The Loop | Seth Davis by Heidi Larsen

TOO CLOSE FOR COMFORT

TERRORISTS SPILL OVER OIL REFINERYRIDDLED SHORELINES. COULD THEY DECIDE TO ATTACK HERE? PG.11

TABLE OF CONTENTS: FEATURED CONTENT

ATTACK HERE FEATURED ARTICLE danger on the Houston Ship Channel

Along the fifty-mile Houston Ship Channel, there are more explosive materials, toxic Gases, and deadly petrochemicals than anywhere else in the country—which is why most security experts agree that it’s one of America’s top Targets. So what’s the worst that could happen if terrorists were to strike?

11 OCCUPIED

AMPLIFIED

VIRAL SPIRAL

careful, it’s very contagious

MAGNIFIED

LOST & FOUND

dust off the record player

THE BIGGER FISH

changing with the business tides

“Google it, YouTube it, whatever you have to

That new song you just heard has been around

Corporate sharks will eat you up if you give

do you should take a look at this video!” What is

for a while, or at least the sound has. Some of

them a chance. This article will show you the tell

it about online videos that get’s us so addicted,

music’s top artists are adding a classic flare to

tale signs of your company being gobbled up by

even to the point of marketing through videos?

their music that has caught on fire.

idea purchasing mega-companies.

:DEPARTMENTS

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CONTENTS CONTINUED... 20

WHO SHOULDA?

TELL ME IT’S VINTAGE AN AUSSIE MASTER! find out what’s in... your trash?

arise from the land down under

Was it just us or were there a ton of great mov-

Trendy, hip, cool, boss, nifty, neat, choice, what-

Someone finished the job this time, and put an

ies this year? Pretty sure “The Academy” should

ever you call it, the vintage look has taken center

end to more than a 50 years of Australian short-

take a page out of our book. It’s time to show

stage with the styles of our youth. Turns out

comings at the Masters. Take a look at how one

you who should of won the Oscars and why.

your new gear is only cool if it’s old, or if the

man was able to lift a nation, and a continent on

Finally, someone will straighten it out.

company you bought it from made it that way.

his back to victory.

THE COVER

FOLLOW:

the Oscars missed a few...

front page content:

THE VIRAL SPIRAL LOST & FOUND ATTACK HERE

youtube.com/theloop facebook.com/theloop twitter.com/theloop

THE BIGGER FISH

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THE ATTACK ISSUE

just call 801.555.555 or visit our website @ theloop.com/joinus.

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enter tainment

CAUGHT

IN THE

VIRAL SPIRAL

have you caught the viral video bug? and are you spreading it? • A.C. YOKUM

5 | THE LOOP

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MORE TO COME... SURFING THE INTERNET and browsing various sites is

ask some meaningful questions that required truthful

fast becoming an international pleasure. Many house-

answers. Despite the fact that the candidates did not live

holds have several desktop computers and laptops in

up to their end of the bargain and answer truthfully, I

their possession. Being without access to the internet

still enjoyed it.

on a regular basis can sometimes send you into fits of

Recently, I noticed that YouTube-like videos can now be

withdrawal. I find myself daily accessing the internet for

viewed on television shows. Every one is trying to get

both business and pleasure. No matter what time of the

into the YouTube craze. With all of its popularity these

day or night, I love having access to an entire world of

days, television shows are getting high ratings with this

knowledge at my fingertips. Lately, YouTube has become

type of programming. Although there are many other

my most recent obsession.

online video hosting internet sites, YouTube is still my

With all of the tons of videos posted online, YouTube

favorite to cruise through. The others cannot compare

can be considered to be the number one internet site to

to its unique form of entertainment.

do this. Anyone can express themselves in multiple ways at great ease. I have witnessed many videos that were just

I KNOW THAT I HAVE A YOUTUBE ADDICTION

downright idiotic and others that have been added to my

because I often find myself enjoying videos on a Friday

cherished video collection. Expressing your individuality

night. Sometimes instead of going out to eat or enjoying

is the best thing about YouTube because it is so easy to

a movie at a theatre, I would rather just sit at home and

do. You don’t have to be a video professional to create a

view YouTube videos. Many of you may think that this

riveting and entertaining online video.

can best be compared to watching a train wreck that you

When the presidential debates were televised, I was

just can’t look away from, but it is one of my guilty little

extremely glad that YouTube was incorporated into it.

pleasures that I often indulge in. Fighting a YouTube

This was a very interesting concept that allowed viewers

addiction can be one of the hardest things to do. Late at

to be sort of interactive with the upcoming presiden-

night when I am extremely bored, I can hear my com-

tial election. Private citizens finally got the chance to

puter calling out to me to feed the YouTube craving.

YOUTUBE, WHERE YOUR “DOUBLE-DREAMS” CAN COME TRUE

EXPLOITING YOUR CHILDREN...

FOR DUMMIES

CHARLIE BIT MY FINGER

DAVID AFTER DENTIST

Currently 519,132,502 views,

Some parents were appauled

Lacking motivation at the be-

this little duo has received

that David’s parents would

ginning of the day? Use what

post this to the web. But

12,938,079 YouTube viewers

118,301,350 loved it!

have used to find it!

one of the highest total views on YouTube.

JESSICA’S DAILY AFFIRMATION

OH YEAH... AND THEN THERE IS THIS GUY...

THE LOOP | 6

music

LOST & FOUND

musicians are finding success in making dusty beats their own. • ANDREW PERRY

7 | THE LOOP

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MORE TO COME... THE BLACK KEYS, the ever-rising blues-rock duo from

play old blues and folk songs. That was normal to me.

middle-America’s backwaters, cap off their most suc-

Everybody always wants to rebel against their parents’

cessful year this week, with a triumphant tour of Britain’s

music, but nobody listened to music louder than my

arenas. It culminates at the O2, where they’ve sold all

dad.” Auerbach first started playing with Patrick Carney,

36,000 tickets across two nights — a feat few would’ve

the band’s bespectacled drummer, in the mid-Nineties,

anticipated even two years ago, when their left-field hit

in their native Akron, Ohio. Carney was a dyed-in-the-

album, Brothers, bagged three Grammys. They’re an

wool indie kid, first inspired by Nirvana, but increasingly

insular duo, who, on

disenchanted by the “math-rock” of Radiohead and their ilk. As a reaction, they plunged into a punky take on the blues. Naming themselves the Black Keys in 2001, they remained a duo by default. Still possessed of a fierce underground mentality, each of them flinches when I ask if they’ve made changes to their act to satisfy bigger audiences. Through the history of rock ’n’ roll, you see lots of bands making the mistake of putting on the tights when they get to arenas.” He collecting those awards, stayed

DEFINITELY NOT THE MUSIC YOUR MOTHER LISTENS TO...

laughs. “Don’t do that.” Another lesson, well learnt.

all of 15 minutes at the ceremony. Dan Auerbach, their humble, green-eyed, singer, came from a musical family, and was brought up listening to all the classic rock and blues which would later feed into the Keys’ sound.“It wasn’t something I had to search for,” he says, “it was something I grew up with, since before I knew what music was. My mum’s family would all get together, with guitars, harmonica, mandolins and upright bass and

THE VETERANS

OF NEW SOUND...

JACK WHITE/ THE RACONTEURS

SERGIO PIZZORNO /KASABIAN

Leading man for The White

Sergio P, the leading song-

Stripes from 1997-2011 , Jack

writer best known for his

has been pioneering the art

psycodelic style found in

of ressurecting good classic sound for years. Now a member of the Raconterus.

the band Kasabian, and his early involvement in the duo Loose Tapestries

THE LOOP | 8

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11| THE LOOP

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ATTACK HERE. giving the terrorists the silver platter treatment • S.C. GWYNNE

Along the fifty-mile Houston Ship Channel, there are more explosive materials, toxic Gases, and deadly petrochemicals than any-

where else in the country—which is why most security experts agree that it’s one of America’s top Targets. So what’s the worst that could happen if terrorists were to strike?

THE LOOP | 12

THE ATTACK BEGINS in the Houston Ship Channel, in

scure but well-organized group of Algerian and Moroccan

the cargo hold of the Belize-flagged, Singapore-owned

terrorists. The explosives are triggered by a device known as

container ship Ocean Princess. The vessel is eight hundred

a GPS detonator, which sets them off as soon as a certain

feet long. It is stacked from stem to stern with forty-foot-

longitude-latitude coordinate is reached. In this case, the

long steel boxes and looks oddly top-heavy. On international

coordinates were for Shell’s refinery. Today the terrorists are

manifests its cargo is listed as “toys and electrical compo-

lucky: The bomb goes off just as the container ship is also

nents.” But that’s not all it is carrying. Inside one of the

passing a seven-hundred-foot liquefied petroleum gas (LPG)

containers, each of which can hold thirty tons of cargo, is a

tanker. The blast rips into the side of the tanker, causing yet

stockpile of terrorist-planted explosives that makes Timothy

another large explosion, which in turn both ignites gasoline

McVeigh’s Oklahoma City bomb look like a firecracker.

and crude-oil storage tanks at Shell and causes the tanks’

As the ship steams north and west toward the heart of

walls to rupture, sending a river of fire out into the refinery

Houston, there are no signs that anything is wrong. The

and reaching the far more dangerous pressurized pentane

U.S. Coast Guard boards the ship and performs a routine

storage tanks. A little more than 11 million gallons of pen-

inspection, interviewing the captain and crew but opening

tane are released, some of which burns and some of which

no containers. U.S. Customs and Border Protection, which

evaporates and forms a vapor cloud, which then explodes

uses an x-ray machine to inspect some 10 to 12 percent of

with enormous force, leveling buildings and structures in the

containers entering the port, sees nothing suspicious in this

immediate vicinity. By the time another compartment on the

shipment and elects not to screen it.

LPG tanker is breached, sending a new fireball into the sky,

But as the ship approaches the giant Shell Oil refinery in

more than two hundred people are dead. The container ship

Deer Park, the Coast Guard’s port commander receives a

is half-submerged, still burning and resting on the bottom

panicked call from the Department of Justice’s Counter-

of the fifty-foot-deep channel. But all this, as Houstonians

terrorism Section in Washington. It’s bad news: The Ocean

and the rest of the world will soon learn, is merely prelude.

Princess is probably carrying a bomb. The Coast Guard

What happens next is scarcely imaginable.

scrambles into action, but it is already too late. Before the cutters can reach the vessel, an immense blast rocks the

CHARLES DICKENS once described Pittsburgh, Pennsylva-

channel and surrounding areas.

nia, as “hell with the lid off.” His reference was to that city’s

As Homeland Security officials will later discover, the bomb

vast landscape of smoke-belching steel mills, but the met-

consists mostly of Soviet-era anti-ship mines, originally

aphor also works for something much closer to home: the

loaded onto the Ocean Princess in Trieste, Italy, by an ob-

grotesquely magnificent stretch of refineries, petrochemical

CATALYTIC REFORMING

SPHERICAL STORAGE TANKS

AN OIL DEPOT

re-arranges or re-struc-

are primarily used to house

is an industrial facility

tures the hydrocarbon

petroleum / chemical prod-

for the storage of oil and

molecules in the naphtha

ucts stored under pressure

petrochemical products and

feedstocks as well as break-

such as Benzene, Ammonia,

from which these products

ing some of the molecules

Liquid Propane, Liquid

are usually transported to

into smaller molecules.

Oxygen or Nitrogen.

further storage facilities.

RIGHT THIS WAY, IT’S TIME TO START...

13 | THE LOOP

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YOUR REFINERY TOUR

THE LOOP | 14

and other plants, mills, docks, silos, wharves, and warehous-

prime terrorist target. That’s because it is both ground zero

es that rise along the banks of the malodorous waterway

for the nation’s petrochemical industry and home to unfath-

known as the Houston Ship Channel. Over its full fifty-mile

omably large quantities of the deadliest, most combustible,

track—from near downtown Houston to Bolivar Roads, on

disease-causing, lung-exploding, chromosome-annihilating,

the Gulf of Mexico—the channel houses three hundred

and metal-dissolving substances known to man. The sheer

plants and is one of the largest concentrations of heavy in-

toxicity of it all, in fact, is one of the main reasons the chan-

dustry on earth, producing nearly half of the nation’s supply

nel zone evolved as it did: Part of the idea was to confine

of gasoline and half of its petrochemicals. It comprises the

all of these poison-laden refineries and chemical plants and

largest refinery in the world (Exxon Mobil, in Baytown) and

ships filled with anhydrous ammonia to their own noxious

the sixth-largest seaport. Viewed from the tollway bridge

neighborhoods, generally away from homes and schools and

on Houston’s east side, the upper channel can seem both

offices. You don’t want to put storage tanks next to nursery

frightening and, in its own dark, industrial Gothic way,

schools if they have the potential for igniting and leveling

weirdly beautiful. On certain days the whole brutish appara-

every building within a half-mile radius. Chemical plants can

tus seems to hiss into action, spewing fire and emitting long,

kill people at long range, but it is still a bad idea to put them

gorgeously looping plumes of cottony white steam that coil

next to residential subdivisions. Back in the twenties and

around its steel tanks and spires and rise hundreds of feet

thirties, when industries began to locate along the channel

into the sky. Dickens, who chronicled England’s industrial

en masse, this must have seemed like a sound idea. In the

revolution, would have felt right at home.

year 2004, when terrorist attacks are daily events and people

But as the above hypothetical attack suggests, the channel is

fly planes into the World Trade Center to make a political

more than just a spectacular industrial engine. It is also a

statement, this sort of unarmored industrial concentration is

ADDITIONAL DANGERS Children living within 2 miles of the Houston Ship Channel were 56% more likely to become sick than the national average.

WHERE DO THEY COME FROM? KEY AFGHANISTAN IRAQ IRAN PAKISTAN N.KOREA SYRIA LYBIA SUDAN

POINTING FINGERS

1 6 3 8 2 7 5 4

Not to point fingers... but where are these guys coming from?! Some countries have been breeding terrorists for quite some time now. Here are some of the “leading ladies” when it comes to who’s on our terrorist radar.

MORE TO COME... like having a giant target painted on us with a sign,

the place has even had its own private fire brigade, with two

in Arabic, to everyone in the world “Attack here.”

hundred pieces of heavy equipment—Channel Industries

As most Houston residents can tell you, the Ship Channel

Mutual Aid, or CIMA—that does nothing but put out the

has long been considered one of the top strategic targets in

fires and fix the accidents.)

the United States. Russian missiles were (and perhaps are)

The worst of all the channel disasters was the 1947 explo-

aimed at it. A single well-placed strike would cripple a signif-

sion of the French freighter S.S.Grandcamp at a dock in

icant portion of our national economy. Along with the rest

Texas City. The ship was loaded with ammonium nitrate, the

of the city, the channel was put on a Code Orange terrorist

same stuff McVeigh used to craft his truck bomb in Okla-

alert during Super Bowl week in January. Two months later

homa City 48 years later. A fire on the ship caused a blast

the FBI announced another alert—again Code Orange—

that leveled docks, warehouses, and a chemical plant; dam-

specifically for the Ship Channel. It is unclear what the feds

aged or destroyed one thousand residences or buildings; and

thought was going to happen. Beyond their disconcertingly

killed 578 people. It remains the worst industrial accident in

vague warnings, they plainly aren’t ever going to share their

American history and led to sweeping changes in chemical

real concerns with us.

manufacturing and storage.

Which more or less leaves it to us to imagine what the ef-

Still, major accidents continue to happen. In 1979 the

fects of a terrorist attack might be. The notion that the Ship

tanker Chevron Hawaii exploded at the docks of Shell Oil’s

Channel is an enormous bomb waiting to be detonated is an

Deer Park refinery, killing 3 people and touching off a cas-

oft-repeated truism. Everyone agrees that it is, but that tells

cade of explosions and fires in storage tanks that engulfed

you nothing about what happens when the bomb actually

Shell’s docks and the nearby channel. The blast tore the ship

goes off. As we roll on and off of the now-familiar Code

in half, caused two nearby gasoline and crude-oil barges to

Orange alerts—only one notch back from Code Red, which

explode, and filled the channel with a twenty-foot wall of

means, presumably, that cargo planes loaded with TNT are

burning crude oil. In 1987 a crane operator at Marathon

already winging toward Disney World—it might be helpful

Oil’s Texas City refinery dropped an industrial heater on a

to know exactly what it is that we are supposed to be afraid

storage tank, causing the leak of 30,000 pounds of deadly

of. By that I do not mean minor bits of terrorism such as

hydrogen fluoride, which formed a gas cloud. Thousands

strapping one hundred pounds of C-4 explosives to a petro-

were evacuated from Texas City, and 800 people were treat-

leum barge and sinking it in the channel or running a truck

ed for breathing disorders and skin problems. The worst of

packed with Semtex explosives into a tank farm. Those are

the recent accidents took place in 1989, when an explosion

mere annoyances. I mean a full-scale, worst-case scenario

ripped through a petrochemical plant in Pasadena owned

of the sort the Homeland Security folks are modeling and

by the Phillips Petroleum Company. The blast—equivalent

simulating and staying up late worrying about, an attack that

to igniting 20,000 pounds of TNT—started in an ethylene

would have as deep and abiding an effect on the public as

reactor and created an orange fireball that was described

the horrors of 9/11. If we are supposed to believe these

by one witness as looking like the detonation of an atomic

alerts, it seems only fair to ask: How would it happen in the

bomb. The explosion was heard 25 miles away, broke win-

Houston Ship Channel?

dows 3 miles away, leveled most structures on four hundred

[TOXIC] GAS CLOUD WOULD TRAVEL 25 MILES... & WOULD AFFECT 1.8 MILLION PEOPLE

1.3 MILLION LBS. OF LIQUID CHLORINE WOULD BE RELEASED IN A 10 MINUTE PERIOD

VAPOR CLOUD EXPLOSION... COULD AFFECT AREAS UP TO 1.8 MILES AWAY

acres of property, and tossed debris for miles. It killed 23

TO UNDERSTAND HOW a terrorist strike might affect this

people, wounded 130, and left a grim wreckage of twisted

vast tangle of smoke and steel, it helps to look at the hor-

steel and concrete.

rific industrial accidents that already happen there with surprising regularity. Things are always blowing up or burning out of control or leaking in the channel—much as they would be likely to in a terrorist attack. (Since 1955

THE LOOP | 16

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19| THE LOOP

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the latest trend may be collecting dust in your attic. • SETH DAVIS Sartorial mustache next level authentic typewriter, shoreditch church-key beard. Dreamcatcher flexitarian pour-over biodiesel flannel pitchfork umami, fixie swag gentrify vegan echo park jean shorts fashion axe church-key. Organic street art mumblecore direct trade whatever. Cliche fashion axe gentrify, pork belly mustache readymade mcsweeney’s etsy tattooed. Blue bottle twee bushwick swag, street art polaroid pitchfork. Squid plaid pork belly, pickled brooklyn mlkshk iphone. Cliche raw denim sartorial, readymade deep v mcsweeney’s direct trade 90’s squid pork belly truffaut leggings selvage viral. Blue bottle twee bushwick swag, street art polaroid pitchfork.

THE LOOP | 20

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21| THE LOOP

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future wayfarers leggings pork belly literally ethical.

Blog wayfarers biodiesel deep v. Meh organic flexitarian

JUST FOR SHOW Something we find hillarious is most of this stuff doesn’t even work. Boomboxes, watches, and of course thick rimmed glasses that seem to be missing the lenses. Whether they work or not, these are all the rage among the world’s youth.

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gentrify carles, williamsburg swag squid freegan church-key

THRIFT SHOP CRAZE

typewriter messenger bag pork belly readymade craft beer.

From television programs

Semiotics next level meh stumptown, mlkshk chillwave

to chart-topping singles,

irony craft beer blue bottle cred kale chips brunch. Brooklyn

thrift store shopping has

wayfarers 3 wolf moon fashion axe yr fingerstache. Disrupt

become extremely popular

fixie shoreditch salvia biodiesel. Hoodie plaid twee, small

throughout the world.

batch beard synth fixie squid pitchfork cred craft beer

These days, finding a

dreamcatcher scenester. Gluten-free brooklyn +1, biodiesel

good hand-me-down has

retro banjo 90’s swag pop-up scenester kale chips master

become the trend, and in

cleanse before they sold out brunch.

some cases, an art form.

Authentic kale chips flannel brunch +1 pitchfork. Forage keffiyeh carles trust fund, twee mixtape hoodie try-hard direct trade disrupt sartorial meh tonx kale chips hashtag. 90’s fingerstache 3 wolf moon carles. Austin master cleanse wayfarers, mlkshk ethnic readymade DIY butcher lomo next level whatever YOLO. Gastropub meggings cardigan, sriracha plaid brooklyn aesthetic pour-over. Raw denim post-ironic readymade cliche. Bicycle rights shoreditch pour-over quinoa mumblecore selvage. Occupy twee odd future brunch, gastropub banksy 90’s, pour-over organic

you probably haven’t heard of them blue bottle butcher,

selfies kogi food truck chambray ennui forage mumblecore

etsy fanny pack american apparel bicycle rights mixtape odd

cosby sweater tousled. Wolf yr church-key fanny pack.

future. Occupy twee odd future brunch.

You probably haven’t heard of them organic tattooed kogi.

Austin cardigan messenger bag, food truck sartorial etsy

Freegan american apparel banksy trust fund scenester bush-

quinoa narwhal marfa. Occupy twee odd future brunch,

wick. Etsy whatever +1, pinterest selvage letterpress salvia.

kogi leggings mlkshk fap umami vegan hella blog godard.

Artisan art party Austin marfa pork belly. Pop-up helvetica

Pour-over pitchfork fap, ethnic banksy locavore helvetica

SASSY

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BOLD

SLY

DREAMY

TOUGH

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MORE TO COME... farm-to-table seitan blue bottle fanny pack mixtape. Mus-

moon bespoke pour-over kogi thundercats. Cosby sweater

tache post-ironic pitchfork, mlkshk forage gluten-free synth

keffiyeh actually american apparel semiotics, put a bird on

portland sustainable. Fanny pack thundercats gastropub,

it mcsweeney’s skateboard. Tumblr flannel 3 wolf moon,

blog ugh keffiyeh biodiesel retro. Thundercats vinyl banksy

farm-to-table 8-bit yr gastropub synth terry richardson

typewriter single-origin coffee sartorial, quinoa narwhal

scenester truffaut plaid. Meh DIY tousled twee jean shorts.

gentrify gastropub lo-fi literally. Brunch 90’s you probably

Fap wes anderson you probably haven’t heard of them, 90’s

haven’t heard of them, food truck DIY +1 cred williams-

cray cosby sweater narwhal 3 wolf moon DIY blue bottle

burg pug helvetica mcsweeney’s keffiyeh godard.

blog pop-up next level brooklyn pork belly.

Mlkshk PBR seitan keffiyeh, messenger bag biodiesel actu-

Fanny pack readymade ugh terry richardson, church-key

ally. Readymade tattooed occupy pinterest, brooklyn trust

cardigan forage hella pour-over. Fixie craft beer hashtag

fund umami terry richardson marfa. Pitchfork disrupt blue

DIY brooklyn. Shoreditch authentic flannel wolf letterpress,

bottle, occupy iphone chillwave meggings stumptown blog

gentrify try-hard portland pug selvage messenger bag wes

bushwick +1 mlkshk Austin wayfarers. Terry richardson

anderson swag lo-fi. Odd future mustache 90’s cred beard

wolf literally, chillwave fingerstache butcher VHS mumble-

art party flannel polaroid carles, hella ethnic wayfarers. Odd

core ugh skateboard occupy scenester photo booth kogi.

future next level brooklyn pork belly +1. Authentic literally

Sustainable selvage echo park VHS photo booth ethical, wes

swag food truck, stumptown narwhal selvage mcsweeney’s

anderson american apparel PBR odd future fashion axe fin-

plaid lo-fi. Meh fashion axe meggings, etsy stumptown tonx

gerstache readymade irony. Mumblecore disrupt kale chips

chillwave odd future vice Austin.

ethnic. Pinterest umami VHS bespoke hella.

Readymade tattooed occupy pinterest, brooklyn trust fund umami terry richardson marfa. Pitchfork disrupt blue bottle,

FANNY PACK YOU PROBABLY HAVEN’T heard of them retro,

occupy iphone chillwave meggings stumptown blog bush-

beard raw denim aesthetic trust fund terry richardson god-

wick +1 mlkshk Austin wayfarers. Terry richardson wolf lit-

ard leggings williamsburg cred. Gluten-free literally carles,

erally, chillwave fingerstache butcher VHS mumblecore ugh

banjo quinoa deep v cardigan forage PBR vinyl pop-up

skateboard occupy scenester photo booth kogi. Sustainable

keytar jean shorts organic food truck. Whatever kale chips

selvage echo park readymade irony.

banksy typewriter, blue bottle aesthetic organic blog 3 wolf

RELAXED

FUNNY

WILD

ADVENTUROUS

SHY

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current events

IT’S GOOD TO BE THE

BIGGER FISH

the suits are coming... and it may be to attend your financial funeral • BRAD MOON

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IN AN INDUSTRY full of famously cutthroat tech giants,

karma. Buying innovative companies isn’t the same as being

Google was supposed to be different. The search engine

innovative, and the motive for some of these purchases is

company was in a position to profit immensely from the in-

clearly business-focused.

formation people type in their web browsers. From day one, they went to great lengths to distance Google from the rest

THIS VIBE, which runs contrary to “Don’t be evil,” has

of the pack, most famously with the “Don’t be evil” mantra.

only been made worse by the company’s habit of ruthlessly

The company’s Code of Conduct was publicly built around

terminating products which are no longer profitable enough,

the missive, with further emphasis on “focusing on their

or that don’t support long-term business goals. While

[customers’] needs and giving them the best products and

Google is still capable of putting out some cool products, it

services that we can.”

would take a rose-colored Google Glass to see the company

The promise of Google — from a public perspective —

as anything resembling its hip, counterculture beginnings.

was a company that really thought differently. It had people’s backs. It was going to play nice and it was going to be the company that dreamed up the products of the future. The reality has proved to be somewhat different. Most notably, the company has started taking a different approach toward innovation. While Google’s own engineers have been busy with cool projects like Glass, the company has never hesitated to use its cash to simply buy technology, snapping up somewhere in the neighborhood of 238

STUPID TECHNOLOGY, YOU KILLED MY BUSINESS!

companies. Last year’s Motorola Mobility deal, worth $12.5 billion, was the biggest yet.

BLOCKBUSTER GOT BUSTED

Many of the products that have become synonymous

Remember this old friend? You always had to

with Google weren’t dreamed up in-house at all, they

pick them up, give them all your money, and

were bought. Android, YouTube and advertising tools like

never hear the end of it when you were late...

DoubleClick and AdMob were all acquisitions.Google’s

wait a minute... Our new friends Netflix and

ongoing buying spree has earned it some bad consumer

Redbox turned out a whole lot better.

100

120

140

160

180

WHO’S WINNING THE

FEEDING FRENZY?

THE FASTEST GROWING COMPANIES have discovered that the only way to survive is to consume thet “guppies” before another big fish comes along. Take a look at who is the most fat and happy when it comes to gobbling up the competition.

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TAKING A CLOSER LOOK AT THE #’S It is estimated that over 4.6 million people, worldwide, die from pollution each year. Oil refineries play a significant part in these numbers. Let’s take a look at how...

The United States accounts for over 21% of the World’s oil refineries. These refineries can be found in 32 of the United States’ states and territories.

US states have refineries in their borders

WHY?

WHAT WE CONSUME: USA

PER YEAR 27

* BARRELS = 1 BILLION EA.

If the USA continues to use 22% of the world’s oil, oil refineries will remain a necessity.

WH0?

Pollution affects all living things. So how many _____ die from pollution each day?

* THESE NUMBERS ARE BASED ON SCIENTIFIC ESTIMATES. EXACT NUMBERS ARE ALMOST IMPOSSIBLE TO CALCULATE. NUMBERS ARE BASED ON 2007-2013 ESTIMATES.

HOW MUCH?

THAT’S ENOUGH TO FILL..

Each year refineries release a total of about 40 million pounds of hazardous pollutants into the AIR. WORST OIL SPILLS Arabian Gulf, 1991, 520 M Gallons Gulf of Mexico, 2010, 206 M Gallons Ixtoc 1, 1979, 140 M Gallons Atlantic Express, 1979, 90 M Gallons Kolva River, 1983, 84 M Gallons

WHAT?

Some of the most common chemicals refineries emit:

COMMON DISEASES ASSOCIATED: Asthma COPD Cystic Fibrosis

GREATER RISK TO THOSE WITH: Heart Disease Diabetes

* CREATED BY SETH DAVIS

CREDITS: THANK YOU’S PHOTOGRAPHY CREDITS

TEXT CREDITS

ATTACK HERE:

EXPLOSION: http://hdwallpapers4free.com/wallpaper/nuclear_bombs_explosions_ photomanipulations_disasters_desktop_1500x1000_hd-wallpaper-44009.jpg

S. C. GWYNNE: http://www.texasmonthly.com/content/attack-here

CHILD ON HILL: http://www.flickr.com/photos/azadam/55015885/

THE VIRAL SPIRAL:

*photos were used under the creative commons licensing of flickr.com

CHILD(COVER): http://www.flickr.com/photos/treehouse1977/5574964741/ CARGO SHIP: http://www.flickr.com/photos/bibbit/5497431771/ OIL REFINERY: http://www.flickr.com/photos/hourann/531780382/

THE VIRAL SPIRAL:

*not for commercial use.

A.C. YOKUM: http://voices.yahoo.com/fighting-youtube-addiction-511007.html?cat=15

LOST & FOUND SOUND: ANDREW PERRY: http://www.telegraph.co.uk/culture/music/rockandpopfeatures/9730703/The-Black-Keys-interview-well-never-change.html

TELEVISIONS: Seth Davis TELEVISION SCREEN CONTENTS: Screenshots taken from YouTube videos.

LOST & FOUND SOUND: DAN AUERBACH: http://www.flickr.com/photos/nrk-p3/7755172878/

THE BIGGER FISH BRAD MOON: http://investorplace.com/2013/04/google-has-the-dont-be-evil-company-lost-its-mojo/

JACK WHITE: http://www.flickr.com/photos/kk/2436055915/

TELL ME IT’S VINTAGE:

WOLFMOTHER: http://www.flickr.com/photos/ausnahmezustand/7479782762/

HIPSTER IPSUM

KASABIAN: http://www.flickr.com/photos/adventuresofsas/4345147235/

THE BIGGER FISH SHARK: http://www.flickr.com/photos/grantpetersphotography/7033043857/ BLOCKBUSTER: http://www.flickr.com/photos/13988857@N00/5167599294/

NEXT ISSUE

WHO SHOULDA?: LIFE OF PI: http://www.flickr.com/photos/gbpublic/8241353866/

TELL ME IT’S VINTAGE: RADIO: Seth Davis SMALLER RADIO: Seth Davis VINTAGE BOY: http://www.flickr.com/photos/geishaboy500/3452394008/ VINTAGE GIRL (ALL): http://www.flickr.com/photos/remixyourface/8450889964/ (remixyourface photostream) CAMERA: http://www.flickr.com/photos/37873897@N06/4299861633/sizes/o/in/ photostream/

AN AUSSIE MASTER: ADAM SCOTT: http://www.flickr.com/photos/tourprogolfclubs/7741971974/

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THANK YOU FOR READING...

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SETH DAVIS

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