Welcome to Urban Adventures
Important things to know when considering joining our award winning business as an Urban Adventure Partner.
What we offer at Urban Adventures is a complete end to end solution of distribution, systems, techonolgy, knowledge, marketing, support, network and a recognised brand all pointed towards delivering sales. We even teach you in person in a free boot camp exactly what you need to do.
For the traveller: Our aim is to change the way people travel by introducing them to passionate locals with incredible local stories and experiences to share. For our partners: We aim to create quickly profitable and sustainable local businesses that benefit their communities. We want people who are passionate about being the Best. We have to achieve these aims simultaneously.
Who makes a great UA partner: Our default position is anyone with passion but some specific user cases include: - Tour Guides - Indigenous and Community groups - Small Private Tour businesses - Career changers, especially from hospitality - Artists, musicians and bloggers
“Urban Adventures has been outstanding in every little detail of the business: from marketing to global sales, from team support to training resources. We couldn't be happier as part of this great family� Luiz Malcher – Rio Urban Adventures
Results & Growth: The group is growing strongly $900,000.00 $800,000.00 $700,000.00 $600,000.00
2012
$500,000.00
2013
$400,000.00
2014
$300,000.00
2015 2016
$200,000.00 $100,000.00 $-
The above graph charts the group’s revenue growth, YOY since 2012.
2017
“I'm really glad we joined with UA because we are really offering the Best Day Ever to our customers. I have been impressed by the positive feedback that all UA teams around the world are getting.” Paul Sarfati – Mexico City, Merida and La Paz Urban Adventures
The Top Line Value to you: • Website – full online ecommerce site and tour management system purpose built for Tours and Activities (free)
• Professional Representation at major trade fairs • Quick and Free Access to major distribution channels (no work for you to do here) • Network sales from Brand awareness • Professional and Peer Network for ongoing ideas, support and advice • Professional Brand with added benefits to make you an Employer of choice for guides.
“With the most passionate and great UA team worldwide, we could not imagine how fast UA grows in the past few years. In Vietnam, we started with just 4pax/year in 2007 but now we host over 1000pax/month and reached 17.187pax in 2014-2015.” Huong Tran – Vietnam Urban Adventures
The most IMPORTANT point, as an Urban Adventures’ Partner: You don’t ‘operate for’ Urban Adventures or ‘on behalf’ of Urban Adventures.
You ARE Urban Adventures. You are creating your own brand new UA business which is part of a global Network.
I'm glad we joined the UA family because it's one of the few company's I know of whose values are akin to mine 100%. I do my work with honor, ethics, sincerity and a genuine desire to change the world and I know I'm supported by and supporting a business that does the same. Plus, we have FUN!
Summer Davis LA Urban Adventures
What do we value? Our values are critical to us. If you can’t live by these, then I’m afraid that’s the end of the conversation.
The First 5 are pretty self explanatory……
Togetherness is a value unique to us. It is our competition killer. It is the essence of being part of a Network. We share knowledge and sales for the benefit of each other.
We are a network • Our strength lies in our ability to make word of mouth about Urban Adventures a global phenomenon via the Network. • You must commit to recommending the next destination down the line and other UA destinations to passengers as the others are doing for you.
Recommend your Neighbor; Get reviews
Our product
Maximum 12 passengers per tour Small groups make us unique and give us v access to people and places others can’t go. Build itineraries with this strength in mind
All our product is unique to us
v
We don’t wholesale other product. v You would need to create something unique to contribute.
v
v We sell on a free-sell basis No minimum numbers to depart. It’s the cornerstone vof our distribution and means low admin and low barrier to conversion.
v We require UA branding on all departures We don’t co-brand. v All aspects that are customer facing are always Urban Adventures. Eg. Emails, signatures, clothing.
Designing your product We believe in Lean Methodology. You should devise your tours with efficiency (and originality) in mind. For example, in Year 1 we recommend: One guide (YOU) to run all itineraries across the day
b Morning
Afternoon
Evening
Tour 1
Tour 2
Tour 3
Opportunities to upsell passengers through the day to increase trip fill.
The UA product test •
We’re not about boring history tours. We are about locals’ experiences.
•
Consider a travellers experience in a city –they spend some time racing around crossing off sites. You could look after them in the evenings (food) or perhaps think about what they might do when they are “over” the sites?
•
Design your tours with the concepts to the right at the front of your mind! Cover every point!
Fun What do we mean?
• Our facts are fun
• We have fun • Our tours are fun • Our passengers are fun • Witty, cheeky, bold • Fun is at the core of our experiences • We don’t make fun of others
What do we mean?
Local • The UAPs and guides are passionate locals • We have the best local knowledge • We care about the local people and the environment • We are the backstage pass to the destination
• People can call and search us locally
What do we mean?
Accessible • Book where, when and how you want, we have a great range of destinations and booking solutions • We respond quickly to requests and bookings; free sell • Small groups mean we can go where others can’t • Our local knowledge gets us access to places you couldn’t find yourself
What do we mean?
Value • Our trip is the best thing you will do in the destination • We have money back guarantee and we make up for our errors • We know the best value in town and pass this onto our customers Actual tour (40% of value)
Given in the itinerary delivery
Post tour (30%)
Matching customer’s personal interests to destination knowledge
Recommendation (30%)
Recommending the next destination and making it easy to book
What do we mean?
Original • We are flattered by imitators, but we never ever copy ourselves • Our tours are unique, different & authentic
• We swim in the fun, not drown in the facts & figures • Our tours get to the heart of a destination • We never have big groups
Remember What do we mean?
• Our experiences are unforgettable
• We remember to sell the destination down the line • Our tour is the lasting memory of the destination visit • Feedback is invaluable! We remember to ask for reviews
• The stories we tell are re-told at dinner parties around the world
Brand Business Model: Live these values in every interaction. Without exception, success occurs where these two concepts intersect. Execute the Basics: Introduce the Brand, have it visible, Get reviews & recommend the next destination
What do we need to do? We need to create value Every guide, on every tour should use their expert local knowledge to give each customer recommendations, for after the tour.
We both have to work hard And chase every sales opportunity to make the business successful. If you don’t want to sell locally, this is not the business for you. Selling = persistence.
“The team are all just great and they’ve elevated my operation from a one man show to real business venture.” Jason Kucherawy, Toronto Urban Adventures
Creating the Best. Day. Ever. = Value
http://youtu.be/g9h3apsn--Q
Tours need to be ‘on Brand’. If your tour is totally original then it can’t be compared directly on price. We don’t want any tour – we want an insight into what the guide is passionate about. Running these tours should be a joy for the guide. Watch a short video on creating a UA Tour.
Your contribution to marketing In order to help us market your destination we need information, stories, news and especially images. We have built a very simple process to follow. Minimum effort for the maximum results for your business. You will require professional photography. Your images are your image!
is how we tell your story.
Questions or comments? Ready to discuss the business model and sign up for the UA Academy in your region ?
Contact the Urban Adventures General Manager today to join one of our upcoming boot camps, where we personally teach you all you need to know: tony@urbanadventures.com