Reflections on the first 20 years of promoting and marketing Augusta

CHER BEST’s successful media career spans over 20 years! Her career in media currently includes co-hosting the popular local afternoon show in Augusta – The Fattz & Cher Afternoon Ride-Out on 96.3 Kiss FM and as host of a local entertainment segment on TheMorning Mix (WRDW- News 12). Cher is the Marketing Manager & Cluster Promotion Director for iHeartMedia (Augusta) where she supervises the marketing and branding for six radio stations and supervises event marketing for the cluster.

The product of a military family whose siblings chose military careers, Cher knew early on that she wanted to impact the lives of people in a different way.

She is a graduate of Augusta University with a BA in Sociology and Criminal Justice and minor in Political Science. Cher calls her fans “Life Changers” because she believes that every person can change a life.

Cher has a personal social media following of over 45,000 and a listening audience of 250,000 which spans across terrestrial and digital platforms. Her fans look to her for the latest in entertainment, fashion, lifestyle advice and service information.

She serves on the Board of Directors for Augusta Richmond County Libraries, the Wilson Branch Family YMCA and formerly the Westobou Arts Council. She is the Founder and President of “Cher’s Sisters Only Club” – a women’s civic organization thatfocuses on meeting the needs of women and mentoring girls. Cher is member of the National Association of Black Female Executives and is a recipient of the Kappa Alpha Psi Citizen of the Year Award, The Girls Scouts Women of Excellence Award, and the Servant Leadership Award from the Georgia Women’s Legislative Caucus.

Cher Best Multi-media talent-Speaker-writer-community advocate

Weekdays 3-7PM on 96.3 Kiss FM in Augusta Ga. & WRDW News 12 Morning Mix Fri. 9am

Nationally online: iheratradio.com