MESSAGE FROM THE PRESIDENT AND EXECUTIVE DIRECTOR

2023 will continue to be a year filled with listening, educating, training and servicing our communities. Whether you are a player or provider, our focus is on growing tennis in general, not just traditional USTA programming.

There will be many enhancements to the Serve Tennis platform for tournaments, continued updates to USTA.com, continued updates to the new rankings platform, introduction of the World Tennis Number (WTN) and enhanced, improved coaching modules and player applications that we look forward to bringing to your community. Embracing innovation is the key. As we look to grow the game, we are committed to supporting new ideas for play opportunities for both youth and adults.

Tennis is good for you! Research has shown that tennis is the ideal sport for longevity and wellness. Research shows that people who play tennis live nine years longer. We invite you to read about our campaign this year on the benefits of tennis beginning on page 42.

Tennis is fun! Let’s redefine how we play the game. Whether one day events, engaging match play, or social gatherings where we can meet new friends. Please remember, as we progress together through the pathway of your choice, we promise the USTA is committed to being your partner. And above all, we will create a safe and welcoming environment for all.

We couldn’t continue to grow and achieve these goals without strong, committed leadership and providers to guide us. A huge thanks to our passionate volunteers and providers for continuing to support our communities in growing the game!.

We have so many ways for everyone to get involved and help shape the future of tennis in USTA Missouri Valley. Please contact your local CTA, NJTL or your district and section office to get involved. If you are already serving, please be intentional about identifying future volunteers and providers in your community and help them get connected.

Let’s embrace trust in our team as we continually inspire each other to be passionate and respectful while listening, asking questions, and offering solutions; let’s share our successes and challenges as we envision the big picture to fulfill our mission. We will work together to attract, engage, and retain a new generation of diverse tennis participants of all levels. We will strive for excellence in our delivery system to provide an exceptional consumer experience. Join us as we look forward to an exciting and rewarding year of innovation, growth and engagement in 2023!

Working together,

CEO & Executive Director