PARTNERSHIP OPPORTUNITIES FORT LAUDERDALE INTERNATIONAL BOAT SHOW OCTOBER 30 - NOVEMBER 3, 2O19 LOCATION: BAHIA MAR YACHTING CENTER 801 SEABREEZE BLVD., FT. LAUDERDALE 33316
THE AMERICAN PAVILION EXPERIENCE The USSA’s American Pavilion, which was created in conjunction with Show Management in 2016, has quickly become the hottest destination at the Show. There is virtually no other location that provides the perfect blend of high quality exhibitors, educational content, entertainment and pure FUN! These all add up to a fantastic opportunity for your company to get quality exposure at the world’s largest boat show. The U.S. Superyacht Association is the only association dedicated to the promotion and protection of the large yacht industry in the United States.
50%
ANNUAL INCOME $250 THOUSAND OR MORE
25%
ANNUAL INCOME $1 MILLION OR MORE
10%
NET WORTH OF $20 MILLION OR MORE
68% PROCESS OF BUYING A BOAT
68%
OVER 50% HAVE A WATERFRONT PROPERTY
50%
FLIBS FACTS
66%
66% OWN A BOAT
$508.3M
TOTAL SALES BY FLIBS PARTICIPANTS
93%
SAID THEY WOULD ATTEND THE SHOW AGAIN
OVER 65% OWN 2 OR MORE HOMES
65%
ATTENDEES
$380.8M
ESTIMATED SALES BY FLORIDA COMPANIES
40%
ATTENDEES ARE “C” LEVEL EXEC OR BUS. OWNER
*Economic Impact results from 2016 study conducted by Thomas J. Murray and Associates in conjunction with the University of Florida commissioned by MIASF.
The Fort Lauderdale International Boat Show attracts a qualified global audience of more than 100,000 international attendees creating the right environment for serious conversations with UHNWI prospects.
1
For more information about the U.S. Superyacht Association’s AMERICAN PAVILION call (954) 792-8666, or visit www.ussuperyacht.com.
PAVILION BENEFITS
ALL LEVELS OF
SPONSORSHIP INCLUDE 60K+ Pavilion Guests Daily Events Proven to Drive Traffic Reach More Than 150K with Geo-targeting Aggressive Social Media Campaign Database of Event Attendees
SCHEDULE OF EVENTS FULL SCHEDULE OF EVENTS including
cocktail parties, seminars and press conferences all designed to attract prime potential customers
FLIBS
FACTS
$29.6M TOTAL NON-LOCAL VISITOR EXPENDITURES AT THE SHOW
$208
STAGE POTENTIAL
SEMINAR STAGE providing OPPORTUNITIES
PER DAY AVERAGE EXPENDITURE BY OUT-OF-TOWN VISITORS AT THE SHOW
(HOTELS, RESTAURANTS, RETAIL SPENDING, LOCAL TRANSPORTATION)
for press conferences, educational forums and updates on many unique travel destinations
MEMBER ONLY LOUNGE
ACCESS to MEMBERS ONLY LOUNGE with coffee,
snacks and beverages all day for members. This area also provides charging stations for phones, great networking and a meeting place throughout the show
For more information about PARTNERSHIP OPPORTUNITIES call (954) 792-8666.
2
PAVILION BENEFITS
EXTRA TRAFFIC BUILDING FEATURES Social Media package to include: LIVE video streaming, and quality social media posts for the duration of the show featuring your company’s products and services Official exhibitor paid announcement on social media with expanded online profile description (150 HTML characters) *Exposure based upon sponsorship level
47K+
TWITTER IMPRESSIONS
IMPRESSIONS
2.5K+
DIGITAL MARKETING
50K+
CONNECT WITH A GLOBAL AUDIENCE OF POTENTIAL CUSTOMERS
IMPRESSIONS
AMERICAN PAVILION 2017 STATS
Ability to ENGAGE
LINKEDIN IMPRESSIONS
5.5K+
IMPRESSIONS
7K+
MARKETING
Paid advertising prior to, during and after boat show Get your brand in front of fully vetted, engaged and highly targeted audience
OVER 150K TOTAL IMPRESSIONS COURSE OF 5 DAYS
HYPER-LOCAL CONNECTS BOAT SHOW ATTENDEES WITH CONTENT
THOUSANDS
TAILORED CONTENT FED TO
NEWS FEED WEBSITES
Owners, Captains, Superyacht Industry Leaders and More
EXHIBITORS PROVIDED THIS UNIQUE OPPORTUNITY
THE AMERICAN PAVILION
TARGETS THE RIGHT AUDIENCE
WITH INTEGRATED MARKETING
GEO-LOCATION
American Pavilion ads are seen in specific country, state and metro areas
3
DEVICE
Promote your mobile application of service by targeting device type or operating system.
For more information about PAVILION BENEFITS call (954) 792-8666, or visit www.ussuperyacht.com.
DEMOGRAPHICS
American Pavilion ads reach specific audience groups targeting age, income and gender
PAVILION EXHIBITOR BOOTH PRICING Booth Size
Sq. Ft.
Booth Price
10 x 20
200
$23,990.00
10 x 10
100
$11,990.00
5 x 10
50
$5,971.00
What’s included in booth prices? Booth space is priced to include trussing, production and setup of all artwork to create a cohesive look throughout the entire pavilion. In addition, you receive: • Company’s name and booth number listing in FLIBS Show Guide • Standard furniture package • Electric • Carpet • Wifi How you design and present your products as an exhibitor of the AMERICAN PAVILION is up to you (no additional signage other than backdrops/columns artwork is permitted).
EXHIBIT DATES & HOURS:
Prime Time Preview
Wed. Oct 30, Noon - 7pm (Ticket valid any show day)
General Admission
Thur. Oct. 31, 10am - 7pm Fri. Nov 1, 10am - 7pm Sat. Nov 2, 10am - 7pm Sun. Nov 3, 10am - 6pm
ALL BOOTHS INCLUDE Turn-key booth in a high traffic area Full concierge service provided by USSA Staff for set-up and throughout the duration of the Show Artwork printed for booth, standard furniture package, electric, carpeting and wifi Credentials for your team and VIP Lounge passes for guests attending the Show Complimentary beverages throughout show and lunch provided daily Private meeting space available for small groups, first-come basis Cocktail parties designed to attract prime potential customers Printed Presence - Exhibitors listed on all event press releases, advertising and direct mailings Digital Presence - Exhibitors listed on USSA website, eblasts and social media campaigns
LIMITED SPACE AVAILABLE
For more information, to register PAVILION EXHIBITOR or reserve your PARTNERSHIP OPPORTUNITY call (954) 792-8666.
4
PARTNERSHIP OPPORTUNITIES The AMERICAN PAVILION Title Sponsorship is specifically crafted for companies who want the largest event exposure and interactive opportunities available in the Superyacht sector. This package contains a rich combination of branding presence, advertising exposure and ability to include your team!
Title Sponsorship $50,000
Major Visibility Prior to and During Show Only (2) Title Sponsorship Opportunities Available Naming rights for the event and inclusion of company logo on all event materials to include: promotional collateral, USSA website, social media campaign, advertising, schedule of events signage, Aft Deck Lounge signage, press releases, stage signage, and exterior signage promoting the Superyacht Seminar Stage events 10’ x 20’ Booth space (based on availability) Premiere positioning in an intense social marketing and geo-targeting campaign (50) Guest Passes to Aft Deck Lounge (50) Guest Tickets to any day of the Show (24) Tickets to USSA Annual Meeting complete with table signage (2) FLIBS VIP Experience Package tickets Opportunity to present on-stage at event (based on availability, topic approval) Solo sponsorship of a Cocktail Party
54%
FLIBS
FACTS 5
OF THE 100K+ VISITORS WERE FROM OUTSIDE FLORIDA INCLUDING 10% FOREIGN VISITORS
For more information about PAVILION SPONSORHIP call (954) 792-8666, or visit www.ussuperyacht.com.
Pavilion Sponsorship $20,000
Second only to Title Sponsors, the Pavilion Sponsors receive major visibility prior to and during Show Inclusion of company logo prominently on promotional collateral, USSA website, social media, advertising, press releases, schedule of events signage and stage signage Premiere positioning in an intense social marketing and geo-targeting campaign (20) Guest Passes to Aft Deck Lounge (20) Guest Tickets to any day of the Show (10) Tickets to USSA Annual Meeting complete with table signage Opportunity to present on-stage (based on availability, topic approval) Prime sponsorship of a Cocktail Party
The Pavilion Sponsorship provides the perfect opportunity for companies looking for great exposure with a captive audience! It offers a fantastic opportunity for both a social and business setting to present your company's message or new product launch.
SIX MILES OF FLOATING DOCKS
100K
VISITORS FROM AROUND THE WORLD
FLIBS
FACTS
1K
215
MILLION VIEWERS MEDIA COVERAGE
PRIVATE PLANES LANDED AT LOCAL FBOs
For more info about PAVILION SPONSORSHIPS call (954) 792-8666.
6
Superyacht Seminar Stage
Logo exposure in all photos taken on stage during Show
The AMERICAN PAVILION’S Seminar Stage creates new opportunities for exposure and has become the focal point for the hottest destination at the Show. The highly-promoted platform showcases hourly presentations designed for maximum impact and exposure that include press conferences, educational programs and celebrity guest appearances. Both USSA and the Show producers advertise the Superyacht Seminar Stage, drawing increased traffic to all exhibitors and sponsors.
Company logo on Seminar Stage schedule featured in the Boat Show Guide Seminar Stage events highlypromoted in digital and print media campaign Company logo on Seminar Stage schedule on signage and handouts throughout the Show
Presenting Sponsorship $10,000 (Maximum of 2)
Maximum Visibility Prior to and During Show Presenting Sponsorship of the Seminar Stage offers maximum exposure to a company looking for maximum visual representation. This high-profile opportunity will feature your company in the background of all major announcements and photo opportunities within the American Pavilion. Naming rights to the staging area – “Superyacht Seminar Stage presented by YOUR COMPANY NAME” Logo prominently featured on signage on the stage, exterior signage promoting the stage events on all schedule of events promoting the stage (4) Exhibitor Credentials to attend the show (10) Guest Tickets to any day of the Show (10) Guest Passes to Aft Deck Lounge (4) Tickets to USSA Annual Meeting with table signage Opportunity to place company promo material in a designated area of staging location throughout the show Opportunity for exposure during the Pavilion video that will be shown on the stage between presentations Inclusion of company logo on promotional mailings and email blasts, USSA website, social media, schedule of events and signage within the show.
7
For more information, to register as an exhibitor or reserve your PAVILION SPONSORSHIP call (954) 792-8666.
Stage Sponsorship – (NEW) $5,000 (Maximum of 2)
Sponsorship of the Superyacht Seminar Stage offers prime exposure to a company looking for a presence during the various press conferences, educational seminars and featured events in the American Pavilion. Logo prominently featured on signage on the stage (4) Guest Tickets to any day of the Show (8) Guest Passes to Aft Deck Lounge (2) Tickets to USSA Annual Meeting Opportunity to place company promo material in a designated area of staging location Opportunity for exposure during the Pavilion video that will be shown on the stage between presentations Inclusion of company logo on promotional mailings and email blasts, USSA website, social media, schedule of events and signage within the show.
INCLUDING
TOTAL VALUE ADDED
$485.9M
$163.9M
CONTRIBUTED THROUGHOUT FLORIDA AS RESULT OF SHOW
IN BROWARD COUNTY
*Statistics from Ft. Lauderdale International Boat Show Media Kit
Superyacht Stage Presentation Opportunities $1,000
USSA MEMBER RATE
$1,500
USSA NON-MEMBER RATE
If interested in presenting on the Superyacht Seminar Stage, contact the USSA Office to pitch your presentation. Topics will be reviewed for approval. Limited spots available.
For more information about STAGE SPONSORSHIPS call (954) 792-8666.
8
Aft Deck Lounge Sponsorship $2,500
Only 8 Sponsorship Opportunities Available The “Aft Deck Lounge” is a Members' only and VIP Lounge area. This exclusive meeting place features coffee, snacks, phone charging stations and beverages all day throughout the show for members and VIPs. It is the perfect location for casual meetings and networking in a comfortable setting.
AFT DECK LOUNGE BENEFITS Private Bar Coffee / Tea Stations Great Locale for Meeting
Inclusion of company logo on USSA website, social media and schedule of events signage
Light Appetizers and Snacks (Daily)
Company logo prominent featured on signage in the Aft Deck Lounge
Phone Charging Stations
(10) Guest Passes to Aft Deck Lounge (4) Guest Tickets to the Show (Max of 2 – Prime Time Preview Day) (2) Tickets to USSA Annual Meeting Opportunity to place promo material in Aft Deck Lounge
9
For more information about PAVILION OPPORTUNITIES call (954) 792-8666, or visit www.ussuperyacht.com.
Networking Event Sponsorship $1,500
Maximum 4 Per Night or Buyout Event $5,000 The USSA hosts many different social events throughout the Show designed to increase your exposure and reach your prime customer targets during the world’s largest boat show. Inclusion of company logo on USSA website, social media, schedule of events signage and Aft Deck Lounge signage (2) Guest Passes to Aft Deck Lounge (2) Guest Tickets to the Show (Excluding – Prime Time Preview Day) Opportunity to place promo material in Aft Deck VIP Lounge
For more information about PAVILION SPONSORSHIPS call (954) 792-8666.
10
Your Refit Destination – Chart a course for Craftsmenship As the Ultimate Destination for SERVICE, REPAIR, BUILD and CRUISING through this unique salon location in the show. The world’s best resources for your yacht’s refit are right in your own backyard. The most talented craftsmen, most progressive technologies, and the most generous tax incentives are here for the experiences. Cruise the world confidently then come home for your yacht’s maintenance, rebuilds and repair.
Refit America Salon Title Sponsorship $10,000
The Refit America salon is a unique location within the American Pavilion and this sponsorship provides prime positioning to get your product or service front and center. Naming rights to the salon – “Refit America Salon presented by YOUR COMPANY NAME” Logo prominently featured on signage within the Refit America Salon (4) Exhibitor credentials to attend the Show (10) Guest tickets to any day of the Show (10) Guest Passes to Aft Deck Lounge (4) Tickets to USSA Annual Meeting with signage Opportunity to place promo material in a designated area of the Refit Salon Opportunity to exposure during the Refit America video that will be shown in the Salon Inclusion of company logo on promotional mailings and email blasts, USSA website, social media, schedule of events and signage within the show.
11
For more information about sponsoring REFIT AMERICA call (954) 792-8666, or visit www.ussuperyacht.com.
RefitAmerica
SERVICE • REPAIR • BUILD • CRUISE
Refit America Salon Partnership $5,500
Only 4 Partnership Opportunities Available The Refit America salon is a comfortable, upscale location within the AMERICAN PAVILION to promote your refit facility without the hassle or expense of a full booth. This exclusive meeting place provides a prime spot for casual meetings and great networking. Designated area for your company within the Refit Salon (2) Exhibitor credentials to attend the Show (4) Guest Passes to Aft Deck Lounge (2) Tickets to USSA Annual Meeting Logo prominently featured on signage within the Refit Salon Opportunity to place promo material in a designated area of the Refit Salon Opportunity to exposure during the Refit America video that will be shown in the Salon
For more information about sponsoring REFIT AMERICA call (954) 792-8666, or visit www.ussuperyacht.com.
12
Annual Meeting Sponsorship $1,500
Only 4 Sponsorship Opportunities Available Company logo on USSA website, social media, and schedule of events signage Company logo prominent featured on Annual Meeting Program, signage at the entranceway to the Ballroom, Save the Date postcard, promotional e-blasts and on the screens during the Annual Meeting
MAKE THE MOST of Your Marketing Dollar! Reinforce your company’s branding message throughout the entire show Attract influencers to your booth by promoting your products and services
(2) Tickets to USSA Annual Meeting (2) Guest Tickets to the Aft Deck Lounge the duration of the Show (does not include show entry) Opportunity to place promo material and one “pop-up” style banner in the entranceway and on tables during meeting* *All material must be approved prior to the show.
The USSA will once again host our Annual Meeting on Friday, November 1, 2019 at 8 am at the Fort Lauderdale International Boat Show. This sell-out event is tailored to provide valuable updates on the USSA and the superyacht industry as a whole. Sponsorship of this event, provides your firm targeted exposure in front of this exclusive crowd. ANNUAL MEETING
FACTS
PRESENTATION OF
200 & +
IN ATTENDANCE SELL-OUT CROWD EACH YEAR
13
GOLDEN COMPASS BEACON
AWARDS
For more information about sponsoring the U.S. Superyacht Association’s ANNUAL MEETING call (954) 792-8666, or visit www.ussuperyacht.com.
SPONSORSHIP AGREEMENT
All sponsorships are on a first-come, first-served basis. Once your information has been received, we will contact you regarding the final billing and the complete details of your sponsorship, as well as provide you with your sponsorship confirmation packet detailing the next steps to ensure your sponsor experience exceeds your expectations. Deadline: August 15, 2019.
SPONSORSHIP LEVELS Title
$50,000
Pavilion
$20,000
Superyacht Stage
$10,000
Refit America Salon
$10,000
Stage Sponsor
$5,000
Refit America Partner
$5,500
Aft Deck Lounge
$2,500
Networking Event
$1,500
Annual Meeting
$1,500
Superyacht Stage Presentation
$1,500 Non-Member
Superyacht Stage Presentation
$1,000 Member
CHECKOUT ZONE
LOGOS All sponsors receive additional benefits utilizing their logo in 4-color format. To take advantage of these benefits, please provide your logo as follows:
Logo requirements: • Vector Logo (.ai or .eps) (all fonts converted to outline) CMYK is preferred format. • JPG (CMYK, 300 dpi, min 7” width Logos accepted via email: info@ussuperyacht.com
Check Enclosed with Agreement Credit Card: Visa MC AMEX Total Sponsor Fees: Make checks payable to: U.S. Superyacht Association 757 SE 17th Street, #662, Fort Lauderdale, FL 33316
On behalf of our company, please reserve the above-checked Sponsorship Level in the U.S. Superyacht American Pavilion 2019. We agree to pay the amount herewith listed in no later than August 15, 2019. I understand that it is my responsibility to have ALL required advertising material, logos, etc. delivered to the U.S. Superyacht Association by August 15, 2019. Failure to make full payment by the deadline could result in non-inclusion in printed and digital media.
COMPANY NAME (AS IT WILL APPEAR ON EVENT MATERIALS) REPRESENTATIVE NAME
SIGNATURE
ADDRESS (LINE 1)
PHONE
ADDRESS (LINE 2)
MOBILE
CITY, STATE, ZIP
BILLING NAME (AS IT APPEARS ON CREDIT CARD)
CREDIT CARD NUMBER
BILLING ADDRESS (CITY, STATE, ZIP) EXPIRATION DATE
CVV #
SIGNATURE
For more information, to register as an exhibitor or reserve your PARTNERSHIP OPPORTUNITY call (954) 792-8666.
14
757 SE 17th Street, #662 • Ft. Lauderdale, FL 33316 Toll Free 800-208-580 • Local 954-792-8666 info@ussuperyacht.com • USSuperyacht.com