STYLE
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Golf Fashion Trends Country clubs sell a new image these days. In an effort to capture millennials and young families, clubs around the world have begun to evolve from their antiquated, stuffy traditions into more relaxed, casual environments. This evolution has had a noticeable impact on all facets of country club life. From craft cocktails and casual dining to themed dances and Easter egg hunts, the country club aesthetic has become dependent on more than just the traditional country club gentleman. As traditional values and culture evolve in the country club setting, fashion has followed suit. Starched cottons and generous fits have made way for trim cut performance fabrics and versatile designs. These, and other prominent fashion trends, are leading the way in the 2019 golf industry.
VERSATILITY On average, Americans between the ages of 25–54 work much longer hours than any other age demographic. As a result, they have much less time to enjoy the amenities and services country clubs have to offer. If a millennial, burdened with loan debt and no free time, still decides that country club life is right for them they will most likely not waste time changing outfits from work to the gym to the club. Cue the evolution of versatile performance golf attire. No longer is it necessary to plan multiple outfits for the day. Instead, just throw on a Nike Golf polo and be ready for the course, gym, work or street. These crossover lines don’t just feature your traditional golf attire either; hoodies, joggers, t-shirts, pull-on shirts and spikeless golf sneakers are all at the center of these collections as well.
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