MARKETING CROQUET IN 2021 LET’S
GET
THIS
BALL
ROLLING!
Image vectorstock/vectorpouch
It was September 2019, before the primaries and pre-COVID. Someone made a comment, what about marketing? Someone else said, “I know a guy…” Then someone else said, “You are now Chair of the Marketing Committee.” “Umm…” Fortunately, that new chair happened to be the Treasurer, David Isaacs, who decided it was something that should be added to the 2020 budget. Then along came COVID-19. During the second quarter of 2020, during a lockdown with no tournaments to play or promote, a bright idea began to percolate. Let’s use this COVID vacation time to search for ways to promote croquet, specifically and foremost, to increase membership in the USCA. But bright ideas do not translate into results without actions. Enter Tom Cooper who asked, “David, would you like some assistance?” This was met with the reply, “You, Tom, are now Co-Chair.” And so, by the third quarter, the USCA Marketing Committee was on the job. WRI T T E N BY TO M C O O PE R A N D DAV I D I S A AC S
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