LITTLE
BLACK
BOOK OF FONTS By Vivian Aidukaitis
Little Black Book of Fonts Caslon Baskerville Didot Clarendon Futura Helvetica Seravek
Caslon
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William Caslon . 1734 .
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tyle ld S
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‘S the
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ing of K
K
Timeless. Elegant. Classic.
Baskerville
1757
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John Baskerville
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Delicate. Meticulous. Distinctive.
Created from dissatisfaction. Made to reflect ideal perfectionism.
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Didot 1784-1811
Firmin Didot
p Experimentation of increased stroke contrast and a more condensed armature. Modern.
5
3
Clarendon
Robert Besley 1845
Bold. Strong. Antique.
j
Futura
1927
has an appearance of forwardness and efficiency
Marketed as “the typeface of our time�
!
A geometric typeface based on near-perfect circles, triangles and squares.
HELVETICA
Max Miedinger
& 1957
Eduard Hoffmann
W
ry
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op
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M
p ost
ty
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4
Neo-grotesque realist design
y Seravek Eric Olson - 2007
Q Neutral design of “near silence”