3 minute read
FORWARD MOMENTUM
HELEN ADAMS REALTY’S RECORD-BREAKING SUCCESS IS BUILT ON GENERATIONS OF CUSTOMER CARE.
WRITTEN BY BRANDY WOODS SNOW
Most real estate markets across the country witnessed highly motivated buyer demand over the past year; Charlotte and the surrounding areas were no exception. The Carolinas are ranked among the top destinations for homebuyers relocating from higher-cost markets in the Northeast and West Coast who are searching for affordability, accessibility, and quality of life.
But Charlotte’s desirability is nothing new; it was what motivated Helen Adams to establish her namesake company in 1975.
Adams was born with a knack for real estate in her blood, passed on from her father and great grandfather. A sixth-generation Charlottean, she founded Helen Adams Realty in 1975 with a mission to support her clients through an intimate knowledge of the area, the highest ethical standards, and a personalized level of service. This commitment to the client’s best interests, in not only the business transaction but also in the relationship development, sets Helen Adams Realty apart from the crowd. More than forty years later, it is still the driving force as second- and third-generation family members continue to honor Adams’ legacy as they build toward the future.
And for Helen Adams Realty, the future looks bright. The largest independently owned residential real estate brokerage in Charlotte, the firm boasts more than 240 agents representing four offices and recently celebrated a banner year with a record-breaking $1.4+ billion in closed volume reported in
—REBECCA ADAMS STARRS
For more information, contact HELEN ADAMS REALTY at 704-944-9237 or visit HELENADAMSREALTY.COM. 2021. They’re poised to carry that same momentum into 2022. While the numbers are impressive, the firm is most pleased with one figure: 76 percent of last year’s business conducted with repeat and referral clients is a testament to their dedication to serving with integrity and a hallmark of their reputation of client care.
“Steady growth over time has given us the footprint and backing to serve our clients across the greater Charlotte area while supporting our agents with robust staffing and technology,” says Chief Marketing Officer Rebecca Adams Starrs. “And the vote of confidence from established clients and their referrals is a high and humbling honor.”
In their newest effort to best serve clients, Helen Adams Realty introduced its HOMEsolutions platform in February, an all-in-one program offering clients easy access to all buying and selling options in one convenient location.
“With the help of an agent, HOMEsolutions enables clients to buy and sell on their terms,” Starrs says. “Our goal is to simplify the process while giving our clients options best suited to their particular needs.”
For buyers, HOMEsolutions includes an in-house mortgage marketplace to compare terms and rates, a cash-offer solution to help clients retain a competitive edge in stiff competition, and a Homeownership Accelerator for those without access to large down payments. For sellers, established programs help owners finance projects to get homes in top market-ready shape, allow them to cash in on instant offers from iBuyers, and maximize offers to receive highest market value.
“Our innovation and cutting-edge technology enable us to stay ahead of the rapidly changing needs of the real estate market, helping our agents deliver on our promise of total client satisfaction,” Starrs says. “We’re proud to be family owned, local, and small, but still able to offer the extensive resources of a big firm.” u
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