Submit by Email
2011-12 Advertising Rate Card
U.S. Curling News 5525 Clem’s Way Stevens Point, WI 54482 1.888.CURLERS www.usacurl.org
Print Form
Curling News contact: Terry Kolesar, Editor & Publisher terry.kolesar@usacurl.org 715-344-1199, Ext. 202 DEADLINES: Issue 67, Volume #1-6
Advertising Deadline
Print Date
Mailing Date
October
Sept. 23
Sept. 30
Oct. 4
December
Nov. 18
Nov. 25
Nov. 29
February
Jan. 20
Jan. 27
Jan. 31
April
Feb. 24
March 2
March 6
May
April 27
May 4
May 8
Summer
July 6
July 13
Digital edition sent via email on July 13
(digital edition only)
CANCELLATIONS: Cancellations must be no later than deadline dates. COMMISSIONS: 15% discount to recognized advertising agencies applied only to annual ad placement contract totals more than $2,000 ADVERTISING RESPONSIBILITY: All advertisements are accepted and published by the publisher upon the presentation that the agency and/or advertiser will indemnify and save the publisher harmless from any loss or expense resulting from claims or suits for defamation, libel, violation of right of privacy, plagiarism and copyright infringement. The publisher reserves the right to refuse any advertising and shall not be liable for damages if for any reason the publisher fails to publish an advertisement. All advertisements are positioned at the discretion of the publisher, unless otherwise pre-arranged. Advertisements that resemble an editorial may be marked “advertisement� by the publisher.
DISTRIBUTION: Mailed direct to more than 13,000 subscribers in the United States, and to subscribers in Canada, Europe and the Pacific Rim. RATES: Price per insertion
1X
3X
5X
Member club/association discount
Full page
1047
935
879
30%
1/2 Page
713
636
597
30%
1/4 Page
481
429
403
25%
1/6 Page
407
364
341
25%
1/12 Page
221
198
185
20%
1/20 Page
148
128
125
15%
Page 1, color, 1/20
372
355
308
15%
Bonus: Advertisers selecting 5x rate will receive a free ad in the Summer digital-only edition.
Preprinted inserts — Maximum dimensions 8” x 11”. Contact Curling News editor for requirements and insert charge. Specified position — add 20%, subject to approval Terms: Net 30 days; US currency only. MECHANICAL REQUIREMENTS: Page size — 5 columns by 15 inches; column width — 1 7/8 inches Ad Type
Wide High
Page 1
2”
2 1/2”
Full page
10”
14 1/2”
1/2 page
10”
7 1/4”
PROVIDING ARTWORK:
1/4 page
10”
3 5/8”
Artwork should be provided to the U.S. Curling News print-ready. Acceptable formats include PDF, EPS, Jpeg, and Tiff files.
5 7/8” 6 1/4” 1/6 page
3 7/8” 6 1/4”
1/12 page
3 7/8” 3 1/8” 1 7/8” 6 1/4”
1/20 page
1 7/8” 3 3/4”
ADVERTISER’S CONTRACT AND INSERTION ORDER 2011-12 SEASON The U.S. Curling News (USCN) “Rates and Requirements” card is part of this contract, and is incorporated herein by reference. Advertisers are responsible for content of ads they submit to USCN. If the USCN prepares your ad, we will secure your approval for copy and layout, in writing by Fax or mail, prior to publication. Once approved, advertisers are responsible for the content. ADVERTISERS NAME______________________________________________________________________________________________ ADDRESS _________________________________________________CITY, STATE & ZIP _____________________________________ TELEPHONE ___________________________
FAX ___________________________
E-MAIL ________________________________________________________________ BUSINESS WEB SITE ____________________________________________________ Size desired (refer to Rate Card): _______________
Rate (from Rate Card): ________
Please indicate how you would prefer to pay for advertising: ___ Check / Money Order ___ PayPal (please provide a billing email address) WE WILL CONFIRM INSERTION AND PRICE, AND BILL YOU. Insert in the following issue(s):
___ October/November ___ December/January ___ February/March ___ April ___ May ___ Summer (online, digital edition only)
USA Curling has instituted a new policy related to payment for advertising in our publications. The policy relates to all advertising costing $100 or more. New Advertisers Payment in full is required of new advertisers at the time of their first ad placement. This payment establishes credit and a “recognized advertiser” status with USA Curling. Recognized Advertisers Advertisers with established accounts will receive invoices for advertising after publication. Payment in full will be due within 30 days of the invoice date. USA Curling will send a reminder notice for past-due accounts. If payment is not received prior to the next advertising deadline and within 30 days of the reminder notice, payment in full will be required prior to publication for all subsequent ads until the account is paid in full. Signed _______________________________________________ Date _________________
(office use) Date confirmed _______________ By ____________________________