BREAKOUT SESSIONS

10:45AM – 12:00PM

Web3 - What Leaders Need to Know About the Next Iteration of the Internet

Web3 is being touted as the future of the internet. At its core, Web3 uses blockchains, cryptocurrencies, and NFTs to give power back to the users in the form of ownership. Hear from a panel of leaders working in the Web3 space and their thoughts on what all business leaders need to know about this emerging concept.

Evan Greenberg, MBA ’14 Business Development, POAP - Bookmarks for your life

Evan Greenberg began his career in Web3 when he co-founded Blockchain Beach, a Web3 focused media company. He then consulted for companies like Gemini and Vatom, prior to joining POAP.

Grady Hua, BA ’09 Director, Web3 & Digital Assets, PwC

Grady Hua is a Director within PwC's Web3 practice, focusing on Metaverse and Digital Assets strategy. Grady guilds new products and strategies for brands to create transformative consumer experiences, and new ways to transact and transfer value. His capabilities span across emerging tech, CX, marketing & sales, product / NFT design, marketplace design & management with industry focus across CPG, FinTech, Automotive, and Private Equity / Asset Wealth Management.

Michael Jenson, BA ’05, MBA ’13 Founder and CEO, BlueBird Labs

Michael Jenson is an accomplished media and tech executive, entrepreneur and content producer. He is a 2x startup founder, former Warner Bros executive, Strategy Consultant and is an expert in building operating businesses at the intersection of tech and digital media. He is professor at USC Cinema, member of TV academy and Producer Guild.

Anthony Borquez, BS ’94, MS ’98, MS ’06, MS ’23, PhD ’03 Professor of the Practice, Lloyd Greif Center for Entrepreneurial Studies, USC Marshall School of Business (Moderator)

Anthony Borquez is a tech entrepreneur, investor, and educator. He is founder of multiple video game startups, managing partner of Moon Holdings (over 80 investments across media, tech, and Web3), and a Professor at USC for 20+ years. He was recently promoted to Professor of the Practice in Entrepreneurship at Marshall and teaches Technology Entrepreneurship and a new course on Web3 & Blockchain.

1:00 – 2:00PM

Business of College Athletics

The college athletics landscape has experienced monumental change in the past few years. From major shifts in conference realignment resulting in record-breaking media rights deals to student-athletes being able to monetize their name, image and likeness (NIL) rights while maintaining their eligibility to compete, the intersection between college athletics and business continues to grow. Hear from a panel of experts on the challenges and opportunities created by these recent developments and look ahead to what may be on the horizon.