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Communications, Engagement and Fundraising
by USPG
The Communications, Engagement and Fundraising Team has continued to work in collaboration internally and across USPG to recruit and engage with supporters and volunteers and communicate USPG’s work to a wider audience.
In March 2023 we were delighted to appoint Atim Henshaw as the Director of the team.
Communications
For USPG communications, 2022 was a year of reviewing and refreshing our print publications while increasing our online presence and improving our digital communications. We decided to pause the publication of our supporter magazine in the final quarter of the year, so that we could analyse its impact on our audience and review the objectives of the publication. This resulted in a plan to refresh the magazine’s look and feel, and to revitalise the publication for its target audience. We look forward to publishing the first edition of the new and improved supporter magazine in the summer of 2023. We have produced a quarterly prayer diary, both in print and online, and this continues to be a popular and widely used publication for USPG supporters. We have plans to make it more cost-effective in 2023, as well as translate it as a resource that can be used even more widely.
Highlights
We produced a very well-received report, “Risking Life for People and Planet” alongside our partner church, the Iglesia Filipina Independiente. The report highlights human-rights abuses perpetrated in the Philippines, examining the destruction of the environment, the exploitation of resources, and the forcible removal of people from their land. This report was widely covered by the media, including a radio interview with UCB and an article in The Church Times. Communications closed the year promoting the USPG Christmas appeal and publishing a communiqué from the Botswana Summit on the Future of Theological Education.
Recruitment efforts continued until the end of the year, when we were very pleased to appoint a new Communications Manager to join USPG in January 2023, closely followed by a Digital Communications Officer in April. The team will focus on continuing to create high-quality publications, building our growing online and media presence, and supporting the work of our engagement and fundraising activities. Work will also start in 2023 on a new website and new video content.
