PAUL RENNER FUTURA FUTURA FUTURA FUTURA FUTURA FUTURA FUTURA FUTURA
FUTURA
FUTURA
FUTURA
FUTURA
FUTURA
FUTURA
FUTURA FUTURA FUTURA FUTURA
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
FUTURA
F
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
FUTURA
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
FUTURA
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
FUTURA
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
FUTURA
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
FUTURA
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
FUTURA FUTURA
FUTURA
FUTURA
FUTURA
FUTURA
FUTURA
FUTURA
FUTURA
FUTURA FUTURA
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF FUTURA FUTURA FUTURA
ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF
ARUTUF ARUTUF
ARUTUF
ARUTUF ARUTUF
ARUTUF
ARUTUF ARUTUF
ARUTUF
ARUTUF ARUTUF
ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
German type designer Paul Renner first created Futura between 1924 and 1926. Paul Renner was a typeface designer, most notably of Futura. He was born in Wernigerode, Germany and died in Hรถdingen. He was born in Prussia and had a strict Protestant upbringing, being educated in a 19th century Gymnasium.
Inspired by t
RU TU
FA
RU TU
FA
RU TU
FA
RU TU F
AR U
UF U UT AR
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
FA
FA TU RU FA TU RU RU
TUF
A RU A RU
ARUTUF ARUTUF
TU F TUF
UTUF ARUTUF ARUTUF ARUTUF ARUT UF A R UTUF AR UF AR UTUF ARUT ARU TUF
ARUTUF ARUTUF
ARU TUF AR
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
RUT UF A
UT
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
TUF A
AR
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
A RU
F
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
TUF
TU
F UF ARUTUF ARUTUF ARUTUF ARUTUF A RUTUF ARU
HISTORY
RU TU FA
RU RU
TU F AR
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
UF A
TU FA UT U
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF F ARUTUF ARUTUF ARUTUF RA TU ARUTUF ARUTUF ARUTUF FU ARUTUF ARUTUF ARUTUF RA TU ARUTUF ARUTUF ARUTUF FU ARUTUF ARUTUF ARUTUF RA TU ARUTUF ARUTUF ARUTUF FU RA ARUTUF ARUTUF ARUTUF TU FU ARUTUF ARUTUF ARUTUF RA U T ARUTUF ARUTUF ARUTUF FU ARUTUF ARUTUF ARUTUF UR A FUT ARUTUF ARUTUF ARUTUF RA UTU RA F ARUTUF ARUTUF ARUTUF FUTU ARUTUF ARUTUF ARUTUF FUTURA
UT
ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF ARUTUF
ARUTUF ARUTUF ARUTUF
Futura is a geometric sans-serif typeface based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–1933.
the Bauhaus
LOWERCASE
U
“it’s just fa
abcdefghijklmn
L
owercase
U
LOWERCASE
antastic!”
nopqrstuvwxyz These are the small letters of Futura. Originally, small letters were stored in the lower section of the printer’s typecase, hence the term “lowercase.” Once known as
UPPERCASE
T
“ROUND AN
ABCDEFGHIJKLMN
U
ppercase
T
UPPERCASE
ND POINTY”
NOPQRSTUVWXYZ The large, capital letters of Futura. Once called “majuscules,” these letters were stored in the upper section of the printer’s typecase, hence the term “uppercase.”
ANATOMY
Above the x-height
U The counter cuts into the stem
Mean line
Below the Baseline
Baseline
Anatomy of the letter a.
U
O
GEOMETRIC
Geometric though it is, Futura is one of the most rythmical san-serifs ever made. Its proportions are graceful and humane.
R The aura of machine precision that emanates from a type like Futura is reinforced by a smooth paper and contradicted by a paper that feels homespun.
R
The calming, abstract forms of those new typefaces that dispense with handwritten movement offer the typographer new shapes of tonal value that are very purely attuned. These types can be used in light, semi-bold, or in saturated black forms. — Paul Renner, 1931
SIMILAR
A
lamborghini FUTURA
lamborghini CENTURY GOTHIC
lamborghini TWENTIETH CENTURY
Futura is very similar to the typefaces Century Gothic and Twentieth Century. Century Gothic is especially similar to Futura, with only slight variations in line weight between the two. They are both very geometric and symmetric. Twentieth Century is also very geometric and similar, only not quite as symmetric with a heavier line weight.
A
DIFFERENT
witzelsucht
FUTURA
witzelsucht TIMES NEW ROMAN
witzelsucht
GOUDY OLD STYLE
Futura being a sans-serif typeface is different from the serif typefaces Times New Roman and Goudy Old Style. Notice the small decorative flourishes at the ends of the strokes on the Times New Roman and Goudy Old Style typefaces. Serif fonts are usually easier to read in printed works than sans-serif fonts.
USAGE
• • • • • •
“We Can Do It!” Poster hulu.com Absolut Vodka Domino’s Pizza Plaque by NASA on the moon Sniper Elite video game
In 1943 “Rosie the Riveter” shocked everyone when she sold out to the man and began tattooing her body with corporate logos for money. The “We Can Do It” poster became known as a symbol for capitalism and has been used as propaganda for big business ever since.
JUST KIDDING! “We Can Do It!” is an American wartime propaganda poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost worker morale. Often called “We Can Do It!” but also called “Rosie the Riveter” after the iconic figure of a strong but feminine war production worker. The “We Can Do It!” image was used to promote feminism and other political issues beginning in the 1980s.