Advertiser Spotlight Sodie’s Wine & Spirits

ADVERTISER SPOTLIGHT SODIE’S WINE AND SPIRITS

Scott and Deborah Clark, Owners

5401 Phoenix Avenue Fort Smith, AR

When founded: Opened 2012 Number of employees: 17 Employees sodiesliquor.com 479.783.8013

ABOUT SODIE’S WINE AND SPIRITS

Sodie’s Wine & Spirits is a full-service beverage store offering a wide selection of wines, spirits, beers, and other complementary assortments. Their service area includes Western Arkansas and Eastern Oklahoma.

IN A CROWDED MARKETPLACE, WHAT SETS SODIE’S WINE AND SPIRITS APART? Sodie’s offers every customer the ability to taste an assortment of wines, craft beers, and spirits. We also offer an online pickup and delivery option through our Sodie’s app. In addition, we have over 24,000 loyalty reward members who earn in-store credit toward future purchases. Rewards members receive select pricing on items every day. Recently, we were recognized as Top 100 Retailers in America by Beverage Dynamics, and voted Best of Best by Times Record since the contest’s inception.

WHAT HAS BEEN THE BIGGEST CHANGE TO YOUR BUSINESS OVER THE YEARS AND HOW HAVE YOU ADOPTED THIS CHANGE AND TURNED IT INTO A POSITIVE? The importance of understanding your customers cannot be overstated, their wants and needs continue to expand and evolve. Sodie’s offers training that provides our staff with the necessary skills to strengthen the customer’s experience, including communication and consistency, as well as adaptability.

WHAT'S THE FUTURE FOR SODIE’S WINE & SPIRITS? Soon a Sodie’s van will be moving around the city of Fort Smith delivering your favorite products to your doorstep! HOW HAS TECHNOLOGY IMPACTED YOUR OPERATIONS? Sodie’s has implemented many new avenues to communicate and serve our customers better. Sodie’s is the first wine & spirits store in the area to offer online ordering. Browse our inventory, place your order, then pick up in the drive thru. Sodie’s has also adopted Podium, a messaging platform that allows us to reach customers anytime, anywhere.

IF YOU HAD TO SUMMARIZE THE PHILOSOPHY OR CULTURE AT SODIE'S, HOW WOULD YOU DESCRIBE IT? Three words I would use to describe Sodie’s culture are connected, progressive, and innovative. Sodie’s employees are engaged and share a common goal. Sodie’s is always growing, focusing on shaping the “Sodie’s Experience” through technology and continued innovation.

WHAT ADVANTAGES DOES FORT SMITH PRESENT FOR SODIE'S? The citizens of Fort Smith are very loyal to local businesses!

HOW DOES SODIE’S WINE AND SPIRITS INVEST IN OUR COMMUNITY AND HOW DO YOU ENCOURAGE YOUR EMPLOYEES TO DO THE SAME? We invest in the community by giving back to various nonprofits throughout the year, as well as employees’ involvement in an educational tasting event for clubs and organizations.