BRAND GUIDE
DRIVEN BY THE HEARTOF AHUSKIE
HUSKIE BRAND GUIDELINES History
2
Our one and only green
4
Lockups Primary Wide
5 6
Logomarks Primary Secondary Heritage Retired
7 8 9 10
Logotype Primary Logotypes for all Huskie Health
11 12 13
Useage guidelines Correct usage Incorrect useage
14 15
Identity system Verbal identity Photography USask identity Huskie brand in action
16 17 18 19
Trademark policies
23
Eliminated logos
24
Contact information
25
Huskie Athletics Brand Guidelines 1
CELEBRATE THE TRADITION Heritage, Heart and Hustle, can be used to describe the mighty Huskies who represent the University of Saskatchewan but also their classmates and USask alumni across Saskatchewan, Canada and the world. These words define a university, an athletic program, a province and a community which respects and honours its past while passionately building on their legacy of excellence. THE ORIGINS OF THE HUSKIES RUN DEEP:
1909 1911 1912 1915 1929 1949 1964 1967 1971 1976 1984
MEN’S HOCKEY
MEN’S SOCCER
WOMEN’S HOCKEY MEN’S FOOTBALL MEN’S BASKETBALL
MEN’S AND WOMEN’S WRESTLING
WOMEN’S BASKETBALL WOMEN’S VOLLEYBALL MEN’S CROSS COUNTRY MEN’S AND WOMEN’S TRACK AND FIELD WOMEN’S CROSS COUNTRY MEN’S VOLLEYBALL WOMEN’S SOCCER
2 University of Saskatchewan
Green and white were established as the official colours of USask sports in 1909, and back then the teams were referred to as “the green and white.” The name “Huskies” first appeared in a September 1932 article in The StarPhoenix and it caught on. Women’s teams became “Huskiettes” and men were “Huskies.” And our mascot went from being an actual husky (1946), to Hymie the Huskie (1970) to the beloved Howler we know today.
BUILD THE LEGACY The legacy of the University of Saskatchewan Huskies grows every day. Now, all of our athletic teams compete under the name Huskies, but any student, faculty member, staff member and alumni can call themselves a Huskie. After all, everyone who proudly wears our colours helps build our legacy. Sharing the University of Saskatchewan Huskie identity across teams and sports reminds us that no matter how we communicate about our community, we are all part of the Huskie legacy and we are individually stronger because of it.
WHAT MAKES A HUSKIE?
9 Pride 9 Heritage especting and honouring those 9 Rwho battled before us 9 Heart ocused, driven, resilient 9 Fand determined to win in
competition and in the classroom
9 Hustle 9 Always giving 100% effort 9 Never being outworked
The marks and guidelines contained in this document ensure that the celebration of the Huskie tradition is done in a clear and consistent manner. Consistency is key to keep the tradition strong—imitation and variation only dilute its integrity. The following guidelines guarantee that the University of Saskatchewan Huskie lore grows and is celebrated for generations to come. Huskie Athletics Brand Guidelines 3
OUR ONE AND ONLY GREEN: 349C / 349U C90 / M33 / Y90 / K25 R11 / G106 / B65 #0B6A41
FIGHT, FIGHT, FIGHT FOR THE DEAR OLD GREEN AND WHITE! Saskatchewan, our University. And it’s shout, shout, shout and let your voice ring out, For Saskatchewan, our University. We’ll rise to a man, be it win or lose or draw, And cheer old Alma Mater with a rah-rah-rah! For Deo Patrie our mother strong and free — Saskatchewan our University — Rah! University Fight Song by Huskie Alumn Russell Hopkins circa 1930
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* With only green, white and black in our logo, full-colour reproductions can be reduced to just two colours bringing cost savings when applicable.
P R I M A RY LO C K U P The Primary lockup is your number one go-to choice for all uses of the Huskie logo. It is one of the strongest and most recognizable marks in Canadian university sports, and it is unique to us.
COLOUR
LOGOMARK
Use it when you want immediate recognition that you are a proud Huskie.
LOCKUP
To ensure it is being used properly, only use approved official logo files supplied by Huskie Athletics.
LOCKUP = LOGOMARK + LOGOTYPE
LOGOTYPE
A lockup combines our logomark (see page 7) with our logotype (see page 11) stacked on top of one another, with equal spacing between the logomark, the green line, and the lettering.
FOUR VERSIONS Your first choice for using the mark on a light background is the colour version, followed by the black/white for grayscale printing.
BLACK/WHITE
COLOUR REVERSE
BLACK/WHITE REVERSE
For use on a dark background, use the colour reverse option where colour is available or the black/white reverse for grayscale printing. When placed on black, the face of our Huskie dog emerges from the darkness, revealing just the white of the face through the negative space.
Huskie Athletics Brand Guidelines 5
W I D E LO C K U P To help with filling longer horizontal placements, the Huskies lockup also comes in a wide version. The green line now moves to the side and stretches the height of the logomark.
LOGOMARK
WIDE LOGOTYPE WIDE LOCKUP
BLACK/WHITE
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COLOUR REVERSE
BLACK/WHITE REVERSE
P R I M A RY LO G O M A R K The primary logomark is the Huskie head with the letters “U” and “S” behind it. Using on its own without the logotype can give your design a cleaner look. Only use a logomark by itself when it is on an obvious USask Huskies product.
COLOUR
FOUR VERSIONS Like the primary lockup (see page 5), your first choice for using the mark on a light background is the colour version, followed by the black/white for grayscale printing. For use on a dark background, use the colour reverse option where colour is available or the black/white reverse for grayscale printing. When placed on black, the face of our Huskie dog emerges from the darkness, revealing just the white of the face through the negative space.
BLACK/WHITE
COLOUR REVERSE
BLACK/WHITE REVERSE
* Note the difference between the black/ white and the black/white reverse: the black/white features white-filled, blackoutlined letters; with the black/white reverse letters being black-filled, whiteoutlined. Make sure to use the correct version or it will result in very thin letters from the outline disappearing into the background.
Huskie Athletics Brand Guidelines 7
S E CO N DA RY LO G O M A R K Taken directly from the primary logomark, this secondary mark is still highly recognizable as a symbol for Huskie Athletics and its member teams. Known for their athleticism, intelligence and intense vigour, these majestic canines are renowned for their ability to work as a pack to win the day. Use the secondary logomark when your materials call for a simplified version of the primary logomark.
ONE VERSION With no colour to our Huskie dog, there’s only one version of the secondary logomark. When used on a black background, the white of our Huskie dog emerges from the darkness, revealing just the white of the face through the negative space. * Do not outline the secondary logomark with white or any colour, to maintain the unveiling of the face through the darkness.
LOCKUPS FOR THE SECONDARY LOGOMARK ARE ALSO AVAILABLE FROM HUSKIE ATHLETICS, TO HELP YOU CUSTOMIZE YOUR PROJECT.
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H E R I TA G E L O G O M A R K Like the historic river in which the USask campus lies on, the heritage S represents the winding, never ending journey to achieve academic and athletic greatness. It’s also a tip of the cap to our rich athletic heritage. Use this vintage logo when your materials call for a historic look.
COLOUR
THREE VERSIONS Only a single colour is needed to reproduce our vintage logomark. Use the green version as your first choice where colour is available. The solid white version is to be used on dark backgrounds, and a solid black is available in grayscale applications for light backgrounds. BLACK
WHITE
LOCKUPS FOR THE HERITAGE LOGOMARK ARE ALSO AVAILABLE FROM HUSKIE ATHLETICS, TO HELP YOU CUSTOMIZE YOUR PROJECT.
Huskie Athletics Brand Guidelines 9
R E T I R E D LO G O M A R K S With a legacy of over 100 years of competition, a number of symbols and logos have been created to represent Huskie Athletics and thier storied programs. Having consistent, strong visuals across all Huskie sports elevates the brand and only makes it stronger. To show everyone we are truly one team, the following logos are retired. Everyone loves a comeback and that goes for logos as well. For approval on using these marks or any others not shown here please contact the Huskie Athletics Chief Athletics Officer at 306-966-7959. COLLEGIATE S
HERITAGE HUSKIE HOCKEY SCRIPT
Note the differences in letterforms of the eliminated Huskies script (see page 24). The crossbar of the H, the loop in the k, and the underline off the s.
10  University of Saskatchewan
HUSTLIN’ HUSKIE
P R I M A RY LO G OT YP E COLOUR
Following the University of Saskatchewan brand identity, the Huskies logotype is designed using the Myriad Pro font family. A green line stretches the length of the logotype, with the same slashed edges as the “U” and “S” from the Primary logomark.
WIDE FORMAT To aid with filling longer placements, the Huskies logotype also comes in a wider version. The green line now moves to the side and stretches the height of the logotype.
THREE VERSIONS OF EACH There are three options in using the Huskie logotype. Use the colour version as your first choice where colour is available. The solid white version is to be used on dark backgrounds, and a solid black is available in grayscale applications for light backgrounds.
BLACK
WHITE
Huskie Athletics Brand Guidelines 11
LO G OT YP E S F O R A L L For every sport and entity within Huskie Athletics, a logotype has been created. Use them recognizing teams or entities within Huskie Athletics.
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LOCKUPS FOR EACH LOGOTYPE ARE AVAILABLE FROM HUSKIE ATHLETICS, TO HELP YOU CUSTOMIZE YOUR PROJECT.
H U S K I E H E A LT H The most recent addition to the Huskie family is Huskie Health. Huskie Health began as sports physiotherapists treating Huskie student-athletes. With the opening of a new, state-of-the-art facility in Merlis Belsher Place, Huskie Health is now open to the general public to treat any injury that can be aided by physiotherapy.
Huskie Athletics Brand Guidelines 13
CORREC T USAGE To maintain the mark’s integrity and avoid visual confusion, each of the Huskie lockups have an established protected space and minimum reproduction size. No other type or graphic element (including folds, trims or edges) should fall within the protected space shown, and a size appropriate for legibility should be used at all times.
For logos including our Huskie dog’s head, keep an area equal to the height of the snout on all sides.
For logos including the Primary logomark, ensure a width of at least 0.625” or 75 pixels.
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For logos including the heritage logomark, keep an area equal to the height inside the S on all sides.
For logos including the Vintage logomark, ensure a width of at least 0.375” or 50 pixels.
For logos including the Secondary logomark, ensure a width of at least 0.375” or 50 pixels.
When using a logotype alone, keep an area equal to the height of the H on all sides.
When using a logotype alone, ensure a width of at least 0.625” or 75 pixels.
INCORREC T USAGE Avoid these mistakes when using Huskie logos to avoid diluting the Huskie Athletics brand and keeping it as elite as our athletes.
SPORTBALL CLUB Do not combine logomarks and logotype yourself.
Do not edit our logotypes.
WRONG
Do not layer logomarks.
Do not invert colours.
RIGHT
Do not change our colours from our beloved green and white.
Do not outline any of our marks.
Do not seperate pieces of our logomarks.
Do not stretch, skew or rotate our marks.
Do not swap out our logomarks.
Do not reproduce in low quality.
Do not place on a distracting background.
Do not use expired marks (see page 24).
Huskie Athletics Brand Guidelines 15
VERBAL IDENTITY Words are powerful. They shape ideas. Encourage action. Change lives. And when you write for a brand, words significantly influence the way people perceive your organization, and how they choose to interact with it.
HUSKIE OR HUSKIES? Use the plural form when using the name by itself:
9 University of Saskatchewan Huskies 9 The Huskies Use the singular form when using it as a descriptor:
9 Huskie Athletics 9 Huskie Football 9 Huskie athletes WHAT’S IN A NAME? Just as it’s important to properly use the Huskie Athletics name, it is also important to properly identify where our teams play. Use the following official names for the rinks, fields and courts:
9 Education gym – wrestling 9 Griffiths Stadium in Nutrien Park – cross country, football, soccer 9 Ron and Jane Graham Centre Court at the Physical Activity Complex (PAC) – basketball, volleyball 9 Merlis Belsher Place – hockey 9 Saskatoon Field House – track and field
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PHOTOGR APHY When choosing photos to represent the Huskies, choose ones that proudly display our hard-working, hustling, intense student-athletes and our loud, excited fans in a full stadium. We want to feel the action!
Avoid photos of injured or resting athletes, mistakes or well-guarded players and quiet or empty stands.
Huskie Athletics Brand Guidelines 17
USASK IDENTITY Using the USask visual identity ensures the Huskies are proudly representing where they come from. For a complete explanation of the USask visual identity, please refer to the Visual Expression Guide at communications.usask.ca/visual.
USASK LOGO
Where possible, use of the official university logo should be added to Huskie designs.
TYPOGRAPHY
regular / semibold / bold / black / light The main font for USask material is Myriad Pro. There are varying weights to choose from to suit your design, such as light, semi bold and black. These can be used effectively to emphasize a point within a body of text or to fit within the tight spaces of a small ad.
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HUSKIE BRAND IN AC TION From team apparel, merchandise, stationery, fan give-aways and everything inbetween, the Huskie brand should be applied beautifully and dillegently. For help creating your Huskie branded materials, please contact Huskie Athletics at 306-966-1111 or huskies@usask.ca.
University stationery with Huskie branding applied for official documentation.
Huskie Athletics Brand Guidelines 19
HUSKIE BRAND IN AC TION
Our parkade banner displayed proudly on College Drive.
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HUSKIE BRAND IN AC TION
Huskie Tickets brochure.
Huskie Athletics Brand Guidelines 21
HUSKIE BRAND IN AC TION
The Huskies brand on team apparel and fan merchandise.
22  University of Saskatchewan
TRADEMARK POLICIES Huskie Athletics names, logos and symbols belong to the University of Saskatchewan, and as such, fall under University of Saskatchewan trademark policies.
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COMMERCIAL USE OF UNIVERSITY TRADEMARKS
NON-COMMERCIAL USE OF UNIVERSITY TRADEMARKS
LOGO AND SECONDARY LOGO USE
The Commercial Use of University Trademarks policy ensures that University of Saskatchewan and Huskie names, logos and symbols enhance and promote the university’s image and abide by existing royalty bearing licence agreements. The full policy can be found here:
The Non-commercial Use of University Trademarks policy ensures that any University of Saskatchewan and Huskie names, signs and symbols being used by clubs and organizations being operated as non-profit entities have proper University of Saskatchewan approvals in place. The full policy can be found here:
policies.usask.ca/ policies/operations-andgeneral-administration/ university-trademarks. php#AuthorizationandApproval
policies.usask.ca/policies/ operations-and-generaladministration/non-commercialuse-of-university-trademarks.php
The Logo and Secondary Logo Use policy ensures the correct official primary logo and/or secondary logo(s) are used to represent the University of Saskatchewan in all instances. The full policy can be found here: policies.usask.ca/policies/ operations-and-generaladministration/logo-andsecondary-logo-use.php
Huskie Athletics Brand Guidelines 23
E L I M I N AT E D L O G O S The following logos were created for specific projects that have been completed or are old logos that have been overhauled to follow these new guidelines. As such, the following logos have been completely eliminated from use.
24  University of Saskatchewan
Any logo using this Huskies script design is eliminated and NOT to be used.
For approvals, questions and concerns please contact
HUSKIE ATHLETICS University of Saskatchewan 87 Campus Drive Saskatoon, SK S7N 5B2 306-966-1111 huskies@usask.ca
