T m Here for the Cash": Max Florence and the Great Mormon Temple BY GARY J A M E S
BERGERA
ÂŁ} 1 HE " E L D E R L Y , S T O O P - S H O U L D E R E D M A N ,
with a broad smile" 1 confidently drew a long, deliberate puff from a large cigar. As he slowly exhaled, thick clouds of smoke rose to fill his spacious suite at the Imperial Hotel in New York City. M a x Florence, moving picture entrepreneur from Utah, settled comfortably back in the rich rococo armchair. Earlier Mr. Bergera is a senior in psychology at Brigham Young University. He thanks Nelson Wadsworth for having initially prompted this paper. 1 This was the Salt Lake Tribune's characterization of Florence while in New York. See the Salt Lake Tribune, September 17, 1911. Max Florence holds newspaper telling of his ''coup" in obtaining photographs taken by Gisbert Bossard, standing, of inside of Salt Lake Temple. Courtesy LDS\ church.
