PORTFOLIO
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CONTENTS ABOUT ME/ BRANDING/ CAMPAIGNS/ PHOTOGRAPHY/ PUBLICATION/ PACKAGING/ DIGITAL PAINTINGS/ PERSONAL WORKS/
Hi, I AM 林中雋 valen lim chong chin
I am creative, fresh, passionate & imaginative designer. I am a good team player. I AM ENTHUSIASM IN MY EVERY NEW PROJECt. I aM IN LOVE WITH TYPOGRAPHY. I AM IN LOVE WITH PHOTOGRAPHY. I AM IN LOVE WITH INFOGRAPHICS. I AM IN LOVE WITH VECTOR GRAPHIcs.
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Services includes: Branding/ Graphic Design/ Integrated Campaigns/ Photography/ Illustration Clients Includes: Love Alive Charity Concert 2: Pride of Malaysia SF Style
Technical Skills Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe Dreamweaver
CITY OF LONDON TRANSWALL ATION
+ LD = Restructure
Shortfom of City of London
City of London Client: City of London The project was given to rebrand a new identity for City of London. The logo is the combination of gemstone and letter L and D (shortform of the City). The logo shows the capable of integrating the past with the present. It is a just like a stone that is continuously restructure transform in different ways by the constant influences from all around the world .City of London that evolves constantly and shows new expressions with each step it takes.
Transwallation Client: Penang States Museum The Penang State Museum want to launched a mural arts exhibition by inviting the international mural artists from all around the world . The event called Transwallation. Mural art + Installation = Transwallation A brand system created for transformation between the brick to represent different mural artists. The concept of event branding is bricks form art. Bricks symbolize the wall while the different arrangements of bricks shows the creativity and thinking of different designers.
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CAMPA IGN 活動
KONGSI GEORGETOWN PLUG IN FOR GREEN THE HAPPY KARAOKE BOX SUPPORT.SHAPE.SMILE Sugar: Do not Cross
Kongsi Georgetown Client: Penang Tourism The core idea of this project is to ask Penangites to share about their own heritage city to the world. We using "Kongsi" as a term to gather people as its meaning represent Penang culture, old chinese temple in Mandarin and means sharing together in Malay Language. Through this, we using traditional games, like cards game, rubik’s cube, doll cards, jango to recall Penangites’ childhood and convey a message that : cherish your hometown before it is fading away.
Plug in for green Client: Ford Malaysia The campaign was designed for the launching of Fod Fusion Energi in Malaysia with the slogan of "The more you plug, the lesser you pump".” We play with the words “"plug"” and “"pump"” throughout our whole campaign to let people differentiate normal car and plug in hybrid easily. We also created magnetic flyer to placed on gas tank cap with a tagline of “"Why pump when you can plug?" to deliver our message directly and effectively.
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Digi Happy Karaoke Box Client: Digi The Happy Karaoke Box Competition was launched to help Digi, mobile service provider to expand their market to senior citizens in Malaysia. We developed a lucky draw installation and make it a new way for the brand to interact with new audiences. The Happy Karaoke uses tech innovation let the audience’s body reflected on the screen to create an interactive experience combining music and motion in a unique way. The one with high score will get the chance to win a smartphone and digi internet plan. . The message simply said: Smartphone is a box of fun.
Support.Shape.Smile Client: Summit International Lily Lily Dream Bouquet is one of the famous negative ion suits in the market. We came out with a tagline "Support, Shape and Smile"to emphasize the benefits of wearing negative ion body suits. The posters shows that wearing negative ion suits just like wearing protective layer to maintain our health. Three different range of target groups : retired people, housewives and white collars are posing as superman wwto show the good effects after wearing it.
Sugar: Do not cross Clients: Ministry of Health Malaysia The less sugar campaign is launched to make Malaysians concern about how much of excessive sugar they taking everyday. We want to bring out that excessive sugar are killers of your health. We twisted the campaign by making it looks like a crime scene scenario. We using crime scene investigation to portray the scenario of the person get killed after taking the excessive sugar.
PHOTO GRAPHY
LINES SMILE PROJECT
攝影
Lines Minimalism photography while travel around in George Town.
Smile Project Portraits of people I met in the wet markets of Penang. Everyone has their own stories to tell. Their daily lives, their happiness and their inner voices are snapped through their smiling face: a moving picture awash with local characters. The project wants to convey a simple message that happiness is just easy to get if you want to.
PUBLIC ATION
HERITRADES
PUBLICATION
Heritrades in Penang Publication about local traditional trades in Penang. The aim of the project was to expose trades that hanging on the thread to younger generation. The book includes the process of trade making, materials used and deep interview with the tradesmen. Including joss stick maker, nyonya shoes maker and lantern maker.。
PACKA GING
FLAMINGO ALBUM DESIGN
Brandon Flowers Flamingo Clients: Island Record Brandon Flowers is the frontman of the Las Vegas based rock band The Killers.This album case was designed for his first solo album, “Flamingo”. The concept was inspired by the song “Jilted Lovers & Broken Hearts” in the album. The casino elements are used in the album. The disc was designed to form like a spinning roulette.
MARKER RENDERING STORYBOARD
Marker Rendering
Redbull Storyboard The storyline is about an accident happened while the guy are not buckle up with his seat belt.
INSTAFOTO ILLUSTRATION
Instafoto
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Illustration