Moody Magazine Summer 2023 News Memo

Summer 2023 News Memo

Image by Madison Morris

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Editor-in-Chief: Logan Dubel

Associate Designer: Grace Xu

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Writers: Alexis Vasquez & Paulina Pearson

Special thanks to Interim Dean Rachel Davis Mersey, Assistant Dean Kyle Clark, Emily Quigley, Julie Hearne, Madison Morris, Zachary Mohr, Alex Roeder and Cassie Aquino for their help throughout the summer in producing Moody Magazine’s Summer News Memo.

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Message from the Editor

Dear Moody Magazine readers,

Welcome back, and thank you for checking out our Summer 2023 News Memo! Whether you picked up a print copy in the DMC or are reading online, we’re grateful that you’ve connected with Communication Council’s insider publication.

This year, Moody is undergoing a transition in leadership, but the college is far from being alone in experiencing change. The field of communication continues its rapid evolution as new tools emerge daily and give way to a haze of information, as illustrated by this issue’s cover. This year, our team will remain committed to exploring innovations and how they impact students and faculty.

As part of Communication Council, we hope this publication serves as a platform to highlight fascinating stories by and for Moody students. We aim to serve as a resource, particularly for new students, opening doors to new opportunities and organizations. Like most things, the college experience is what you make of it - Moody Magazine wants to help you make the most of your time crossing the Moody Bridge.

Finally, if our mission sounds appealing to you and you have an interest in writing or design, apply to Communication Council and join the Magazine Committee, where you’ll instantly find a welcoming community of passionate fellow students. We are now on Twitter/X along with Instagram, so give us a follow. Stay tuned for our Fall 2023 edition, but for now, Hook ’em!

Logan Dubel Editor-in-Chief, Moody Magazine

Image by Madison Morris

President’s Welcome

Welcome to the Moody College of Communication!

This college has crafted some of the best and brightest, not just at UT Austin, but the world. Moody College is full of incredible creatives and changemakers, including professors who care and want the absolute best for their students. No matter your background, there is truly a home for you at Moody College, and we are so glad to have you here.

As you begin thinking about organizations suited to your interests, I would like to invite you to apply to the Communication Council, the o cial student governing body of Moody College. Through professional development events, passing legislation in the Senate of College Councils and participating in community service projects, we strive to serve the student body by addressing concerns and implementing changes that Moody students want to see. This year, our Student Issues & Advisory Committee (SIAC) will be conducting a collegewide survey to gather input directly from students like you so we can work with college administration to cater to students’ needs.

There is indeed a safe space for everyone to thrive in this organization. We would love to invite you to join Communication Council and become a part of a community that works towards a shared vision of improving the Moody College student experience. If you have any questions, please don’t hesitate to reach out to one of our members, who can often be found in our Student Leadership Suite on the second floor of the DMC. Keep an eye out for when applications go live at the start of each semester by following us on Instagram and Twitter/X (@UTCommCouncil).

Best of luck as you embark on this new journey of your life, and I look forward to seeing what the future holds!

Madison Morris Communication Council President

MADISON MORRIS (SHE/HER/HERS) President

Hi everyone! I am a senior Public Relations and Journalism double major. I am honored to serve as President of the Communication Council this year. I also serve as executive chair of the Big XII Council of Black Student Government and Historian of the Delta Xi chapter of Alpha Kappa Alpha sorority. In my free time, you can find me at concerts, cheering on Texas Athletics, going on photo walks or spinning a record!

ZACHARY MOHR (HE/HIM/HIS)

Vice President

Hi everyone! I am a junior Political Communications and Economics double major. I am BEYOND excited to be Communication Council’s Vice President for the 2023-2024 school year. I will oversee committee chairs and assist the President in addressing student and faculty concerns. When not on my study grind, you can find me working as a Moody Writing Coach, whipping up new recipes in the kitchen or at the thrift markets on Guad. If you see me around, don’t be afraid to say hi!

ALEX ROEDER (SHE/HER/HERS)

Administrative Director

Hi! I’m this year’s Administrative Director. I can’t wait to serve Comm Council and keep day-to-day operations running smoothly. To share a little bit about me, I’m a Journalism and Advertising junior with a business minor from Houston, Texas. I’ve been in Comm Council my entire time at UT and I’m excited to see how else this organization can help Moody and me grow.

GISELLE YOSHIMOTO (SHE/HER/HERS)

Financial Director

Hey y’all! I’m so excited to serve as the Financial Director for Communication Council this year! I’m a junior Speech, Language, and Hearing Sciences major with a minor in Educational Psychology. I’m eager to learn and help this organization grow and give back to our students. Outside of Comm Council, I’m involved in research and work as a Dean’s Ambassador for Moody. In my free time, I enjoy going to concerts, finding good food around Austin and carpool karaoke with friends!

QUINN RADTKE (SHE/HER/HERS)

External Director

Hi everyone, I am the External Director for Communication Council! I am a junior studying Corporate Communication. I’m very excited to get CC involved in meaningful service events. I’m also looking forward to growing our connections with other Moody orgs! Some of my hobbies include gardening, cats and spending too much money on books. I can’t wait to see what this year holds!

JULIETA CAVAZOS (SHE/HER/HERS)

Internal Director

Hello there! My name is Julieta but you can call me Jules. I’m a junior Public Relations student and I transferred here a year ago from UT El Paso! Communication Council has become a vital part in my life, and as Internal Director, I hope to maintain a sense of unity and connection between every Commie through exciting activities! I love dogs, arts and crafts and going on long walks!

VALERIE MORALES (SHE/HER/HERS)

Diversity, Equity & Inclusion (DEI) Director

Hi! I am a junior Speech, Language, and Hearing Sciences major. I am incredibly excited to be the Diversity, Equity, and Inclusion (DEI) Director for Communication Council. I hope to learn so much as well as make Moody College and UT more inclusive for everyone! I’ve joined SLH related orgs such as NSSHLA and I’m always looking for ways to get more involved. Outside of school, I enjoy trying new foods, reading, going to the gym and finding new places to walk around in Austin!

SAY HELLO TO EXEC

MEET THE CHAIRS

LINLEY BROWN (SHE/HER/HERS)

Policy Chair

Hey there! I’ll be your Policy Committee Chair/Senate Representative for the year! I’m a senior majoring in Political Communication. In addition to Comm Council, I also debate academically with UT IPDA and work in the o ce of the Sergeant at Arms at the Texas Capitol. When my life isn’t totally revolving around politics, I can be found binging the newest biopic, baking my *famous* snickerdoodles or listening to Taylor Swift. I’m super excited to get started this year, we’re going to do great things!

ANNA HERBST (SHE/HER/HERS)

Student Issues & Advisory Chair

Hi everyone I’m a sophomore Radio-Television-Film major as well as the Student Issues and Advisory Committee Chair this year! I’m super excited to create a strong college climate survey and gather feedback and concerns from Moody students. I love drinking co ee, hanging out with my cats, and listening to Taylor Swift. I look forward to meeting and hearing from everyone! <3

ALEXIS VASQUEZ (SHE/HER/HERS)

Career & Alumni Relations Chair

Hola! I’m a junior Public Relations student minoring in Computer Science and Business. I am SO EXCITED to be this year’s Career and Alumni Relations Chair for Communication Council. CC has been my home away from home, and I have met some of my best friends through this wonderful organization. Additionally, I am the PRSSA Membership Executive, Deputy of Media Relations for Student Government and a Moody Dean’s Ambassador. In my free time, I enjoy making videos, working out and hanging out with friends. If you ever need help with your LinkedIn, your resume or just simply want to go grab co ee, let me know! :)

NAYELI MONREAL (SHE/HER/HERS) Community Engagement Chair

I am a sophomore from Dallas, Texas and a pre-law student majoring in Corporate Communication. I have a passion for learning about new cultures, diving into my traditions and traveling. I hope to expand my connections in CC and Moody while putting together fun events and increasing participation. I also hope to collaborate with other Moody organizations and projects. I am also a member of Minority Women Pursuing Law and a Moody Success Scholars Mentor.

CASSIE AQUINO (SHE/HER/HERS)

Media Chair

Hi friends! I’m a senior Interpersonal Communication major with a minor in Media & Entertainment Industries. As a transfer student, Communication Council has given me purpose and meaning in the short time I’ve been involved. I am incredibly honored to be your Media Chair this year. I hope Communication Council can help fuel your passions and create meaningful connections for you as it has for me. I look forward to capturing the core memories you’re bound to make with the help of Media Committee. If I’m not holding a camera or a co ee, you can find me playing guitar and thrifting on Guad. See you beautiful people in the Fall!

LOGAN DUBEL (HE/HIM/HIS)

Magazine Chair

Hey y’all! I’m a sophomore Journalism major with a minor in Business and Public Policy. I serve as the Magazine Chair for Communication Council and lead the production of Moody Magazine. As an out-of-state student, Communication Council not only provided me with a platform to write, but a second home filled with warm personalities and new opportunities. Outside of CC, you can find me at a local concert or on your screen at TSTV. I am looking forward to seeing all Moody Magazine accomplishes this year!

KAT YBARRA (SHE/HER/HERS)

Diversity, Equity & Inclusion (DEI) Chair

I’m the new DEI (Diversity, Equity, and Inclusion) Chair for Communication Council! I am a junior Advertising major and I’m so excited to be serving y’all this year. I believe that it is important for everyone to have equal opportunities and access to resources. As DEI chair, I cannot wait to work with all of you to expand our resources and knowledge surrounding the importance of these characteristics. Please do not hesitate to reach out to me if you have any ideas or concerns. Let’s work together to create a more inclusive and welcoming community!!

FROM AROUND THE FORTY ACRES

UT SYSTEM ANNOUNCES EXPANDED MENTAL HEALTH SERVICES

The UT System announced a major expansion to free, 24/7 mental health care. Virtual services will include counseling sessions, psychiatric services and on-demand support and content. The program, part of a five-year investment in student wellness, will roll out this fall.

PROFESSOR KATHLEEN MCELROY RETURNS TO UT AFTER A&M CONTROVERSY

Dr. Kathleen McElroy will remain at Moody College’s School of Journalism and Media after initially accepting an opportunity to lead Texas A&M’s revitalized journalism program. McElroy’s appointment was widely celebrated, but various contract changes made her new role less than secure, according to The Texas Tribune. Some vocal A&M alumni reportedly took issue with McElroy’s hiring due to her previous work related to Diversity, Equity and Inclusion. McElroy, an A&M alum, told her former employer, The New York Times, she believes her race played a role in the blowback A&M administration received. The story sparked reaction from journalists nationwide, including many current and former Longhorns, and Texas A&M’s president resigned in the wake of the controversy.

LAUNCHES ‘LADY BIRD’ PODCAST

The Drag, Texas Student Media’s Audio Production House, released episodes of the ‘Lady Bird’ podcast throughout the summer. Hosted by Jade Emerson (’23), the series highlights the life of former first lady Lady Bird Johnson, a UT journalism alum. Emerson and Drag sta members worked for more than two years on the podcast, which has been widely celebrated.

NEW STATE-OF-THE-ART STUDIO INSTALLED FOR REPORTING TEXAS

Students in broadcast journalism classes will not only feel like professionals by the end of this semester, but they’ll look like them, too. Austin television station KXAN, with help from former anchor/reporter Dr. Kate West, donated its former set for Moody students to use in West’s broadcast classes, which produce live weekly newscasts.

STRIKES SHUT DOWN FILM & TELEVISION INDUSTRIES

Actors and writers united on strike this summer for the first time since 1960, e ectively putting all of Hollywood on pause as unions demand new contracts in the evolving world of streaming. As KVUE reported, the writers strike impacted the ATX TV Festival in June, and the walkouts continue to halt work for writers and actors across the country.

By Logan Dubel, Editor-in-Chief

When Dean Jay Bernhardt announced in January his departure from Moody College after seven years, UT said it would embark on a national search for the institution’s next leader. Provost Sharon Wood composed an advisory group that includes numerous professors, industry professionals and even a student, Communication Council’s own Madison Morris, who

will consult in the selection process for the next dean, slated to take over in 2024.

Until then, Moody requires someone at the helm to continue its traditions and upward trajectory. Wood announced in April that Dr. Rachel Davis Mersey would be that someone, serving as interim dean.

“When you lead an institution, especially a public institution, you’re a steward of the place,” Mersey said. “When (Provost Wood) asked me, I felt honored to continue moving the college forward in a way that puts it in the best place for a permanent dean.”

Mersey’s tenure begins at a challenging time for not only communication but higher education. Moody’s Dr. Kathleen McElroy made national headlines this summer after announcing her move to Texas A&M’s revitalized journalism program, only to return to UT weeks later after the A&M administration watered down her job o er in response to complaints about her previous initiatives promoting media diversity.

When we spoke just days after the story unraveled, Mersey praised McElroy’s leadership and expertise, which she said initially drew her to Austin.

“(McElroy) was a big part of my Texas story. … She’s an incredible educator and researcher, and we’re thrilled she’s going to continue as our colleague,” Mersey said. “Our students are going to continue to benefit from her teaching and mentorship.”

But A&M’s hiring debacle, which led to the resignation of the university’s president, illustrates the ongoing battle across Texas campuses following the passage of a state law banning Diversity, Equity and Inclusion (DEI) programs. Much remains unclear about what will happen once the legislation takes e ect in January.

“UT and Moody have a commitment to attracting, supporting and retaining exceptionally talented faculty, students and sta with diverse backgrounds and perspectives, and fostering and celebrating diversity,” she said. “We are waiting on guidance from the UT System on how we accomplish that within the scope of the new law. … We want to be responsive to both of those pieces.”

Mersey’s Moody story began in 2020 when she arrived as Associate Dean for Research and a professor in the School of Journalism and Media. This fall not only marks the start of Mersey’s new role but her return to campus. She spent two years at Meta, laying the groundwork for research partnerships between the tech giant and academic institutions.

“I’m excited to get back to campus because that’ll feel like a magical moment. I feel blessed to have the opportunity to get to know the Moody community better coming o of two years on leave,” Mersey said. “I’m grateful to the previous team for giving me the space to do it after only being here a year. It helped me be better at my career.”

The dean’s professional journey has taken her across the country. She began in Phoenix, where she covered lifestyle for the Arizona Republic and worked in television news, then moved to Chicago, where she spent a dozen years at Northwestern University’s prestigious Medill School of Journalism.

Now a veteran academic who’s deeply committed to understanding “the why” behind our evolving media habits, Mersey said she remains energized about exploring the industry’s latest innovations, including Artificial Intelligence (AI). But she cautions people against being naive about the possibilities for integrating these new technologies into their industries.

“I think we have ‘extra freaked out’ about everything that came along. It’s just that the freakout you’re

Dean Mersey Visiting UTLA. Image Courtesy of the Dean’s O ce.

in always feels even bigger,” Mersey said. “Ten years ago, it wasn’t AI, but it was social. Ten years before that, it was a disruption to print. We work in industries that are rapidly changing, and that’s the advantage of the breadth of the Moody education.”

Mersey said she hopes students leave Moody well-equipped for whatever comes next no matter their industry.

“You can’t always predict the future, but you can have a deep understanding that allows you to be a responsive practitioner,” she said. “It’s thinking about all those pieces… whether it’s in journalism, or if you’re in Speech, Language and Hearing, where technology is changing how you think about treatment for patients.”

Despite her extensive research on journalism’s future, Mersey herself isn’t ready to let go, quite literally, of the “old days.” Students can expect to see Mersey strolling to her office with a copy of the day’s New York Times and Wall Street Journal in hand, along with stacks of fashion magazines (her favorites include Vogue and the former InStyle) — a few of which she waved on camera during our Zoom conversation.

“I’m just going to pull them (newspapers) out of my bag here. You know, I’m still old enough to do that,” Mersey joked. “I still crave the ‘thing,’ but it doesn’t mean everyone does.”

Since beginning her new role in June, Mersey has visited many incoming and current students, including in Los Angeles at the UTLA program. After posting pictures from the Golden State on Instagram, she said she even received a few DMs from engaged parents. For a girl who grew up a Navy brat with a black-and-white television, and more recently resisted giving up her landline, Mersey said these exchanges with parents further demonstrate how what was once unheard of becomes the norm.

“The way we communicate completely evolves, and it’s important to be open to that,” Mersey said. “We can call it radical, but the reality is, in your career, you’re going to feel many more radical moments, and I hope you do. That means the world is moving forward.”

Whether Mersey serves as interim dean until January or next fall entirely depends on the search process. But no matter how long her tenure, Mersey said that success will be less about her and more about the institution she serves.

“It’s about continuing the momentum and the trajectory for Moody’s next chapter. Maybe your goal as interim is not to be remembered,” Mersey said. “The magic of this place is the sta , faculty and students. When you’re an interim, you don’t want to be forgotten, but you want to be the least relevant part of the story. I hope the stories that get told about this year have other people’s names and tons of exclamation points.”

I told Dean Mersey she was in good company as I pointed out my copies of The New Yorker and Texas Monthly sitting beside me, to which she replied, “Thank you for not making me feel so old.”

TheFuture Unveiled: TheFuture Unveiled:

Four Indust rr y T r ends E v e r y Mo Mooo d y Student Should Kn ow

Four Indust ry T r ends E ve ry Mood y Student Should Kn ow

By Alexis Vasquez, Career & Alumni Relations Chair

So far in 2023, Artificial Intelligence (AI) has become a go-to problem solver, Instagram has created its own version of Twitter and marketers are discovering that a mere 10-second TikTok video can be more impactful than traditional billboards. In this dynamic landscape, it’s crucial to stay ahead of the curve and be well-informed about the trends shaping the industries you aspire to join. By understanding and embracing these industry changes, you can gain a competitive edge and chart a promising path toward a successful future.

So, Moody students, fasten your seatbelts as we embark on a journey of discovery and success by expanding our knowledge of must-know industry trends. We’ll explore the reshaping of the communication world and discuss how it can impact your education, career choices and future prospects.

Modern AI is becoming increasingly accessible and helpful in marketing as businesses leverage this tool to elevate their strategies and goals. AI can now tap into consumer data, enabling marketers to access the best resources and deliver personalized experiences to their clientele. The evolution of AI opens up new possibilities for targeted and tailored marketing approaches, enhancing customer satisfaction and driving entrepreneurial success.

2. Seamless MultiChannel Experiences

Gone are the days of solely relying on a single platform to engage with consumers. From websites and mobile apps to social media platforms and brick-and-mortar stores, customers expect a consistent experience across all touchpoints. From personalized recommendations to streamlined transactions, the focus is on providing convenience and a unified brand experience across multiple channels. By understanding and taking advantage of this trend, Moody students can prepare themselves to excel in the ever-evolving landscape of customer service and digital marketing.

3. Microvideos

In today’s fast-paced digital landscape, capturing an audience’s attention has become more challenging than ever. The rise of platforms like TikTok has reshaped consumer behavior, resulting in shorter attention spans and the necessity for quick, captivating content. These bitesized videos pack a punch, delivering concise and compelling messages. Not to be biased, but Moody students seem to have this down based on the number of times I have seen my peers on my ‘For You’ page!

4. SEO Optimization

Although we might know how to make great content, it’s only successful when people see it. Search Engine Optimization (SEO) continues to be a fundamental strategy to enhance visibility and send organic tra c to websites and content. By optimizing website structure, keywords, and metadata and engaging in quality content creation, students can ensure their digital presence ranks higher in search engine results.

Become familiar with these trends — they will undeniably pave the way for more success in the upcoming semester and beyond!

Itza Martinez, Journalism Junior

Job: Intern, NBC’s TODAY

Location: New York City

Dear Moody Mag,

I have been drawn to the TODAY Show ever since I was a little girl. My mother would be pulling my hair back into tight ponytails for school. Instead of complaining from the pain of the brush combing through my horrendous tangles, I was enamored with the world of broadcast journalism. One day, an anchor would be in New York City and the next morning, they could be across the country covering breaking news. The ever-changing day to day job as a broadcast journalist kept 7-yearold me on my tippy toes. The possibilities were endless and the stories I could help bring

to light were infinite. Those early mornings are where my passion for uncovering the mysteries of people’s lives began.

This year, those big dreams that would keep me restless as a little girl came true when I was hired as a broadcast intern for the TODAY Show. This meant that I would take up the same space as Hoda Kotb, Savannah Guthrie and Jenna Bush Hager. The months leading up to my move to New York City were filled with so much joy but a whole lot of disbelief.

Since arriving, I could’ve never imagined doing so much in such a short amount of time. I have been able to be part of segments on the 4th hour of TODAY with Hoda and Jenna, playing Jenga on national television and “Trend or Pretend” with the anchors, persuading them that pickle facials are in fact a trend. I have also spent time on the plaza, whether it’s for the Citi Concert Series or meeting fans from all over the country. Part of the internship is helping the producers, and I have been able to sit in on Zoom interviews with Jenna and Savannah Sellers.

These are just a few highlights from what I have experienced so far, but I can’t put into words how grateful I am for this opportunity. Everyone at NBC has given me the warmest welcome and has greeted me with the biggest smile. This experience has allowed me to see my dreams unfold before my eyes. It can be hard sometimes to see your own potential because we can be our biggest critics, and this internship has taught me several life lessons, including not taking life too seriously, no one knows what they’re doing and to lead with love. When you love what you’re doing, waking up at 3 a.m. for the Niall Horan concert won’t seem so bad!

I will be replaying my summer here over and over again and hope to come back to these moments like it’s the first time I lived them. I couldn’t be here without the support of my

Andrew Orticio, Radio-Television-Film Senior

Job: Documentary Filmmaker & Intern, Paramount

Location: Philippines & New York City

Dear Moody Mag,

After school got out, I went to the Philippines to film a documentary about discovering my own identity as someone who is half Filipino and half white. Two weeks later, I moved across the country from Austin to New York City for an internship with Paramount.

Honestly, balancing living in a new city, working a full-time job and editing 30 hours of footage

family, and I owe everything to them. If it weren’t for their support of me, this would have never been possible. And lastly, I want to shout out Professor Diana Dawson for telling me to submit my application. I am so grateful that I listened to her.

Back in Austin, I can’t wait to be met with chips and queso and sweet tea.

Until then, HOOK ’EM.

down to a 90-minute assembly cut has not been easy. I've spent hours every day logging footage, sifting through sound-bites or stringing together a coherent narrative from over 1,000 di erent clips. However discouraging it has been, it has been far more fulfilling. Rewatching clips of my family fills my heart with joy and seeing the story I've been working on all year finally starting to come together will never fail to make me smile. I can't wait to get back to Austin and continue working on my documentary with all my talented peers!

Roo Moody, Journalism Junior

Job: Freelance Journalist

Location: Ukraine

Dear Moody Mag,

While my passion is reporting in conflict zones, I rarely sit down and watch the stereotypical war film. However, most war movies I have seen depict unceasing brutality and irrevocably altered life- styles among soldiers and citizens alike. I expected something similar as I took a 20-hour bus ride from Poland to the Ukrainian capital, Kyiv. Instead, I encountered a much di erent reality during the weeks I spent freelancing in Ukraine. I often forgot I was in a country at war when driving through beautiful farmlands and rolling hills until I saw the sign indicating landmines and warning civilians to stay on the designated path. I found myself confused when working on my material on a patio outside as I sat admiring the beautiful city around me and the normalcy of everything. That is until the server came and said the restaurant was shutting down due to the threat of an incoming air raid and urged me to take shelter underground. And

although the front lines and occupied territories feature contrasting environments, my experience with war proved to be far di erent than I imag- ined.

Shortly after arriving, I had a general idea of the story I wanted to tell. Where most news stations and publications focus on the fighting at the front lines, I hoped to document the day-to-day life of Ukrainians. I wanted my work to capture the resilience of the Ukrainians and the physical and emotional scars they carry from surviving the past year. I strove to convey how traumatic a simple grocery store run is, with the dreaded air raid sirens liable to sound o at any minute, coercing the locals into their depressing under- ground shelters. I wanted to share how teachers are turning small basements into classrooms, so their lessons won’t be interrupted throughout the day every time a missile flies over. The Ukrainians live knowing that the Russians will fire airstrikes at any time, yet life goes on. Couples have date nights on restaurant patios, and parents take their kids to the playground because the alternative surviving in windowless cement rooms for days at a time isn’t worth the sacrifice. They refuse to give up their right to walk their dogs and visit the ice cream store because it’s the simple things that help maintain a sense of normalcy in the midst of a war.

Despite their circumstances, the Ukrainians choose to not just survive but truly live.

My time in Ukraine pushed me out of my comfort zone as a storyteller and taught me to trust my gut. I had to make split-second decisions that would determine the success of my story, and I wouldn’t have been able to do it without my professors at UT. When in doubt, I recalled important lectures and advice they shared,

Anna Builta, PR Junior

Job: Study Abroad

Location: Europe

Dear Moody Mag,

This summer, I had the incredible opportunity to travel to London, Paris, Milan and Florence while studying fashion marketing. Exploring the major fashion capitals of the world while also attending lectures and museum visits in each city is a college expe- rience I will never take for granted.

Truth be told, as excited as I was to be able to travel through Europe this summer, I was extremely nervous. I didn’t know a single person in the program and began to second guess if I was even interested in fashion marketing. However, after my first day of class in London, I knew I had made the right decision. The class ended up being one of the most interesting courses I have taken in my two years of college, and I made friends that were even harder to say goodbye to than my European summer itself!

and that’s how I pushed on. I also experienced the power journalists have. The way we tell a story matters, and while that terrifies me, it also motivates me to give each story every- thing I have because I’ve seen first-hand the di erence it can make.

For my final presenta- tion, I examined the current communications strategies of an Italian luxury brand as well as what their best actionable steps are going forward to stay relevant in this rapidly changing social media climate. The knowledge I have from the classes I have taken so far at Moody strengthened the depth of my analysis, and I feel confident that I am well-prepared for whatever I choose to do next.

Ciao!

Sarah Xu, Advertising Senior

Job: Social Media Coordinator

Intern, Home From College

Location: Los Angeles

Hi Moody friends!

I’m an incoming senior Advertising student currently interning in Los Angeles for the summer as Home From College’s Social Media Coordinator Intern! Home From College is a startup founded in California, helping students start their careers through paid jobs with amazing companies. My current role includes running social strategy primarily through Instagram, executing daily content to drive brand awareness and conversion, running email marketing and spearheading the new SEO arm of H\FC’s marketing mix.

I’ve been connected to H\FC for about a year now - first as a student on the platform gaining freelance opportunities, to a freelance video creator for H\FC during my time abroad in the Spring, to now a full-time (and on-going) creative on the team!

I’ve loved working at H\FC because of how hands-on I’ve gotten to work, as startup culture allows all sta to have a very present and impactful role within the company. Because of how small the marketing team is at H\FC, I get to do things and lead on projects that would normally go to a much more senior member, and because of this, I’ve accelerated my learning and capabilities as a creative!

Overall, it’s been a great summer out here in LA! I can’t wait to see how much more I grow in the next year, and where I can nurture my new skills through the rest of my time at UT!

Tania Popoca, SLH Senior

Job: Speech Pathology Shadowing & Preschool Teacher

Location: Houston

Dear Moody Mag,

As I spend my summer away from the 40 acres, I have lived experiences that have filled me with joy and knowledge. At the be- ginning of summer, I worked as a preschool teacher for a summer program back in my hometown of Houston, TX. While I did this, I started shadowing a speech pathologist who works for the STARS Early Childhood Intervention program. The STARS program’s goal is to promote growth and potential of preschoolers. They provide individualized instruction, support to families and educational programming that aligns uniquely to each child with the recommended and appropriate practices.

Having both of these experiences have helped me narrow down and realize that I wish to work with early childhood/preschoolers as I continue my studies to become a speech pathologist. I have observed the importance of patience, individualization and intentionality behind everything you do during a therapy session. I was lucky enough to integrate this myself as I worked

with kids. I worked on my skills to understand each child individually and support their communication in a way it would positively serve them. Shadowing and being a teacher taught me that you can teach kids through play and through incorporating dy- namic activities like crafts, so they feel more engaged. Looking back to this past year, it was the Moody community and the amazing professors of our program in SLH who taught me the importance of our empathy and help to the community around us. I am eager to go back to the Forty Acres for my senior year.

Hook ’em, Tania Popoca

MooDY STUDENT orgs

• Advertising Graduate Council (AGC)

• Afterglow

• Asian-American Journalism Association (AAJA)

• Bevo Video Productions

• Blackprint ATX

• Black Student Media Association

• BurntX

• Cactus Yearbook

• CLD Book Club

• Communication and Leadership Student Club

• Communication Council

• DA Professional Cinema Society

• Diversity in Advertising and Public Relations (DAPR)

• Graduate Student Council (Moody)

• Honors Student Council (Moody)

• KVRX Student Radio

• International Association of Business Communicators (lABC)

• Lang Stuttering Institute Student Leadership Organization

• National Association of Black Journalists (NABJ)

• National Association of Hispanic Journalists (NAHJ)

• National Press Photographers Association

• National Student SpeechLanguage-Hearing Association (NSSLHA)

• Orange Magazine

• Public Relations Student Society of America (PRSSA)

• Society of Professional Journalists

• Texas Advertising Group

• Texas Belles Event Planning Organization

• Texas Black Lens

• Texas DiasPRA

• Texas MAG - Magazine Club

• Texas Student Television (TSTV)

• Texas Tower PR

• Texas Travesty

• The ATX Review

• The Daily Texan

• The Drag

• THE HUB - Student Production Resource Center

• TX Votes

• University Filmmakers Alliance

• UT Speech Team

• Women in Cinema

student perspectives

“Texas Student Television is the best org to get hands-on experience with cameras and a way to get your foot in the door of the film industry. We have around 20 shows categorized in the following departments: entertainment, sports, narrative, and news. Here, you have the opportunity to act, write, direct, produce, and edit a television show. We also have a year long program for developing your own TV pilot. Whether you’re into Saturday Night Live, Dungeons and Dragons or ESPN, we have something for you. Check us out on watchtstv.com or Dorm Channel 15.1/Antenna 32.1!”

- Kaitlyn Gomez, Station Manager & RTF Senior

“I’ve been a part of DA&PR since my freshman year at UT and it was one of the best decisions I could’ve made during my time here. Thanks to DA&PR, I’ve made so many friends in my major, connected with industry professionals in a comfortable and welcoming environment and grown as an ally for my fellow Longhorns of all backgrounds. I am so grateful to be a part of this diverse and inclusive community within Moody and UT Austin, and I hope our DA&PR family can grow even more!”

- Tony Saucedo, DA&PR Co-President & Advertising Senior

See more at hornslink.com

Hidd en Gems

By Paulina Pearson, Journalism Junior

Summer around the Forty Acres may seem dull without hustling students rushing to class, so the Moody College of Communication is excited for the fall semester to get underway. Students such as myself have managed to find hidden gems near Dean Keeton after my two years at UT — here are a few.

Co ee staples such as Cappy’s Cafe, located in the G. B. Dealey Center for New Media (DMC), and Wo e’s, located in the Jesse H. Jones Communication Center (CMA), are perfect for when you need a midday pick-me-up. Both shops’ hours are typically 7:30 a.m. to 1:30 p.m.

The Littlefield Patio Cafe also provides an assortment of grab-andgo delicious items. My personal favorite thing is that they o er Starbucks co ee, which is convenient to snatch up before going to work. Littlefield Cafe is located inside the Littlefield Residence Hall on Whitis Avenue and is open from 8 a.m. to 2 p.m. Monday through Friday. The inviting cafe has a cozy atmosphere, with plenty of seats for your morning debrief.

If you’re searching for somewhere to work, journal or simply gather your thoughts, the area surrounding Moody College has what you’re looking for. The lawn between CMA and the William Randolph Hearst Student Media Building (HSM) o ers some shade from the Texas sun with benches, umbrellas and grass. I often find myself here as a third-year student, always looking to unlock new areas.

Keeping in mind that the heat can sometimes be unbearable, I recommend going back into the DMC and taking advantage of the seating areas on the first and second floors. These provide an amazing view of the bridge, West Campus and the rest of North Campus.

Of course, these are just some of the wonderful nooks I find myself in, and hope you do, too. Escaping the unbearable heat might be a little easier if distracted with classes and studying this fall, so take advantage!

announcing our partnERship & writing competition

Moody Mag & The Liberator Present: ‘PERSPECTIVES’ WRITING COMPETITION

Do you love to write creatively? Moody Magazine and The Liberator Magazine are joining forces to sponsor a writing competiton.

The theme for this year’s contest is Tomorrowland, allowing writers to explore what success means and looks like to them personally and for the evolving natural world around them.

Two winners will be selected and each will receive a $25 Amazon gift card, in addition to having their work published online and in the print edition of both magazines. Submissions can be sent to utmoodymagazine@gmail.com or theliberator.lac@gmail.com. Stay tuned for more information via social media.

We look forward to more collaboration between our publications throughout the year!

Submissions DUE Friday, Nov. 3

G.B. Dealey center for new media

STREET

Jesse H. Jones Communication Center Building A

William Randolph Hearst Student Media Building

Jesse H. Jones Communication Center Building

Where You’ll Find....

DMC

- KUT/KUTX Studios (1st Floor)

- Advising O ces (2nd Floor)

- School of Journalism and Media (3rd Floor)

- Stan Richards School of Advertising and Public Relations (4th Floor)

- Dean’s O ce (5th Floor)

CMA

- Speech, Language, and Hearing Sciences (SLH)

- Communications Studies

- Radio-Television-Film (RTF)

- Digital Media Lab

- Technology Services (CMA 3.104)

CMB

- Studios for film and television production

- Post-production suites

- KLRU-TV

- Behavioral Sciences Laboratory

Co ee Shops

Cappy’s Cafe

Location: DMC 1st Floor

HSM

- Texas Student Media

- Daily Texan (Basement)

- Texas Student Television (4th Floor)

- KVRX Student Radio (4th Floor)

- Equipment Checkout

Wo e’s Location: CMA 3rd Floor Lobby

@utmoodymag

MOODY MagaZINE MOODY Maga

council communication coun-

MOODY MagaZINE MOODY Maga

council communication coun-

MOODY MagaZINE MOODY Maga

council communication coun-

MOODY MagaZINE MOODY Maga

council communication coun-