ACCESSORIES COMPETITION
APRIL 2017
something unreal in the real world
SOFYA SAMAREVA
32ND INTERNATIONAL FESTIVAL OF FASHION AND PHOTOGRAPHY IN HYÈRES
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— „You never know what all the things lying on the floor tangled together are.“
HAT No.1 JELLY PILAR — „I started with flower motive then added a shape of Greek pillar and jelly mould. This hat reminds me of a mess in children‘s room.“
HAT No.2 HOUSE — „As a child I always wanted to have a hat like a house. NO, I am joking I wanted to have it now. House for my head where I can hide and have a moment for myself, dreaming… or occasionally invite friends to visit.“
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SOFYA SAMAREVA
something unreal in the real world COLLECTION OF 7 HATS WOMENSWEAR
Hat in this collection is like a totem unifying different shapes together. Simple forms and endless possibilities of shapes reminds me of 3D programmed world where I am partly taking my inspiration from. I love to play with contrast of the unreal “artificial” and real world. By blending those two creating a surreal appearance. Playful, infant and humorous are important words in my work. Taking a bit of everything I am mixing: children’s toys, Agostino Bonalumi “painting-object”, Hugo Demartini sculptures, plastic moulds. Simplicity of felt material gives me a possibility to unify different shapes and structures into one wearable object. Felt has fascinating characteristics truly imitate difficult relief. This material for me is like sand. Using felt I can create almost everything I wish. These sculpturally conceived fashion accessories are hand crafted from 100% rabbit felt.
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HAT No.4 CACTUS —“Regularly Divided top part of the hat was inspired by architectonic as well as an organic element like a cactus. The cactus that emerges from the brim. Serious and funky at the same time.“
HAT No.5 SMILE — „Sphere, sticks and smile face :) mix of toys and shapes from childhood memories.“
← HAT No.3 GREEN RAIN — „Green Rain hat imitate objects from 3D programs, objects without substance. I catch the moment when two things blend together. Then I transfer this moment into a real physical object to create a hat with bit of material mystery..“
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HAT No.6 LEAK —“Simple shape. Inspired by 3D programmed objects.“
HAT No.7 FLOWER — „Upper part of the Hat is made the other way around. Imagine a classic hat with round top, then cut the top in half and swap this two pieces. The heavier part appears on top of the hat. From above I put a relief of geometric flower, which can be replaced for another relief. This relief makes the shape of the hat softer and more feminine.“
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other projects HAIR HATS — 2014 Bold colors in the form of archetypal hair styles, including the bun and the chignon, create collection of 8 pieces. The collection Hair Hat is the response to my own desire of constantly changing hairstyles and to often try something new.
HAIR in MOTION — 2015 This sculptural collection consists of 5 pieces, each of them capturing the motion of hair movement, an extension of my previous collection of hairstyles as hats.
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ROPE HAT — 2015 Hats made from ropes. Created in collaboration with fashion designers Muslin Brother for FW/2016 collection “Depending on Ground”. Rope headpieces allow the observer to imagine the outlines of caps and hats.
PROPELLER — 2017 Hat with a mechanic propeller and funny brim hat is a collection made in collaboration with fashion designer Moto Guo for FW/2017
CAP HAT — 2014 A collection of geometric hats with four different uniquely shaped peaks.
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curriculum vitae SOFYA SAMAREVA
born in RUDNY—KAZAKHSTAN 1987
„EVERYBODY CAN WEAR A HAT, JUST NEED TO FIND THE RIGHT ONE.” This was a start point of my work a few years ago. Back in 2014 I didn‘t find any suitable hat for myself so I have begun with the first collection of hats. After satisfying my needs, I focused the attention on friends, whom I found had a same headache. After the first collection, it became a rolling snowball bringing a lot of questions, collaborations, opportunities and finally it became the meaning of my life. During the journey I met a lot of interesting people and collaborated with them, to mention two favorites: designers duo Muslin Brothers and singer Róisín Murphy. Exhibitions, fashion weeks, design events together with each new collections and every new customer are like a puzzle that creates the vision of the work. My aim is to create unique hats that would evoke new feelings thanks to blend of traditional materials and innovative shapes. Applying a sculptural approach to the work I am pushing the boundaries of hat making craft. I believe in bright comeback of headwear.
EDUCATION 2012 — 2014 2011 — 2012 2008 — 2012 2004 — 2008
MA. Fashion and Footwear Design, Academy of Arts, Architecture and Design in Prague Interaction and Moving Image, London College of Communication (U.K.) BA. Graphic Design and New Media, Academy of Arts, Architecture and Design in Prague Secondary School of Applied Art in Uherske Hradiste (République tchèque) EXHIBITIONS / FASHION SHOWS
Mercedes-Benz Fashionweek Central Europe 2016 Fashionclash Festival Maastricht / fashion show
2015
National Technical Museum The International Fashion Showcase in London National Gallery in Prague Mercedes-Benz Fashionweek Central Europe / fashion show Tel Aviv Fashion week / fashion show Fashionclash Festival Maastricht / fashion show Mercedes-Benz Fashionweek Berlin / showroom DESIGNSUPERMARKET Prague PRAGUEDESIGNWEEK Design Blok Fashionweek Prague / fashion show COLLECTIONS CAP HAT HAIR IN MOTION ROPE HAT CACTUS HAT HAIR HAT PROPELLER AWARDS
2016 2015
One of Czech designers awarded first place at the “International Fashion Showcase” London Czech Grand Design, finalist — young talent of the year Gomgold Ujra, Budapest /First Prize / accessories designer COLLABORATIONS
2017 2016 2015 2014
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MOTOGUO Milan Fashion Week / Tokyo Fashion Week ALEXMONHART Prague Fashion Week Fall/Winter 2016 MUSLIN BROTHERS (Tel Aviv Fashion Week) JOEL BOERS (Fashionclash Festival Maastricht) MONIKA DRAPALOVA (Design Blok Fashion Week Prague) LIBENA ROCHOVA
collection HAT No.7 FLOWER
HAT No.3 GREEN RAIN
HAT No.6 LEAK
HAT No.2 HOUSE
HAT No.5 SMILE
HAT No.1 JELLY PILAR
HAT No.4 CACTUS
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© sofyasamareva 2017
PHOTOGRAPHY
studio JULIANA VLČKOVÁ jungle MICHAELA KARÁSKOVÁ
MODEL
ANEŽKA HOROVÁ, MIROKO MAROKO
GRAPHIC DESIGN www.vaclavhavlicek.com DRESSES
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KRISTÝNA NOVÁKOVÁ, ESTER KUBISZ, OVERALOFFICE, TEREZA ROSÁLIE KLADOŠOVÁ
ART DIRECTION
SOFYA SAMAREVA