Tyler's Guide to Networking

Tyler’s Guide To Networking

SOMETIMES THE SAYING IS TRUE. IT’S NOT ALWAYS WHAT YOU KNOW, BUT WHO YOU KNOW. SO TAKE THE STEPS TO UP YOUR COCKTAIL PARTY NETWORKING GAME WITH THESE DO’S AND DON’TS.

Although cocktail parties and networking receptions can yield huge opportunities for entrepreneurs, they’re a constant source of anxiety for many people. It’s helpful to remember, though, that your work day is more than just the hours spent working in the office. Some of the best business connections have been made out of the office, over food and drinks. For instance, I developed one of my greatest connections in the midst of the clamor and excitement of an Illini tailgate. Another time, during a casual cocktail party, an enjoyable evening turned into a much more nerve-wracking experience when I was introduced to a top executive from Nike. Those nerves were there for me that night and they might be there for you too. The thing to remember is to always be ready to turn your “small talk” into an opportunity, and to not to let nerves get in the way of making that connection. Check out these simple suggestions to help ease the nerves and create a successful social engagement.

N E T W O R K I N G D O ’ S A N D D O N ’ T S

DO COME WITH SOMETHING TO TALK ABOUT

Know the score of the latest big game or brush up on recent politics. If possible, try to learn a little bit about the businesses in attendance. Prepare yourself for starting up conversations rather than waiting for others to come to you.

DO LOOK PROFESSIONAL

To make a professional connection you should look the part. This doesn’t mean you have to wear the same old bland black suit. Feel free to be fashion forward and wear a shirt/blouse that pops and leaves a good impression.

DO LEAVE A CALLING CARD

Be ready to hand out plenty of business cards. Having multiple connections is a good problem to have, so be liberal with your cards.

DON’T BE DOUBLE FISTED

Always keep one hand available to shake hands. It’s a simple and easy start to a potentially life changing connection. Don’t be hesitant; it shouldn’t be a struggle to introduce yourself to someone.

DON’T ENJOY YOURSELF TOO MUCH

Be comfortable, have a good time and relax. Always remember, though, you are still a guest and appearances matter. You don’t want to be remembered as a sloppy guest. And no, you shouldn’t take the rest of the bottle of wine home.

DON’T SNEAK OUT OF THE BACK DOOR

Make sure you always thank the host and formally part ways with all your newfound connections. First impressions mean a lot, but it’s the last impression that people will remember—make it a good one.