Student Career Guide (2011-2012)

2 | University of Utah Career Services

Welcome to Career Services at The University of Utah WHAT IS CAREER SERVICES? Career Services focuses on every aspect of your career exploration and development process. All majors (with the exception of the professional schools) are served and a dedicated counselor is available to assist every student. The center also provides employment resources for students and employers at the part-time, internship and full-time professional level.

We also host interviews with employers in a wide range of industries, offer a variety of workshops, and organize several career events annually.

Alumni Career Services provides career support to those students more than one year past graduation.

Visit us on campus in the Student Services Building, Room 350, or online at www.careers.utah.edu. http://careers.utah.edu |

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Contents Career Services: Who Are We and Why Do You Need Us? GET FAMILIAR WITH UCAREERLINK………………………………..…………………………...…………….………..……6 CAREER ADVISING…….…………………………………………….………………….……………………………………………..8 WORKSHOPS AND INFO SESSIONS…………………………..…….…………………………………………………………8 CAREER FAIRS…………………………………………………………….…...……...………………………………………….…….8 PROFESSIONALISM AND ETHICS……………..………………………………….…...………….…..…………...…………..9

Choosing a Major and a Career DEVELOPING YOUR CAREER PORTFOLIO……...………………………..……………………………………………..10 SELF-DISCOVERY,……………….…………………………………………….…………………………………………………...11 INVESTIGATION AND EXPLORATION……………………………….…….………………………………………...……...…12 IS GRADUATE SCHOOL FOR ME?……………………...……………………………..…………………………………...…13 WHEN YOUR MAJOR ISN’T A ROADMAP TO A CAREER……………………………..………………….……..….14 INFORMATION INTERVIEWS, SHADOWING, AND THE MENTOR DATABASE…………………………………..…………….……………………...……………..…...…15 CAREERS FOR THE PUBLIC GOOD…………………………………………..…….………...……………….…………….16 THE INTERNET JOB SEARCH…………………………...…………………………...……………………………………….18 DECISION MAKING AND GOAL SETTING………………………..…………...…………………………………………..19

Implementation and the Job Search HOW NEW JOB SEEKERS FOUND THEIR JOB………………….……………...…………………….…….……..……20 JOB SEARCH STRATEGIES………...……………………………………………………..………………………..……….…..21 INTERNSHIPS………………..……………………..……………...………………………...…………………..…..…..……22 NETWORKING WORKS………………………………………...……………………………….…………………………….…….23 GETTING RESULTS AT A CAREER FAIR……………………………...…….……………………….……….……….…….24 PREPARING TO INTERVIEW…………………………………………………..……………..…………….…………………….26 YOUR ONLINE IDENTITY…….…………………………………………………..……...………………………………………...27 DRESS TO IMPRESS…………...………………………..…………….……………………………..…………………………….28 NEGOTIATING JOB OFFERS..………………………….……………..…………………..….……………….….……….…….30 ALUMNI CAREER SERVICES……………….…………………….…………………………..…...…………………………….31

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Tools of the Trade WRITING A WINNING RESUME…………………………………….……..……………………………………………………...32 DEVELOPING ACCOMPLISHMENT STATEMENTS……..………….……………..………………………………………….33 RESUME FORMATTING TIPS……………...….……………………………………………...…………………….......…..……34 CATEGORIES OF INFORMATION…..…………………………………....…………………………….………...……………….35 ACTION WORDS……………………….……...……….………………………….…………………………....……………………….36 RESUME TYPES….…………….…………………………………..……………………..……………………………………………...38 PORTFOLIOS………………..……………………………………………………..…………………………………………………..44 COMMUNICATION ESSENTIALS……………………..………………………..……………………………………...……….…..45 WRITING EFFECTIVE COVER LETTERS………………….………………..……………………………………....……….…..46 LETTER OF INQUIRY…………….…….…………….…………...………………………………………………….....……….…..48 THANK YOU LETTERS…….…………….……………………………………..…………………………………….....……….…..50 CATCH PHRASES………...………….……………………………………………...………………………………….....……….…..52

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UCAREERLINK‌

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YOUR MAP TO EVERYTHING CAREER ► HOME ―Home‖ is where you will find Career Services announcements and quick tips to help you better understand UCareerLink.

► MY ACCOUNT ―My Account‖ is divided into three categories—My Profile, My Documents, and My Applications/Interviews.

My Profile contains important information regarding your graduation date, majors, GPA, and other demographic information. It is VERY important to keep this information up-to-date because it will determine whether or not you qualify for certain interviews and positions.

My Documents stores your resumes, cover letters, application forms, and unofficial transcripts. Many schedules and events require you to upload a resume to My Documents in order to register.

My Applications/Interviews will show you job postings sent by your Career Services counselor, as well as employers who have viewed your resume through UCareerLink. It is also the place to review interview schedules or information sessions for which you have applied.

► JOBS Career Jobs and Student Jobs & Internships are found under the ―Jobs‖ heading. You may filter your search, or view all jobs by leaving all criteria fields blank in the ―Job Advanced Search‖ feature. ―Jobs‖ is also where you can create a Job Search Agent, a feature that will email you when new jobs matching your search criteria are made available. ► EMPLOYER INTERVIEW SCHEDULES ―Employer Interview Schedules‖ is where you will find a list of employers who have scheduled on-campus interviews with students/graduates through University of Utah Career Services. You may choose between View Only and Sign Up in the ―Employer Interview Schedules‖ menu. Sign Up will provide you with a list of schedules that you are qualified for. View Only allows you to view all schedules, even those for which you are not qualified. ► CAREER EVENTS ―Career Events‖ provides you with a list of upcoming events, including employer information sessions, Career Services workshops, and Career Fairs. ► MENTORS The ―Mentors‖ feature in UCareerLink allows you to locate and contact a University of Utah alumna or alumnus or other professional who is interested in networking with current University of Utah students and alumni. A mentor’s primary purpose is to contribute to a student’s career exploration by giving tips on finding a new job, providing advice on getting into a particular career path, and insight to possible careers related to certain majors. The mentors should not be solicited directly for employment. ► CAREER RESOURCES ―Career Resources‖ are external assessment and research applications designed to assist you with your career exploration process. It is recommended that you complete one or more of these assessments before meeting with your Career Services counselor.

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Who is Career Services and why do you need us?

Career Advising ► Career advisors can help with every stage of career planning. Freshman through senior, graduate student or alumnus – whether your goal is employment or graduate school, we can help. ► Our services are free to students and recent graduates and include personal career counseling with someone who is a specialist in career options for majors in your college. ► Because individual appointments with a counselor are in high demand, please register for services at www.careers.utah.edu and attend a workshop or two before you come see us to help make the most of your individual time.

Career Fairs ► We know the Internet is a valuable tool, but there’s more. Our Career Library contains countless resources to make your research easier. Discover information about careers, nationwide internships, job market trends, salary information, graduate school guides and personal exploration. ► Everything Career Services has to offer is available to recent graduates for one year after graduation.

And if you have graduated beyond the one year mark, University of Utah Alumni Career Services is for you - www.alumni.utah.edu/career

Career Services sponsors at least five Career Fairs every year and there may be specialty fairs from time to time.

Be sure to check the Career Services website often for dates and places. Want to know how to succeed at a Career Fair? Go to our website www.careers.utah.edu and click on Career Fairs – or go to page 24 and read ―Getting Results at a Career Fair.‖ ► Student Employment Fair: held soon after school begins in the fall ► Science and Engineering Fair: first Tuesday of October featuring internships and full-time professional opportunities for technical majors ► Fall Career Fair: first Thursday of October for Business, Humanities and Liberal Arts majors

Workshops and Information Sessions Workshops are held frequently in conjunction with our Career Café. For a detailed listing, login to UCareerLink, click on Career Events, then Career Services Workshops. Sample topics include: ► Resume writing

► Spring Career Fair: February for internships and full-time professional opportunities for all majors ► Summer Jobs Fair: February for those seeking summer employment ► Teacher Fair: generally in March for all Education majors

► Preparing for a career fair ► Networking ► Interviewing ► Successful career planning ► How to land a government job ► Presentations and information sessions by featured speakers including alumni, employers, faculty and other experts

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PROFESSIONALISM & ETHICS One of the things we are so proud of in University of Utah students is their refined sense of integrity and professionalism. These qualities are key in defining the person you really are and the degree of happiness and success you will achieve in your life.

On campus we expect you to follow certain policies and practices and to honor your commitments with a very finetuned sense of integrity. Keep in mind your actions are not isolated and in most cases will affect those around you.

What is integrity? From Webster: “moral soundness; honesty�

As a student at the University of Utah, you should be willing to follow these policies:

FALSIFICATION OF INFORMATION Students and alumni registering with Career Services and submitting their resume data are certifying that the information is completely truthful and accurate. Those found providing false information in any way risk becoming ineligible for services.

EMPLOYER INTERVIEW APPOINTMENT CANCELLATION You are expected to keep every interview appointment scheduled.

A no-show for an interview is professionally unacceptable and demonstrates a lack of respect and responsibility and will result in inactivation of your UCareerLink account. Occasionally emergency situations arise, but you will be expected to inform your counselor in Career Services and to write an email of apology to the employer.

ACCEPTANCE OF JOB OFFER If you have accepted a job offer, you are part of a contractual agreement and should not continue to interview with employers. Notify employers with whom you may have upcoming interviews and withdraw your application.

RENEGING Reneging is accepting an offer and then changing your mind - for whatever reasons - to accept another offer. This reflects badly on you and the University at large and is never appropriate.

Carefully plan and manage your entire job search process with the help of your counselor so this never becomes an issue.

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Choosing a Major and a Career Developing Your Career Portfolio

Career planning is a lifelong process and we’d like to suggest four steps that are designed to help you now as well as with your future career plans.

As you begin the steps listed on the next page, you’ll find questions to consider, resources to help, and results we hope you’ll recognize before moving on.

SELF-DISCOVERY

INVESTIGATION/ EXPLORATION

IMPLEMENTATION

DECISION MAKING/ GOAL SETTING

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CAREER DEVELOPMENT PROCESS

DID

You might use these steps just once; you might use them many times. This process does not happen overnight and Career Services is here to help.

KNOW?

Did you know that the same services offered to you FREE by your Career Services office would cost from $500 to $3,000 at a professional career counseling service?

SELF-DISCOVERY ► What am I good at? What examples do I have of this? ► What motivates me? ► What am I passionate about? How could this passion reflect my potential major or career? ► What activities do I want to try in the future? ► What would my friends and family say I am good at? ► What would my previous employers or teachers say I’m good at? ► What are my greatest strengths? Weaknesses? ► What do I value? How would these values reflect my potential major or career? ► What are my life goals? Career goals? Personal goals? Other?

RESOURCES ► Visit your career counselor who is trained to help you in this journey of discovery

► What are other factors that might influence my major and career choices? Perhaps education/training ► Take a career assessment to discover your interests, values, strengths and requirements, parental influence, personality type earning potential, cultural considerations, or ethics. ► Assessments and a whole lot of other information are found on our website at www.careers.utah.edu ► Have you heard? Books still work! Our Career Library has dozens of career exploration books. ► Take the Career Exploration class http://careers.utah.edu |

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Choosing a Major and a Career

INVESTIGATION & EXPLORATION Researching employers and career paths can help you: ► Explore occupations and industries ► Find out about qualifications, education, and other requirements ► Gain knowledge and insight you can use in your interviews ► Obtain salary and outlook information ► Decide if a career or employer is a good fit

How do you start? ► Visit career research websites like www.bls.gov/oco or www.online.onetcenter.org ► Watch career videos at www.acinet.org ► Use the Marriott Library Business Resource Database to find potential employers ► Conduct information interviews and use our mentor database ► Stop by the Career Services library for books on career paths and employers

How Can You Narrow the Field of Potential Employers?

►Career Services has dedicated counselors who have substantial networks and great resources for you

► Determine up to three geographic areas of interest ► Create a list of 5-10 organizations with whom you are most interested in working. Spend most of your time researching these organizations and actively trying to network and develop contacts within the organizations.

DID

KNOW?

The Walt Disney Company owns the ABC television network and the Walt Disney Internet Group, which includes ESPN.com.

You may be talking with a subsidiary of a much larger organization and not realize it.

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IS GRADUATE SCHOOL FOR ME? WHY GO? ► You may be driven by intellectual curiosity ► It is a requirement of a profession such as medicine, law, or teaching in higher education ► You perceive it will get you a better entry-level job or provide advancement in a current position

THINGS TO CONSIDER ► Are you realistic about the commitment in time, effort and resources? ► Will this degree actually lead you to where you want to be professionally? ► How will you finance it? ► Have you researched entry requirements? ► Consider information interviewing of professionals who have completed this process

WHO GETS IN? ► Graduate schools look for the people they feel will have the best chance of succeeding in their program ► Make it clear in your application that you are this person ► Faculty referrals are very HOW DO I CHOOSE? valuable ► Use the Career Library, the Internet and your personal network to ► Academic excellence, related identify programs in your chosen field work experience, participation ► Check program rating in student government, volun► Talk to graduate admissions counselors for individual departments teer activities and involvement ► Investigate financial aid beyond the classroom are important to graduate HOW DO I APPLY? admissions committees ► Follow the rules; be thorough, accurate and timely ► Begin early – many deadlines occur early in the academic year ► You will have to write a personal statement; use this URL for some help www.wpi.edu/Academics/FS/essays.html ► Arrange for letters of recommendation ► Prepare for a personal interview

ADMISSIONS EXAMINATIONS ► Take a test prep class www.continue.utah.edu/prep/index.php ► Contact the University Testing Center for dates, times, locations and registration for examinations

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Choosing a Major and a Career

WHEN YOUR MAJOR ISN’T A ROADMAP TO A CAREER

Put your degree in perspective.

Just because the curriculum hasn’t steered you along a particular career path, you still have thousands of options and many employers are extremely interested in hiring liberal arts majors.

You probably chose this major not because of the job it represented, but because of your passion and interest in the subject matter.

So, you may not have a roadmap to a specific career, but you are up to the challenge of figuring out what you want to do next! Without the roadmap, you can head off in many interesting directions and can do just about anything you want once you have determined your skill sets and your Before you start, ask yourself some questions about what’s interests. important to you when it comes to work and life in general: ► How will your career choice complement other aspects of your personality? ► What role will your career play in your life? ► What kinds of things intrigue you about working? ► What strengths and talents do you want to use in a career? ► Are there definitely things you do not want to do?

DID

KNOW?

It is sometimes your responsibility to enlighten the employer that you’re a qualified candidate.

The trick here is to get beyond job titles and preferred majors. Instead, focus on qualifications and skills.

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INFORMATION INTERVIEWS Unlike the job interview, an information interview depends on you to initiate contact with an employer and to schedule the appointment. The information interview is an opportunity to obtain ―insider‖ employer or industry information, and may provide answers to your questions that written or electronic resources do not cover. ► Want to know who you should talk to? ► Want to know how to get started? ► Need a list of questions you can ask? ► It’s all there on our website:

MENTOR DATABASE

careers.utah.edu/careers/infointerviews.htm

If you are registered in UCareerLink you have access to volunteers who have offered to share information about their present occupation and any previous relevant employment. They can also offer career-related advice and provide encouragement. ► Login to your UCareerLink account ► Click on Mentors in the upper toolbar ► You will be advised how the volunteer wishes to be contacted ► Be the professional in every way! ► If you have any questions about this, speak to your career counselor before making the contact

SHADOWING During a typical job shadowing visit, you ―shadow‖ an employee at work for a couple of hours or sometimes a full day. The visit provides an up-close and personal look at the workplace and what the daily activities include. ► Ask questions, be polite and unobtrusive, and consider the potential pros and cons of a particular profession or industry ► Be observant as to what workplace skills and careerrelated experiences are necessary to being successful in your chosen field

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Choosing a Major and a Career

CAREERS FOR THE PUBLIC GOOD IS A NONPROFIT A GOOD FIT FOR YOU? Nonprofit organizations differ from for-profit companies in that making a profit isn’t their bottom line. That doesn’t mean they don’t raise money or generate revenue.

However, the money they raise is primarily used to forward their mission.

Nonprofit organizations can be human service providers, environmental groups, professional associations, political activist organizations, educational institutions, just to name a few. Do some research. There’s probably one out there doing work you feel strongly about and would like to be part of.

► DON’T LIMIT YOURSELF TO THE BIG PLAYERS. You already know about the United Way, Red Cross or Sierra Club, but there are many smaller nonprofit organizations that might not be so well known. Check out the jobs on www.idealist.org

► DEFINE YOUR INTERESTS. Are you interested in the environment, public health, research, international relations? The more specific you are, the more successful you will be in finding organizations that might be right for you.

► SHOWCASE YOUR SKILLS.

So, where do you start?

There are thousands of nonprofit organizations to choose from, so knowing where to begin can be a challenge.

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The more you stand out as a person with a variety of valuable skills, the more competitive you will be. Do you have web development skills? Are you a good writer? Can you organize groups of people?

DID

KNOW?

The vast majority of nonprofit organizations have paid, full-time staff from all kinds of academic backgrounds. From management, volunteer coordination, writing, accounting, marketing, and more – you could likely find a place to use your talents and social awareness in a career with a nonprofit organization.

EMPLOYMENT WITH THE FEDERAL GOVERNMENT DID

KNOW?

Federal, state, county and city governments have all kinds of great jobs – everything from atmospheric science to graphic design. And did you know the federal government is the leading employer of liberal arts grads?

Let’s look at the numbers ► Over 425,000 arts, humanities and social science alums work in federal agencies ► Median salaries for these people tend to be higher when compared to other employers

Where can I find these jobs?

► High rates of retirement – more than 550,000 individuals in the next five years – are creating job openings across the country

Hiring in the federal government is decentralized with each agency hiring independently. By law, all government agencies must post vacancies to outside applicants on the Office of Personnel Management (OPM) website.

www.usajobs.gov

How do I apply?

The application process for government positions can be lengthy – and confusing – be patient! And be thorough – ignoring the smallest details can void your application.

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Choosing a Major and a Career

THE INTERNET JOB SEARCH Advantages

Drawbacks

► Identify local, national and international companies and job listings around the clock

► Vast, sometimes unwieldy amounts of career and job search information.

► Locate and copy files of employer literature

► Privacy issues related to posting your resume online

► Exchange messages with professionals in your field

► Over-utilizing the Internet while under-utilizing other resources

► Locate unusual or difficult-tofind career information

► The disappearance or relocation of useful career sites without notice

DID

KNOW?

The ―Job Info by Major‖ page on the Career Services website is one of the best places to find trade, professional, or industrial associations and other online resources.

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DECISION MAKING AND GOAL SETTING DID

KNOW?

Nobody is interested in a desperate job seeker. You must look more like a great potential colleague and an asset they can’t live without. It is your job to understand your top companies’ needs. Then develop your skills and place yourself in situations where you can demonstrate your abilities.

► What career path seems to be the best fit for me? ► What are some job titles I would like to have? ► Who are the top employers in this possible field? ► What are my short-term, intermediate, and long-term goals? ► What are the steps I need to take to achieve my goal? ► What is my target date for the next step in achieving my career goals?

Analyze and integrate the information from previous steps into the world of work. Identify viable career options and establish goals to create a plan, giving a sense of purpose and direction to your career development process.

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Implementation And the Job Search HOW NEW JOB SEEKERS FOUND THEIR JOB

DID

KNOW?

Taking risks broadens your vision for the future… ► ► ► ► ► ►

Get to know faculty outside the classroom Learn about their research and passions Take a tour of a company you’re interested in Volunteer at a company you like if they can’t afford to hire you Go on an Alternative Spring Break program Experiment with electives and Study Abroad programs

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JOB SEARCH STRATEGIES INTERNATIONAL STUDENTS AND THE JOB SEARCH In the best of times the job search can be a challenge, but we would like to make the process as stress-free as possible for you. Even if you have a clear idea of what you want to do, where you want to do it, and for whom, an international student has additional hurdles to overcome.

There are both legal and cultural barriers involved in international students’ job searches. Visas and work authorization processes can be complicated and the cultural differences in resumes, interviews and networking can be unsettling.

Find your counselor based on our major and discuss your concerns with him/her.

Additionally the International Center located in the Union Building has excellent resources for job searching and details regarding CPT (Curricular Practical Training) and OPT (Optional Practical Training).

Career Services directors from more than forty universities across the country compiled ideas during spring 2009 to offer collective wisdom on job search strategies. For a list of these schools, see the end of the article. Thank you to Arizona State for sharing this excellent information.

http://students.asu.edu/career/strategies_article ► Learn how to sell your skills and experience. ► Networking is perhaps your most powerful resource whether it be through acquaintances or an online tool ► Consider all options and be flexible and open minded ► Follow through and pay attention to the details ► Be optimistic and persistent ► Seek encouragement and hang in there

DID

KNOW?

UCareerLink can provide one-stop shopping for all your career strategy needs? Be sure to keep your profile up-todate with current GPA, major, and grad date information.

And please include a ―professional‖ email address now that you are a job seeker.

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Implementation and the Job Search

INTERNSHIPS: GETTING THE MOST OUT OF CAREER-RELATED EXPERIENCE Whether you’re employed in an internship or full-time professional position, employers are hoping you turn into the star they were hoping you’d be. But for now, let’s focus on internships, because if you get it right in an internship, you’ll be a fabulous full-time employee.

► CONSIDER ACADEMIC CREDIT FOR YOUR INTERNSHIP The Career Services Internship Program (CSIP) offers upper-division credit for internships. Many departments offer the same as credit toward the major. Talk to your Career Services counselor to find out if your internship is eligible

► SET GOALS Before you begin, sit down with your supervisor and establish several realistic goals for your learning experience. Ask, ―What results should I be working toward?‖ Use these goals to evaluate yourself throughout your experience.

► BE RESPECTFUL You will be working with professionals who have many more years of experience in the field than you have. Communicate respectfully with all employees – those with college degrees and those without. You can learn from all of them. At the same time, don’t be afraid to share your ideas. Sometimes a fresh perspective and college-age thinking is just what your employer needs.

► FIND A MENTOR More than likely you will have a supervisor who will assist and guide you. If not, seek out someone who will coach you and answer your questions.

► TAKE THE INITIATIVE Many of your duties will be well defined, but some work may not be.

Your employer will be impressed when you see a problem or issue and address it. When you take ownership in your work, you’ll find it more rewarding and you may discover solutions that will benefit the company in the long run.

► HAVE FUN! Learning about your chosen field can be a lot of fun. Make friends at work and take it upon yourself to organize after-work social activities. As you exhibit a strong work ethic and enthusiasm for your job, you will be respected by those you work with.

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NETWORKING WORKS If 80% of the best jobs aren’t advertised, then how can you find them?

Networking is the key!

When you hear the word ―networking,‖ do you feel uncomfortable? Many students associate networking with ―bothering‖ Four Quick Job Networking Hints and ―imposing‖ and don’t want to involve people they know in their job search. The good news is ► Be the consummate professional and make a good impression the more you do it, the more confident you’ll be quickly. Be brief and to the point about what you are hoping to and the process will become part of your comachieve from the conversation. fort zone. And here’s a flash: most people are delighted to assist you and will go to great ► Try to get a business card, phone number, referral, etc. Some lengths to be of help. method of future contact or follow–up allows you to develop this further. If you say you’ll follow up, make sure you do it! ► Be gracious. Send a thank-you note or express your gratitude for the networking assistance. ► Keep records to stay organized and focused. An Excel spreadsheet works nicely.

Eight Sources to Start Your Network ► Family, friends, neighbors ► Presentations and events where employers will be there and be interested in talking to you ► Former co-workers as they migrate into other companies ► Classmates and professors ► Professional student groups and associations ► Volunteer at Career Fairs or community events and let people see you in action ► Electronic tools such as LinkedIn ► Career Services counselors and the UCareerLink Mentor Database

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Implementation and the Job Search

GETTING RESULTS AT A CAREER FAIR Before the fair . . .

KNOW WHO WILL BE ATTENDING The list of organizations attending will be on the Career Services website. Make a ranked list of employers that interest you.

RESEARCH EMPLOYERS YOU ARE INTERESTED IN If you want to make an impression, be able to talk to the recruiter about what the organization does and how your skill set fits. At the very least, make it clear you have researched their website to learn about products, services, clients, and locations.

GET YOUR RESUME READY Career Services will offer a variety of workshops to help you prepare the resume that will catch a recruiter’s attention. If you have multiple targets, more than one resume may be in order.

DEVELOP YOUR “ONEMINUTE COMMERCIAL” In order to make an impression in such a short time, you need to be able to quickly introduce yourself, demonstrate knowledge of the company, express interest and enthusiasm, and relate your abilities to the recruiter – all while sounding relaxed and natural. Refer to the ―One-minute Commercial‖ worksheet for assistance.

A Capsule Biography is your "One-minute Commercial" from Arizona State University Student Affairs

This technique will help you introduce yourself to people in a field that interests you. Once you have the details of your introduction jotted down for yourself, practice saying it. Rehearsing ahead of time will make it easy for you to approach employers with confidence. Give the recruiter the opportunity to hear about your education, skills, interests, related work experience, and career goals within one minute.

Hello, my name is ________________________________________ I am interested in ________________________________________

DID

KNOW?

A career fair is not always about finding a job; in fact, some companies attend even if they are not hiring right now. However, it is a place where you make professional contacts and learn what work in your field is actually about. Don’t wait until you really need a job to attend—become sophisticated early so when you are ready, you can get the job you really want!

I have experience in ______________________________________ My strongest skills include __________________________________ My qualifications include ___________________________________ I am looking for information about opportunities in _______________ My immediate goals are ___________________________________ Do you have some suggestions for me or could you advise me how I could connect with someone who may be able to assist me?

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After the fair . . .

FOLLOW THROUGH If you have promised to send the recruiter something after the fair (portfolio, website link, cover letter, etc.) then make sure you get the information out immediately.

During the fair . . .

GET ORGANIZED Pick up a map and strategize your game plan based on employers you wish to talk to.

SEND THANK-YOU NOTES Send a thank-you note or email to everyone you spoke with – within 24 hours. Believe it or not, most students know they should do this, but few actually get around to it – and employers notice which ones do.

It can make all the difference. For more information on what to say, see page 50 of this guide.

THEY’RE WATCHING YOU Be the professional from the minute you step on the floor.

Recruiters will notice how you dress, how you interact with other students and other recruiters.

APPROACH AN ORGANIZATION Remember the recruiter is here to meet students, so don’t be shy. Offer a firm handshake, nice smile, and then give your commercial. If you’re interested in a certain position, let them know.

TALK TO THE RECRUITER Make eye contact and don’t be afraid to let your enthusiasm show. Being truly passionate about the company and the opportunities they have can make all the difference. Focus on the conversation you are having and forget about the free stuff! Make use of the research you have conducted and don’t just wander up and say, ―So, what do you guys do?‖ BE RESPECTFUL OF THE RECRUITER’S TIME BUT ASK THE QUESTIONS YOU NEED TO ASK A career fair is all about networking, so ask MAKE SURE YOU GET THE NAMES OF THE RECRUITERS YOU intelligent questions and gather information.

TALK TO AND IF POSSIBLE A BUSINESS CARD. AFTER SPEAKING However, if you are at the fair to try to land a TO A RECRUITER, YOU MAY NEED TO STEP AWAY FROM THE job, recruiters need to know you have done TABLE AND MAKE A FEW NOTES. your research and you need to be able to express why you would be a good hire.

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Implementation and the Job Search

PREPARING TO INTERVIEW P The PROBLEM Give an example of a situation in which you were involved that resulted in a positive outcome

A The ACTION What actions did you take to complete the task?

R The RESULT What directly followed because of your actions?

Sample behavioral question: ―Tell me about a time when you had to deal with conflict in a group.‖

What’s the purpose of an interview?

Up to now you’ve had a very brief exchange with an employer, or your resume has had to represent you. The interview allows the employer to evaluate your ability to do the job and fit in with the company culture. You look for a match between your interests and the work.

What’s a behavioral interview?

Behavioral interviewing assumes your past experiences are good indicators of future performance. The employer will attempt to assess your skills and behavior based on the stories you tell in order to answer the questions.

It’s not so much a matter of a right answer or a wrong answer. However, you want to accurately select examples from your life that have meaning to the employer and that illustrate you will be successful in this job.

Possible answer using the PAR method:

Problem: During my internship

How do you answer behavioral questions?

last summer, I was responsible for managing various events. I noticed attendance at these events had dropped by 30% over the past 3 years and wanted to do something to improve these numbers.

The PAR method is an excellent tool to use when trying to formulate your answers to behavioral questions. Think of the times in your life when you excelled, made a difference, showed leadership, communicated effectively, exercised initiative – in other words, times when you were really effective and impressive!

Action: I designed a new promo-

At the end of the interview, be prepared with questions of your own that demonstrate thoughtful interest in the company.

tional packet to go out to the local community businesses. I also included a rating sheet to collect feedback on our events and organized internal round table discussions to raise awareness of the issue with our employees.

Result: We utilized some of the wonderful ideas we received from the community, made our internal systems more efficient and visible and raised attendance by 18% the first year.

26 | University of Utah Career Services

Write a thank-you letter within 24 hours of the interview.

Thank them for their time and remind them of positive points you discussed. If there were items that needed clarification or expansion, address them now.

Restate your interest in the position and close with a future action. Future action may be based on information received as to how soon a candidate will be selected or something similar.

YOUR ONLINE IDENTITY What does your online reputation say about you as a candidate?

Google yourself and check your social networking profiles to see what the online world is saying about you. Like it or not, employers are turning to the Internet and social networking sites as a way of screening candidates. Many employers will use these sites to look for insight into who you are and search for red flags that may prevent them from hiring you. Questionable material, comments, or photos may all influence their decision on whether or not to bring you in for an Don’t get burned! interview.

Use it a positive way!

Follow these steps to avoid negative consequences to your online postings.

► Consider being more proactive in building your own professional identity ► Learn to use linkedin.com, ziggs.com, and zoominfo.com ► Post videos highlighting special achievements on YouTube.com or video.google.com ► Looking for a career as a sales rep for Rossignol? Post a video of you participating in a downhill competition ► Start an insightful blog or create a page on iKarma.com

► Investigate: try searching with your name in quotation marks ► Secure social networking accounts: remove compromising or questionable material ► Email: don’t use the same email address on these accounts that you use for career-related correspondence ► Privacy settings: restrict access to trusted friends if you feel that is necessary ► Ask for help: request those who may have damaging information about you on their sites to remove the postings ► Consult an at-

torney (only in extreme situations)

► Get found! Increase your Page Rank on Google by linking to multiple sites and prep your pages for the search engines ► Consider purchasing your domain name from a reputable registrar

DID

KNOW?

A survey of 100 executive recruiters conducted by ExecuNet, a job search and recruiting network, found that 77% of the recruiters use search engines to learn more about candidates and out of those employers, 35% have eliminated a candidate from consideration based on the information discovered online.

http://careers.utah.edu |

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Implementation and the Job Search

DRESS TO IMPRESS! WHAT TO WEAR TO MAKE THAT IMPRESSION ► TRADITIONAL/BUSINESS CAREERS – like banking, accounting, finance, law, corporate or management positions, public relations – you’ll want a conservative look that conveys competence and authority. The classic suit in black, grey, navy or taupe works nicely here. Shirts and blouses don’t have to be white, but pick a neutral color or subtle print to complement the suit. Keep ties and jewelry understated. ► TECHNICAL CAREERS – in areas like engineering, information technology, sciences, etc. – a clean, sharp look that conveys knowledge, innovation and efficiency is important. Suits should be conservative in subtle colors with complementing shirts, blouses and accessories. Coordinated separates can also work.

You know that thing about never getting a second chance to make a first impression?

It’s absolutely true! Maybe your first encounter will be at a Career Fair, not in a formal interview, but you are still front and center and need to play the part.

You might be the best candidate for the job in terms of skills and abilities, but the employer is looking for someone who can fill that professional role the employer has in mind for you. The whole working world doesn’t revolve around dark conservative suits.

Research the industry you are interested in and adapt your style to suit that model.

28 | University of Utah Career Services

► PEOPLE-FOCUSED CAREERS – such as counseling, teaching, sales, and social work require an image that projects expertise, but also approachability. Conservative suits or dresses with a jacket can work effectively. ► CREATIVE CAREERS – more opportunity for expression of personal style can be found in careers in advertising, art, design, and entertainment to name a few. This doesn’t mean you can come dressed as a free spirit – a well-cut suit, dress, jacket and slacks are still appropriate, but select something that expresses creativity, innovation and competence.

WHAT ON EARTH IS BUSINESS CASUAL? Business casual attire is appropriate for social events, job shadowing, informational interviews and other more casual encounters.

It would be great if all students showed up at a career fair and a job interview dressed in a suit, but there may be occasions where a suit might make you overdressed. When in doubt, ask! Either the employer hosting the event or your career counselor can give you guidance on what to wear.

Even so, dress professionally. No ripped jeans, sweatshirts, graphic T’s, or flip-flops. Great for hanging out with your friends – disastrous when meeting a potential employer!

Follow the ―Some Rules Work for Everyone‖ and consider the items below when you’re deciding what to wear. ► khakis or casual cotton pants ► dress shoes or loafers ► low heels ► subtle print silk or cotton shirt ► button-down shirt ► sweater ► blazer or casual SOME RULES jacket

WORK FOR EVERYONE

► Hair should be clean, well cut and groomed. Simple, classic styles are best ► No visible tattoos or body piercings ► Remove multiple earrings.

(Women: one pair. Men: none.) ► No strong perfume, aftershave or breath mints ► Women: avoid trendy clothing – short skirts, low necklines, extreme prints or colors generally do not project an image appropriate for a professional meeting ► Men: baggy pants, wrinkled or un-tucked shirts or athletic shoes do not look professional ► Crisp, clean, well-pressed clothing is a must ► Designer brands don’t work any better than budget brands – if you follow the guidelines above

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Implementation and the Job Search

NEGOTIATING JOB OFFERS

It’s Not Just About the Salary The most important question to ask yourself is: Are you excited about this job and the salary? Let’s hope your excitement and passion for the field you are entering is balanced by realistic salary and benefits expectations.

If you are lukewarm about both, you probably won’t be a great employee, and you aren’t likely to have a good experience with the organization.

You don’t have to accept the first salary you’re offered. You have the ability to negotiate for better benefits, training or pay – assuming you’ve done your homework and you have the data to back up your negotiations. Feel free to ask for time to adequately examine and evaluate your total offer.

Get all the elements in writing, including wages, stock options, profit sharing, and other measurable benefits. Most companies can put a dollar figure to benefit packages.

Negotiation Tools The strongest tools to negotiate with are two-fold. First, solid information for your industry, and second, the value of the unique skills you bring to the table. The industry economic climate and the location of your position will both have a major influence on the salary offer. Do some research on cost of living indexes. San Jose, California is not the same as Boise, Idaho in terms of cost of living.

DID

KNOW?

Our database is your quick reference for effective salary research. Check out links on negotiating salaries and also Who Hires Our Graduates for University of Utah student information and averages.

30 | University of Utah Career Services

ALUMNI CAREER SERVICES The collaboration of U of U Career Services, whose motto is “putting your education to work,” and the Alumni Association, whose mission is “linking you with the U,” is designed to create a large bang for your buck We understand that many alumni must be mindful of every dollar they spend. For those who may be out of work, there is little discretionary money for expensive outplacement programs or coaching fees. In order to help, Alumni Career Services and the Alumni Association now provide real oomph to our membership benefits vis-à-vis your career. After all, you went to the University of Utah for an education that would give you a leg up in the world of work.

BENEFITS OF AN ALUMNI ASSOCIATION MEMBERSHIP

Alumni need and want expertise in career coaching, résumé writing, and understanding how to leverage skills and strengths in a challenging job environment. Alumni Career Services can help answer serious questions such as:

► One private counseling session with our career coach by phone or in person ► Access to various webinars ► Two half -day workshops that encompass a variety of job-related issues

► Where are the jobs? ► How can I find them? And what’s all this talk about LinkedIn? ► How do I stand out in this market? ► What is a ―unique selling proposition‖? ► How do I ―brand‖ myself? ► How can I negotiate my best salary?

► Access to U CareerLink, our jobs database ► A subscription to Career Services’ job newsletter ► Participation in Job Club, a weekly seminar for job seekers held Fridays from 2 to 4 p.m. ► Six months to access the above services. (You must maintain your Alumni Association membership during that time.) ► You may access our Alumni Career Services program one year after graduation.

Recent Graduate Alumni Association Membership: ► First year after graduation: FREE - and you will continue to work with your Career Services counselor ► Second-year graduate: $20 ► Third-year graduate: $20

Regular Alumni Association Annual Membership: ► Single membership, one year: $40 Not a U grad? We can offer you the same services at a slight fee up charge. Go to alumni.utah.edu/career to read all about it and check out this amazing value.

http://careers.utah.edu |

31

Tools of the Trade WRITING A WINNING RESUME What’s a resume for anyway?

You want your resume to catch the attention of an employer and make them interested in talking to you. Employers receive many resumes, and usually spend only seconds skimming them. Make your important information easy for them to see. ► Use bullets rather than writing in paragraphs ► Be as articulate as possible about your skills and qualifications. ► Use headings to clearly organize your content.

There’s no such thing as a ―One-Size-Fits-All‖ resume. If you are considering a variety of career options and/or applying for many different kinds of positions, you will need to customize each resume you submit. It is important to tailor your resume to the particular position as much as possible. Remember to incorporate language from the actual job description into your headings and bulleted accomplishment statements (see page 31) whenever you can.

A resume is NOT a list of everything you’ve ever done.

Let the job description guide you in what to include on your resume and what to leave out. Employers are interested in what you have done recently, so include activities and experiences that you’ve had since you’ve been in college—don’t include high school education or activities.

32 | University of Utah Career Services

IDENTIFY YOUR TRANSFERRABLE SKILLS Even if you think that your work experience isn’t related to the position you’re applying for, chances are you’ve learned skills that would be useful and applicable in almost any work setting. For example, your involvement in extra curricular activities, volunteer work, and work experience while in college demonstrates that you are able to manage your time effectively and balance multiple tasks at once.

Here is a short list of transferrable skills. Although there are many other skills that are not on this list, you may use this as a guide when you are writing your resume. ► Delegate responsibility ► Motivate others ► Attend to visual detail ► Assess and evaluate my own work ► Assess and evaluate others’ work ► Deal with obstacles and crises ► Multi-task ► Manage time ► Keep records ► Handle complaints ► Research ► Build or construct ► Manage finances ► Speak a foreign language (specify) ► Train or teach others ► Utilize computer software (specify) ► Identify and manage ethical issues

DEVELOPING ACCOMPLISHMENT STATEMENTS Employers are interested in more than the tasks you performed on a particular job. They want to know about accomplishments, outcomes and results.

Duties and Responsibilities

Accomplishments

Was responsible for sales in UT and ID

Increased sales in UT and ID by 57% in three months, despite a reduction in sales force

Saved money on corporate benefits

Researched long-term disability insurance and found a package that would save the company $7,000 annually

How do you write it? ► Start with an action word ► Indicate what the action was and quantify ► Tell the result, goal, purpose of benefit

Step 1: ACTION WORD

Step 2: WHO/WHAT/HOW MANY?

Step 3: WHY? RESULT GOAL, PURPOSE, BENEFIT

Designed and implemented

a training program for sales staff of 35

which clarified procedures and increased competency

Produced a set of reports

for the accounting department

in accordance with the new SBA guidelines

Provided system administration

for an information systems organization of 12 users

which resulted in more efficient daily operations

Reduced

production time by 3 hours on a key weekly report

getting essential information to the media by noon instead of 3 pm

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33

Tools of the Trade

RESUME FORMATTING TIPS

DID

KNOW?

There are no rules about what a resume should look like or what content matter it should include. It all depends on the job you are applying for, the type of employer, and the image of yourself that you want to project.

General formatting rules you should always remember: ► For a recent college undergraduate applying for an entry-level position, stick to one page. (Exceptions are for federal resumes or higher degree required resumes which tend to be longer because additional experience, coursework, internships, etc… might be relevant). ► One-inch margins (all the way around) are standard for resumes. ► Be consistent with your format throughout the document. Use the same line spacing, font, font size, etc… ► Avoid italics and underlining since they can be misread by optical scanners that are used by many employers for scanning resumes into electronic database systems. Instead, use ALL CAPS and bold to make your important work and phrases stand out. ► Choose a font that is easy to read. Good fonts include Arial, Times New Roman, Garamond, Tahoma, Calibri and Verdana. Use no less than 11 points for smaller fonts; larger fonts can easily be read at 10 points. ► Make headers and contact information larger than the body text. ► DO NOT USE TEMPLATES OR RESUME PROGRAMS TO CREATE YOUR RESUME. Anyone who spends time looking at a lot of resumes can spot them a mile away. ► Use ―Action Verbs‖ to begin bullet points whenever possible. This way, an employer will easily see your skills (analyzed, organized, wrote, taught, solved…) just by skimming over the beginning of each line.

34 | University of Utah Career Services

CATEGORIES OF INFORMATION PERSONAL INFORMATION OR HEADER: Name, Address, Phone Number, Email ► Make sure your e-mail address is professional and doesn’t include slang or inappropriate language.

PROFESSIONAL OBJECTIVE (optional) ► Use only if it clarifies how the resume should be considered. Information concerning your job interests and qualifications for this particular job may be better described in a cover letter. If you use an objective it must be customized, brief and to the point.

SUMMARY OF QUALIFICATIONS (optional) ► You may list three or four highlights or measurable results you have achieved. Examples: ―Awarded national recognition for top auditor intern in region‖ as opposed to ―Detail oriented‖.

EDUCATION ► List highest level of education being pursued. Do not list high school or colleges attended where no degree was earned. However, if some items in the high school background show high honors or leadership or generally reinforce the career objective, then those items should be included in a separate category such as ―Honors/Awards.‖

EXPERIENCE ► This category reflects your contact with employers including internships, summer jobs, special projects, or military experience. If you wish to highlight experience most related to your objective, you may have two categories: ―Related Experience‖ and ―Employment.‖ List the name of the organization, job title, city/state, dates and duties. The most relevant tasks should be listed first, however, do not simply list tasks. Provide outcomes and results based on your efforts. (See page 33). You may also want to use the ―Action word list‖ on pages 36-37 to help you identify and document your past experiences.

VOLUNTEER ► Include information on campus, community or church involvement. When listing an experience with a religious organization, do not list the denomination (e.g., Volunteer Church Representative, Barcelona, Spain, 2004—2006, Selected to supervise the work of 30 other volunteers,‖ rather than ―LDS Missionary, Zone Leader, etc.‖)

INTERESTS (optional) ► Include information that portrays you as a multi-dimensional individual. Personal achievements in sports, music or some other outside pursuit may be appropriate. For instance a manufacturer of sporting equipment may be interested in your lacrosse abilities. A mortgage company may or may not care.

REFERENCES ► These should be listed on a separate sheet; they do not belong on the resume. Particularly, do not say ―References available upon request‖; this is understood. The reference page should duplicate the identification or header on your resume. Below that header, title the page ―References.‖ List three to four professional references including name, job title, organization, telephone number, and e-mail. You may also include an address if you wish. Ask permission in advance to use their contact information.

http://careers.utah.edu |

35

Tools of the Trade

ACTION WORDS Leadership and Management Advocated Approved Authorized Counseled Determined Developed Diagnosed Directed Disseminated Elected Enforced Enlisted Ensured Examined Explained

Formed Founded Governed Guided Headed Hired Influenced Initiated Inspired Installed Instituted Instructed Integrated Led Managed

Mentored Moderated Monitored Motivated Negotiated Operated Originated Oversaw Pioneered Presided Prioritized Processed Produced Promoted Recommended

Recruited Represented Responded Reviewed Spearheaded Sponsored Staged Started Streamlined Strengthened Supervised Taught Trained

Administrative and Organizational Arranged Assembled Catalogued Collected Coordinated Developed Disseminated Distributed

Ensured Examined Executed Explained Formalized Implemented Initiated Installed

Maintained Monitored Operated Organized Planned Prepared Processed Recorded

Technical and Analytical Administered Analyzed Assessed Audited Charted Classified Compiled Computed Conducted Consulted Designed Detected

Developed Devised Discovered Documented Drafted Edited Evaluated Examined Expanded Forecast Formed Gathered

36 | University of Utah Career Services

Generated Identified Improved Increased Inspected Installed Instituted Integrated Interfaced Interpreted Interviewed Launched

Maintained Operated Programmed Reduced Researched Restored Searched Streamlined Surveyed Systematized Tested Wrote

Reorganized Reviewed Routed Scheduled Streamlined Strengthened Updated

Communication and Interpersonal Advised Answered Apprised Assessed Authored Briefed Clarified Composed Conducted Constructed Contacted

Corresponded Demonstrated Drafted Edited Educated Explained Facilitated Familiarized Handled Informed Instructed

Interpreted Interviewed Introduced Lectured Planned Presented Projected Proofread Publicized Published Reconciled

Recruited Reported Responded Scheduled Screened Spoke Summarized Taught Trained Translated Wrote

Creative and Innovative Arranged Authored Composed Conceived Conceptualized Created Designed

Developed Devised Directed Edited Established Fashioned Formulated

Initiated Invented Launched Modernized Originated Performed Planned

Presented Produced Revitalized Revolutionized Shaped Stimulated

Counseling and Helping Aided Assisted Attended Collaborated Comforted

Contributed Counseled Facilitated Fostered Guided

Helped Instilled Mentored Provided Settled

Supported Treated Tutored

Marketing and Selling Arbitrated Attained Augmented Boosted Broadened Calculated Centralized Consulted Convinced Decreased Developed Dissuaded Documented

Educated Ensured Established Exceeded Excelled Expanded Expedited Familiarized Gained Generated Identified Implemented Improved

Increased Influenced Integrated Launched Led Maintained Marketed Mediated Negotiated Performed Persuaded Produced Promoted

Proposed Publicized Published Purchased Researched Resolved Revamped Revitalized Secured Sold Solicited Strengthened Supplemented

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Tools of the Trade

RESUME TYPES Once you’ve decided what type of format will work best for you, it’s time to start writing! Begin by making a list of your skills, work experience, honors, awards, certifications, activities, internships, etc. Include anything you think an employer might want to know. Once you have created this mega-resume, it will be easier to customize each resume for each employer, and include only relevant information.

Chronological Resume ► Lists, describes, and provides dates for each job and educational experience separately and in reverse chronological order (most recent first) ► Many employers prefer this style ► Works best for those who have progressed in titles and have a good work history

Functional Resume ► Highlights your skills and how they qualify you for the desired position while de-emphasizing employers and dates. ► Works well for those with limited education, significant employment gaps, lack of work experience, or experience in a different field. This format can be used both by recent grads and career changers. ► The actual employment history is listed at the end of the resume and provides only the most basic information such as employer name, job title, location, and dates. Combination

Resume

► Combines both detailed work history and skills ► Usually includes a ―skills summary‖ or ―highlights‖ section near the top of your resume ► TIP: Keep your skills section short, somewhere around four bullets

38 | University of Utah Career Services

CHRONOLOGICAL RESUME Your Name 201 South 1460 East, Salt Lake City, Utah 84112

(801) 581-6186

studentemail@utah.edu

Summary of Qualifications Over 3 years experience working in a marketing/public relations environment, skilled in developing creative and innovative marketing efforts for retail, real estate, and non-profit organizations International business experience: 2 years working and living abroad, ability to speak, read, and write Chinese fluently Technical skills include DisplayWrite, Flash, Adobe Photoshop, QuarkExpress, HTML, Front Page

Education University of Utah, David Eccles School of Business Bachelor of Science in Marketing Grade Point Average: 3.7, Dean’s List Fall 2008

Salt Lake City, Utah Graduation: May 2011

Experience Smith Realty Corporation Marketing Internship

Salt Lake City, Utah January 2010 – May 2010

Conceptualized marketing plan for retail commercial, medical, and industrial real estate markets, which increased company revenue by 2 million dollars in 6 months.

Conducted feasibility analysis specifically for various governmental, medical, retail and industrial projects.

Developed 6 print advertisement campaigns designed to increase industry awareness of Smith Realty Corporation properties.

Hot Shot Public Relations Agency Public Relations Intern

Salt Lake City, Utah August 2009 – December 2009

Wrote press releases on new product introductions for XYZ Bakery and ABC Engineering, resulting in products being featured on KSTU Fox and KTVX ABC TV morning new shows.

Researched construction, outdoor sports, and needlecraft trade journals for potential story pitches.

Volunteer Experience American Marketing Association, University of Utah Chapter Networking Coordinator, Member

Salt Lake City, Utah May 2008 – Present

Corresponded with professionals in the marketing field by arranging guest speakers and creating networking opportunities for the American Marketing Association (AMA) members.

Led marketing SWOT Analysis and developed a regional demographic focused ad campaign for a regional convenience store chain.

Presented case for the national AMA case competition in which we took 3rd place nationally.

Created unique fundraising campaigns which resulted in a 15% increase in the University of Utah AMA 2009 fundraising drive.

Volunteer Service Organization Volunteer Representative

Beijing, China June 2006 – May 2008

Directed volunteer efforts and training of more than 200 representatives on presentation skills, organizational strength, goal setting and achievement, team building, and managing cultural differences.

Launched promotional activities intended to educate the public on organization’s mission and goals.

Delivered message through presentations and door-to-door marketing campaigns. Efforts increased team recruitment results by 35% in two-year period.

http://careers.utah.edu |

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Tools of the Trade

FUNCTIONAL RESUME Your Name 201 South 1460 East Salt Lake City, Utah 84112

(801) 581-6186 studentemail@utah.edu

Objective To secure a marketing position with the Salt Lake City office of the United Marketing Group

Education University of Utah, David Eccles School of Business Bachelor of Science in Marketing Grade Point Average: 3.7 Dean’s List Fall 2008

Salt Lake City, Utah Graduation: May, 2011

Skills and Qualifications Marketing Over 3 years of experience working in a marketing/public relations environment. Skilled in developing creative and innovative marketing efforts for retail, real estate, and non-profit organizations.

Conceptualized marketing plan for retail commercial, medical, and industrial real estate markets, which increased company revenue by 2 million dollars in 6 months.

Conducted feasibility analysis specifically for various government, medical, retail and industrial projects.

Communication Corresponded with professionals in the marketing field by arranging guest speakers and creating networking opportunities for the American Marketing Association (AMA) members. .

Presented case for the national AMA case competition in which we took 3rd place nationally.

Created unique fundraising campaigns which resulted in a 15% increase in the University of Utah AMA 2006 fundraising drive.

Leadership International business experience including 2 years of experience working and living abroad. Ability to speak, read, and write Chinese fluently.

Directed volunteer efforts and training of more than 200 representatives on presentation skills, organizational strength, goal setting and achievement, team building, and managing cultural differences.

Launched promotional activities intended to educate the public on organization’s mission and goals.

Public Relations Wrote press releases on new product introductions for XYZ Bakery and ABC Engineering, resulting in products being featured on KSTU Fox and KTVX ABC TV morning news shows.

Researched construction, outdoor sports, and needlecraft trade journals for potential story pitches.

Employment American Marketing Association, University of Utah Chapter Networking Coordinator, Member

Salt Lake City, Utah May, 2008 – Present

Smith Reality Corporation Marketing Internship

Salt Lake City, Utah January, 2010 – May, 2010

Hot Shot Public Relations Agency Public Relations Intern 2009

Salt Lake City, Utah August, 2009 – December,

Volunteer Service Organization Volunteer Representative

Beijing, China June, 2006- May, 2008

40 | University of Utah Career Services

COMBINATION RESUME Ima Student 1460 East 201 South * Salt Lake City, UT 84112 * 801-581-6186 * imastudent@utah.edu _________________________________________________________________________________ OBJECTIVE To obtain a summer 2011 Park Guide Interpretation internship with Arches National Park through the Student Conservation Association _________________________________________________________________________________ SKILLS PROFILE Presented to groups of up to 100, successfully communicating safety skills and camp protocol, certified in CPR and basic First Aid Experienced in nature interpretation and research using archival and library resources Completed coursework in Geomorphology, Resource Conservation and Environmental Management Studied interpretive services and visitor information systems Working knowledge of MS Word, PowerPoint, Excel and Adobe Photoshop _________________________________________________________________________________ EDUCATION Bachelor of Arts, Environmental Studies May 2012 University of Utah Salt Lake City, UT GPA 3.75/4.0 Member Golden Key International Honour Society _________________________________________________________________________________ EXPERIENCE Climbing Instructor, Girl Scouts of Utah Summer 2010 Provided organized climbing instruction in a safe atmosphere Explained and demonstrated climbing equipment, techniques, and hand and feet climbing methods Supervised campers on the wall to ensure safety procedures are adhered to Maintained order and safety in the rock wall area Volunteer, Salt Lake Hikers Association May 2008- Present Worked one on one with special needs hikers to guide and interpret trails Evaluated trails for safety, hazards and inclement weather Presented to children ages 5-12 on hiking trails in and around Salt Lake County, UT Server, Mark’s Café July 2007 - Present Quickly learned procedures for preparing food in proficient and safe manner Improved communication skills through interaction with customers Trained new employees for opening, middle and closing shifts _________________________________________________________________________________ ACTIVITIES Volunteered for Utah’s Outdoor Activity Exposition fundraiser Ten (10) years experience of active involvement in summer outdoor recreation, including hiking, camping and rock climbing Experienced in trail creation and maintenance

http://careers.utah.edu |

41

Tools of the Trade

WHAT’S WRONG?

Ima Student 1460 East 201 South 801-581-6186 happygirl86@gmail.com

Objective

To get a job working in hospitality where I can advance and strengthen my communication, teamwork and leadership skills.

Experience

Assistant Manager Sept. 2007-Present U - Deli, Salt Lake City, UT  Manage staff.  Ordered supplies and inventory.  Prepare customers’ orders and provided customer assistance.

Waitress Aug. 2006- May 2007 Generic Sports Bar and Grill, Park City, UT  I took orders and served food.  Cleaned lobby and bathrooms and performed other jobs.

Sales Associate Summer 2006 Sport Outlet , St. George, UT  Assisted customer’s with purchase.  Stocked merchandise by myself.

Education

Interests

References

U of U, SLC, UT 2006-2010  B.S. in Parks Recreation and Tourism, Hospitality Mgt emphasis  Deans List every semester but one  Study Abroad, Summer 2007

Swimming, hiking, reading, traveling, listening to music

Ima Reference, U-Deli 555 East 555 South Salt Lake City, UT (801) 581-6186, udeli@gmail.com Ima Reference, Generic Sports Bar and Grill 555 Donnor Drive, Park City, UT (435) 581-6186, generic6186@sportsbar.com

► This is an MS Word template!

Show employers that you can think for yourself and use word processing software skillfully. ► The contact information here is too small. ► Don’t use an unprofessional e-mail address! ► If you’re including an objective in your resume, keep it short and employer-focused. ► Avoid using first-person (i.e., ―I,‖ ―my,‖ and ―me‖).

Employers know you’re talking about yourself. Save the space for words that really matter. ► There are inconsistencies in the size of bullets, formatting of lines, and too many fonts, as well as grammatical and spelling errors. ► Bullet points for work experience are very task-oriented. ► Dates are listed in the front (another pitfall of templates!), which isn’t where they belong. ► Don’t use abbreviations and acronyms. ► It’s nice to have interests, but those listed here don’t apply to the world of business or relate to the position for which this student is applying. ► Don’t include references on your resume.

42 | University of Utah Career Services

WHAT’S RIGHT? ► Name and contact information is large and easy to read. ► Degree and awarding institution are spelled out.

Additional areas of study are highlighted, as well as more specific information on the Study Abroad program. ► Formatting is consistent dates line up, bold and CAPS make important information stand out, font sizes (and styles) are the same throughout, bullets are uniform.

Overall, the resume looks orderly and organized without even reading it. ► Experience related to the student’s field of interest (business) is highlighted in the bullet points describing work history. ► Past tense is used consistently to demonstrate readiness to move forward and leave even current experience behind. ► Points are specific (note the use of numbers) and demonstrate the student’s success with and impact on the operations of previous employers. ► Employers are increasingly looking for employees with solid technology skills. Use descriptors like ―skilled,‖ ―proficient,‖ etc. to demonstrate your level of proficiency with various programs/applications.

Ima Student 1460 East 201 South, Salt Lake City, UT 801-581-6186 imastudent@utah.edu

EDUCATION ______________________________________________________________________________ Bachelors of Arts, Parks Recreation and Tourism University of Utah Additional Concentration in Hospitality/Tourism and Japanese Dean’s List (5/6 semesters)

May 2010

EXPERIENCE ______________________________________________________________________________ Assistant Manager Sept. 2007-Present U-Deli Salt Lake City, UT Supervised and trained services staff of 10 Ordered $7,000 in weekly supplies and inventory Increased sales by 10% during tenure as assistant manager President August 2008-Present Student Advisory Committee, University of Utah Salt Lake City, UT Organized and supervised work of 3 subcommittees Allocated annual budget of $3,000 Interacted with university, city and state officials in service projects Increased membership by 15% during presidency Study Abroad: Advertising in Asia Summer 2007 Japan and China Studied interactive advertising management theory and practice in Tokyo and Beijing Visited 9 advertising firms and gained insight into creative sales and management practices in major Asian markets Completed team advertising projects using digital media and gaming for cell phone distribution and presented to panel of advertising and business executives Sales Associate Summer 2006 Sport Outlet St. George, UT In charge of direct sales of athletic shoes, accessories and apparel Determined product display placement and arrangement Involved in most aspects of managing a retail store including: scheduling, store security, customer relations, opening and closing, as well as coaching employees to increase sales results COMPUTER SKILLS ______________________________________________________________________________ Skilled in MS Word and electronic research systems Proficient in MS Excel, PowerPoint and Adobe Photoshop Working knowledge of MS Access, Macromedia Dreamweaver, and Adobe Illustrator

► Employers expect that you’ll have references to offer, so including a line to that effect isn’t needed. http://careers.utah.edu |

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Tools of the Trade

PORTFOLIOS Portfolios are great tools for students from all majors. A professional portfolio is usually taken to an interview or may be viewed online. This type of portfolio is a documentation and demonstration of your accomplishments. It shows growth in your skills and understanding over time.

A portfolio not only documents your results, but also how you got there and what you learned in the process.

PORTFOLIO DO’S ► Show a breadth of work ► Include a copy of your resume with your portfolio ► Develop a ―leave-behind,‖ a small copy of some of your work that you leave with potential employers ► Demonstrate problem-solving by including a ―before and after‖ piece ► Design your portfolio as a whole.

Strong pieces should anchor the portfolio front and back, and the rest should be organized either by medium or class ► Get feedback. Show your portfolio to your professors, other students, or professionals in your desired field

PORTFOLIO DONT’S ► Don’t put in any work you feel needs explaining

Portfolio Benefits Regardless of how you’ll use the finished product, all portfolios can help you: ► Write or update your resume more quickly, since all the relevant information will be in one place. ► Organize information you’ve gathered over the years, such as awards, certificates, and records of other accomplishments. ► Showcase your achievements, skills and abilities for an interview. ► See your career as a collection of skills and talents that you’ve developed, rather than just a list of job titles.

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► Don’t leave your original portfolio at a company ► Don’t include copyrighted material unless you own the copyright ► Don’t leave out important pieces.

If you think it will add to your presentation, finish it and then include it. ► Don’t add anything to the portfolio for which you might apologize.

This is the best of your work, and should well represent you.

COMMUNICATION ESSENTIALS Using the Phone ► Don’t take a cell phone call or page when with another person — it’s rude. This is especially true during an interview, site visit, or other professional event! ► When leaving a voice mail or message, speak slowly and clearly so your message is clear. Keep your message short. Leave your name and phone number to ensure the employer can call you back. ► Return calls the day they’re received. If for some reason you can’t call back the same day, call within 24 hours. ► Make sure that the greeting for your answering machine and/or voice mail is appropriate. Employers often complain about greetings that include loud and/or obscene music, background noise, or are just generally unprofessional.

Effective E-mailing ► Don’t use an unprofessional e-mail address (e.g., sexykitten@hotmail.com). The recipient could delete the message thinking it’s spam or porn. ► Always include a meaningful subject line that makes it clear what will be covered in the message, such as ―Jose Vega — Confirming Friday Interview Time‖ or ―U of U Finance Junior Seeking Information.‖ ► Always include your full name and contact information in each e-mail. ► Remember that there is no guarantee that an e-mail is private. ► When replying to a message, always include the previous message in your response. Keeping the thread of the discussion together will help both you and your contact to follow the course of your e-mail discussion. ► Always re-read and spell-check every e-mail before you hit ―send‖!

Overall Tips ► Every time you communicate with an employer, be as professional as possible. ► Always use correct grammar when speaking or writing. ► Even if e-mail is your preferred way of communicating, check with your contacts to see what their preferred contact method is so you can communicate with them most effectively.

http://careers.utah.edu |

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WRITING EFFECTIVE COVER LETTERS The Overview ► Write a separate cover letter for every position. The best cover letters are customized for the employer receiving them. ► Don’t just talk about you. Your resume talks about you. Demonstrate you’ve done your employer research and show them how you’re the best candidate for them. This means talking about them and how you’re a fit for what they need/want. ► Demonstrate professional, simple and direct writing style while also expressing personal interest and excitement. ► As with your resume, your cover letter is a writing sample. Proofreading for grammatical and spelling errors, typos, and content/style is just as important. Mistakes can wreck your chances of moving forward.

The Details ► Your resume and cover letter should match in both style and appearance. ► Fold them together and mail them in a matching envelope, or because employers are increasingly scanning resumes, send your cover letter and resume unfolded in a large envelope. ► If you’re e-mailing your resume as an attachment, it’s not necessary to also attach a cover letter. The e-mail message itself serves as a cover letter. Write it accordingly. ► Address the letter to a specific individual.

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COVER LETTER TIPS

Your Current Address City, State, Zip Code

► First Paragraph Date

Arouse the interest of the employer. State the position you are applying for and show interest and enthusiasm. If there is a specific opening, you can mention how you heard about the opportunity. ► Second Paragraph Explain why you are interested in working for this employer. Point out your qualifications—your education and experiences.

► Last Paragraph Pave the way for an interview by asking for an appointment, by offering to call the employer in the near future, or by making some similar suggestion to facilitate an immediate and favorable reply. Give additional contact information.

Ms. Employer Title Organization Street Address City, State, ZIP Code Dear Ms. Employer: State why you are writing (I am applying for the position of Process Engineer as listed on the Career Services’ website). State who you are in terms of your education status (student, graduate student, Ph.D., etc.), your professional status (an experienced writer, researcher, etc.) or someone with experience in a relevant area (fluent in Chinese, knowledgeable about issues of international trade, etc.). Make the reader interested in you so they will continue reading past the first couple of sentences. Indicate if you have a personal connection to the employer or if someone recommended that you write. Tell something you know about the organization/business.

Mention some compelling qualifications that focus on what you can do for them based on the job description. Let the employer know why you are interested in the employer, job and location. If you have related experience or specialized training, point it out.

Indicate why you are the best applicant. Keep a positive, confident tone throughout the letter. If the information on your resume does not seem obviously related to this career choice, make sure your reasons for applying are clear.

Thank the employer for his/her consideration of your application materials. Close by making a request for an opportunity to visit the employer. Indicate you will follow up with a phone call about the possibility of a meeting. Thank the employer for their time and consideration. Make sure your closing is not vague, but makes a specific action from the reader likely.

Sincerely,

Your Handwritten Signature (if it is mailed) Type Your Name

The cover letter should be no longer than 1/2 to 1 page long.

Enclosure

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LETTER OF INQUIRY The Overview ► This is a letter written to a company you are interested in and one for which you have not been able to find employment information on their website.

AVOID COMMON MISTAKES

► Write to a specific person within the company, making a phone call if necessary to see to whom your letter should be addressed.

► Do not emphasize what the company can do for you.

► State your interest in the organization and explain why they should be interested in you. ► Emphasize your positive assets and skills and attach a resume. ► State when you would be available to meet for an interview.

The Details ► A first sentence telling the reader why you are writing. ► In the body of the letter, market your accomplishments. You might describe a problem relevant to the industry. State how you handled it and what results you achieved. ► Close the letter with a positive statement and request a face-to-face meeting.

► Do not use general brochure language such as "industry leaders," "in the forefront of technology," "opportunities for growth and advancement."

Choose words that carry real meaning and clearly describe you and your qualifications. ► Don't just state your qualifications, illustrate them by citing examples of your accomplishments. ► Don't try to use fancy words, choose the right words. Don't be cute ("I'm the person you want to hire.") ► Do not use too much selfevaluation (I am confident that I will contribute…‖. Why should they believe you? Let your qualifications speak for themselves. ► Do not present your strengths too weakly

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201 South 1460 East Salt Lake City, UT 84112 September 1, 2010 Mr. Ima Employer Vice President ABC Corp.

2301 Maple Lane Salt Lake City, UT 84112 Dear Mr. Employer, Identify Objective

I am seeking a position in materials evaluation at a high technology company such as yours. I am aware from researching your firm that you have a training program for physicists and engineers.

As you will note from the enclosed resume, I have majored in physics and have participated in significant research. This background, as well as Point out qualifications several business courses, has prepared me to combine an interest in motivatand special interests ing people with a desire to work in a technical environment.

Refer to Resume

Arrange an Interview

I would like to learn more about your trainee position, and I will contact your office the week of September 15th to arrange an appointment at your convenience.

Sincerely,

hand written signature (if it is mailed) Ima Student

Enclosure

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THANK YOU LETTERS

The Overview ► May be sent by US Mail or e-mail. ► Express appreciation for the interviewer’s time and consideration. ► Reiterate your interest in the employer by mentioning new points or qualities you may have forgotten to address in the original interview. ► Express your interest and anticipation in receiving word regarding their decision.

The Details ► Always send a thank-you letter after an interview or other personal interaction.

Show the people you met that you appreciate their time and attention.

Thank-you letters can be sent via e-mail, a hand-written note, or formal letter. ► Wondering whether or not e-mail is the best way to send a thank-you note? As with most things, it depends on the organization.

More conservative employers will likely prefer a formal letter. Employers who have a high-touch approach to customer service or a high level of relationship development with clients are more likely to prefer a hand-written note or card. But any employer with a quick turn-around time between interview and offer (you interview on Thursday and they tell you they plan to make a decision on Monday) should get an e-mail thank-you letter. ► Be sure to send the thank-you promptly — it’s best to send it within 24 hours of your meeting or exchange. ► The bottom line is that you want the letter to reach them before they’ve made their decision.

If they haven’t told you what their timeline is, that’s one of the things you should ask before leaving the interview! ► To avoid burning bridges that might be useful later on, you should even send a thank-you letter to an employer with whom you’ve decided NOT to accept a position.

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201 South 1460 East Salt Lake City, Utah 84112 801-581-6186 Date John Jones Director, Human Resources Tooele School District 66 West Vine Tooele, Utah 84047 Dear Mr. Jones: Thank you very much for taking the time to interview me yesterday at the University of Utah as a teacher candidate for Tooele School District. I enjoyed talking to you and learning more about the rapid growth of your district. I was especially interested to learn that your district offers many opportunities for professional development and support.

Also, I was excited to learn about some of the challenges that your district faces. I would like to help the district meet those challenges by contributing my skills, experience and desire to help students succeed.

I wanted to mention that besides my experiences with student teaching at Skyline High School, I also tutored several students this past year on Saturdays in ESL, grammar and writing. In addition, I have taken several courses on the use of technology in the classroom and have a basic understanding of Spanish. I feel that the combination of skills, experience and desire make me an ideal candidate for Tooele School District and feel that I would be a great fit in one of your secondary schools.

You indicated you would be making decisions mid-May and I would like to contact you again around May 15 to see if anything further may be required of me. Thank you once again for your time and consideration.

Sincerely,

Your Handwritten Signature (if it is mailed) Type Your Name

http://careers.utah.edu |

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Tools of the Trade

CATCH PHRASES FOR EFFECTIVE LETTERS ► Please accept this letter as my application for the position of… ► I learned of this opportunity from… ► I am very interested in pursuing this exceptional opportunity. ► My keen interest in this position stems from… ► My professional experience is solid and well-rounded. ► My primary focus involved… ► This position represents a tremendous opportunity to continue my clear and committed career path… ► I believe the combination of my education and experiences have prepared me… ► As you can see from my resume… ► As indicated by my resume… ► As a result of these experiences, not only am I qualified for this position, I will thoroughly enjoy it!

► Beyond my enthusiasm for this opening, I offer all the essential elements it requires. ► I firmly believe my experience, education and background would enable me to make a significant contribution. ► It is a challenging position for which I believe I am well qualified. ► ... help to ensure optimum effectiveness. ► My interest and knowledge in this area was further enhanced by… ► My particular area of effectiveness is… ► Although I have found my current position to be professionally rewarding… ► My professional experiences are supplemented by… ► My goal is… ► ... provides the opportunity to accomplish this goal. ► Let me thank you in advance for your consideration. ► Thank you for considering me for this very important position. ► Thank you for your time and consideration of my resume and qualifications. ► I look forward with enthusiasm to an opportunity for an interview

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PROJECT YOUR PASSION

TO THE WORLD.

INSPIRE. ACHIEVE.

Experience a wealth of career opportunity, with the power to evolve, achieve and exceed.

Careers For Everything You Are

A career is not just a career. It’s an avenue to making your voice heard. Your presence known.

Your impact felt far and wide.

At Verizon Wireless, you’ll see your potential realized. Your dreams achieved.

To learn more, visit vzwcareers4you.com

Verizon Wireless is an equal opportunity employer m/f/d/v.

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Salt Lake and American Fork, Utah

Fidelity Investments is known for hiring the best and the brightest.

Fidelity Investments, one of the world’s leading financial firms, is expanding its Financial Representative teams, in Salt Lake and American Fork, Utah. So if you think you’re one of the best and the brightest, and have excellent customer service and communication skills, apply today.

Within our privately held company, you’ll participate in a unique onboarding program that will prepare you for Series 7 licensing and a successful career in financial services. You’ll get career growth opportunities, an outstanding benefits package, and the chance to work for an industry leader.

Watch your career take off today — with Fidelity.

finrep.fidelitycareers.com

Fidelity is an equal opportunity employer.

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