PHILANTHROPIC GIVING NAME, IMAGE AND LIKENESS

WHAT IS NIL?

As of 2021, it is permissible under NCAA rule for student-athletes to earn money from their own Name, Image and Likeness (NIL). Opportunities for student-athletes include promoting businesses and non-profit organizations, event appearances and other entrepreneurial endeavors. Badger fans now have an opportunity to partner with and directly support student-athletes in a positive way. Wisconsin Athletics has formed an important partnership with The Varsity Collective to help maximize NIL opportunities for our student-athletes.

The Varsity Collective

The Varsity Collective is a trusted third-party partner that operates as a 501(c)(3) charitable organization.

It works to fund brand ambassador opportunities for student-athletes with local and regional non-profit groups — increasing the impact of these important community organizations while maximizing student-athletes’ earning potential and growing their personal brands.

The Varsity Collective’s mission is to provide holistic support to all UW student-athletes, setting them up for success in life beyond graduation. In addition to NIL opportunities, The Varsity Collective provides innovative educational programming and access to mentorship from former athletes and UW alumni at the top of their professional fields.

SUPPORT STUDENT-ATHLETES

For more information on how to get involved, visit TheVarsityCollective.com or contact team@thevarsitycollective.com. To learn more about UW student-athletes’ NIL success, visit UWBadgers.com/NIL.

“Student-athletes are at the center of what we’re doing. Our program benefits when our fans are committed to supporting NIL opportunities for our student-athletes. Please consider contributing to The Varsity Collective and supporting the opportunities NIL provides.”

Chris McIntosh Director of Athletics