysis
Audience analysis
Team discussions
Social media
Research to gain
Community
strategy of leading
insights on women
discussions and
shoe startups and
buying habits, latest
team sessions were
vegan brands were
fashion trends, and
organized for first-
thoroughly studied.
popular culture.
hand insights.
CONTENT DIVERSITY To grow initial base of followers and generate maximum engagement, Team Upreports decided to plan diverse posts focused on different subaudience groups. Below are the major content ideas we worked upon: Planning posts around vegan celebrities, designers and influential personalities. Women empowerment was blended with latest footwear trends opposing cruelty towards animals. Vegan lifestyle was made part of content social content narrative.
FOCUSED AREAS
1
2
Psychological triggers
3
Hashtag strategy
Our team used psychological
We made over 5 groups of
triggers and planned emotional
hashtags based on fashion,
content to generate desired
footwear, veganism, love,
response from audience.
and women.
Caption planning
4
Tagging & shoutouts
Our team of copywriters planned
We targeted vegan fashion
captivating captions for Heels
influencers and expanded our
and Feels.
content reach.
400
RESULTS Within a short span of 3 months, Heels and Feels experienced 400% hike in theInstagram followers. Facebook showed similar increase in its post and page likes.
300
200
100
0
Learn about Amazon seller account management services India
INSTAGRAM GROWTH 150% growth in post likes Increase in engagement through comments Product inquiries through Direct Messages. Well-curated Instagram feed
FACEBOOK GROWTH 500% growth in page Likes. 200% increase in post Shares. Informative and active Facebook page feed
Further reading: Learn how to get software projects from abroad
CONCLUSION Within a short span of time, Upreports established Heels and Feels as a strong vegan voice and custom shoe brand on Instagram. Our team is also assisting the startup with content of its upcoming website.
Discuss your social media goals with us by sending us an email at hello@upreports.com. Start growing now with top team of brand specialists, SEO experts, and digital marketers.
Further reading: Read how much online reputation management costs
CONTACT US Phone Number +91 7837 263 602 Email Address hello@upreports.com Website www.upreports.com/