THANK YOU!
It’s thanks to you that we’re finding the best ways to help our community. More children and youth will succeed in school and more families will achieve financial security, lead healthier lives and have access to critical basic needs services.
Want to make your campaign even more successful? Be sure to check out our Ten Steps to a Successful Campaign video at unitedwayinc.org/Campaign-Marketing-Materials.
FINDING THE BEST WAY TO LEAD A SUCCESSFUL UNITED WAY COMMUNITY CAMPAIGN. 2017 Campaign Coordinator Guide 30 Laurel Street • Hartford, CT 06106 860.493.6800 unitedwayinc.org
THANK YOU FOR GIVING YOUR TIME TO COORDINATE THIS YEAR’S UNITED WAY COMMUNITY CAMPAIGN FOR YOUR WORKPLACE — AND FOR HELPING TO MAKE A DIFFERENCE IN THE LIVES OF SO MANY WITHIN OUR COMMUNITY BY LEADING THE CHARGE TO HELP RAISE DOLLARS IN SUPPORT OF NONPROFIT PROGRAMS, SERVICES AND INITIATIVES. TOGETHER, we’ll find the best way to
build a stronger community and help our hard-working families.
You’ll find all the information you need to lead a successful campaign. And remember, you’re not alone. The staff at United Way of Central and Northeastern Connecticut is always available to assist you – because it’s through working together that we find the most success!
Please be sure to check out the
CAMPAIGN TOOLKIT
on our website, unitedwayinc.org/CampaignMarketing-Materials or call 860.493.6800.
BEFORE CAMPAIGN •M eet with your United Way representative and review last year’s results to create an action plan for this year. He/She will provide you with your company’s campaign history and will discuss strategies and recommendations for this year’s campaign. •C all us at 860.493.6800 if your workplace has never participated in a United Way Campaign or you don’t know your representative. •M eet with your CEO or management team to set goals and ask them to endorse the campaign and encourage employee participation. •R ecruit a strong internal campaign team representing a wide range of employees – especially those who are already United Way volunteers. •A sk a member of senior management to chair Leadership Investing efforts (contributions of $1,000 or more). •S tart planning special events and activities to raise awareness about United Way’s work in the areas of education, family financial security, health and basic needs. •O rder your campaign materials, download templates, request a United Way speaker and find other resources from our online toolkit – unitedwayinc.org/toolkit. •P ost campaign information and events on your workplace intranet and link to unitedwayinc.org. •S end out endorsement letters and/or emails from your CEO.
DURING CAMPAIGN • Hold employee group meetings.* •H ost a fun Campaign Kickoff event to get everyone excited about giving back to our community through United Way. •E ngage people with special events such as a bake sale, bike race, breakfast with the boss, dunk tanks, dress-down days and more!
•E ncourage employees to volunteer for your workplace’s United Way Year of Caring project.** • I nspire colleagues by sharing United Way-provided stories of local people who have benefited from United Way-supported programs, services and initiatives. •S hare information on United Way membership opportunities such as Women’s Leadership Council and Emerging Leaders Society. •P lan a special outreach from senior management to current or prospective leadership investors. A contribution of $1,000 or more qualifies for membership in United Way’s Constitution Society. •U pdate employees throughout the campaign, sharing progress via newsletters, intranet and email. •F ollow-up with anyone who hasn’t pledged.
The 20-Minute Group Meeting* The Breakdown: Campaign Coordinator CEO United Way Staff Campaign Video United Way Ambassador Wrap Up Closing and Ask
Year of Caring PROJECT**
2 minutes 2 minutes 3 minutes 4 minutes 5 minutes 2 minutes 2 minutes
POST-CAMPAIGN •C omplete the campaign report envelope and contact your United Way representative to arrange a pickup. •H old a ‘thank you’ event to celebrate the campaign results. • Thank contributors and everyone who helped with the campaign – recognize them publicly through your company’s intranet or other communication channels. •S chedule a meeting with your United Way representative to review results, what worked and what you might want to do differently next year.
YEAR-ROUND OPPORTUNITIES In addition to participating in a campaign, there are many other opportunities to partner with United Way to engage employees throughout the year such as: •O ne-time and ongoing individual and group volunteer experiences. •O n-site facilitated group activity with your employees to raise awareness about the challenges facing lower-income working families. Learn more: unitedwayinc.org/makingchoices • I nvite young professionals to learn about United Way Emerging Leaders Society and women to learn about Women’s Leadership Council. Learn more: unitedwayinc.org/emergingleaders and unitedwayinc.org/women •P rovide new employees with information on how they can get involved in the community through United Way. •A lways check out the website for news, upcoming events, volunteer opportunities and success stories at unitedwayinc.org.
These one-time full- or half-day projects help employees understand how their contributions are making a difference for children and families. Learn more: unitedwayinc.org/yearofcaring.