2021 Croquet News Volume 1: USCA Marketing Plan

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CroquetNews 2021 Volume 1

Features 09 | Marketing Croquet in 2021 12 | The Flattest Two Acres of Lawn on Earth 17 | Member Profile: Zack Watson

Departments 03 | Courtside with Sara Low 04 | The Clubhouse 07 | Who Am I? 19 | Let's Talk Tactics 21 | GC America 23 | 9W Roundup 24 | Event Results 26 | New Membership 27 | Grand Prix Standings 29 | Events Calendar

On The Cover

Cover graphic by Brandy Ferguson

Publisher

Dylan Goodwin

Managing Editor Julie Jantzer-Ward

Art Director

Brandy Ferguson

Inquiries

Please submit all inquiries and stories to uscacroquetnews@yahoo.com. Text should be submitted as a Microsoft Word file and photos need to be FULL resolution (300 dpi). All content may be edited for length and photos will be adjusted appropriately. Croquet News is produced four times per year and is distributed as a benefit to USCA membership. No part of this publication may be reproduced without the expressed permission of the publisher. Views expressed by contributors do not necessarily reflect the opinions of the USCA. © 2021 United States Croquet Association

courtside

The New and the Old We are a few weeks into the new year, but signs of the old year still remain. This is typical of the calendar change and can be found in everything we confront. We make brand-new resolutions for the year while holding onto previous traditions. Croquet is a perfect example of the adoption of the fresh as well as the concurrent maintenance of respect for the long-standing. This issue of Croquet News was challenged to offer novel articles within a season of cancellations of the many croquet events that would normally provide stories and illustrative photos to the magazine. A theme for this issue could be the new and the old. It may be more politic to say the emerging and the developed. Within these pages you will find a profile of USCA member Zack Watson, a younger player who plays in competitive categories including on Team USA, and, separately, members’ expressions of Steve Mossbrook, whose untimely death rocked the foundations of the croquet world at all levels of the sport: Steve having served in leadership roles at club and national levels. Both very successful players, each one at a different point in the modern-established spectrum. You will also see an article on the Chesapeake Bay Croquet Club and its founding, a maturing club in comparison to established croquet clubs in the country, but exciting and thriving today. This issue also covers two topics that both seem new but represent different stages of innovative plans that are currently being rolled out: the Golf Croquet Handicap System, of which you have heard so much already, is now active and explained so all GC players can participate; in addition, the new USCA marketing plan is described with an account of its development and the coming elements the USCA can expect to see. The latter being totally new, the former almost new. A little of everything in croquet can be found on these pages. The magazine may have been a challenge to fill, but the articles and pictures ended up being of great interest and, as it turns out, a success to fill. Enjoy your reading, with hope the editorial will continue to inspire you throughout the year.

Sara Low

USCA President | president@uscroquet.com

croquetamerica.com | 3


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