POLO SCENE
N E W S
•
NO T E S
•
T R E N D S
•
Q U O T E S
BROADCAST PARTNERSHIP Global Polo Entertainment joins Horse & Country
HORSE & COUNTRY, the leading international equestrian sports broadcaster, has announced a new partnership with USPA Global Licensing, the official licensor for the United States Polo Association, that will see Horse & Country broadcast eight new programs worldwide in 2021, including in the organization’s domestic market, the USA. The agreement will see H&C broadcast the new “World of Polo Series” from July to December with each 26-minute episode consisting of top-class polo action from around the world. Fans of polo can gain access to thousands of hours of content such as ‘Inside the Boards’ and ‘Best of the Week’ programs, as well as extensive program archives in ‘The Vault’ shown all for free on Global Polo TV. Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the U.S., U.K., Ireland, Germany, Austria, the Netherlands, Sweden and Australia. Horse & Country’s program line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries and entertainment. J. Michael Prince, president and CEO of USPA Global Licensing said, “We are delighted to be partnering with Horse & Country to reach more polo fans globally and attract new audiences in our key markets. This is an outstanding partnership for Global Polo Entertainment as the core markets of H&C perfectly align with our global apparel footprint. Horse & Country Director of Content Jonathan Rippon added, “We know just how passionate the polo audience is and we’re looking forward to bringing this great series to our viewers worldwide. USPA Global Licensing also manages the U.S. Polo Assn. brand. It recently served as the official apparel partner of the Gold Cup for the British Open Polo Championship as well as the British Ladies Open Championship, both held at the historic Cowdray Park Polo Club in Britain in July. In collaboration with Brand Machine Group—the U.S. Polo Assn. brand partner in the U.K.—the tournament offered a sweepstakes to win tickets to attend the Gold Cup, as well as official sport-inspired apparel onsite. The sports brand also provided apparel for staff at both events and promoted the events globally. In addition, U.S. Polo Assn. served as the official apparel and team sponsor for the Outsourcing, Inc. Royal Charity Polo Cup held at Guards Polo Club, July 9. Prince William competed in the annual event, which raised global awareness for and benefited a number of official royal charities supported by the Duke and Duchess of Cambridge, including Centrepoint, EACH, Family Action, Fields in Trust, Forward Trust, London Air Ambulance, Mountain Rescue & England & Wales and Tusk. U.S. Polo Assn. created custom-designed performance jerseys for the players, umpires and flaggers as well as special event caps for attendees.
24 POLO P L A Y E R S E D I T I O N
