SPEAKING FOR INFLUENCE: PRESENTING AND STORYTELLING
SPEAKING FOR INFLUENCE: PRESENTING AND STORYTELLING
Communication excellence is an essential leadership tool. As a leader ascends in their organization, they are required to speak in public more often as they shape their organization’s mission, vision, and values. Public speaking is an opportunity and platform from which leaders are able to express their emotional intelligence and it becomes a strategic position from which a leader can craft their own leadership narrative.
Through this course, you will have the opportunity to become a more persuasive and confident speaker who creates a powerful, emotional audience connection. Learn how to examine your audience and deliver your message with effectiveness and confidence. You will gain key rhetorical strategies that will help you to create a powerful, emotional audience connection through storytelling, metaphors, rhetorical questions, and repetition.
This class can count towards the Executive Leadership Certificate. The Executive Leadership Certificate is highly customizable. Choose any of our 6 leadership classes to receive the full certificate.
The Executive Leadership Certificate covers both soft skills and hard skills necessary to lead organizations. If you are in a mid- to senior-level position and want to grow in your organization or make a career change, this certificate is right for you. If you are an individual who wants to understand business from multiple angles and develop your leadership skills, this certificate is also right for you.
Topics Covered
• The art of persuasion
• 5 steps for effective communication
• Organizational structures
I Need This Program Because:
• I want to improve my public speaking skills to better articulate my company’s values and goals
• I want to prepare for leadership positions by improving my rhetorical strategies
• I want to develop my skill set so I can better influence my company and thrive in my team
• 4 phases of an introduction
• Managing nervousness
• The power of non-verbal
My Organization Needs This Program Because:
• We want to learn how to represent our values and company’s goals to key stakeholders
• We want to improve public speaking skills to better work with our employees and team members
• We want to understand how to navigate a speech and how to influence our audience
Who Needs This Class
• Anyone in any mid- to high-level management positions
• Any leaders who want to master public speaking in front of diverse audiences
• Managers who want to build their network with other leaders
• Individuals who would like to improve their leadership skill set
Modules
Day 1
• What makes a leader persuasive?
• Platforms for leaders to express emotional intelligence
• The leadership narrative
• Five-step process for effective public speaking
• Integrating pathos into storytelling
• Exercise: audience analysis
• Exercise: presentation preparation
Day 2
• Truth to the teller, audience, moment, and mission
• Use of metaphors in storytelling
• Integrating logos into public speaking
• Organizational structures
• Four phases of an introduction
• Two phases of a conclusion
• Managing nervousness
• The power of non-verbal communication
• Exercise: final presentation workshop
Presenting Faculty | Kathryn Cañas, Ph.D.
Kathryn A. Cañas, Ph.D., is a member of the Management Department in the David Eccles School of Business at the University of Utah. Her teaching currently includes courses on managing diversity, business communication, and pedagogical theories and practices at both undergraduate and graduate levels. Dr. Cañas received her B.A. in English and Communication from Boston College, her M.A. in Speech Communication from Indiana University, and her Ph.D. in Communication from the University of Utah.
THE ECCLES DIFFERENCE
The David Eccles School of Business enrolls about 6,000 students in its eight undergraduate majors, four MBAs, seven other specialized graduate programs, one Ph.D. program, and executive education curricula. It is also home to seven institutes and centers that support an ecosystem of entrepreneurship, technology, and innovation, including the Lassonde Entrepreneur Institute, Ken C. Gardner Policy Institute, Sorenson Impact Center, and more.
Our faculty members boast impressive professional and educational backgrounds and hold Ph.D.s from esteemed universities including the University of Pennsylvania’s Wharton School, Northwestern University’s Kellogg School, Harvard Business School, Stanford Graduate School of Business, and University of California at Berkeley’s Haas School.
TAKE THE NEXT STEP
Telephone: (801) 587-7273
Email: ExecEd@Utah.edu
Website: ExecEd.Utah.Edu
Registration: Eccles.Secure.Force.com/ExecEdApplication
1731 E Campus Center Drive
Robert H. and Katharine B. Garff Building, GARFF 4340 Salt Lake City, Utah 84112
081123