Discover
Wow
▸▸
Get noticed!
There’s one word we hear from AlphaGraphics® customers time and time again: Wow. Whether it’s from a long-term client or someone checking out our services for the first time, people are continually surprised by just how much AlphaGraphics can do. It’s not simply about the number of products and services we offer (though that’s impressive in itself). It’s about finding a one-source partner who can help you plan, produce and manage virtually every aspect of your organization’s marketing and communications needs. You’ll save time and money by not having to juggle multiple vendors. You’ll better maximize your return on investment. And you’ll find a working relationship that can help you grow your business for years to come. Take a look inside. With AlphaGraphics help, you’ll soon find that your customers will be saying “Wow!” about your organization.
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We work with people to plan, produce and manage their visual communications, enabling them to achieve their goals more effectively and confidently. AlphaGraphics Mission
2372 Irving Blvd. Dallas, Texas 75207
Butch Clarke Owner Cell 214.458.9200
Phone. 214.631.5678 Fax. 214.631.4936
bclarke@alphagraphics.com www.us152.alphagraphics.com
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Communication
Consult it!
Design it!
From simple logos and standard business packages to full-blown multimedia marketing campaigns, we’ll help you develop your message to make the most impact.
Be it a simple business card or elaborate multi-channel marketing campaigns, our expert designers give your message the look you desire.
From start to finish, we take your marketing and communications ideas and turn them into reality.
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▸▸ Personalize
it!
Print it!
Target it!
With virtually every type of printing, we’ll help you decide what’s right for your project. From digital to offset, our expertise in printing will get your message noticed.
agDirect Marketing provides strategic direct marketing solutions to help you connect with your customer and reduce the overall cost-per-lead and cost-per-sale.
Mail it!
Manage it!
We’ll not only assist in fulfillment, kitting, and packaging, but we can also help you determine the best demographics, buy the right list and procure better postage rates.
With agOnline our convenient on-line ordering system, with real-time order tracking and order history, you’ll have complete control over the items that are ordered and who has access to them—all while maintaining your brand and reducing costs.
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Expert Advice
▸▸
Consult it!
Clearly, effectively, and creatively communicating your message is essential for your business to succeed. AlphaGraphics can produce a marketing and communications campaign that gets noticed—without you having to pay top dollar. When it comes to our consulting services, we begin by getting to know you first. Then we help you figure out how to make your message stand out from the crowd. It doesn’t matter if you need a simple design for your new business cards or a complex multichannel marketing campaign, WE DO IT ALL. And if you’re not sure how or where to start, that’s no problem. We do.
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“I’ve worked with many offset printers over the years, both large and small format, but Alphagraphics Market Center has become my “go-to” printer for almost every project. They are quick and efficient with the entire process, from estimates to prepress, and they stick to a press schedule better than anyone I’ve worked with. I have achieved better results at nearly half the cost of what larger shops in town could have produced, and I trust them 100% with my projects. As a designer, I know that the quality of their printing will match up to the level of sophistication that my print jobs require.” Jason McDaniel, Associate Creative Director, Todd Events
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“We think Alphagraphics Market Center is great – they work with us and our customers to make sure our sale materials are correct, coordinated and ready on time. They are our print partner - couldn’t do it without them!” Tracy L. McNeil, Area Car Sales Manager, Enterprise Car Sales
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Get Noticed
▸▸
Design it!
Ever wonder what it would be like to have an affordable, professional graphic designer on demand? Just imagine how much easier it would be to run your business if you had someone to help turn your “big ideas” into standout brochures, newsletters, direct mail pieces, flyers, ads and much more. At AlphaGraphics, our expert designers give your messages the look you want. From logos and standard business packages to full-blown multimedia marketing campaigns, we’ll take your plan from concept to completion. We’ve also got the behind-the-scenes know-how needed to technically prepare your materials for printing, including:
▸ Industry-standard design software that brings the highest production standards to your projects: Adobe Photoshop, InDesign, Illustrator, QuarkXpress and others.
▸ Stock photography and illustration resources that augment your layouts ▸ Typesetting, pre-press, and color correction techniques that ensure your project is properly formatted.
FaCT▸▸ our design experts will create a professional design to help you, your company and its products, look their very best.
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“Alphagraphics Market Center is a great teammate! Their high level of customer service, competitive pricing and attention to detail is a winning combination on all of our projects.” Whitney Brandon, Dallas Cowboys Football Club
FaCT▸▸ O ur digital color printing and
color management technologies deliver digital results that match the color of offset printing. This allows many projects to be printed using a variety of production methods.
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Stand Out Print it! ▸▸
You want your marketing message to put you a step ahead of the competition, right? That’s where our world-class printing comes in. No matter the task, our print services can make you look good. Whether you need basic one-color flyers, a banner to hang from the side of a building, or anything in between, our specialists can help define—and then create—the look you want. And with a wide array of special printing effects like personalized communication, specialty inks, papers, finishes and more, your message will soon have the “Wow” that makes you stand out.
Which printing solution is right for you? We can help you decide. Offset Printing offers the most options for paper, color, and sizes for your project. It provides the most value per piece when you need larger quantities produced. Digital Printing is where speed meets print quality. Perfect for sales sheets, postcards, newsletters and more, AlphaGraphics digital presses turn around crisp, vivid printing in a flash. It maximizes value on projects with smaller quantities with variable and personalized content. Large Format Printing makes a statement in a big way. We can print posters, banners, presentation charts, and trade show booth materials on a variety of substrates and finish them just right with lamination, grommets, protective coatings and more.
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Extraordinary hand-made chocolate confections and goodies
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“Alphagraphics at Market Center is always the most responsive, most helpful, most professional and best to work with. Whether the deliverable is letterhead, business cards, invitations or posters--even custom-made sunglasses for ten foot tall, painted plywood dog and cat cut-outs--they’re spot on regarding quality, customer service and deadlines. Why work with anyone but the best! Geri is the awesomest!” Maura Davies, Senior Director of Communications, SPCA of Texas
FaCT▸▸
ffectively designed PURL campaigns can E achieve response rates of up to 30%.
Be Direct
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Target it!
Put the power of direct marketing to work for you with our agDirect Marketing experts at AlphaGraphics. Conducting business today means connecting with your audience in new ways. It also means collecting valuable information about them in order to tailor a personal marketing message that speaks to their needs, wants and personality traits. To do both, you need a unique and attention-grabbing way to get your customers and prospects to respond. Digital printing, variable data, and personalized URLs (PURLs) combine to offer a compelling new dimension to your direct marketing campaigns to give you the results—and advantage—you want. Unfamiliar with how these strategies work? No problem. The marketing pros at AlphaGraphics will help you understand the technology behind it all so you can put it to work for you. Our strategic direct marketing solutions give you a means to measure results, drive revenue, reduce overall cost-per-lead and increase ROI. To see an example of a personalized site go to: www.butchclarke.agcolorsolutions.com
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FaCT▸▸
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f or every $1 spent on print, approxim ately $6 is spent on other parts of the document lifecycle, including creation, administr ation, distribution and stor age.
Manage Online Order it! ▸▸
agOnline makes it easy to order, update and reorder. If your organization is like most, you’ve probably found it difficult to manage and update your printed communications for distribution. Maintaining branding and ensuring that the most recent version of your product is ordered every time—no matter who places the order—can be a headache if you don’t have the right tool. That’s where agOnline comes in. This Internet-based resource keeps a catalog of your printing projects, and then lets you access them online from an e-commerce site customized for your business. Just select the item you’d like to order, enter the quantity you need, and change or add new information if desired. The order is billed to a credit card and shipped directly to the address you request. It’s perfect for ordering stationery for a new employee, updating someone’s title on a business card or adding the latest product specs to a sales sheet. The added benefits of real-time order tracking and history, plus control over who can access each item and what changes they can make, will ensure consistency in your materials and reduce waste.
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Easy Delivery
▸▸
Mail it!
Imagine that you have created the perfect promotional piece that delivers a dynamic message to your customers. Now what? How do you deliver it? Rather than lug boxes around town trying to find one company to prepare labels and another to affix postage and send to the post office, let us coordinate it for you. After all, AlphaGraphics centers are experts in mailing and shipping services, too. We’ll not only assist in fulfillment, kitting and packaging, but we can also help you buy the right list and determine the best demographic. Plus we’ll help you select the most efficient way to get it there—on time and under budget.
Our full-service options include: Pre-mailing ▸ Identifying targeted mailing lists ▸ Stuffing envelopes ▸ Labeling ▸ Printing of variable data addresses ▸ Assembling of multiple pieces ▸ Kitting ▸ Packaging Mailing and shipping ▸ Maintaining of current mailing database ▸ Packaging supplies and services ▸ Shipping via the U.S. Postal Service ▸ Procuring better postage rates for projects ▸ Managing of options such as, tracking, overnight deliveries, etc.
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Post-mailing ▸ Response tracking using PURLs and other agDirect Marketing tools ▸ Project reporting ▸ List refinement ▸ Strategies for future mailings
FaCT▸▸ Re search shows that 78% of consumers read their m ail over their tr ash cans or recycle bins. AlphaGr aphics can cr aft a message to gr ab your customer’s attention—and keep your m ail out of the tr ash.
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Go Big
▸▸
Large Prints!
When you need to make a big impression, nothing delivers like large format printing. Using state-of-the-art technology, we make your trade show displays, exhibits, posters, banners, point of purchase displays, backlit displays and even vehicle wraps pop with vibrant color that gets noticed. We can also mount your project or insert grommets for hanging. Give your communications big impact with a variety of special finishing options, such as:
▸ Mounting on hard surfaces, foam core and even into pop-up displays ▸ Printing on plain paper, UV-resistant stock, canvas, vinyl and photo gloss ▸ Special coatings, lamination, and protective packaging
“I wanted to take this opportunity to thank you and all of the staff at Alphagraphics for the great job you continue to do for us here at Mestex. Everyone we deal with in the organization is friendly and cheerful and the Can Do attitude is something we always like to hear. We have quite a variety of documents we ask you to print for us ranging from single page 4 Color flyers, to 60 plus page Black & White documents, to 350 page Perfect Bound books. The material is delivered when you say it will be, the quality is always what we expect, and the design work you have done for us has been super.” Darrell Dillenburg, Product Manager, Mestex, Ltd.
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FaCT▸▸ T he average customer TAKES
less than 7 seconds to develop an impression about your business—You might want to make it a good one!
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Expect Quality
▸▸
Always!
ISO 9000 Certified Let’s face it, in today’s business environment the quality of goods and services produced by an organization is paramount. When it comes to the print and marketing communications industry, AlphaGraphics is the only franchise that has attained ISO 9000 certification—awarded by the International Organization for Standardization, rewarding outstanding quality management and quality assurance standards. What does this mean to you? It means from project to project, even country to country—we have established and engaged in best practices to ensure the deliverables you receive from us consistently meet your requirements and exceed your expectations. We are all around the world and just around the corner, with hundreds of locations in the U.S. and locations in China, Cyprus, Brazil, Hong Kong, Mexico, Russia, Saudi Arabia, and the United Kingdom.
AlphaGraphics is ISO 9000 certified for our effective business practices, outstanding quality management and quality assurance standards.
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Go Green
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Protect it!
Going green just makes good business sense. And being environmentally responsible is something we take very seriously at AlphaGraphics. All of our business centers strive to be as eco-minded as possible, including working toward earning certification from the Forest Stewardship Council (FSC). In order to receive this internationally recognized designation, our papers and inks have to go through a rigorous review to verify that they came from eco-responsible sources that comply with the highest standards in the market. What this means is that while you are working with us to grow your business, you are also directly helping to reduce your impact on the planet. Now that’s good news that benefits us all!
SCS-COC-001503 The mark of responsible forestry 1996 Forest Stewardship Council A.C. FSC Supplier
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Giving Back Start to finish! ▸▸
Building relationships lies at the root of what we do at AlphaGraphics. We’re your partner in marketing and communications and your neighbor in the community we share. That’s why it’s so important to us to give back in any way we can. We’re also proud to be the first-ever title sponsor of a national sports team—US Sailing Team AlphaGraphics. Just as sailing team members are fueled by talent and leadership, so too is each locally owned AlphaGraphics business center. We believe that through this collaborative relationship both entities inspire each other to achieve new heights of success. Junior Achievement is another of the many organizations we are honored to support. By sharing professional successes, insights and know-how, each AlphaGraphics business owner can positively impact the children in their local community.
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Connect
▸▸ Your
business partner
Your locally owned, one-source AlphaGraphics center delivers all types of services for almost every business need. But what ultimately makes your AlphaGraphics different from any other communications service center? Building relationships. Simply put, we build your business by first getting to know you and your needs. We live in your local community, but we’re supported by and connected to a global network to ensure consistent, quality service for businesses like yours all around the world. When you’re ready to begin your next project, give us a call! We can help you navigate the planning, production and management of nearly any communications piece—and make your life simpler in the process.
Butch Clarke Alphagraphics Market Center
Success
▸▸
Own it!
Helping you inform, involve, impress and inspire your audience is just the beginning of what your AlphaGraphics center can do for you. Ultimately, we can assist you building your business, increasing your revenue and representing your brand with confidence. Annual reports ▪ Blueprints ▪ Book printing ▪ Brochures ▪ Business cards ▪ CD/DVD replication ▪ Calendars ▪ Cards and invitations ▪ Catalogs ▪ Copies ▪ Forms ▪ Labels Letterhead ▪ stationery and envelopes ▪ Manuals ▪ Newsletters and flyers ▪ Photo prints ▪ Photobooks ▪ Postcards ▪ Posters ▪ signs and banners ▪ Presentation materials ▪ Promotional products ▪ Retail and Restaurant items ▪ Trade show materials ▪ Training and education materials ▪ Yearbooks ▪ corporate identity direct mailing campaign ▪ directories ▪ marketing and sales collateral
Alphagraphics Market Center 2372 Irving Boulevard Dallas, Texas 75207 214.631.5678 www.us152.alphagraphics.com Become a Fan on Facebook and follow us on Twitter @agbutcher AlphaGraphics | DESIGN ▪ COPY ▪ PRINT ▸ COMMUNICATE
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Alphagraphics Market Center 2372 Irving Boulevard Dallas, Texas 75207 214.631.5678 www.us152.alphagraphics.com us152@alphagraphics.com
Fact sources: http://www.alphagraphics.com/fastfacts Š2009 AlphaGraphics, Inc. AGCBV1v.09A