Capstone Project
VERGE Sponsor: Urban Studio
STUDENT: P Unnyan Kumar ENROLMENT NO.: AU17A1090 PROGRAM: Bachelor of Design DISCIPLINE: Industrial Design GUIDE: Raghav Pandya
School of Design
2021
Capstone Project
VERGE Sponsor: Urban Studio
STUDENT: P Unnyan Kumar ENROLMENT NO.: AU17A090 PROGRAM: Bachelor of Design DISCIPLINE: Industrial Design GUIDE: Raghav Pandya
School of Design
2021
DECLARATION This is to declare that the Capstone Project report entitled VERGE submitted by me towards partial fulfilment of the requirements for the award of degree of Bachelor of Design in Industrial Design is the record of work carried out by me at Urban Studio, Dubai. The said work is carried out during the period January to August under the guidance of Raghav Pandya and has not been presented for the award of any degree, diploma, associateship, fellowship, titles in this or any other university or other institution of higher learning. I further declare that this is my original project work and any part of it is not copied from any other students’ work or from any other sources, nor has any part been authored by another person. The material obtained from other sources has been duly referenced and acknowledged in the report. Date: Place:
P Unnyan Kumar AU17A1090
CERTIFICATE OF GUIDE
This is to certify that the work incorporated in this report of capstone project entitled, “VERGE”, submitted by P Unnyan Kumar (AU17A1090) towards partial fulfilment of the requirements for the award of degree of Bachelor of Design in Industrial Design is an authentic work carried out by him/her under my supervision and guidance. The matter embodied in the project has not been submitted elsewhere to any other university/institute for the award of any other degree. Any reference material obtained from other sources has been acknowledged duly in this report.
Date: Place:
Raghav Pandya School of Design
CERTIFICATE OF ACCEPTANCE
The project titled VERGE - a coffee table range for the Gulf market submitted by P Unnyan Kumar (AU17A1090) has been accepted and approved in partial fulfilment of the requirements for the degree of Bachelor of Design in Industrial Design of Avantika University, Ujjain. Members of the Jury: Name Affiliation Signature and Date
*subsequent remarks regarding fulfilling the requirements (if any)
ACKNOWLEDGEMENT I would like to express my sincere gratitude to several individuals and organizations for supporting me throughout my capstone project. First, I wish to express my sincere gratitude to my guide, Raghav Pandya for his enthusiasm, patience, insightful comments, helpful information, practical advice and unceasing ideas that have helped me tremendously at all times in my research and writing of this capstone project. Without his support and guidance, this project would not have been possible. I could not have imagined having a better guide in my project.. I also wish to express my sincere thanks to Avantika University for accepting me into the capstone project. In addition, I am deeply indebted to Urban Studio based in Dubai for granting me the opportunity to do my project with them. This support has enabled me to complete my capstone project successfully.
PREFACE As part of the Industrial design curriculum at Avantika University and in order to gain practical knowledge in the field of design, we are required to document our capstone project dissertation. In this project called ‘VERGE’ which is done with Urban Studio, Dubai, I have included research, concepts, and implications regarding the creation of a Coffee table targeted at the Gulf market. Doing this project dissertation helped me to enhance my knowledge in the furniture industry, create products for a new market and also to understand the process being followed in various industries in UAE.
CONTENT About me Urban Studio
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1. Project Proposal 2. Project timeline
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3. Research
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4. Analysis
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About UAE Islamic design Inhouse machines Site visits Observation Design Exhibitions Design Brands Brand positioning
Design parameter Product ideations
5. Design Brief
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6. Ideations
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7. Nomenclature 8. Prototyping 9. Packaging 10. Exploded view 11. Details 12. CMF variants 13. Costs 14. Whats next? 15. In the end 16. Webliography
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Rod bending machine Moodboard Concepts Final concepts Concept parameters Optimization Engineering details BOQ & CMF
ABOUT me Hustle beats talent which develops personality and development is the meaning of my name. Hello! I am P Unnyan Kumar an industrial design student from Avantika University’s batch of 2017. In the past have done internships and projects with various brands and agencies like, TEQZO Consulting (worked for US clients), ShopX- iCommerce (manufactured ready smart bag) and also have worked on UX projects for startups like Fame Technologies and Practr. Summing to call myself Multi-disciplinary design and versatile designer.
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ABOUT
Urban Studio (formerly known as Urban Style Metal) would like to calibrate our brand portfolio and business strategy and come up with designful narratives and products to make it relevant to the global standards making Urban Studio the primary choice of brand for categories such as indoor and outdoor furniture, accessories and customized project implementation. This is a new venture of the organization called Metal Fabrik, which is a UAE(Dubai + Ras-Al-Khaimah) based manufacturing brand providing competitive design and fabrication solutions in the field of urban furniture, accessories, project execution, and patina finish. You can find more details on the website www.metalfabrik.ae to get insights into the brands and communication material. They have a highly advanced in-house facility like sheet metal punching, bending, welding, laser cutting, rod bending and many such fabrication processes to provide a one stop solution to the clients. They also outsource Solid Wood, UHPC and coating processes through our group of companies based in the UAE.
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PROJECT PROPOSAL
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PROJECT TIMELINE
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In December 1971, the UAE became a federation of six emirates Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al-Quwain, and Fujairah, while the seventh emirate, Ras Al Khaimah, joined the federation in 1972. The capital city is Abu Dhabi, located in the largest and wealthiest of the seven emirates.
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About UAE The United Arab Emirates, sometimes commonly known as the Emirates, is a country in Western Asia located at the eastern end of the Arabian Peninsula. It borders Oman and Saudi Arabia, and has maritime borders in the Persian Gulf with Qatar and Iran. The UAE is an elective monarchy formed from a federation of seven emirates, consisting of Abu Dhabi (which serves as the capital), Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain. Each emirate is governed by a Sheikh and, together, they form the Federal Supreme Council; one of them serves as President of the United Arab Emirates. In 2013, the UAE’s population was 9.2 million, of which 1.4 million were Emirati citizens and 7.8 million were expatriates; the estimated population in 2020 was 9.89 million. Islam is the official religion and Arabic is the official language. The UAE’s oil and natural gas reserves are the sixth- and seventh-largest in the world, respectively. Zayed bin Sultan Al Nahyan, ruler of Abu Dhabi and the country’s first president, oversaw the development of the Emirates by investing oil revenues into healthcare, education, and infrastructure. The UAE’s economy is the most diversified of all the members of the Gulf Cooperation Council, while its most populous city, Dubai, is a global city and international hub. The country has become less reliant on oil and gas, and is economically focusing on tourism and business. The UAE government does not levy income tax, although there is a corporate tax in place and a 5% value-added tax was established in 2018.
Out of the population of UAE 69% are male and the rest female 31%. With the total population of 7.2 M people among which 80% people are expats (a.k.a. Immigrants from various nations like India, Pakistan, Bangladesh, Philippines) sets the diverse culture in this small ecosystem. Majority of the expats fall in the age group of 25 - 40, setting up the modern and trend friendly consumer group.
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Islamic design Islamic geometric patterns are one of the major forms of Islamic ornament, which tends to avoid using figurative images, as it is forbidden to create a representation of an important islamic figure according to many holy scriptures. The geometric designs in Islamic art are often built on combinations of repeated squares and circles, which may be overlapped and interlaced, as can arabesques (with which they are often combined), to form intricate and complex patterns, including a wide variety of tessellations. These may constitute the entire decoration, may form a framework for floral or calligraphic embellishments, or may retreat into the background around other motifs. The complexity and variety of patterns used evolved from simple stars and lozenges in the ninth century, through a variety of 6- to 13-point patterns by the 13th century, and finally to include also 14- and 16-point stars in the sixteenth century. Geometric patterns occur in a variety of forms in Islamic art and architecture including kilim carpets, Persian girih and Moroccan zellij tilework, muqarnas decorative vaulting, jali pierced stone screens, ceramics, leather, stained glass, woodwork, and metalwork. This is where I explored various sites and tourist attractions to understand the aesthetics in vivid and context was to get inspired in incorporate with the design and brand language.
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Architecture gems Architectural styles in UAE have changed significantly in recent years. While architecture was initially traditional, Dubai’s current modernist architecture features innovative exposed-glass walls, stepped ascending spirals and designs that offer subtle nods to traditional Arabic motifs. The Architecture of skyscapers and museums reflects its vast culture, heritage, and explosive growth and development of the city, making Dubai city undeniably exquisite with some of the world’s best architectural wonders.
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Inhouse machines During the initial stage of the project, the role was to understand the practices and capabilities of inhouse expertises. In this brief, I have captured the machine’s purpose and limitations. The following machines and processes are moreover based on sheet metal applications.
Laser cutting
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Bending
Rod bending
Punching
Patina finish
Laser cutting TruLaser O2 and N2, Sheet metal laser cutting TruLaser machines with CO2 lasers combine high performance with cut quality that is second to none. It creates laser cut parts with smooth cutting edges with the flexible standard TruLaser machine! It enables high quality cutting made in thick stainless steel, the cooling workpiece increases process reliability for the processing of thick mild steel. And also with thin stainless steel we achieve perfect quality in intricate contours.
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Bending TruBend bending machines are so flexible that you can use them to solve the widest variety of tasks. It can produce long profiles with the machines, and process parts with a wide variety of sheet thicknesses. We create bending wonders with fast tool change, different axis positions, and perfect angles! It helps manufacture economically even in low utilization, and profit from precise results as well as the highest safety standards.
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Punching TruBend bending machines are so flexible that you can use them to solve the widest variety of tasks. It can produce long profiles with the machines, and process parts with a wide variety of sheet thicknesses. We create bending wonders with fast tool change, different axis positions, and perfect angles! It helps manufacture economically even in low utilization, and profit from precise results as well as the highest safety standards.
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Rod bending Robomac Numellaince 310 It operates with straightening, cutting, and wire bending with ACCURATE OUTPUT This machine is capable of 3D bending from 2mm to 10mm diameter MS and SS rods. Machine type : ROBOMAC 310 (Numalliance) The machines accomplish the goals for industrial bending of tube, pipe, square and rectangular profiles.
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Patina finish Patina finish application to enhance the color and texture of metal parts, art installation and furniture HOT & COLD techniques on metal using different chemicals like TAN / RAINBOW / FERRIC NITRATE etc. and their compositions The shades of RUST along with textures are achieved using sunlight as an accelerating factor and protected with CLEAR GUARD & EVER CLEAR coats to suit the environmental conditions.
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Site visits Site visits were done at various stores of IKEA and Scandinavian furniture outlets called West Elm and Dragon Mart in Dubai, Mumbai, and Abu Dhabi to understand the cmf of products in the market. IKEA is a conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods and home services with multiple stores all over the world. West Elm offers modern furniture and home decor featuring inspiring designs and colors. When you shop west elm, you are shopping for quality products that will last a lifetime. Dragon mart is a UAE’s homebred online store for Fashion, Electronics, Home Essentials, Jewellery, Mobiles, Furniture, Automotive and more at the best prices.
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Observations The use of multiple materials and finishes on products.The categories of product in furniture and lightning, also keen on the wire products. Comprehended the product packaging and standards of product pricing and materials costing.
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Design Exhibition Design is a continually evolving subject. The exhibition offers opportunities to explore the present and future of design through a programme of temporary set up and displays the trends and aesthetics of the products by brands and designers. Study design exhibition to understand the scope of aesthetic and design language of the products.
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Design Brands
Vestre is a Norwegian manufacturer of urban furniture. For more than 70 years, we have helped create social meeting places for millions of people. There is much talk about the triple bottom line, recording social and environmental, as well as financial results. Vestre plans to build the world’s most environmentally friendly furniture factory in Norway.
2020 Marks Bend Goods 10 years in the furniture design business. Designing products that are innovative is what drives us to make new and interesting products. They changed the wire furniture industry with the introduction of the Lucy chair, which now has been noted as a classic. They are proud of what we have accomplished and super excited with what we have planned for the furniture.
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They are suppliers of quality street furniture who make public space into something extraordinary based in various European and American countries.
Initially designed and produced for Native & Co Store, Inako quickly developed into a full furniture series for client use. Featuring an all-solid maple construction, Inako’s design embodies slim lines with a subtle timber figure, reminiscent of Japanese rice fields from which it is named after. Now produced to order in Bristol, UK.
H&M GROUP AT A GLANCE The H&M group is one of the world’s leading fashion companies – with the brands H&M and H&M Home, COS, & Other Stories, Monki, Weekday Cheap Monday and ARKET. Each with its own unique identity, all our brands are united by a passion for fashion and quality and the drive to dress customers in a sustainable way.
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Blu Dot was founded twenty years ago by designers. We built a business to support our design habit and to have control of the entire process, from product development through the customer experience. Everything that we make and sell was designed right here, in our studio, in Minneapolis
Nao Tamura is a designer in the most modern terms. Her talents cross-over cultures, languages, disciplines, concepts and styles with consistency of smart thinking always at the heart of her work. She is truly global in her insights and execution. As a product of Tokyo and New York City creative communities, her solutions are equally at ease in the world of 2-D and 3-D with an uncanny ability to find that emotional connection with the audience.
Best known for space and office furniture designs. The head office is based in New York, USA and 8 offices all over the world creating their own products for different businesses in wholesale locations.
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ANALYSIS
Brand positioning
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Design Parameters
DiY
Wood, Metal (Core: Wire)
Process
Manufacturing (in house machines)
Stand alone
WxDxH Carton size
Aluminum Brass Mild steel Stainless steel Birch Poplar
Packaging P/C Wood Patina PVD
Robomac 310 TruLaser TruPunch TruBend
Platform based design Modular System based
Cost bracket
Value for design
User Expats (age 25-40)
Customisable
Adventure Young Dynamic Exposure Budget
Color Material Finish Texture Polish
Selling price: 100-1500 AED range
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Aesthetic & Function
E-commerc e B2C Business to Consumers
Product Ideation This range of products were shortlisted which fits the scope of the brand. Coffee table as a product stands out in terms of scope and future aspiration of the brand where multiple inhouse expertise can be explored.
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Types of table Coffee Table A coffee table is generally used in a living room or seating area and placed in front of the couch. You can place food on it, drinks, or use it to display coffee table books, plants, or small knick-knacks. Accent Table Accent table is a loose term used to cover a variety of table types, including end tables, coffee tables, and console tables. Don’t be afraid to get creative! A trunk, an antique chair, or a shelf can all double as accent tables. Most are small accent tables. C-table A c-table gets its name from its unique c-shape, which allows it to swivel around over a bed, chair, or couch. You can use it for a drink or to hold your book or laptop. Side Table As its name so aptly implies, a side table fits beside a sofa and provides a great place for a lamp or drink. Drink Table Drink tables are tiny and have just enough room for a drink. They can be tall but are usually on the shorter side.
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Types of table End Table An end table is practically the same thing as an accent table. Bunching Table A bunching table can also be a type of coffee table or accent table; it merely refers to two or more tables that fit together or can be spread out. It’s a great option for a space-challenged home. Patio Table Patio tables are designed to handle the elements on a deck, porch, or other outdoor space (though some must be wintered indoors if you live in a harsh climate). Today’s patio furniture isn’t limited to ugly white plastic, however, and often looks nice enough for indoor use! Work Table Work tables are highly utilitarian (though not necessarily unattractive) and are usually built with a specific job in mind: woodworking, art, gardening, or other. They come in a very wide variety of sizes and finishes, depending on whether you decide to use them standing up, sitting down, inside, or outside.
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Types of table tops
The most common shape for any kind of table, you can’t go wrong with four sides and four corners! Rectangular tables are often better fits for long, narrow places and in fact, can make themselves smaller than round tables and yet still cover a lot of ground. Whether you’re hosting a holiday meal for a crowd or fitting a work table into an unused closet, rectangles can fit the bill perfectly. Rounded tables are great for small spaces, where you need to fit as many people as possible around for a meal or discussion, or you need to get a drink table into a tight space next to the couch. Semi-circles, hexagons, octagons, diamonds, there’s nothing to say that you do not have to go with a traditional shape for a table; in fact, the more unique, the better. It probably an unconventional shape will be harder to track down. But it goes with the islamic design.
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Type of table materials Glass is fairly low-maintenance though it will have to be cleaned frequently to avoid smears, smudges, and other marks. It also needs to be handled carefully as it can break and since it has sharp edges, it’s not a great choice for a space that needs to accommodate children. However, it can be both traditional and modern and add a very light touch to a room.
Industrial pieces (and sometimes modern pieces), metal can add great lines and depth of vision to your furniture, making your table a centerpiece. Unless you’re using something like copper, metal is usually very sturdy and largely impervious to damage. It is very heavy, however, so if you think you’ll be doing a lot of moving, you might want to stick to small metal accent tables. Also, metal should be sealed or painted to prevent rust, especially if you live in a very humid climate.
Solid wood is a fantastic choice if you want a table that’s durable and will stand the test of time. Usually not light, solid wood furniture can be sanded and re-stained or painted, which adds long term value to the table you’re buying (especially if you’re someone who likes to mix things up a lot!). Wood varies in softness, grain, and color, depending on the type of tree and the quality of the wood. Oak, for example, is often used for furniture because of its relative hardness and semi-affordability. Pine is often much more affordable but is also quite a bit softer than oak. Premium woods from South America and Asia can also be used and provide some impressive distinction in your home!
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Marble is stunning! Because it hearkens back to Greek statues and Roman emperors, it’s a great choice to add drama or classic beauty to a room. It is not, however, a great choice if you need something that’s heavy duty. While marble tables come in a wide variety of sizes, shapes, colors, and finished edges, it scratches and etches easily and is one of the most high-maintenance options for a table top.
The most popular choice for tables today, wood veneer is an extremely thin panel of wood (usually less than 3mm thick) that has been glued onto core panels (usually another, cheaper wood or particle board)Veneer is nothing new. Ancient Egyptians even used rare and beautiful wood veneers over cheaper materials to create furniture and sarcophagi.Wood veneer is sometimes confused with laminate, but it’s completely different; since it is actual wood, it can be sanded down and re-stained (though this should be done very carefully). It’s typically lighter than solid wood furniture and more affordable, making it a great choice for most people looking for a larger table (such as a kitchen, dining, or conference table). Laminate is a man-made product that looks like wood but isn’t. It’s usually made of plastic that has been printed to look like wood. It’s typically a very affordable alternative to higher-end wood tables, but laminate that’s not high end can look very cheap very quickly. It also tends to have very poor resale value and not be as high quality. That said, there was a lot of laminate used during the 60s, and some of the better-made pieces have survived to this day. Sitting water is laminate’s nemesis. While sprays of water or liquid can be wiped down, if water sits it can soak through and cause the MDF or particle board underneath to expand. It also can’t usually be painted or refinished, so if you’re looking for a table that you will want to refinish at some point, don’t choose a laminate table!
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Tables styles of today Industrial design makes use of materials common around the turn-of-the-century, notably exposed brick, distressed wood in natural stains, and exposed steel or other metal. This can be a really eye-catching design style and even if you live in an apartment and can’t reveal exposed beams or put up an exposed brick wall, an industrial table made from metal and wood can be a great way to add your own personal spin to your home. Industrial tables, especially, can be real works of art, with some seemingly composed of extant factory machines.
HGTV stars Chip and Joanna Gaines undoubtedly put farmhouse style on the map thanks to JoJo’s sophisticated take (and noticeable lack of cute roosters in the decor) and ubiquitous shiplap. Today, the style is characterized by heavy, weathered wood and a return to craftsman details, such as over-the-door transoms and intricate molding. You’ll usually find big, white farmhouse sinks and aesthetic nods to the French and Italian countryside in lavender, greenery, and sometimes even stucco.
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This one is similar to mid-century modern in that it utilizes clean lines and veers toward minimalism, however, true Scandinavian style makes use of white and light colors and rarely uses carpet or especially plush textiles, favoring clean, light-colored wood floors in shades of white or grey. White walls are ubiquitous, though some Scandinavian designers will utilize very modern, geometric color patterns in bedding, curtains, or wall art. What sets Scandinavian furniture apart is how useful it is. Usually slim yet elegant, tables are often made from engineered wood or metal and stained or paint in very light colors. Ikea was at least partially responsible for bringing the style to the United States and sells its furniture in ready-to-assemble boxes.
Mid-century modern refers to furniture created in the mid-1900s. It’s extremely popular today and for good reason: its natural, clean lines and use of organic and engineered ingredients are beautiful, comfortable, and very versatile. Mid-century modern pieces include iconic designs such as the tulip table, with its futuristic swoops and classic white color, the Eames Lounge Chair, knocked off constantly and even featured in sitcoms like Frasier, and the Womb Chair, also designed by Eero Saarinen because “more than ever before, we need to relax.” Outside of the classic tulip table (also called the Saarinen table), mid-century modern tables are characterized by their low profiles and honey-stained natural wood, often engineered plywood. You can find pieces that are uber modern and pieces that are more gently modern and casual.
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Design a coffee table which suits Urban Studio design language and value of sustainability, raw and with inhouse expertise. • • • •
Exposed raw materials, rod structure base and multiple option for tops Zero visibility of weld marks of base finish Dust proof with less surfaces or junctions Cultural values of UAE should be interpreted in the forms
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Rod bending machine Robomac Numelliance 310 is a rod bending machine which was explored operating and creating various samples on the application of steel rods. The rod bending machine works on three parameters, i.e. • • •
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Length of segment Bend angle of the rod Bend radius of the rod
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Moodboard Geometric relating to a style of ancient Greek pottery characterized by geometric decorative motifs Symmetric is an exact matching of form and arrangement of parts on opposite sides of a boundary, such as a plane or line, or around a central point or axis.
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Eccentric Element is not placed centrally or not having its axis or other part placed centrally. Rhythm It’s a strong, regular repeated pattern of movement or sound.
Concepts Following the mood board the concept sketches jumbled around a bent angular rod frame with possible top shape options like circle or square which are symmetric in shape. The contrast of keeping the frame minimal and increasing the feasibility of the frame were adapted in this process leading to create final concepts.
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Final Concepts The following concepts were shortlisted for the final stage of ideation based on the aesthetics and scope of the project.
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In this frame these two frames of rods connect with each other as they pass through. The rods in the frame are 45 degrees from the vertical axis where all the rods connect the two adjacent sides of the rounded corner frame. Here the two frames are placed at 90 degree from each other as the diagonals of a square.
Bending profile
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In this frame there are four sets of frames which start from each corner of the square till the center forming the symmetric in four directions. The rods in this frame are in the angle of loft transition of connecting two frames, i.e. top and base square frame. The quantity of rods vouches the feasibility of the structure, also inspired from the twisted modern architecture of skyscrapers.
Bending profile
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In this frame the straight rods are in the direction of the loft transition of two frames i.e. top square frame and square base frame. The form structure seems like a twisted geometric body. The form demonstrates the modern architecture of skyscrapers which is prominent in the Emirates of UAE.
Bending profile
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In this frame the rods are bent in this profile which seems as the cut cross section of an elliptical sphere connecting the base and the top frame. The wavy form is inspired from the tides of the sea which is significant to the culture and lifestyle of UAE.
Bending profile
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Concept parameter
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Optimization Scale 1:10 paper mockup model was explored to understand the strength and feasibility of the base. There were errors noted in terms of how the horizontal rod frames won’t be able hold the weight of the surface top. Also based on the strength of the rods it was assumed that the structure might wobble when pressure applied on the top that might affect the rod weld joineries resulting in collapse of the frame. There were iterations done on optimizing the frame with multiple rods and bent rods to increase the strength but there were chances to weld marks to be seen in such implementations. It was concluded on having sheet metal frames twice the thickness for the structure feasibility. There are holes that snap fits the rods in place and with zero visibility of weld marks.
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ENGINEERING DETAILS Fixtures, the extended parts of both frames are to align the structure for welding the rods in a precise position. And its cut off and sides to be grinded and polished post welding the structure.
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CMF
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BOQ
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UAE is a land where desert meets sea and skyscrapers limit beyond the sky, this contrast complements each other as different elements on an edge. The VERGE table symbolises the four elements of UAE, hills, sea, desert and the land.
VERGE
Sheet metal cutting
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Laser cutting with TruLaser machine
Materials and fixture set up
UHPC tops, sheet metal frames, rods and pipes for fixtures
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Fixture welding
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Tig welding the Fixture pipes to align the frame corners.
Rod welding
Snap fitting the rods in the holes of the frame and TIG welding to connect the holes and rod ends.
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Sanding | Welding | Grinding
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Chipping off the external part of frames and pipes. Grinding and sanding the frames for the polish surface.
Base CMF
Experiment with a color palette which fits the table and brand language of industrial and raw.
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Top MDF finish
MDF coated with clear lacquer and copper patina, both mixed to result polished and laminated finish.
Patina finish Seamless self tapping screw
Nylon buffer
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Nylon buffer pinched to the holes of the base frame which avoids friction and scratches of the base frame with ground.
Packaging mock up
Experiment with a color palette which fits the table and brand language of industrial and raw.
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OUTCOME
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OUTER BODY
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INNER BODY
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Packaging Sticker
B/W logo
Product sample with name and dimensions Packaging box layout
QR code when scanning leads to the ecommerce website
Handle carefully
Fragile
Orientation arrow
Keep dry
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PROTOTYPE top variants
UHPC +Terazzo
Poplar
MDF 68
MDF top Weld joints
Sheet metal frame
Rods Self tapping screw
Weld joints
Sheet metal frame
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Central axis where the tie members for four sides
5 mm filleted corners on the top MDF and base metal frames to avoid sharp or pointed edges of the table
Champer on the top aligns to the letter V of VERGE
Seamless rods fitting the holes of the frames.
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CMF VARIANTS
The powder-coat process entails the application of electrostatically charged particles onto the surface of the substrate. In a typical powder-coating system, a feeder unit delivers the powder to an electrostatic gun. The feeder unit also controls the flow of powder to the gun. RAL colors are used for information defining standard colors for varnish, powder coating and plastics. It is the most popular Central European color standard used today. The colors are used in architecture, construction, industry and road safety. Ideal materials like stainless steel (post galvanization) and mild steel can be powder coated with various RAL color standards.
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Top variants
Teak wood Stainless steel polished Teak is hardwood. It is strong and durable, able to withstand extremes of heat and cold. Whilst this makes it excellent wood for outdoor furniture, it also means that it can provide a lifetime and more of use indoors
Poplar wood Stainless steel polished Poplar wood is considered a hardwood by species, it is typically softer than pine, a common softwood.It is relatively easy to work with, as it takes manipulation with a saw, lathe, or router well.
MDF MS Grit RAL 8013 MDF furniture is manufactured with Medium Density Fibreboard which is an engineered wood composite. These boards mimic the look of wood, they are used to manufacture furniture which substitute solid wood and plywood.
Birchwood MS Grit RAL 8013
Birch is an extremely strong and durable hardwood that grows abundantly in North America. The species’ beautiful appearance and blond color make it a great wood type for modern furniture. It has an elegant, clean-lines grain that complements simplistic interior design.
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UHPC MS Grit RAL 8013
Granite MS Grit RAL 8013
UHPC (pink) MS Grit RAL 8013
White ceramic MS Grit RAL 8013
UHPC tops specified durability, tensile ductility and toughness requirements, fibers are generally included in the mixture to achieve specified requirements that can be cast in a wide variety of shapes and patterns. It exhibits a beautiful surface with integral pigment that withstands water, salt and corrosive environmental contaminants.
Granite is a good material for tables because it is durable and robust. It can also be polished to a mirror-like finish.
White marble MS Grit RAL 8013
Black marble Stainless steel polished Marble tables come in a wide variety of sizes, shapes, colors, and finished edges, it scratches and etches easily and is one of the most high-maintenance options for a table top.
Irisident glass MS Grit RAL 8013
Heavy frost yellow Stainless steel polished Glass is fairly low-maintenance though it will have to be cleaned frequently to avoid smears, smudges, and other marks.
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Smart technology integration like wireless charging for the phone, smart coffee coaster, digital display with integrated screen on the surface. Wifi and speaker enabled for outdoor VERGE range. Key points to be figured upon in terms of logistic design for International shipping of the product and packaging for the same for damage proof cargo shipment direct to customer. In direction towards flat pack packaging for the ease of shipment.
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The project taught me to design under various constraints and parameters with creative freedom in forms and finish. Working on this project under Urban studio, I leveled up with understanding processes and the ease of technology in various product creations. This opportunity added my skills sets on designing furniture from level 0. Working for a different set of consumers of various cultures and ethnicity helped me learn to work in harmony in order to achieve the desired result that is optimized and manufactured ready.
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