CEOS / UWE Graphic Design Publication / 2020

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C.E.O.s

(29.04.2050)



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C.E.O.s



We live in a world that is characterised by growing uncertainty and complexity. The scarcity of resources, biodiversity loss, global pandemics and climate change threaten future generations and will require global collaboration in order to effect urgent action over the coming decade. At the same time, changing demographics, digital technology and urbanisation will impact economies, businesses and communities, radically affecting all aspects of daily life. The future, therefore, will be determined by our ability to address today’s social and environmental challenges in order to meet the needs of nearly ten billion people. Although there is no way to know what the world will look like in 30 years, there are tools and practices that can allow us to explore the possibilities of what our future could look like beyond 2050. Discussing plausible future conditions helps us to challenge existing bias and assumptions about what is possible, engaging our curiosity


and imagination. Many designers are beginning to take on the role of building and sharing such future scenarios. This practice tends to be framed as Speculative Design and allows for the co-creation of visions of a future worth working towards. We cannot predict the future, but our ability to imagine possible futures can help guide the solutions we create and the decisions we make today, so that we can shape a better world. Play and creativity are just one approach to predicting such future scenarios. In the context of the climate crisis, it is clear now more than ever that we need a different approach to the current narrative, one that is accessible, localised and engaging. One that moves away from alarmist, 24/7 global news cycles. The Future C.E.O.s, or Climate Evolution Optimists - creatively and inclusively explore climate futures in 2050, using methods of speculative, critical and participatory design. These explorations are an accessible, playful entry or re-entry point to the climate


conversation. Speculating on daily life in Bristol, 2050, through the lens of current climate projections, the C.E.O.s seek to engage those groups disenfranchised by current media platforms, to think differently and to engage in community focused conversations, debates and action around climate issues. The design process is contextualised in the year 2050 due to this period being represented by many respected current climate models. Any parents reading should understand that the futures set out in this publication might be a reality for their children, the C.E.O.s of the future, thus facilitating an emotional and intellectual connection to this near-future world. Locating these speculations within the Global North, in the western civilised city of Bristol, the C.E.O.s hope to use their privilege and position to engage those demographics who have the ability to minimise climate change, by consuming less. Speaking out to the very demographic who may assume that climate issues will not affect them in this wealthy, technological society.


The C.E.O.s want you to know that the future is fiction. It is a new normal that we design collaboratively, limited only by our assumptions and the collective lengths of our imagination. If playful and creative practices such as Speculative Design are placed at the forefront of design education, into public realms for debate or to even inform government policy, we can start to challenge our existing assumptions and begin to design our preferable collective future. Signed by

The C.E.O.s



We are on the brink of fragility (1) Our network (2) needs to change Our belongings (3) are precious This grouping (4) has changed We are thankful for the opportunities (5)


(1)

(2)

(3)

(4)

(5)


Language *

Chapter 1

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Chapter 2

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Chapter 3

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Chapter 4

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Chapter 5

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Chapter 6

When Does Spring Start?

UK On The Boil! I Saw A Fish Fly Into A High Rise We Should Have Listened

Why Did I Eat All That Meat?

p. 16 p. 24 p. 40 p. 48 p. 62

We Will Have Half The DNA Of A Fish p. 68


Form *

Chapter 7

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Chapter 8

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Chapter 9

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Chapter 10

The Cabbage Nation River Uber Submarine Arnolfini

Floating First Aid

p. 84 p. 92

p. 100

p. 108


The Greenhouse Effect! Global Warming! Climate Change! Climate Crisis! Climate Catastrophe! Climatocracy? Whilst we may struggle to tangibly see or experience physical changes to our environment in the Global North, we certainly haven’t struggled throughout history to put a name to it. But what if the way we have spoken and written about climate issues in the past, has meant that groups excluded from the conversation are then excluded from the solution?


Physical responses to climate issues such as marches, protests and art have pushed climate movements to reach where we are today, in 2050. However, might we have gotten there faster if we had spoken about and written about climate issues in a way that reflected the voices of those who are affected by it on a daily basis? In this altered world we find ourselves in, we the C.E.O.s, have collated a selection language explorations that seek to demonstrate a more diverse, individualised approach to the current climate narrative. Do we find ourselves in a place where equality, diversity and empathy are at the forefront of climate-based communications?


There are two weather experts considering and looking at how UK seasons are changing and the possible effects it will have on nature. We’re asking the question effects it will have on nature. We’re asking the question:

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When does spring start?


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Chapter 1

When Does Spring Start? A new analysis from our C.E.O.s reveals the way we consume media has changed drastically in the last 30 years! Our once trusted media sources have lost their gravitas in the public eye, as they grossly downplayed the now brutal realities of our climate crisis. In a bid to empower local communities to take action into their own hands, citizens have moved towards new forms of creative reporting and journalism amongst their now locally disseminated news organisations. We take a look at a few that have been in popular circulation‌


Petrol And Diesel Car Sales Brought Forward To 2035 - Texting Dad selfish climate worries.

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So. remember when I asked you when I could have driving lessons and you just laughed and said “When you can afford it”? And anyway, you don’t really need to be driving when we have the climate to think about Well I remembered this article It said we’d all be driving electric cars by 2035, no more diesel or petrol But it’s 2050, and still no sign of this ban coming into action?! Don’t the government get it I want to drive!

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Government Launches New Plan To Boost Tree Planting - Telling a friend: trees are Important

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Trees are important! The government said 11million trees by 2022. Where are the trees? 2 years they said! 30,000 trees planted per acre annually. Been going on since 2018. It doesn’t say where the trees are or where they will be planted! Earth will loose its oxygen. the poor plants. I read this other article about a girl with loads of candles in her room. Carbon monoxide poisoning from candles. She was just trying to clear the air.

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Bristol Declares Emergency On Loss Of Wildlife - Notes to keep in your journal

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4th Feb. Bristol council climate emergency. Crisis affecting wellbeing of the city. So, they hope this will make the whole city take action. Looking at ways to look after the habitat and looking after land sustainably. The Mayor of Bristol works with authorities to restore nature. And there’s this quote - says that it’s about stopping the loss of much loved species. Bristol once had lots of species in their green park that they want to get back.

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As Earth’s Climate Changes, Is It Time To Redefine The Four Seasons? - Letter to a Bluetit

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Dear Bluetit, As you are a bird, I know you need nature to survive. I should inform you, the growing season is increasing. We know this because when there are 5 successive days where the daily average temperature is greater than 5 degrees Celsius, the growing season has officially begun. When 5 days have been under 5 degrees celsius, the growing season has finished. In 2 centuries, the growing season has increased to 40 days. I am sure there have been some changes already. I do not wish to alarm you even more, but there will be ever more changes to come. You must not be afraid, but you must prepare yourself. Yours faithfully, Ysee

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An Open Response To: As Earth’s Climate Changes, Is It Time To Redefine The Four Seasons? - Letter to my Daughter

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My Dear Ysee, I know all of this can sound terrifying. There are changes in the world that we know are already unavoidable, and while we can’t predict them accurately, it seems indeed that the emergency is already here. Many people are anxious, and I know that sometimes, you are too. For sure, you will not enter into adulthood in the same world as I have. Is this a bad thing? I don’t know, honestly. My generation has grown up in such an incredibly privileged environment. Never has this happened before in history, and I must say, in other parts of the world, neither. We have built these privileges by destroying our environment and also by denying the right for people in other countries to have access to these privileges. This way of life may feel good, but it was never right nor just.

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It will be up to children like you to incite better ways of living, more respectful of nature and of others. But I am not afraid, because I know that you, of all people, are so much able to understand this and to invent a new life and a new world. So please, my beloved daughter, don’t be afraid either, and trust yourself in building this better future. I can’t wait. Mum <3 Love, Mum

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50% OFF

Flippa Floppers! Why walk when you can swim? * Sea levels are drastically rising! Life as we know it will never be the same -

Get your Flippa Floppers today!


Cycle to Work - Bristol’s polluted air killing five people every week.

Pedal power

That leaves something

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rather sour

In all our lungs.

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The Bush Fire - More CO 2 released this summer than in a year, in Australia.

More people, Break the threshold thus:

All hell will break loose, It’s getting close. 34


More bushfires, earthquakes, tornadoes, disasters,

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Chapter 2

UK On The Boil! In 2050, global catastrophe is the new normal. Front line reporting is one of our most essential and highly valued ways of communication. It is a way of truthfully and accurately alerting the masses about changes that are happening, how they could be affected, both positive and negative! Our C.E.O.s have sifted through global databases to bring you some of the highlights and key stories of the year 2050‌


NEWS TODAY PAPER OVERVIEW

To brief, are we struggling? Concerns, uncertainty, chaotic and volatile:

95p

The climate crisis.

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! s o n r e f n I Landfill

BURNING THE MOORLANDS and pollution brings us to a standstill. Still they ask:

Is there no future? 39


EVERYTHING I REPEAT

EVERYTHING IS A

RESOURCE 40

What was once known as rubbish or garbage is one of today’s most valuable resources and is mined both on land and sea.


UK

On The

BOIL!

Worse case plan scenario drawn up for death toll in excess of 300,000.

“We’re skipping along a tightrope!” they scream.

Protesters strike against this unacceptable summer, amidst fears the UK is down into the depths and facing extinction.



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Chapter 3

I Saw A Fish Fly Into A High Rise While you once had to travel far and wide to experience some of the major issues related to climate change, in the year 2050 you barely have to hop on your local train. C.E.O.s all across Bristol have been heading to the streets of the island of West Avon, formed after the great floods of 2048. They have reported on some of the shocking scenarios our citizens now find themselves in.

Here’s what they reported back‌


I saw

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a fish fly into a high rise

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I saw

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a reusable cup looming over Cabot Circus

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I saw

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a plastic bag tackling a grandma

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Chapter 4

We Should Have Listened! All this change! Our C.E.O.s feel nostalgic about a simpler time, but was there ever a time simpler than today? We take a quick dip back into some of our archives on climate interviews in 2020, and wonder if we could have better listened to their worries, hopes and visions of today.


We Should Have Listened! ‘‘ I can already see how climate issues are affecting the environment around me. Flooding is on our doorstep and spring flowers are coming up much earlier than they used to. ‘‘ ‘‘ I suffer from eco-anxiety daily and have witnessed first-hand the destructive powers of freak weather, so fear what is only around the corner. We need to change! ’’ ‘‘ People should be switching to reusable products to prevent waste and save resources. ‘‘ ‘‘ We need to ensure that our ecosystems are kept intact. Although, it is unlikely humanity will be able to change its collective behaviour and transition to a more sustainable society.’’

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‘‘ It is also difficult because we live in a digital world and often the best way to reach people and spread the sustainability message is online or through social media. ’’ ‘‘The earth is our home and if it undergoes pressure so do we.’’ ‘‘ We are in a climate emergency and must take action against governments and corporations responsible! ’’ ‘‘ Change your food consumption habits to cut out meat, reduce dairy and shop more locally and ethically. You should stop buying fast fashion and only shop second-hand. ’’

We need to ask ourselves the question: how much we can change our behaviour now?

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Where’s All The Green Gone?! ‘‘ I don’t want to see the world boiling up because of human inflictions. ’’ ‘‘ I want a cleaner, greener, happier and healthier environment.’’ ‘‘ There needs to be a balance between nature and human wellbeing. ’’ ‘‘ I want to be able to still have access to lots of Greenland and not lose any more ice in Antarctica. And for our weather situation to stabilise. ’’

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‘‘ I don’t want to be under water. I want the ice caps to no longer be melting which is causing sea levels to rise.’’ ‘‘ I want to be able to see four clear seasons, as is supposed to be. And for us to be living as cleanly as we possibly can. ’’ ‘‘ We need to be living in harmony with nature. I want there to be more green spaces in the city and less traffic (cleaner air). ’’

I want to see people coming together as a community to mitigate climate challenges and working as a team.

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In Conversation Curzio Potenza: Architect and Environmental Engineer student

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A short conversation with Curzio Potenza, an Architect and environmental engineering student discussing climate futures and getting his thoughts and opinions on his visions for our future and how we can adapt our lives to better the world we live in. Are you worried about the potential effects the climate crisis is having on our immediate and wider climate? On a global scale people are reluctant to change. That’s the thing that scares me the most. Because we have to change. The life we are living now... actually, it’s funny. I was about to say that the majority of people living are not sustainable but that’s not true. One third uses three planets worth of resources while the other two thirds uses half a planet’s worth. So, you know those of that one third have to change. There’s no two ways about it. The other thing that’s frightening is our reliance on technology to solve everything. I speak to my friends and they are like “you’ve just got hope they’re gonna figure out some energy source. It’ll be fine”, when really we’ve got to change what we’re doing now. Those are my main fears, is that there is no drive to change. We have to be like - ‘LET’S DO THIS TOGETHER’ rather than trying to change on our own. Give people simple opportunities to

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change their ways of living. It’s about creating the opportunity to make it optional before you start coercing people into saying you have to do this. That’s the easier way in. As the climate changes, how do you expect yours and other lives will be forced to adapt? On an emergency basis something I’ve seen recently with the Coronavirus all it takes is one little thing. And then we have to adapt pretty quickly. And it has shown how our systems are able to change and adapt quickly, including farming and agriculture. But the way we need to adapt right now is that it needs to be radical but incremental at the same time. Radical suggests something big, as we need to make big differences. But at the same time, you can’t make big differences overnight because it just doesn’t work. So, I think that’s what it’s going to be over the space of 30 years. It’s going to need to be radical changes and doing so progressively. And those middle steps are the difficult bit. What would the ideal climate future be like in Bristol in 2050? On a food level, create a ‘Bristol green belt’. There’s some serious project going on in Belgium I’ve

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heard about, which I’m quite keen to try and would love to see in Bristol. There’s a collection of food producers that are around and within Bristol who produce the bulk of Bristol’s food creating the green belt. Even supermarkets, even big chains localise their sourcing so that it looks like they’re sourcing to make it even more efficient. On the community level. It’s by giving people a bit more time. Reinstalling our connection with nature and having more time to do so. It’s often people saying they don’t have time to go out and go for a walk in the forest or whatever. So by shortening work hours, or with a shortened work week where we’re allowed to like go to a vegetable patch and allotment and tend to that or go to the park with the kids or go for a hike with your friends. When people have a bit more time and freedom to do what they want, they do a bit more of the right thing. When you’re rushed, you tend to make you go for convenience. Given time people will do things well and also create lots of really integrated communities. People working together to better not only their lives but others.

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In Conversation John Hanley: Smart Home Advisor, OVO Energy

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In the next interview, the C.E.O.s take a look back to before John Hanley’s circular vision took over Bristol’s renewable energy & smart home sector... How do you feel about current climate issues and how they might affect your local environment, if at all? I doubt there will be impacts unique to Bristol (though of course I may be wrong), and will instead be the same impacts felt across the country. More extreme weather patterns with potential water scarcity in the summer months could result in lifestyle changes, and falls in insect numbers could impact urban horticulture and community farms within Bristol. Can you note any contradictions in your way of living/ working that act in tension with the current climate emergency? I try and eat as little meat and dairy when possible, and am acutely aware of the water/ resources that go into making such goods when compared to a plant-based diet. It’s also very difficult to feel ok about travelling abroad when one considers the impacts of air travel. I’m also trying to reduce my dependence on plastics, as whilst most can be recycled it is often difficult to know if they are, or instead placed in landfill.

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As the climate changes, how do you expect yours and others lives will be forced to adapt? Plant based diets will become far more mainstream and I believe we are already seeing this trend. Air travel will also be considered unnecessary and a greater emphasis on domestic holidaying will soon take shape (The Swedes already have a word for this, ‘ Flygskatt’) What would your ideal climate future look like in 2050? Think about how society & politics might respond to various issues over the next 30 years - what would you like to see? I’d like to see an economy that is more circular, both on a local and national level. Fantastic examples include the transition towns and WWOOF movements. On a more national level, the economic and security benefits of recycling and renewable energy need to be promoted. Plant-based diets alongside new agricultural technologies such as aeroponics would allow for rewilding of huge areas, alongside well thought out reforesting. Finally, a more stable energy grid which is more localised and utilises new technologies such as bi-directional charging for EVs, with increases in retrofitting and new builds including technologies such as GSHP, Solar PV and green-roofing.

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smell the CO2 f f ee



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Chapter 5

Why Did I Eat All Of That Meat Our C.E.O.s wonder how or if our new world matches up to old visions. Interviewing the public today in 2050 we asked the question, have we managed to change for the better? A long list full of regret and sadness followed by more positive thoughts from the people living in 2050.


Why Did I Eat All That Meat? ‘‘ The situation we find ourselves in, I am still very emotional even more so than when it was 2020. ’’ ‘‘ I was wrong, you can always hope for a better future. ’’ ‘‘ I know I should have stopped travelling but it was a part of me that I couldn’t lose. We should have taken responsibility for our actions. ’’ ‘‘ People’s sense of freedom has been lessened. ’’ ‘‘ It’s a shame it hasn’t worked out how I’d hoped, we are now going to have to survive in the climate we have created. ’’ ‘‘ We failed on getting the balance, the humans were too much for nature. ’’

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‘‘I should have stopped being so lazy, the emissions I gave certainly have not helped, I’m sorry. ’’ ‘‘ Where have all the seasons gone? ’’ ‘‘ All of this crazy weather, I don’t know if I can handle it. I’m not going for runs now because of all the constant heat waves. ’’ ‘‘ I should have voiced my opinions more, I was right and now look where it’s gotten us. ’’ ‘‘ The droughts, flooding and disruption to supply chains has caused certain products to be unavailable. Vulnerable people can’t leave their houses and buy food because they are at higher risk of heatstroke. ’’

It’s too late now, I’m sorry.

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The Trying Paid Off. ‘‘ It seems the world really is making progress with renewable energy and working in harmony with nature. ’’ ‘‘ We find ourselves in a difficult situation but we have been able to adapt and solve the problems we have created. ’’ ‘‘ I’m glad I made the changes in my life to try and better they earth because at least I can say I tried. ’’

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‘‘ I’m going to take care of the plants I have left, as I still want to be living cleaner, greener and happier. ’’ ‘‘ I’m glad I realised I was being lazy, I started to walk and it has made me feel like I done my best for the world. ’’ ‘‘ Now I’ve gotten older I have settled down and do what I can for the world, as I have learnt from my mistakes and have had my fun. ’’

The trying has paid off and I’m a better person for it.

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Chapter 6

We Will Have Half The DNA Of Fish Hoverboards and flying cars!? Maybe we should have listened to the kids of 2020. The C.E.O.s look back through their archives of old school sketchbooks as they realise, with the new reality of 2050, perhaps our imagination was our strongest tool all along.


Half The DNA Of Fish Class of 2020 ‘‘ It’s 2050 and the Climate is mad, bugs are the size of men and the weather is ever changing. ’’ ‘‘ Sea levels have risen now, we live in a water world.’’ ‘‘ For dinner you will eat seaweed. ’’ ‘‘ We would have Shops filled with flippers to help people Swim. ’’ ‘‘ It’s 2050 and the Climate is mad, bugs are the size of men and the weather is ever changing. ’’

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No Pollution! Class of 2020 ‘‘ It’s 2050 and the air is foggy. We don’t like it! ’’ ‘‘ Portable air purifier or a breathing device. ’’ ‘‘ Bubble cars Oxygen tanks tinted and helmets. ’’ ‘‘ Ask people to only use cars between 1pm to 3pm. ’’

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THE FORAGE DOME

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2 YEANTRESE! G UA R A


So, you know how over the last couple of years we’ve had this weird ass weather. So, like this winter has been really mild. But then like two summers ago it was the hottest summer ever and all the grass burnt up and went yellow but then in the same year we had snow in March.

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It’s changing quite rapidly, now all our animals are trying to keep up.


Form *


Single-use - Multi-use Rubbish - Resource Consume - Conserve Linear - Circular Conflict - Symbiosis The C.E.O.s, multi-stakeholder vision for an equitable and thriving future has prevailed! It’s a wonder what life might have been like had we not truly understood the limits of the Earth’s resources. We exist in a shared consciousness - that consumption and production are linked intrinsically to nature. There is no ‘away’ to throw discarded things. Circular processing has become our saviour after the 2020s saw nations hotly contending for the position of ‘green leader’, driven by competing economic aspirations in ‘green tech’ and ‘green philanthropy’. Moving forwards from these


great changes, C.E.O.s, are still looking at how we can sustain these new ideas without profit driven aspirations remaining as such a driving force. Circular and environmental resource assessments are mandatory for any new products wishing to enter the market, a market no longer motivated by competition but based on cooperation and mutual aid. Globally, biodiversity loss is at a standstill, and large areas under protection have seen signs of ecosystems recovering. Personal Carbon Quotas are known by everyone and governments fine those who overspend. As the C.E.O.s, and innovators of this green revolution, we’d like to take a look at some of our earlier mitigative inventions that were used in times of climate crisis, that helped us reach the green enlightenment of 2050 civilization.



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Chapter 7

The Cabbage Nation In the year 2050, climate conditions and an increased risk of pandemics has forced us to change our global habits of food consumption. Urban foraging has become the new normal and communities are thriving because of it! From reducing air miles to learning how to properly cultivate their accessible land, citizens have reported a greater sense of ownership and satisfaction with their eating habits. Take a look at a few of the brilliant initiatives!


Pero’s Bridge Fishing Spot Pero’s Bridge in Bristol’s harbour is the latest hotspot for your fresh fish needs. After Bristol Council lifted some of their fishing license restrictions in the local area, due to mass food shortages, we have seen a number of individuals and families using the bridge to secure their produce for the week. We went down there to see what people were catching and why this area in particular has taken off. “Oh it’s just a great way of sourcing some extra protein in the week and it keeps the kids busy - Simon actually caught a 20lb trout just this weekend!”

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Trawler Cycling Those C.E.O.s amongst us who are more entrepreneurial have recently devised a strategy to commercialise their city foraging efforts. Developed through a combination of 2020’s commercial trawler fishing and bicycles, the Trawlercycle was born! We now see them traipsing up and down Bristol harbour, collecting whatever happens to swim through the bulging nets; from eels to trout, carps to mullets, some trawler-cyclists have had some huge hauls!

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The Cabbage Nation As a society, we no longer honour the monarchy by raising the flag for the queen’s presence in Buckingham palace, but instead raise a new flag to signify the beginning of each foraging season. All hail the Cabbage Nation!

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THE NEW Clean, Green

O2 CENTRE

N’T E A U C PRIC O Y A * T T U A P TH N O

Do you want to provide your family with the best Oxygen in the UK? Come to Bristol and take a breath in one of our brand new O2 centres.

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From £10PP



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Chapter 8

River Ubers Since Personal Carbon Quota facilities opened, becoming mainstream thanks to the carbon reduction initiative run by our C.E.O.s in 2035, Bristol’s ‘Green Tech’ industry has grown exponentially. From solar powered micro drones delivering goods across the city, to an increase in green education in secondary schools, this local pursuit of knowledge and opportunity is supporting a new era of technological innovation and cultural exploration. Ahead we can see just some of the tech innovations we have experienced here in Bristol….


Harbourside River Ubers After the UBER offering true zero-emissions cruising. The River Uber’s controllable pitch propellers feed power back into the boat via a pair of shaft generators, providing enough power to support the Uber’s load. Energy is saved at every turn, from the HVAC system, to the advanced DynaRig sails that allow the amphibious vehicle to take advantage of the eco-friendly natural resource of the wind. Black Pearl also will only have reusable water bottles on board to prevent needless waste from being created.

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Bristol’s Postal Drones Since the government’s introduction of a Universal Basic Income in 2040, more people have found the time to pursue a career with meaning and purpose. This has left a gap in the service market which is slowly being taken up by innovations in Green Technology. One that has taken Bristol by storm is the Postal Drone. Powered by wind and solar, these noiseless avion birds make quick work of delivering food stuffs, medical equipment, small parcels and the like across the city, reducing the need for endless delivery vehicles circulating the once toxically polluted streets.

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Oxygen Conversion Equipment (O.C.E) We know Bristol’s air quality has been on the decline since the release of King’s College London’s damning Bristol City Health and Economic Impact Assessment study in 2019, demonstrating that more than 5 people are dying each week from toxic air exposure. Now, in 2050, 30 years after this report was released things have declined. However, there have been innovations in the area of toxic air mitigation. Oxygen Conversion Equipment, inspired by the natural oxygen filtration process of shrimp, is a device that allows one to extract less toxic air from near-by water sources. With an extendable tube to reach the water, this piece of revolutionary equipment extracts breathable oxygen from any water source, filtering out hydrogen via the mesh face mask.

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OXYGEN TANK

Comes with a FREE Oxygen mask! *

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Breathe clean air now with our revolutionary technology! Keep your lungs healthy! Purify all air passages! At home or on the go!



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Chapter 9

Floating First Aid The independent designer-maker scene for flood mitigation accessories has now reached cult-status in Bristol. Various C.E.O.s have honed in on their upcycling skills to design their way out of sticky, climate-affected situations. From navigating newly flooded city streets whilst protecting their most valued items, to empowering NHS workers through emergency medical innovations, the C.E.O.s have proven themselves the most useful of society’s key workers!


Heat Deflection Case The C.E.O.s urge you to protect your personal electronic items (or P.E.I.s) from unprecedented weather conditions by offering you homemade solutions with their new reflective Heat deflection case prototype. The recent increase in UV sun ray power, has led to an increase in damage of personal electronic items that are left in positions where sun damage can occur. This new model ensures the protection of your most valued electronics from the deadliest source of sun damage. Heat deflection cases can be made in a number of sizes and using a number of easily accessible materials, meaning you can also protect and insure home computers, large works of art, photography and the like!

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Supporting Your Team COME ON YOU SPURS! No amount of overflowing water can stop me from cheering on my team! Just like the good old days, when sports were played above water you can now protect all materials from water damage, even during the underwater games cup! All you need is a handy sandwich bag and your banner is waterproof. Genius!

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Floating First Aid The latest triumph in medical innovation, the C.E.O.s bring you ‘Floating First Aid’. Developed in line with First Aid Drones that give remote equipment and instructions to those who are in danger in hard to reach places, Floating First Aid is an essential piece of equipment for paramedics in flood-ridden areas. The first model came out in 2049 around the Island of West Avon, where drowning simulations were tested using River Uber’s and trainee paramedics. The C.E.O.s hope to promote the need for such innovations in medical care, particularly in places where terrains have transformed dramatically due to varying climatic conditions.

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Tech Float Protection Tech Float is the newest D.I.Y innovation in flood mitigation accessories. We are a technologically dependent society underwater. The C.E.O.s are asking - how can we safely transport our valued, everyday electronic items, such as laptops, hard-drives & phones, if navigating water is playing a role in our daily commute? ‘Tech Float’ is a water tight, buoyant caddy that ensures the safe transportation of electronic devices, wherever you are! If we are to navigate flood water day-today we will need to be able to ensure the safe transportation of our devices.

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The Upcylced Bag Fashion never looked so good! The slow fashion movement is sweeping the nation, as we all embrace circular economy and turn to using upcycled materials. Want something a little more ‘retro’, try something from the Teens, or check what’s hiding at the back of your Mum’s wardrobe! “This exclusive handbag is the Ultimate Purse Protector, I can’t live without it! I’m making one for all the family”.

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The D.I.Y. Strap Bristol is overflowing with talent and the upcycled fashion scene is booming. From festival fashion and jewellery designers, to custom printmakers, we are never short on inspiring designers. ‘That Thing’ one of Bristol’s oldest and most respected sustainable fashion brands, has released a line of simple design templates to the public for protective accessories that put your daily commute and errand-running at a stylish ease. Here we have shown the item we think is most innovative, a cross-body ‘Strap’ that specifically fits the shape of an iPhone - never released before due the copyright restrictions Apple had placed on their products, and now easy to make at home!

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Chapter 10

Submarine Arnolfini With the climate’s drastic change, original architecture has become at risk of environmental damage. The Arnolfini, one of Bristol’s central cultural hubs has been adapted to face rising water levels from the River Avon which was leaking into the buildings foundations. Some archive sketches of the Arnolfini building’s renovations from 2029 show the adaptation processes and materials to protect the original building and it’s visitors.


Sub-marine Bristol Myles Langmaid The sketches below are trying to explain how I’d like new sloped banks around the perimeter of the new ground floor level sloping down into the water. This will help with proofing for further raise in sea level. The proposed moat would then sit on top of this slope but I only want this moat to be present where the entrances are. They then act as a dam to stop the water and allow for the stairs. Materials (water-resistant) - Concrete - Closed cell insulation - Bricks - wall + floor tiles - Aluminium and steel window + door frames

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Sub-marine Bristol Tom Lee Through the use of the surrounding perimeter of the building, my plan proposes creating a sea-wall-like structure to protect it. Should sea levels rise further the wall could simply be raised to maintain protection. This low impact approach does not alter the building but shields it, maintaining high accessibility, as opposed to structurally modify the historic building. Attached to the sea-wall is also a jetty to allow for coming and going to the building, whilst preventing flooding. The additional structure would also allow pedestrians to walk around the perimeter whilst being able to be close to the waterfront, one of Bristol’s most popular congregation spot on a sunny day. The design will require the construction of two key elements a sea-wall and a jetty. The materials are chosen to mirror the building and the Harbourside aesthetic as well as being durable and waterproof. Materials - Stone - Wood

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Sub-marine Bristol Dan Smith One notable factor of the Arnolfini at present day is its successful relationship with its surrounding outdoor public space, the existing design includes greenery, seating areas and an open air bar. I am proposing to preserve the building in spite of rising sea levels by merely re-configuring its indoor and outdoor spatial design at a higher elevation, encapsulating and adding to the building’s key successes that we see today Summarising my proposal I would suggest my design will require the construction of two key areas: an Inset enclosed void & Elevated pier. Materials - Laminated plexiglass - LSF (lightweight steel framing)

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* Glossary

Extinction - Fragility (1) Economy - Network (2) Resources - Belongings (3) City - Grouping (4) Seasons - Opportunity (5)


(1 )

(2)

(3)

(4)

(5)


It’s easy to think that the idea of creating alternative, experiential futures sounds great or can even be the solution to a lot of today’s issues. As designers, we think we can simply ‘design’ our way out of the mess we find ourselves in, by neatly packaging speculative futures into an easy-to-follow guidebook. The trouble with climate change though, is that the current political landscape feels extremely polarised. It’s either the leader of the free world denying that climate change exists, or it’s an impending apocalypse. As we swing between a state of disaster and denial, we are stuck in what Lauren Berlant calls a ‘State of Impasse’ — a moment where existing social imaginaries and practices no longer produce the outcomes they once did, but no new imaginaries or practices have yet been created. In response to this, we asked the question - how can we imagine different worlds within the current political landscape? The current rhetoric within our media landscape, of big headlines, instant tweets and social media posts remind us daily of the


fact that we currently find ourselves in the Anthropocene Epoch, or the 6th geological mass extinction. What we are asking throughout the process of putting together this book, is whether there are other, more localised entry points, imaginaries, practices or approaches to the conversation around a hyperobject such as climate change. How can we (re)introduce those best placed to mitigate the effects of the climate crisis, to the issues they are so bombarded with on a daily basis? We began the process by producing a number of future scenario-focused workshops that removed the climate conversation away from institutionalised forms of knowledge consumption. We looked at language, specifically colloquial language as a way to re-contextualise alarmist headlines or complex journalistic approaches to specific climate issues. As you will have read, the outcomes of the narratives we explored are presented in the format of texts, letters, snippets of conversation and the like, repurposing the way we engage with complex climate issues. Leading on from


this we looked at unpacking news articles and headlines, in order to edit them within the space of a public workshop, allowing audiences to construct their own climate-future narratives. Whilst we recognise that language has a huge role to play in engagement with climate issues, we also understood that the physical and material realm must be explored to give a truly experiential perspective on the subject of a collectively imagined life in 2050. For this we included submissions from a range of sources, including school children who creatively designed their way out of potential climate-related scenarios they may one day face. Other workshops focused on lo-res prototyping and making, again through the lens of climate-focused future scenarios, which came out with a range of engaging and playful approaches to what the future might look like or be like. Marketing ourselves as the future ‘C.E.O.s’ (Climate Evolution Optimists), through the lens of language we sought to re-contextualise a word that is semiotically heavy with


connotations to the causes of the climate crisis. In steering the word away from a capitalist focus, we hope to open the minds of those reading to other possibilities for our collective future, a changing of seasons if you will. Note that the book is separated in colour to reflect this, specifically referencing the ecological phenomenon in which we see our climate fatally transforming from four seasons to two. On the theme of capitalist culture, we created the publication using our privilege and power, as university students situated in the Global North, with hope of injecting some change into the conversations and debates those around us might be having, if at all, in relation to climate issues. When it came to printing, for us it was imperative that we used a local print studio, used recycled FSC approved paper and thought about using vegetable based inks, whilst considering how we can reduce ink usage through curated decisions around typefaces and layout. Due to budget constraints and difficulties in fundraising due to the Covid-19


lock down there were compromises we had to make. As reflected in the book, the feasibility of high quantity sustainable book printing is difficult, mainly due to expense and a lack of viable options available within the market. We felt that in making this compromise, we are sending a message to those in power that they must also make compromises, in order to make the necessary changes to affect a truly sustainable way of life. After all, those of us that are in the position of becoming C.E.O.s in the future, are the ones with the power to change the attitudes and assumptions of our colleagues and peers towards circular and sustainable best practices. We hope that by sharing this book with you, you might be engaged, and be able to engage others, in the issue of our generation, one that will shape our collective climate future.

Signed by

The C.E.O.s *



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Jade Rose Alakwe

jaderosealakwe.com

Nicholetta Aldera Riyanto

bynicholetta.com

Calvin Anugerah Wijaya

calvinaw.design

Cal Baker

cal-baker.co.uk

Robert Bandy

banddesign.co.uk

Bettina Barbiah

beeetinadesigns.co.uk

Safia Belhaj

safiabelhaj.com

Olivia Bellingham

oliviabellingham.design

Emilia Bermejo-Ford

emiliabermejoford.co.uk

Samuel Boik

samuelboik.co.uk

Rosie Bond

rosiebond.com

Rachel Bonner

rachelbonner.co.uk

Millie Bowie

milliebowie.com

Alis Butten

alisbutten.co.uk

Pippa Cairns

pippacairnsdesign.co.uk

Tom Capewell

tomcapewelldesigns.co.uk

Marta Celio

martacelio.co.uk

Debbie Chan

yinwc.myportfolio.com

Sienna Chapman

siennarosedesign.com

Morgan Cluley

morgancluley.com

Rebecca Coleman

beccol.co.uk


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Ruby Craner-Buckley

rubycranerbuckley.co.uk

Lucy Cubitt

lucypeta.com

Caitlin Damsell

caitlindamsell.com

Lauren Davies

laurendavies.co.uk

Emily De-Agulair

emilydeaguilar.com

Ashley Deniz Locke

ashleydenizlocke.co.uk

Anna Doehringova

annadoehringova.com

Lauren Dutch

laurendutch.co.uk

Filbert Faustino Salim

filbertsalim.com

Holly Fisher

hula-designs.co.uk

Sam Foot

samfootdesign.com

Zoe Franks

zoeisabeldesign.com

George Goodwin

unmr.uk

Elliot Haydon

toilet.supplies

Toni Hiller

thalliercreative.com

Lauren Hilton

laurenhilton.co.uk

Beth Hine

bethhinedesign.com

Georgia Howie

georgiahowie.com

Tehsya Huangfin

ciadesign.site

Nadia Iga Utami

niutami.com

Jamie Irving

jamieirving.co.uk


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Oscar Jackson

oscarjackson.co.uk

Catherine Jarrett

catjarrett.co.uk

Josh Jefferson

smjef.co.uk

Lottie Johnson

lottiejohnsondesign.com

Rebecca Jones

rebeccajones.uk

Natasha Kiswoto

Natasha Kiswoto

Valeria Labruna

Valeria Labruna

Yih Ling Lau

elelel.space

Wei Ling

Wei Ling

Cameron Lodge

ron-ski.co.uk

Eve Lyn Lau

evedesign.site

Georgia Macmenemey

georgiamacmenemey.co.uk

Ruairi Madine

ruairimadine.co.uk

Kallipso Mais

Kallipsomais.com

Sally Mosley

sallymosley.com

Kayleigh Munn

Kayleighmunndesigns.com

Jessica Noble

jessinoble.co.uk

Yoga Oktavian

Yaodesign.website

Tiyahna Onagoruwa-Drake

tiyahnaiman.com

Ollie Peatling

oliverpeatling.co.uk

Thao Pham

thaopham-design.com


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Farinaz Pourebtehj

Farinaz Pourebtehaj

Jack Pozniak

jackpozniak.co.uk

Owen Qihan Deng

http://www.qihandeng.com/

Sophie Radeva

sophieradeva.me

George Richardson

george-richardson.com

Filbert Faustino Salim

filbertsalim.com

Daniel Schenck

danschenck.com

Tess Scholfield

tessscholfield.co.uk

Jack Smith

www.smithjack.co.uk

Leuca Smith

leucasmith.co.uk

Andrew Sofianos

andrewsofianos.com

Tom Spooner

tomdspooner.com

Ella Staines

ellastaines.com

Julia Szwed

juliaszwed.com

Leonardo Tanuwijaya

dodouber.space

Samuel Thomas

samuel-thomas.com

Nathan Thompson

nathanjamesthompson.com

Anneka Van Munnching

annekavm.com

Abigail Ward

abbywarddesigns.com

Madeline Ward

madeleinerosedesign.com

Leah Williams

leahjayne.design

Tom Woodhouse


Produced by: Final year students. BA (Hons) Graphic Design University of the West of England 2020 Design team : Emilia Bermejo-Ford (Visual Identity & Content Adviser) Sam Boik (Events management & Ethnographer) Rachel Bonner (Editorial & Layout Designer) Marta Celio (Editorial & Layout Designer) Sienna Chapman (Visual Identity & Photography) Lauren Davies (Director) Sally Mosley (Digital Designer) Daniel Schenck (Editorial & Layout Designer) Leah Williams (Producer & Social Media Manager) Published by Typenowhere. Typenowhere is the publishing wing of the BA (Hons) Graphic Design Course at the University of the West of England, Bristol, UK. Typefaces: Kepler Std Basic Sans Printed by: Taylor Brothers C.E.Os: Climate Evolution Optimists www.futureceos.co.uk www.typenowhere.com @future.ceos ISBN 978-0-9576217-7-0 Copyright Š Typenowhere



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Community Evolution Optimists

(Meet the) Community Evolution Optimists. (Imagine) It’s the year 2050. Where are you? What are you doing? What are we protesting for? What’s the latest climate crisis situation? (View) here! (www.) futureceos.co.uk


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