Hello,
Je suis Valentina BETANCOURT
Professional in Corporate Communications and Digital Marketingwith4yearsofexperience.
IamCreative,proactive,analytical,andcurious.
Skilled in digital marketing, content creation, social media management,SEO,andemailcampaigns.
Education
MASTER IN STRATEGIES AND DIGITAL MARKETING
Rennes School of Business
Rennes, France (2021 - 2023)
CORPORATE SOCIAL RESPONSIBILITY EXCHANGE
University of Applied Sciences-FH Aachen
Aachen, Germany (2022)
BACHELOR IN CORPORATE COMMUNICATION
Universidad de las Américas
Quito, Ecuador (2015-2019)
European Marketing & Sales Performance Officer
Nissan Europe HQ (Paris, France) | 09/2023 - 04/2024
For 15+ countries:
I Motivated the Sales team (5k participants) through gamification, developing Sales Contests in partnership with Manchester City Football Team.
European Sales contest FY24
Objective: Increase sales by 30%+ of the target.
Period: April 2024 to Sept 2024
Criteria: Best retail achievement
Participants
Dealers’ team
Internal Nissan team
Winners
PRIZE: VIP Experience in Man City Lounge
European Marketing & Sales Performance Officer
Nissan Europe HQ (Paris, France) | 09/2023 - 04/2024
Analyzed digital and physical sales performance. Prospected sales quarterly to meet fiscal targets. Improved stock management accuracy by 15%.
Funnel Analysis
Main vehicles: Qashqai, Juke, X-Trail, Ariya on website
and in store
Product Marketing Manager (Internship)
Nissan Europe HQ (Paris, France) | 02/2023 - 08/2023
For Africa, Middle East, India, Europe, Oceania
I coordinated Marketing events, social media posts, blog posts, press releases, brochures, webinars, educational content for new product launches boosting engagement by 20%.
Analyzed the digital customer journey, improving customer experience by 25%.
Presented product performance analysis.
Digital Marketing Product Manager (Internship) ADM (Vannes, France) | 06/2022 - 12/2022
For 10+ countries:
I created content marketing for website and social media.
5% + al engament provement
Integrated SEO/SEM initiatives and conducted performance monitoring Managed email campaigns through HubSpot.
Organized ADM paticipation in SPACE 2022 for 2000 participants.
Communications Account Manager (Permanent position)
MC Comunicaciones Agency | 03/2021-08/2021
For different brands:
Boosted content creation and optimization. Generated community engagement via social media.
Augmented relationships with journalists, influencers, and press media, enhancing media coverage by 40%.
30% + Reach across newspapers, magazines and websites.
25% + Growth in follower interactions in social media.
Content Manager (Permanent position)
Básica LATAM | 03/2020 - 03/2021
For 5+ Abbott (US Multinational) brands.
I created relevant and trendy content (posts, blogs, video edition).
Analyzed buyer personas to tailor digital strategies.
Digital events host (Contests, webinars, live streaming)
Languages
English: C1
Spanish: C2
French: B1
Certifications
Analytics Tools: Google Suite. Google Analytics.
SEO
