G I.D PORTFOLIO 2018 Ginikanwa Uzegbu
HI, My name is Ginikanwa Uzegbu. I am currently living in Cleveland, OH but I’m originally from largo, MD. I am currently attending the Cleveland institute of Art as a junior in industrial design. While enrolled at this institute I’ve had the opportunity to work with wonderful people as well as collaborate with designers that lead in their field. I’m very self-motivated, fast problem solver and enjoy working in a team or alone.
Related experience Crescor, Fall 2017 NDA
MOEN, Industrial Designer/Intern Summer 2017 Worked full-time with the design team
University Hospital of Cleveland, Fall 2016 NDA
GM, Chevrolet Sponsored Project, Fall 2016 Develop a Chevrolet exterior and interior for 2035
Fisher Price Sponsored Project, Spring 2016 Design a learning toy that encourages early childhood development from children 3-5 years of age.
Cleveland CycleWerks Sponsored Project, spring 2016 Students will work with Cleveland cyclewerks to design a on-road, one offroad, one light - weight vehicle.
GM , Buick Sponsored Project, Fall 2015 Develop a Buick exterior and interior for 2035
Education Cleveland Institute of Art (CIA)
BFA, May 2018, intended degree in Industrial Design From August 2014 to Present Cleveland, Ohio CIA Dean’s Scholarship Melvin & Beverly Butor Scholarship CIA Distance Scholarship Etole ‘56 and julian Kahan Scholarship Paul B. Gallo Memorial
Prince George’s Community College (PGCC) From August 2013 to May 2014 Largo, Maryland
Software Photoshop Illustrator InDesign Sketchbook pro Solid-work Keyshot Rhino
Invision Marvelous Designer
Skills Product concepting Sketching Digital rendering
Table of Content
F.S.C SOUND
Power Gloves
2.0
4-27 INTERNATIONAL HOUSEWARE PROJECT
28-43 INTERNSHIP PROJECT
43-58 REBRANDING PROJECT
PROJECT BRIEF Is to design a product that tackles problems in either personal care and home healthcare or small electric appliances.
WESTERN VS NON-WESTERN CULTURE It’s uncommon in western countries such as America and Canada for guests to ask to remove your shoes at the door but most cultures around the world ask that you leave your shoes at the door.
WHY? It will help keep germs and bacteria out, as well as bacteria C. diff which can be more dangerous.
RESEARCH
STEPS
ODOR
BACTERIA
ILLNESS
On a daily basis, the average person (in America) takes about 5,000 - 7,000 STEPS (2.5MILES) throughout his/her day.
We have 250,000 SWEAT GLANDS on our feet and numerous of bacteria that live on our feet
Based on a study conducted by researchers at the University of Arizona, they discovered that on average people harbor about 66 MILLION ORGANISMS on the soles of their shoes. And in another study researchers have found 9 DIFFERENT SPECIES OF BACTERIA on people’s shoes
Bacteria on people’s shoes, which can cause infections to our STOMACHS, EYES AND LUNGS AND CAUSE ILLNESS in children under the age of 2, who are the most vulnerable to the germs we track into our houses
Chosen level
LEVEL1
LEVEL2
LEVEL3
CLEANING
SANITIZING
DISINFECTING
CLEANING A SURFACE SIMPLY REMOVES VISIBLE DEBRIS, DIRT AND DUST. Cleaning alone will always contribute
SANITIZING IS MEANT TO REDUCE, NOT KILL, THE OCCURRENCE AND GROWTH OF BACTERIA, VIRUSES AND FUNGI. When
Disinfecting a surface will “kill” the microscopic organisms as claimed on the label of a particular product. WHEN YOU DISINFECTANT
favorably to the health of indoor occupants because allergens and microorganisms are being removed from the surfaces of the indoor environment.
RESEARCH: LEVELS OF CLEANLINESS
you sanitize, you are killing/reducing the number of bacteria present by 99.9 percent but doing nothing about viruses and fungus
MUST KILL 100 PERCENT OF THEM
T
OPLE RATE T E P
H
EM
3
LVES AS AC SE TI
VE
O
RAGE ON W E HA AV
OCCUPATIONS STUDENTS
EN G N VI I L
VI R O N M EN T
41.3% SUBURBS
TRANSPORTATION 8.7%
N
TOP 3 ACTIVITIES
WALKING
DESIGNERS
RURAL
50% CITY
67.4% CAR 54.3% WALKING
WEIGHT-LIFTING
21.7% BUS HIKING
15.2% BIKING 8.7%
BASED ON A SURVEY THAT I HAD CONDUCTED
RESEARCH: ENVIRONMENT/PLACEMENT
TRAIN
DIRT
MUD
YES
52%
47%
GRASS
FOOD
15.2%
WASHING MACHINE OIL
13%
INK
10.9%
BASED ON A SURVEY THAT I HAD CONDUCTED
RESEARCH: CLEANING
13
FAVORED TYPE OF MATERIALS
32.6%
S HOES
NO
E RE
PERCENTAG E
E WHO C O PL LE E P A F
AT STAINS THEM?
O
76.1%
TH
BRUSH & SOAP
RA
N/A / 45.5%
N
WIPES
AVE
Monthly / 25%
E
S
Bi-weekly / 2.3% Once a year / 6.8% As needed / 20.4%
WH
TOP 3 CLEANING TOOLS
FREQUENCY OF CLEANING
G
OE SH
93.5%
OUNT O AM F
LEATHER / 43.2% MESH / 15.9% CANVAS / 25% SUEDE / 15.9%
CRISTIAN GONZALEZ
NDUBISI UZEGBU
- ”The reason i clean my shoes, is to keep them in mint condition. Basically i try to keep them to the how they originally looked”. - ”The tools i use are crep waterproof spray, Jason Markk, and a brush”. - ”I take my shoes off a the front door, then i store them under my bed”. - ”I live in Michigan, so mud, dirt, grass are usually the things that dirty my shoe, or other peoples shoes”. - ”Yeah i consider myself active person, i usually lift weights and bike a lot”. - ”Usually at parties i watch other people to make sure nobody scuffs my shoes”.
INTERVIEW: SUMMARY
- ”I don’t have the time to clean my shoes, i usually just wipe them down and i make sure to get rid of any stains.”. - ”I just clean them to keep them in good condition”. - “I clean them with a Wet cloth” - “I take off my shoes in the garage and carry them inside to my basement”. - ”I live in the suburbs and i usually get grass, dirt, on my shoes ”. - ”I have dress shoes and sneakers”. - “I usually have two pairs of shoes, one for the inside and one for the outside”.
SHOE COBBLER
- “Its usually awkward and messy when i clean my shoe”.
30+
30+
NURSE PRACTITIONER
INDUSTRIAL DESIGNER
40+
CARLOS GOMEZ
- “Because most of the shoes i handle are mostly leather or pleather, i have a far easier time cleaning them”. - ”Its part of my job to clean & mend other peoples shoes, it’s to keep them in good condition for a long time, i don’t really think about bacteria like that, my guess is if you remove the stains then its OK”. - ”The tools i use are shoe dyes, shoe conditioners, and a brush and a lot of other devices”. - ”I take the shoes I’m either done with or haven’t touched shoes and store them in a cool & dry environment”. - ”I live in Cleveland so usually mud and dirt, are usually the things that dirty my shoe”. - ”I don’t have a lot sneakers, but i have a lot of dress shoes because for me their easier to clean, also some boots”.
I CONDUCTED THREE INTERVIEWS WITHI THREE DIFFERENT PEOPLE CONDUCTED THREE INTERVIEWS WITH THREE DIFFERENT PEOPLE BASED AROUND WHO HAS TO BASED AROUND WHO HAS TO WORK AROUND SANITARY AND WORK AROUND SANITARY AND NON-SANITARY CONDITIONS AND NON-SANITARY CONDITIONS AND PEOPLE WHO HANDLE SHOES ON A DAILY BASIS PEOPLE WHO HANDLE SHOES ON A DAILY BASIS
SURVEY -52% Of surveyees don’t clean their shoes.
SURVEY
67% of people primarily use their cars as transportation, 54% -While
- 52% Already develop a habit of not cleaning their shoes.
walk to their destination
- They have more then one point of contact.
- 43% and 25% of surveyees prefer leather or canvas as their material of choice. - 20% of surveyees clean as they go
INTERVIEW
- Easy to clean & durable material.
SO WHAT DOES THIS TRANSLATE TO?
- They reduce the amount of build-up on their shoes.
INTERVIEW
- ”The biggest problem I face when cleaning my shoe, is i don’t have time to clean”. -NU
- They have prevenativite measure to keep their shoes clean at events or social setting.
- “I don’t have time to clean, usually just wipe them down, i make sure i get rid of any stains”. -CG
- They don’t have the time to clean their shoes
- ”Its part of my job to clean & mend other peoples shoes, it’s to keep them in good condition for a long time, i dont really think about bacteria like that, my guess if you remove the stains then its ok”. -S
KEY TAKEAWAYS
- They dont really clean shoes to get rid of bacteria, they clean it for the aesthetics.
SOLUTIONS FROM 3 DIFFERENT CATEGORIES S TE
RISHOE
P ED I C V2
UV LIGHT UV rays blast away odor-causing bacteria that remains in our shoes, even after we’ve washed or sprayed them. UV RAYS ARE SAID TO
KILL 99.9999% OF BACTERIA.
MARKET RESEARCH: POSSIBLE SOLUTIONS
STIN
KBOSS
CR EP
DEODORIZER/ SANITIZER Uses particles to BREAK
DOWN THE CELL WALLS TO KILL ODORCAUSING BACTERIA
SON MARKK JA
CR EP
SHOE CLEANER EFFECTIVELY CLEANS AND CONDITIONS also it’s safe on all colors and materials
1 4
1. SHOE CLEANER
Removes visible surface debris while cleaning and conditioning your shoes
2. WIPES
Helps to keep shoes fresh on the go.
3. REPEL SPRAY
Creates a durable, breathable barrier that effectively repels liquids and stains.
2 3
MARKET RESEARCH: USER TRENDS
4. SHOE REFRESHNER Absorbs odor and moisture from your shoes.
PROBLEM STATEMENT Throughout the day we gather and collect harmful bacteria that can/could be Harmful to our health and the people around us.
SOLUTION Design a product that targets and reduces the amount of bacteria that builds up on the outside or inside of your footwear.
DESIGN OBJECTIVE 1. Portable 2. Intuitive 3. Unrestrictive
2 1
4
1
2 + 3
1. FORM 2. MATERIAL/COLOR BREAK
1
INSPIRATION BOARD
2 + 3
3. COLOR 4. USER INTERFACE
CONCEPTS
EXPLORING THE IDEAS OF CLEANING, SANITIZING, AND DISINFECTION.
FURTHER IDEATION
FINALIZED CONCEPT PT.1
WITH FURTHER IDEATION, I MADE THE DEVICE LONGER AND NARROWER TO ENABLE IT TO BE PLACED AND STORED EASIER.
FINALIZED CONCEPT PT.2
PROTOTYPING Exploring different sizes based on the finalized sketches.
INTRODUCING THE
F.S.D
(FOOTWEAR SANITATION DEVICE)
PRESSURE SENSITIVE When pressure is applied to the bottom of the device the solution is only sprayed through the top
SPRAY TIME You can adjust the amount that this device Sprays, by using the capacitive buttons on The top.
SOLUTION BAG (400ML) The chemicals solution in the bag is fabric safe. The average usage per bag is 444 pumps.
1
2
4
SET-UP PROCESS 1
Pull off the back cover to access the pump connector.
2
Once you remove the back cover, align the solution bag with the connector and push down.
3
Then press down on the spray button (left button) to active and calibrate the device.
4
Once the device stops calibrate (flashing green light to steady green light) place it in your desired area of choice.
5
Then test it to see if it works properly
3
5
PRIMARY LOCATION Usually in front of door ways or high traffic areas.
SECONDARY LOCATION places that have fluctuating of people
8
PART COUNT
3
1. PERISTALTIC PUMP X2
1
2. NOZZLES X2 2
6
3. SOLUTION BAG 4. P.I.R (PASSIVE INFRARED SENSOR)
4
11
5. POWER & CIRCUIT BOARD 6. TUBING
1
7. PRESSURE SENSOR 2
8. BACK COVER 9. BACK PLATE 10. AC CORD 11. EXTERIOR BODY
7
5
9
11
10
SOUND MOEN INTERNSHIP PROJECT *THIS IS CURRENTLY A W.I.P THANK YOU
DESIGN BRIEF Is to design a audio device that helps enhance the bathroom experience through the use of audio acuostic, while also extending the experience past the bathroom.
Source: Moen Tub/Shower User Study Results, May 2017
Source: FresheTech
HOW OFTEN PEOPLE SHOWER
MUSIC LISTENERS
Based On a study by Moen, 6,549 of people often take bathes or showers.....
PREFERRED DEVICES
Based on my hypothesis the devices people use to stream music
Based On a survey by FRESHeTECH, here is a percentage of people listen to music while bathing or showering.
7 PER WEEK 45%
3-6 PER
SMARTPHONE
52% MA LE
34%
WATERPROOF SPEAKERS ER WEE
K
FEMAL
P 8+
14%
WATERPROOF WIRELESS EARBUDS
E
1-2 PER W 4%
EE
SPEAKER SHOWERHEAD
K
N O NE
63%
2%
Importance of study its shows the frequency on how often people visit their shower/bathtub in a week
Importance of survey its shows that there are a group of people that prefer to listen to music while showering or bathing
Why? to avoid water damage and moisture build-up in those devices.
RESEARCH
Importance
People would rather pair their smartphone/tablet/pc with a bluetooth device that is water proof.
Why? For relaxition, good sound acoustics, and overall to enhance their experience in the shower/bath
PERCENTAGE OF MONTHLY USERS
25.7% 28.5% 30.4% 32.6% 40.7%
Smartphone
SOUND CLOUD
P ER
64%
Source
12%
SOUND CLOUD
TOP 5 STREAMING SERVICES
Tablet
25%
15% PANDORA
D O RA
PA
N SPOTIFY
LE APP
C SI MU
PC
Source: Verto Content Watch data, 18+ U.S. internet users, February 2017
RESEARCH (STREAMING SERVICES)
11%
US A G E
SP OT
IF Y
14%
IH EA RT
RAD IO
Net Reach
13%
ontent Watch”, 18+ U.S., December 201 6 : Verto C T o tal US Pane l
19%
IHEART RADIO
GE OF DEVIC E CENTA
APPLE MUSIC
HIGH PRICE
HIGH PRICE X PORTABLE
Kohler
Soundtile Speakers
$324.61
JBL
UE
Xtreme Portable
WonderBoom
$299.95
$299.99
Grohe
PRODUCTS ON THE MARKET
Aquatunes
$152.99 Kohler
Moxie Showerhead
$113.17
UE
WonderBoom
MID PRICE
$99.99 JBL
MID PRICE X STATIONARY
Polk Audio
Clip 2
swimmer
$59.95
$59.99
Amazon Basics
Waterproof bluetooth Speakers
$34.99
LOW PRICE
Amazon Basics
SoundBot
Bluetooth & Waterproof Speakers
Bluetooth & Waterproof Speakers
$20.99
PORTABLE
COMPETITION (WATERPROOF DEVICES)
$20.99
TRANSPORTABLE
STATIONARY
.
.
To relieve sore muscles, aching joints, body pain, etc.
To get ready before starting your day/before work To prepare for a social event, date, etc.
*BABY BOOMERS
Just before getting into bed To get ready before starting your day
.
.
To wake up/get energized in the middle of the day
To relax, calm down, relieve tension in the middle of the day
.
After a workout, athletic activity, sports
LOW-MAINTENANCE
*GENERATION Y
.
. . .
To soothe, moisturize, treat skin
.
To clean up right after work, but not right before bed
*BABY BOOMERS
.
After getting dirty/grimy/sweaty from doing chores, yard work, etc.
FUNCTIONAL HAVE-IT-ALLS
AMBIANCE SEEKERS
*GENERATION Y
.
NEAT FREAKS
To relieve sore muscles, aching joints, body pain, etc.
REASON FOR SHOWER/BATH USAGE X DESIRED EXPERIENCE Mind-Clearing
Refreshing * Bathroom doesn’t feel confining or crowded
Cleansing
Relaxing
Refreshing
Indulgent
Leisurely
Efficient
Relaxing
Meditative
RELAXING
REFRESHING
Luxurious
* Speakers for music inside bath/shower area
USERS (BASED ON A SURVEY THAT MOEN CONDUCTED)
EFFICIENT
Cleansing
* Shower/Bath space/fixtures/Showerhead that can be easily cleaned
Efficient Quick
CLEANSING
DESIGN OBJECTIVE
SIMPLISTIC *RELAXING
INNOVATIVE *REFRESHING
INTUITIVE *EFFICIENT
REFINED *CLEASING
SOFT MODERN INSIPRATION
FURTHER IDEATION AT THE END OF MY INTERNSHIP, I WAS CRITIQUED ON MY PROJECT AND WAS GIVEN ADVICE ON HOW TO TAKE IT A STEP FURTHER. THEY RECOMMENDED THAT I MAKE THE FORM SLIMMER AND LESS BOXY, ADD A STRAP FOR MULTIPLE APPLICATION, AND DEDICATED BUTTONS
PRODUCT FEATURES WATERPROOF
USB-C
ENCLOSED DESIGN
BLUETOOTH 4.1
MAGNETIC DOCKING
DYNAMIC STEREO
PART COUNT 1. SPEAKER GRILL
2. SPEAKER GRILL SEAL 3. SPEAKER CASE (TOP) 4. MAGNETIC STRAP
4
5. SPEAKER
6
6. INTERNAL SURFACE W/ MAGNETICS
7
7. SPEAKER CASE (BOTTOM) 1
2 3
5
SOUND BY MOEN
APP INTERFACE • ALLOWS USERS TO MAKE AND CUSTOMIZE THEIR OWN PLAYLIST • CUSTOMIZABLE ACOUSTICS THROUGH THE USE OF AN EQUALIZER
SECOND PROPOSAL
REBRANDING PROJECT
DESIGN BRIEF Promote social interaction, creativity and curiosity to recruit the casual gamer to a more focused environment of innovation and connectivity.
USER-MARKET VIDEO GAMING MARKET
NINTENDO TARGET MARKET
Hard Core Gamers
Casual Gamers
Families
High Technology Less Price Sensitive Complex Games Require Ergonomics Control Sensitivity Only 37% prefer Nintendo
Play during social events/parties Play with Family Prefer Easy Games No Game Preference Attracted to Features Majority Play Multiplayer
Physically active Middle Income Children Spend time outside of home Family
SOPHISTICATED APPROACHABLE FAMILIAR DETAIL
INSPIRATION
DESIGN OBJECTIVE APPROACHABLE
PROGRESS
FAMILY
THE PRODUCT SHOULD BE WELCOMING AND INTUITIVE.
THE PRODUCT SHOULD CONTINUE TO ADVANCE AND BRING NEW TECHNOLOGY TO THE HOME.
THE PRODUCT SHOULD BE INCLUSIVE TO ALL DEMOGRAPHICS INTERESTED IN FUN.
VR GLOVES
INITIAL CONCEPTS
IDEATION
SKETCHES
COLOR EXPLORATION
x
For this process, I wanted too pinpoint the right combination of colors for the design of the gloves by using old and new colors from Nintendo
COLOR THEORY
REFINED CONCEPT
POWER GLOVES VERSION 2.0
The power gloves ver. 2.0 were design to work in tangent with the Nintendo switch. Working as motion control gloves, which can be used as an alternative to the joy-con controllers.
The Nintendo gloves are compatible with other VR and AR headsets. Giving Nintendo access to 3rd party & indie developer.
Compartment housing for the batteries and connective sensors. LED light to Charge Status
Connective circuits that run from compartment housing to the tip of your fingers
Adjustable strap
EXTRA SKETCHES
G 301-535-7005
Guzegbu@student.cia.edu
http://www.linkedin.com/in/ginikanwau/
https://www.behance.net/uzegbu1
https://www.instagram.com/uzegini/