THE ORACLE
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U N I V E R S I T Y O F S O U T H F L O R I DA
Ambition over tradition scrapped as a university belief
By Jesse Stokes E D I T O R
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C H I E F
In an era of change for USF — with a new system president, consolidation and the completion of the downtown medical school all expected within the next couple of years — it can be easy for those in the community and those interested in becoming future Bulls to lose sight of what USF stands for. That is why Joe Hice, the university’s chief marketing officer, and the rest of the marketing and communications team set a list of core beliefs for the university. One of the original beliefs, ambition over tradition, sparked Along with the new academic logo came a new set of core university beliefs. One of them, however, controversy, primarily among sparked disapproval from a number of USF alumni, who felt their contributions were not appreciated. alumni. As a result of the SPECIAL TO THE ORACLE/UNIVERSITY COMMUNICATIONS AND MARKETING outpouring of disapproval from alumni, Hice decided to remove “We heard from a number of we were trying to say about the ambition and our look to the the controversial belief outright. alumni, who understand what University of South Florida’s future, but enough of them felt
like that tended to downplay the contributions they made,” Hice said. The belief could be seen in a number of marketing materials, including a billboard in downtown Tampa and on signage in the Tampa International Airport. Hice said that such advertisements have already been changed and that the belief will be completely removed by the end of the semester. Hice also said that the idea of USF being an ambitious university with an eye to the future will remain, but that the wording, which many alumni feel puts their contributions on the backburner, is what is being removed. “The belief itself is not going to go away, just the way that we describe it,” Hice said. He added that he thinks the
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International students question tobacco-free policy following email reminder
By Leda Alvim S T A F F
W R I T E R
USF has been a tobacco-free campus for nearly three years. However, some students feel the policy is not enforced and has not made a real change. An email was sent out by the Office of International Services on Nov. 13 as a reminder reinforcing the policy to all international students. The Oracle contacted Marcia Taylor, director of International Services, for comment via email
but did not receive a response by the time of publication. “USF is a smoke-free, tobaccofree, and vapor-free campus,” Taylor wrote in the email. “Students who are caught in violation (of) the policy can be referred to Student Rights & Responsibilities and could face punishment.” The policy, also known as the Limited Tobacco Use Policy, prohibits the use of tobacco and related products on all property owned, leased or operated by USF.
Overseen by the Office of Student Affairs and Student Success, the tobacco policy is peerenforced. Meaning, students can report violators through the online reporting tool or by contacting the Office of Student Rights & Responsibilities. Adam Freeman, a university spokesperson, said the idea behind being a tobacco-free campus is to promote overall personal health and wellness. “The success of the tobacco-
free policy is dependent upon the involvement and cooperation of the entire USF community,” Freeman said. “It’s everyone’s responsibility to educate others about the policy and to help with the enforcement.” Juanita Morales, a freshman majoring in global business, is an international student from Colombia. She said the policy needs to be better enforced, specifically in the old smoking areas, including outside of the library. “There are signs about USF
being a smoke-free campus, however, right next to the library, there are people smoking at the same spot every day,” Morales said. “The policy is definitely necessary because non-smokers like me would like to walk to class without having to cover our mouth when walking past the library to avoid secondhand smoke.” According to an Americans for Nonsmokers’ Rights analysis, among 4,700 colleges and
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NEWS 3 OPINION 6 SPORTS 8
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The Oracle THE UNIVERSITY OF SOUTH FLORIDA’S STUDENT NEWSPAPER SINCE 1966
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NEWS
BELIEF
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contributions that alumni have made and continue to make are greatly appreciated by all members of the USF community. “The alumni represent the heart and soul of the University of South Florida,” Hice said. “It is people like my wife, who have gone through four years or more and have an enduring place in their hearts for USF. They tend to be the most philanthropic people in the community. The alumni play a huge role in the future of the university.” Hice also said it is important to identify what the university’s beliefs are so that messaging can remain consistent. “The core beliefs are what we build the brand and story around,” Hice said. “Whether it be in paid advertisements, public relations and social media, we always want to tie it back into those core beliefs. If you don’t identify those beliefs, it is really difficult to have the repetition to make the kind of impact that you want to make with your messaging. “It is a lot easier to tell a story, and to tell it consistently and make an impact, with just four or five of those key beliefs.” A survey was recently sent out through the Alumni Association to tens of thousands of alumni to get their input of deciding on a new tagline — which is different than the core beliefs, according to Hice — for the university. Hice said the tagline will be for print ads, social media advertising and further outreach. “We really have not gotten to a point yet where we know what we want to use (as the tagline),”
Hice said. “But we know it won’t be ambition over tradition.” The survey read, “Our boundless Bulls community is what allows the University of South Florida to make such a big impact on the world, and we look forward to engaging with you more as our brand campaign takes shape. We’ve put together a short survey where you can contribute preferences about several new taglines that represent USF, as well as share additional thoughts or questions.” Options for the taglines included, “United, we Shape the Future,” “Horns Up,” “A Future Without Limits,” “Be Bullish” and “Expect Us.” Some of those are familiar sayings, however a couple, including “Expect Us,” are new additions. “The ‘Expect Us’ is just from kicking around a few ideas and trying to do something a little more provocative,” Hice said. “Like, for discoveries in health care: expect us, discoveries in science and engineering: expect us. You should become accustomed to expecting the University of South Florida to be there with solutions.” Hice said the survey will conclude at the end of the month and that there should be some indications of the results by this week. “We are concerned about alumni, we are concerned about students, we are concerned about faculty and staff and we are concerned about how other universities perceive USF,” Hice said. “We take all of that into consideration before we make a decision on a tagline.”
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universities in the U.S., only 1,611 campuses are smoke and tobaccofree. For some students, the policy is nice to have, but may be a battle that cannot be won. Such students include Phillip Larson, a sophomore majoring in engineering and an international student from Guatemala. “Designating areas for smoking are ideal because not all people are able to control their smoking habits easily,” Larson said. “Allowing them to smoke in these areas promote what some would call ‘bad’ actions by others, but it allows those who smoke to be able to continue doing so and it allows them to have a comfortable experience at USF as well.” A survey done by CVS Health in 2017 revealed that three in four Americans and eight in 10 current U.S. college students support policies that prohibit smoking and tobacco use on college campuses. In addition, the survey indicated that 57 percent of college students said that a tobacco-free campus is important to them when making their final choice when choosing a college. Though for some students the issue remains if USF’s policy is advantageous. João Godoy, a freshman majoring in environmental biology, is an international student from Brazil and said that the email is an effective way to promote the policy but does not see any changes coming with it. “I was very confused when I saw the email because I always see people smoking around campus, mainly near the library,” Godoy said. “One of the reasons why this keeps happening is because there is not a strict policy regarding this subject. If they are putting effort advertising this policy why aren’t they doing anything to make it effective?” It is still unclear why this email was sent solely to international students. Victoria Celis, a sophomore
The tobacco-free policy has been in place for nearly three years, but international students were reminded of it earlier this month. ORACLE PHOTO/JESSE STOKES
majoring in advertising, is an international student from Venezuela. She said the policy it is not effective since people still smoke and get away with it. “I definitely think this policy is necessary especially at such a ‘green’ campus,” Celis said. Celis added that the email she received was a nice reminder, but that the International Services office should consider approaching students in person. Freeman said that the effectiveness of the policy depends on the members of the community and how they communicate and educate violators to start respecting the policy. “If an individual sees someone smoking, there are certain steps that they can take including approaching the person, educating them about the policy, and asking them to not to participate in that activity,” Freeman said.
Currently, violators do not have any type of punishment or citations. According to Freeman, the objective of the policy is not to punish violators but to promote an encouraging and healthier lifestyle and overall campus environment. Students who continue to smoke could be reported to the Office of Student Rights and Responsibilities and could face sanctions through the student conduct process. Out of the USF community, which consists of approximately 50,000 people, only a dozen students reported individuals smoking on campus this semester. “We would encourage more people who observe smoking to report it,” Freeman said. “There is an opportunity for everybody to take the responsibility for enforcing this initiative.”
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Bowl projections: Where will USF football end up?
Staff Report
After losing to No. 9 UCF 38-10 on Friday at Raymond James Stadium, USF football is 7-5. The good news is, despite the five-game losing streak the Bulls ended the regular season on, USF is bowl eligible for the fourth-straight season. In September, when USF was still undefeated, The Oracle discussed which bowl games were the best for USF to play in, though made no predictions where the Bulls would actually finish their season. Let’s do that now. Here are the thoughts of the four Oracle writers who have covered USF football for the majority of the 2018 season. Brian Hattab, Staff Writer AutoNation Cure Bowl vs. Sun Belt — Dec. 15 — 2:30 p.m. — Camping World Stadium — Orlando USF isn’t going to play a Power Five opponent, so any of those bowls are out of the question at this point. The AAC likely wants its best teams to play Power Five opponents during bowl season, and this year, the Bulls were not one of the conference’s better teams, going 3-5 in conference play. There was a representative from the Cure Bowl at Friday’s War on I-4 game against UCF, so that’s a pretty strong sign that the Cure Bowl is at least interested in USF. It’s not staying home to play in Tampa nor is it a thirdstraight trip to Birmingham, so that’s good. But as far as the fan experience would go, Camping World Stadium in Orlando is pretty old and not that fun. Additionally, playing in your rival’s old stadium in a mid-December bowl game isn’t exactly a great look. But, it’s an actual road trip and it’s not to Birmingham, which
probably doesn’t want USF as much as USF doesn’t want it.
Je r e m y Jo h n s o n , Correspondent Cheribundi Tart Cherry Boca Raton Bowl vs. FAU — Dec. 18 — 7 p.m. — FAU Stadium — Boca Raton Playing in the Boca Raton Bowl would be a change for USF, as the past two years it has played in the Birmingham Bowl. Rather than having to travel to Alabama, the Bulls could stay in their home state. Although the Bulls could play in Florida and have the ability to draw in more hometown fans, FAU Stadium holds less than 30,000 seats. Compared with Legion Field, which holds over 70,000. Similarly, Raymond James Stadium holds over 65,000. Playing FAU in its home stadium wouldn’t be the best for USF, but it would be different. The biggest positive for the location change, though, would be the nice beaches of Boca Raton. Steven G e r a r d y, Correspondent Bad Boy Mowers Gasparilla Bowl vs. UAB — Dec. 20 — 8 p.m. — Raymond James Stadium — Tampa The USF Bulls, losers of five games in a row, will go bowling this season, but it will likely be in its home stadium on Dec. 20. The Bulls beat Tulsa on Oct. 12 to gain bowl eligibility, then abruptly lost five of their next six games. The Bulls have played in three bowl games in a row, winning the last two. They have played in the Birmingham Bowl the last two seasons, this time, however, they could be inviting an Alabama school to its home turf. Alabama-Birmingham would make the 600-mile trip to Raymond James Stadium to play a reeling USF squad.
It will be business as usual for the Bulls, who will essentially be playing a home game. USF won’t disappoint in Tampa and will be victorious in the Bad Boy Mowers Gasparilla Bowl. Sam Newlon, Associate Editor AutoNation Cure Bowl vs. Sun Belt — Dec. 15 — 2:30 p.m. — Camping World Stadium — Orlando It’s almost a certainty that USF won’t travel to Birmingham for its bowl game at the end of this season. It’s also tough to believe that the Bulls will be given an opportunity to play at home against a Power Five opponent, which would be at Raymond James Stadium for the Bad Boy Mowers Gasparilla Bowl. As previously mentioned, there was a representative from the AutoNation Cure Bowl at the War on I-4 on Friday. More than just walking around in the press box and watching the game, however, the representative was on the field having a conversation with Vice President of Athletics Michael Kelly before the teams took the field. It’s not clear what the two were discussing, but I haven’t seen any other representatives from any other bowl games at a USF game this entire season. What the experts say: Eric Single, Sports Illustrated Bad Boy Mowers Gasparilla Bowl vs. Wake Forest Jerry Palm, CBS Sports AutoNation Cure Bowl vs. Louisiana-Monroe Mitch Sherman, ESPN Military Bowl Presented by Northrop Grumman vs. Georgia Tech Kyle Bonagura, ESPN Cheribundi Tart Cherry Boca Raton Bowl vs. FIU
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OPINION
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U N I V E RS I T Y O F S OU T H F L O R I DA
By Jesse Stokes E D I T O R
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What is needed in the next system president
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C H I E F
USF President Judy Genshaft will be permanently stepping away from her role in July after nearly two decades. The search for her replacement has been underway since she made the announcement earlier in the semester. It is likely that the search committee tasked with finding her replacement is looking for someone with the business prowess to fundraise even beyond Genshaft’s capabilities. Chances are the committee is also looking for someone who USF President Judy Genshaft has changed USF’s image, now it is can politic at the state level to secure funding from that end up to her successor to carve out a path of their own. ORACLE FILE PHOTO as well. Fundraising and politicking considered the prestigious among current and prospective are important, but they are not academic institutions of students. But widening such the only aspects that matter. Florida. Both also have thriving surveys by sending polls via USF achieving preeminence law programs and med schools. email or setting up feedback status as a research university USF is halfway there. locations in high foot-traffic is a great accomplishment An item on the to-do list areas like the Marshall Student and certainly one that USF of the next system president Center and Library will allow administration is keen on should be furthering USF’s for students to feel like they promoting. image as an academic force to are more involved in decision However, the key word there be reckoned with outside of the making and that their opinions is research. STEM programs. are value by the university. The next system president Perhaps most importantly, The next system president will need to be someone who the next system president does not face a small task. understands and encourages should also do a better job of But they should also focus on the importance of non-STEM listening to students opinions. blazing a trail of their own majors and programs. Not to say the current and creating real change and Building the downtown administration does not take growth, just as Genshaft did Morsani College of Medicine student viewpoints into account before them. and Heart Institute is another at all, but getting a wider array major step toward developing of the student perspective will the image of USF as a school prove to be invaluable. Jesse Stokes is a junior majoring with a focus on science. Take the new academic logo in political science. But where is the law school? as an example. Yes, University Both the University of C o m m u n i c a t i o n s and Florida and Florida State are Marketing said they did a survey
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Ivanka’s emails: more Trump hypocrisy
By Zoe Zbar
C O L U M N I S T
Lock ‘whom’ up? It was discovered last week that Ivanka Trump, daughter of President Donald Trump, allegedly used a private account to send emails regarding government business in 2017. Sound familiar? If so, that’s because her father’s presidential campaign was widely about Hillary Clinton’s private email account being used for official business. Back then, it was a “huge” deal. Should we chant for Ivanka to be locked up too? When Clinton used a private email account for government business, she lost not only the respect of thousands, but an election. Trump defined Clinton’s situation as the “biggest political scandal since Watergate.” But when his daughter does the same, he says, it’s “not that big of a deal.” Hypocrisy is an understatement for his narrative. According to The Washington Post, Ivanka Trump claims ignorance to any belief or policy about using personal email accounts for government business. It’s not uncommon. At most companies, employees receive a separate “work” email. This account is used for everything regarding your job. Your personal email is used for everything else. Using the separate email accounts you own for the reasons they were made seems like common sense. Though, apparently some things need to be spelled out — more than once. During the 2016 presidential campaign, Clinton’s personal email account was exposed. Information about the government was found within her emails, which caused a scandal to erupt. For someone so involved in the presidential election, following her father throughout the entire campaign
trail, one would think Ivanka Trump would have recalled Clinton’s email “scandal” and know better than to do the same. Apparently, attention to detail and sticking to a campaign’s talking points is too much to ask of the first daughter. Some journalists who reported on Clinton’s email situation in 2016 are now saying it wasn’t that big of a deal, according to CNN. They compare it to Ivanka’s situation and say that, in hindsight, both situations are miniscule and harmless. Maybe so. But the hypocrisy is undeniable. Clinton’s email practice was one of the most discussed topics throughout the 2016 campaign. It’s arguably a central reason she lost. She was investigated by the FBI, cleared of any wrongdoing, and then the investigation was reopened. The entire country knew about this. Should Ivanka’s use of private email for government business be investigated as well? After all, there is no way that after everything that happened during the election, Ivanka didn’t know the simple practice or policies regarding use of personal email for government business. The fact that she claims ignorance now, only when caught, says something concerning about her character. Laws and rules are put in place for a reason. We can’t pick and choose whom to reprimand and whom to let slide. Ivanka Trump claiming blindness doesn’t mean this situation shouldn’t be investigated thoroughly, and if cause is found, that she shouldn’t be reprimanded accordingly. An investigation of Ivanka Trump has yet to be initiated. Although reprimanding her won’t change Clinton’s fate in the 2016 election, it will set the right example for the future. At least one would hope. Zoe Zbar is a junior majoring in marketing.
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FOOTBALL
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the War on I-4. Former-USF running back Marlon Mack, who is having the best season of his young career with the Indianapolis Colts, took to social media to critique some coaching decisions on offense. “Please Run More Outside Zone !!!” Mack tweeted about one hour after kickoff. Mack didn’t specify an exact play he was referencing in his tweet, but it was clearly directed toward the fact that USF’s offense was consistently running plays up the middle with little to no success. One instance came after a Nick Roberts interception. Roberts intercepted McKenzie Milton in the first quarter and returned the ball to the UCF 12-yard line — it seemed certain that the Bulls would score. Instead, USF decided to run similar plays four consecutive times. Each time, running back Johnny Ford was either stopped for a short gain or at the line of scrimmage. On fourth down, the Bulls decided to go for it, but were unsuccessful and handed the ball to UCF deep in their own territory. USF’s only scores came from a 25-yard Coby Weiss field goal in the second quarter and a 34-yard touchdown reception by Ford late in the third quarter.
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Quarterback Blake Barnett wasn’t suited up for the game, but sources say he was resting up for USF’s upcoming bowl game. Instead, USF gave Chris Oladokun the start and let Brett Kean come in partway through the game. UCF’s own quarterback went down with a well-documented knee injury on Friday, but there has been no official update on Milton. A joint statement from UCF and the quarterback’s family said Milton’s knee surgery at Tampa General Hospital was successful and he is recovering well. The Bulls finished their regular season a polar opposite from the way they started their season. Strong said the team needs to get better in all three phases of the game. “We’ve got to recruit big players, we’ve got to recruit players that can come in the program that have a chance to really help us,” Strong said. “You have to recruit speed.” Strong said he and his coaches plan on going back out to recruit starting Monday. The Bulls will likely have until midto-late December to fix their shortcomings before their bowl game. “10 points.. we scored 10 points… should say enough.” Valdes-Scantling said after the UCF game.
Sydni Harvey scored a career-high 19 points against UCLA on Saturday. She was named to the Paradise Jam’s all-star team for her play during the weekend. SPECIAL TO THE ORACLE/GOUSFBULLS
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come back from the 44-28 halftime deficit. The Bulls dropped their first game of the season 85-63. “First five minutes of the third quarter [USF] came out and cut it to 12, and then we got it to the media timeout by winning that five-minute portion,” Kentucky coach Matthew Mitchell said in a statement Thursday. “We were up by 16 at halftime, then we were up by 17, so it was only
one measly little point, but it was observing that first run and turning around and doing something positive.” The Bulls took on UNC (5-2) the next day and again lost, but this time by a much thinner margin — 71-69. USF was down just four points at halftime, then traded scoring runs with UNC in the third quarter, but the Tar Heels eventually sealed the game in their favor. After two consecutive losses, Fernandez offered a statement on Twitter.
“Big reason why we scheduled this way. Our Expectations for our program,” He said after the loss to UNC. “We will continue to prepare and execute together as a staff and team. Couldn’t be prouder of our guys and locker room. Great energy and enthusiasm and a focus to get it done for the next 40 minutes. Onward!” The Bulls return to play in the Yuengling Center on Friday at 6 p.m. against the University of New Hampshire (1-5).
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Football
Valdes-Scantling criticizes Strong’s post-game comments
By Sam Newlon A S S O C I A T E
E D I T O R
There were several fans who voiced their disdain for the USF coaching decisions in the Bulls’ 38-10 loss to No. 9 UCF on Friday. Coach Charlie Strong’s postgame press conference was relatively short. After most games this season, he’d speak to the media for around 15 to 20 minutes, but this weekend’s conference was shorter. Media members only had a few questions and the conference lasted about eight minutes. Some of what Strong said, however, sparked the interest of one former-USF player on social media. “You look at us, we’re very fortunate to win the seven games that we won,” Strong said Friday. “You look at the last five, when you can’t score, you have to be able to stop people
and you can’t give up the big plays.” Marquez Valdes-Scantling, now a wide receiver who has had a fairly successful rookie season with the Green Bay Packers and led USF’s receivers last season, saw a tweet with a portion of that quote and responded with his own. “You serious?? Is this a real quote?” he said in the tweet. But that wasn’t the only part of Strong’s press conference that bothered Valdes-Scantling. “Just overall, we’re not a very good football team,” Strong said after the UCF loss. Strong’s simple sentence elicited an even simpler response from ValdesScantling, who responded with just two words. “Pure disrespect.” he said in his tweet. Valdes-Scantling wasn’t the only player who was watching
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Former USF wide receiver Marquez Valdes-Scantling responded to coach Charlie Strong’s post-game press conference after USF’s 38-10 loss to UCF. ORACLE FILE PHOTO
Women’s Basketball
Harvey earns Paradise Jam honors, USF loses two of three games in weekend tournament
By Sam Newlon A S S O C I A T E
E D I T O R
No. 17 USF women’s basketball finished its weekend in the U.S. Virgin Islands with a 60-56 win against UCLA on Saturday. In addition to finishing the Paradise Jam with a win,
freshman point guard Sydni Harvey was named to the tournament’s all-star team. Harvey shot 44 percent from the field and was 10-of-15 from three-point range in the Bulls’ three games. She also racked up nine rebounds and six assists over the tournament and scored a career-high 19
points in Saturday’s game against UCLA (3-4). USF outscored UCLA 25-9 in the second quarter and didn’t let the Bruins retake the lead for the rest of the game. The Bulls shot 41 percent from three-point range and 32 percent from the field, which was more than UCLA
in both categories. The Bruins shot 28 percent from the field and 11 percent on three-point attempts. Saturday’s win was the only one of the trip for USF (5-2). The Bulls dropped their first two games of the season Thursday and Friday to Kentucky and UNC, respectively. Kentucky
went on to win the Paradise Jam title. Thursday’s game against Kentucky (7-0) was evenly matched in the first quarter, but the Wildcats outscored the Bulls 24-8 in the second quarter and the Bulls couldn’t
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