Process automation understand what it is and how to use it

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Process automation: understand what it is and how to use it When the flow of information in your business begins to increase, you must take steps to make the routine more dynamic and efficient. So with process automation you make tasks more agile, increasing the productivity and efficiency of your team and your business in general. Therefore, understanding what process automation is and how to implement it in your company is a strong growth and development strategy. So read on.

Understand what process automation is Currently, technology is seen as a facilitator of work processes. Therefore, those who use it to automate company processes have gains in several areas. In short, Process Automation is a Business Process Management or Business Process Management strategy, and refers to a process of optimization and rationalization of the processes that drive the organization. That is, it uses the data processing technology, system and software to control the operational processes and routine activities of the company. This means that manual tasks are replaced by automatic tasks easily solved with just a few clicks on the computer and even on the mobile screen. Consequently, the company has an increase in productivity, reduces operating costs, increases performance and efficiency in the company's projects, and generates a competitive advantage in the market. Soon after, see the key benefits of process automation for your business.

Benefits of process automation for your business With an understanding of what automation is, you can already clearly identify several benefits to your business. After all, using this strategy it is possible to perform tasks much faster, more efficiently and qualified. So take a look at the benefits of performing process automation below:    

Reduce the time and quality of production and overhead tasks; Eliminate unnecessary tasks; Allow efficient process management; Generate reports and monitor performance indicators;


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Facilitate the recruitment and selection process; Integrate the various sectors within the company; Facilitate internal communication; Monitor results in real time and with simplicity; Optimize decision making; Identify vulnerabilities, flaws, and inappropriate resource spending, and enable timely remediation, avoiding further expense.

With all of these key benefits in mind, here's how to use process automation in your business and 3 examples of automation to improve efficiency and deliver more results for your organization.

How to use process automation in your company Are you excited about all these benefits process automation can bring to your business? First of all, some care needs to be taken, as automation can take considerable time and resources. First, check all the details and whether your organization's strategy and management support implementing automation. Shortly after, it is necessary to make a survey of the activities carried out by the team and which are those activities that already have automation, if any, and which ones do not. Similarly, you need to identify which tasks you need and which you don't. Once you have all the data, analyze what tasks are performed manually and think: if they were automatic, would they influence the quality of the information and the final product/service that is delivered to my client? And yet I will have the resources to train people to use the systems m.that does not negatively influence the results? After all, you want a system that will reduce costs, increase productivity and deliver more business results. Finally, look for software that meets the demands of your company, that connects all sectors and allows new information to be stored daily and that all employees can access it in a practical and fast way. Below are three examples of process automation that can be implemented in your company.

3 examples of process automation to improve efficiency In conclusion, now that you know what process automation is and are already thinking about implementing it in your company, read three practical examples of how to use this strategy below.


1. Task automation In short, task automation is an improvement in process management and aims to answer the following questions:   

Are the activities repetitive? Are they necessary and important for the final value of the product/service or can they be eliminated? Are the activities duly standardized?

When you have a positive answer to all these questions, it is a sign that standardization should be implemented in all possible sectors. For example, an online store that has a high flow of sales and needs to issue daily notes on each of the sales. This task does not need to be done manually, it can be automated through an intelligent system, avoiding the loss of time and resources and increasing the productivity level of the company.

2. Automation of the recruitment and selection process Can you imagine how much time and resources you can save by applying the automation technique to facilitate the recruitment and selection process? Thus, through the automation of processes it is possible to organize and standardize almost all the processes of the human resources department. That is, it becomes easier to automate bureaucratic and repetitive functions. In a recruitment and selection process such as, for example, it is possible to hire an efficient software to activate job advertisements, organize all the details of the candidates, file resumes for a more effective selection, monitor indicators, send comments faster , etc. Learn in the following video how to optimize your company's recruitment and selection process using process management software.

3. Automation of sales team activities It is practically impossible for a company to survive today without the use of technology. Thus, the use of applications is a trend among entrepreneurs and has been growing significantly. Smart software that optimizes the productivity of your sales team can bring solutions to your business and reduce tasks that were previously performed manually, such as:  

Collect product orders, this function can be done through automated forms; Send automated emails to target customers;


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Automate marketing through blogs to educate the customer and direct them more precisely to the purchase path and also reach more customers and brand visibility; Create a feedback and post-sales system to retain the customer, and so on.

Getting ready to start automation for your social media marketing. Make formerly Integromat stand for automation, digitalization and IT. Find out here how you can use automation for yourself, what you need to consider and our practical tips.


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