NOW Gallery Research File - BA (Hons) Fashion PR and Communications Project by Valeria Meier by valeria meier

NOW G A L L E R Y INNOVATIVE COMMUNICATION TACTICS SUPPORTING MATERIAL VALERIA MEIER - MEI15455048

CONTENTS NOW Gallery Brand Overview Profile on Greenwich Brand Identity Current Brand Reputation Brand Onion Current Consumer Profile Target Consumer Profile Interview Brand Touchpoints Past Exhibitions & Events Key Spokespeople Communication Strategies Press Coverage Competitor Analysis Market Sector Trends Research SWOT Analysis Mowalola Brand Overview Current Brand Reputation Inspiration and Influences Brand Onion Brand Touchpoints Communication Strategies Press Coverage Bibliography

NOW Gallery (2017)

NOW GALLERY Brand Overview NOW Gallery is a free public exhibition space for contemporary art, fashion, design and photography based on Greenwich Peninsula, South East London. It promotes work mostly from up and coming emerging artists, designers and creative professionals. It was designed by Marks Barfield Architects and is recognized for its glass exterior and for being one of Greenwich’s most influential platforms in promoting the district as the new art and culture neighbourhood. (Now Gallery, 2019)

Google Maps (2019)

Profile on Greenwich The Royal Borough of Greenwich is a district located on South East London. It is mainly recognized for being the home of the O2 Arena, Cutty Sark, The National Maritime Museum, Greenwich Park and the Greenwich Meridian Time Line. It is promoted as a hip, new, up and coming “Design District” by colourful posters all around, and is filled with outdoor seating which makes the area feel a lot friendlier and more engaging. As mentioned before, one of the most popular attractions in the area is the O2 Arena, which hosts multiple concerts constantly and has an outlet and a few restaurants inside. Surrounding the O2 are multiple chain restaurants, offices, and Ravensbourne University, which is recognized for its creative careers. Other activities in the area include: The Emirates Air Line, The Cutty Sark, The Planetarium, Greenwich Market and Greenwich Park. The area isn’t very easily accessible, as the only way to get there is by using the DLR, Jubilee Line or by Southeastern train from London Bridge and Cannon Street, if you wish to arrive by train. Additionally, you can travel by riverboat from Westminster, Embankment, London Bridge City, Canary Wharf and Tower Piers. It has many new residential buildings and others under construction, but at the moment it appears to be mostly populated by offices and commercial venues. (Visit Greenwich, 2019) Royal Borough of Greenwich Demographics According to the Royal Borough of Greenwich Ward Profiles: 2011 Census Data produced by Sustainability, Renewal and Facilities, the neighbourhood is populated by a total of approximately 254,557 people, 49.6% of them male and 50.4% female residents. The largest age range of people living in the area is 20-44 years old, forming 42.3% of the total number of residents, from which only 2,542 residents are listed as students. Additionally, the largest percentage of people over the age of 16 who are listed in the Marital & Civil Partnership Status census are single, totaling a 43.4%, followed by the married residents totalling 38.9%.

Working Not Working (2017)

The gallery is located in Greenwich Penninsula

The aforementioned statement is also evidenced by the “Household Composition” data, which presents one person households of people under 65 years old as 22.7% of the total, followed by 18.5% formed by married couples with children as the second highest percentage. Finally, 70.7% of the total residents of the Royal Borough of Greenwich were listed as economically active. (Royal Greenwich Sustainability, Renewal and Facilities, 2011)

Brand Identity The following images present NOW Gallery’s logo, it’s interior and exterior design. NOW Gallery Interior

NOW Gallery (2019)

Current Brand Reputation The gallery has a reputation for hosting exhibitions and installations for new emerging artists every year, but due to its location and small exhibitions it isn’t very well known or appreciated. According to a recent survey I did to male and female individuals between 20-35 years old who live in London, 17 out of 25 have never been to Now Gallery, 12 out of 25 have never heard of it, and 8 out of 25 have been there but only 2 would not return. The survey results are further detailed below.

NOW Gallery (2018)

NOW Gallery (2019)

Please specify your gender: 10 - Male / 15 - Female Please select your age range: 12 - 20-24 / 7 - 25-29 / 6 - 30-35 How often do you visit art galleries: 1 - Every 2 weeks / 8 - Every Month/ 5 - Every 3 Months/ 4 - Twice a year/ 5 - Once a year/ 2 -Never Have you heard of Now Gallery in Greenwich? 13 - Yes / 12 - No If yes, have you ever been there? 8 - Yes/ 17 - No If yes, would you return? 6 - Yes/ 2 - No If no, could you specify why? Only if there is an exhibition I really want to see, as there isn’t anything else to see at the gallery space.

NOW Gallery Exterior 8

Brand Onion By organizing constant exhibitions featuring young emerging creatives

Supportive

Ambitious By hosting events and art related programmes

To offer space for new emerging talent to showcase their work

Intuitive

By selecting potentially interesting and innovative creatives for their presentations

Creative

Cultured

To be a capsule for new creatives to reach a wider audience To help encourage visitors to explore Greenwich as well as the gallery

NOW Gallery (2015)

To support the image of Greenwich as a new, creative â&#x20AC;&#x153;design districtâ&#x20AC;? To promote new emerging talent

To support young artists

Community Oriented Artistic Takes Risks

Gives opportunities Innovative

Current Consumer Profile Where do they live? Do they live close to Greenwich? Yes, and around Canary Wharf, North Greenwich, Deptford, Blackheath, Lewisham, Canada Water, Woolwich, Bermondsey, and Peckham. What is the average age range? 20-44 years old

What is their marital status? Mostly single, but some are recently married.

Griscti, C. (2017)

What socioeconomic level do they belong to? Middle Class - As the gallery has free entry, visitors donâ&#x20AC;&#x2122;t need to have a high income in order to visit, but individuals with a higher education tend to be more interested in cultural or art-related activities.

The StyleStalker (2019)

What sort of job do they have? Students or young professionals studying/working in a creative or art related subjects. Eg. fashion design student, illustration student, photographer, artist, architect, (digital) marketing professional, fashion/art journalist.

Do they have kids? Mostly no, but some have young children. What activities do they do on their spare time? Visit other art galleries/museums, visit the Greenwich Market on weekends, go for food and drinks with friends from their neighbourhood, walk and have picnics at Greenwich Park, attend concerts at the O2 or in East London, read books or art and design related magazines/ zines, shop for table books, go to the cinema, look through Instagram and other social media platforms. Where do they shop at? East London, O2 Shopping Centre, Central London (accessed via Bond Street/Jubilee Line), Greenwich Market, Westfield Stratford Centre, Brick Lane Market (Accessed via Overground). 12

ChapterFriday (2015)

Sheerluxe (2019)

Kae, Jessa (2015)

Target Consumer Profile Interview

Some of their most popular exhibitions include:

Name: Jimena Bedoya

Walala x Play - Camille Walala Artist Camille Walala created a colourful maze as part of an installation presented at NOW Gallery.

Age: 22 Location: East Aldgate, London Occupation: Retail and Wholesale at Issey Miyake Socioeconomic Level: Upper-Middle Class Marital Status: Single Kids: None Activities on their spare time? Going to the pub down her street, going to the movies with friends, having dinner with friends, visiting Brick Lane and Hackney markets, buying fabrics, reading magazines, taking photographs, visiting museums.

NOW Gallery(2017)

What/How do they read? Dazed Magazine, BoF, Vogue (online), Metro, Evening Standard. Where do they shop at? Selfridges, Sample Sales, Tesco, Zara, Liberty, Harrods, markets.

The Mouse and His Child - Studio Morrison The Mouse and His Child was NOW Gallery’s 2019 Design commission, created by Studio Morrison. The exhibition created a space in the gallery presenting a library of children’s books written by adult authors. The exhibition explores the relationship between adult and childhood through different books and comes along with a series of events related to literature and themes surrounding the exhibition. Bedoya (2017)

Brand Touchpoints Past Exhibitions The gallery has three solo shows per year. These have included fashion designers such as Charles Jeffrey, Richard Malone, Molly Goddard, artists Laura Aldridge and James Rigler, as well as Studio Morison, Camille Walala, and Fred Butler. Additionally, they host two other exhibition series: - “Human Stories” which is an annual photography exhibition featuring current social themes. - “Young Artist” which as the name implies, features new developing artists, most recently Hattie Stewart.

NOW Gallery(2019)

What I Like - Molly Goddard Fashion designer Molly Goddard created an interactive exhibition using very long dresses hanging from NOW Gallery’s ceiling. The dresses could be lowered in order to allow visitors to sit an embroider on the dresses. Additionally, the gallery provided the necessary materials, begginners instructions, and experienced volunteers to help and encourage visitors to participate.

The Great Supper - Sarah Shakeel Sara Shakeel is a visual artist based in Pakistan who was chosen as NOW Gallery’s 2019 Young Artist Commission. The exhibition presents some of the artist’s new work under the title “The Great Supper”. According to NOW Gallery, “ ‘The Great Supper’ is Shakeel’s most ambitious project to date and her first UK exhibition”.

NOW Gallery (2019)

NOW Gallery (2016) The Come Up - Charles Jeffrey Charles Jeffrey was NOW Gallery’s third fashion commission and presented his first solo exhibition at the gallery, a “representation of the Charles Jeffrey LOVERBOY brand and cult club night”. The exhibition presented a three dimensional installation based on his illustrations using different media. It was made as an interactive experience by providing materials for the visitors to use and participate in creating the final structure, creating a “a physical representation and exploration of the realm of identities and many faces who have been welcomed into the gallery”.

Floating, Falling, Drowning, Flying: An Introspective of Process - Phoebe English Phoebe English was NOW Gallery’s first fashion commission on 2015, presenting a seven metre silver bead installation. Alongside the construction, the artist presented an archive of sketchbooks, photographs, research, and different elements used by her to evidence her process into creating a new design.

NOW Gallery (2018)

NOW Gallery (2015)

Rinse, Repeat - Richard Malone Irish born designer, Richard Malone, was the creative in charge of NOW Gallery’s 2018/9 exhibition. His installation went under the name “RINSE.REPEAT”, and was an interactive space for visitors to feel and experience all the elements in his work. Malone’s exhibition has been the most popular and talked about of all the past exhibitions at NOW Gallery. It was on from the end of 2018 until January 2019.

Public Art Programme Alongside NOW Gallery, Greenwich Peninsula has authorized multiple art presentations at the Peninsula Square, such as public seating created by artist Raw Edges, sculptures by Alex Chinneck and another by Kalliopi Lemos, numerous artistic boards by different illustrators, and an installation from the architects pH+. Additionally, the Public Art Programme includes other pieces placed at the Peninsula’s Central Park, such as “33”, a structure designed by Studio Weave in collaboration with illustrator Jay Cover and HATO. Additionally, there’s other ongoing partnerships with creatives such as Tatty Devine, Dance Umbrella, Hemingway Design and the Greenwich + Docklands International Festival, and Empathy Museum. 33 by Studio Weave in collaboration with HATO and illustrator Jay Cover

NOW Gallery (2018) Events NOW Later Events NOW Gallery has an ongoing event series, which features live music, art and performance. Previous collaborations include work with PATTERNITY, Yinka Ilori, Laundry Service, and London Design Festival.

NOW Gallery (2018)

Key Spokespeople Jemima Burrill - NOW Gallery Curator/Cultural Consultant Greenwich Peninsula Kaia Charles - Cultural Projects Manager, NOW Gallery/Greenwich Peninsula Magda Kaggwa - Events and Exhibitions Coordinator Ella Walford - NOW Gallery Assistant

NOW Later x Laundry Service

NOW Gallery (2018)

Communication Strategies

Twitter: NOW Gallery also has an active Twitter account ( @NOWgallery), where they post similar updates to their Instagram posts. They currently have about 2.7 k followers.

Social Media:

NOW Gallery (2019)

Instagram: NOW Gallery has an active Instagram profile ( @nowgalleryse10), where they post regular updates on their upcoming exhibitions and events. They usually post about twice a week and currently have 13.1k followers.

NOW Gallery (2019) 20

NOW Gallery (2019)

Facebook: NOW Gallery also has a Facebook profile where they posts the same updates as on their other social media accounts, but create events via the platform to promote their exhibitions, talks, and more. They currently have about 6.7 k likes/followers.

Website: NOW Gallery has a very updated and clear website. The homepage features text and images promoting their upcoming or current shows, as well as links for their events, image gallery, public realm installations, and blog. It also gives basic information such as opening hours, location, links to their social media, and the option to subscribe to their mailing list. Further on, the website allows the visitor to discover more about the gallery by clicking through their different links. Firstly, there’s the option of accessing the gallery’s current, future and past exhibitions via the “Exhibitions” link. They are all listed alongside a main image, the name of the exhibition and the artist, and the dates it was on. By clicking on any of the exhibition links, it redirects the visitor to a new page featuring images from the exhibition, a detailed description on it as well as on the artist plus a quote, sometimes a video, and a list of any events that happened alongside the exhibition. Additionally, there’s a separate link for more events happening at the gallery. These include current and upcoming events as well as the option to explore a list of past events at the gallery. The “Public Realm” link shows a list of images from each installation, as well as their names and the artist’s name and date of exhibition. Each image is linked to a different page describing the installation in detail, more images, and the option to share on different social media platforms. Moreover, the “Gallery” link shows a list of images from different exhibitions and events, and each image redirects the visitor to a series of images from the selected collection. This page features no description other than the name of the exhibition/event and the date they were taken on. The website also has an “About Us” tab, which presents an introduction on the gallery, a small summary on their past exhibitions and the NOW Later events as well as other events organized by them. It also features a few quotes from the gallery team and presents the team. Furthermore, a “Collaborators” link is available, supplying a list of names in alphabetical order. By clicking on each, the website visitor is able to find out more information on each, such as what exhibition/show they were involved in, dates, images, a video, and a list of events related.

NOW Gallery (2019)

Finally, there is a “Careers” section, where any interested job seekers may find out if the gallery has any available positions at the moment, as well as a “Find Us” section, which provides the gallery’s address, a short written description on how to get there, their contact details, the opening hours, and a Google map with NOW Gallery’s location.

Mail Subscription Their mail subscription programme offers to provide “the latest news and exhibitions happening at the NOW Gallery” and around the Greenwich Peninsula, but is very inactive. Past Press Releases Examples of past press releases show that the gallery communicates clearly what the exhibition is about, the inspiration behind it, and what visitors can expect from it. Additionally, it includes quotes from the featured artists and NOW Gallery’s curator, alongside the dates it will be on, images and/or videos, and any other relevant information.

Press Coverage NOW Gallery LondonTown.com London Town is a website which promotes different activities and information for people visiting London. NOW Gallery is featured in the website under the “Attractions” link. It has a profile introducing the gallery and describing its location (including an interactive map and nearby tube stations), contact details, images, and different activities and attractions surrounding it. This mention is very useful in promoting NOW Gallery to visitors coming to London and looking for things to do around the city. List.co.uk The List is a listings website features a profile on the gallery, which includes its address, a map with the location, NOW Gallery’s social media handles, opening dates and times and the gallery’s website. The List is a platform that promotes events and entertainment in the UK, and has an ongoing audience of 2.2 million users mainly based in London, Birmingham, Newcastle, Sheffield, Edinburgh, Cardiff and more.

Examples:

AllThingsGreenwich.co.uk All Things Greenwich is a platform directed at Greenwich residents or anyone looking to visit the area. The website has a profile on NOW Gallery, providing its address, location map, opening dates and times, contact details, website, and the closest tube stations. This helps promote the gallery to the community and to area visitors looking for things to do. Walala x Play - Camille Walala Dezeen.com Dezeen is an architecture and design, UK based platform visited by over 2.5 million consumers a month. The exhibition received a positive review and included a link to NOW Gallery’s website, as well as quotes from the gallery and many images showing the space.

NOW Gallery (2018)

NOW Gallery (2017)

NOW Gallery (2016)

ItsNiceThat.com The creative platform, It’s Nice That, published a review on Walala’s installation at NOW Gallery, which included the gallery’s website, the dates and location to go see it, multiple images, and a quote from the gallery’s curator, Jemima Burrill. It’s Nice that reaches a creative audience of over 1 million viewers per month and is London based, which targets the right consumer for the gallery. ItsLiquid.com The art and design platform published a review on the Camille Walala exhibition at NOW Gallery, describing what it was about, the dates it was on and its location. It included many images of the installation as well as the gallery’s website, and called the gallery “Greenwich Peninsula cultural platform for exciting design, fashion and art exhibitors”. According to their website, the platform has over 200,000 mail subscribers, among them architects, designers, artists, collectors, curators, dealers, and other key players in the art and design world. They also mention that 45% of their community is based in Europe, which is an important target audience for NOW Gallery. Londonist.com The London listing website wrote a short but positive review on Walala’s installation, featuring a video and few images. The article mentioned NOW Gallery as the location for the exhibition, it is a great website to be published as a gallery, since it is a platform which people look at to find events and things to do in London. The platform has over 1.5 million unique visits and over 3.5 million page views per month, additionally their Twitter profile has 1 million followers and their Facebook page 750k.

NOW Gallery (2018)

Designboom,com Designboom wrote an article on the Walala x Play installation at NOW Gallery, featuring images on the exhibition and describing what visitors should expect from it. The platform is based in Milan, Beijing and New York, but has a global audience of 3.5 million readers and 450,000 newsletter subscribers. SecretLDN.com Secret London is an online platform for finding events and things to do around London. The website featured an article on the Walala x Play exhibition, it gave readers information on the artist, the location, and the gallery’s website. It also commented on how “NOW Gallery have long impressed us with their amazing art installations, and now they’re impressing us with a brand new immersive maze”. The platform has a million monthly visitors and a million followers on their Facebook page, making a mention by them a very good deal for NOW Gallery. Vogue.com.AU The internationally renowned fashion magazine’s Australian version posted a short article introducing the exhibition and featured multiple images from the exhibition on their website. Even though it is not a London based publication, it still helps promote the gallery’s image and reputation to an international audience. Rinse,Repeat - Richard Malone 10Magazine.com 10 Magazine did a review on Richard Malone’s exhibition which defined NOW Gallery as “a public exhibition space that’s now established as an arts space dedicated to spreading the word of emerging British designers and young contemporary artists”. The London-based fashion and art publication writes about Richard Malone’s exhibition, but includes many positive descriptions on Greenwich Peninsula and NOW Gallery, such as “caught in the midst of these other-worldly construction, just in between the Greenwich tube station and the O2 Arena is the Now Gallery, a public exhibition space that’s now established as an arts space dedicated to spreading the word of emerging British designers and young contemporary artists”. The article includes images from the exhibition and information on dates and location.

DazedDigital.com Dazed Digital is an online platform created by the fashion and art print publication Dazed. The platform published an online article on Richard Malone’s new exhibition at NOW Gallery, including images, quotes from the designer, and mentions of the gallery. Malone is quoted saying that “NOW Gallery is in such a weird, corporate area of London - I want to make it more joyful!”, which induces curiosity on the readers, making them want to go and see this place. Additionally, Dazed is one of the top most influential publications on art and culture, which helps promote the gallery as a new, interesting place to find the before mentioned. Vogue.co.UK Richard Malone’s exhibition at NOW Gallery was mentioned in an article on British Vogue’s online platform. The article presents an interview with the designer and mentions his upcoming exhibition at NOW Gallery, including the dates and location it will be on. The fashion publication is the British version of the most influential fashion magazine in the world, making it a very important deal for the gallery to be mentioned in it. It has a very large fashion focused audience of 3.1 million monthly unique viewers on their website, with an average age of 35 years old according to the publication’s media kit for 2019. TheStrandMagazine.com The Strand Magazine is a student run publication based in London. The arts and culture platform presented an article on Richard Malone’s exhibition at NOW Gallery, highlighting the designer’s background and describing the presentation. It also included information on dates and location, and described NOW Gallery as “home to a string of greatly successful designers”. This is a good platform to be mentioned in as it is led and read mostly by students based in London, which is a demographic the gallery would like to attract.

Wallpaper.com Wallpaper magazine is a print and online publication focused on all things art and design based in London. The magazine published an online review on Richard Malone’s exhibition at NOW Gallery featuring a short introduction on the designer, images, and a review on what to expect from the show. It mentions the gallery as “the cultural offering[s] of London’s Greenwich Peninsula” and mentions past artists who have been featured in the gallery’s space. The article includes the address, dates and times, contact information and the gallery’s website. AnOtherMag.com AnOther magazine published an interview with designer Richar Malone on his exhibition at NOW Gallery. The designer mentions the gallery’s transparent glass facade, describing he likes “...the idea of involving people who are even just walking past” and how it “...involves people without needing them to come into the gallery”. To be mentioned in a popular art and fashion publications such as AnOther is great advertisement for a small gallery such as NOW, because it helps place it as a cool new place for art and design.

NOW Gallery (2018)

The Mouse and His Child - Studio Morison GreenwichMums.com The Mouse and His Child exhibition was reviewed by a blog called “Greenwich Mums”, directly targeted at women with children living around the Greenwich area. It presented a short review on the exhibition, mentioning how it was child and adult friendly, meaning it provided a good time for everyone. The post included the gallery’s address, map location and website. This is a small platform but still a very good one for now gallery as it helps reach a very specific audience. Weekender.co.UK Weekender is an online platform featuring articles on what’s happening in South London. The Mouse and His Child is mentioned in a listing on things to do during the week, and presents a short introduction on the exhibition, as well as providing the dates it’s available, the gallery’s address, contact details and website. This is a good platform for NOW Gallery to be featured in as it is aimed at residents from Southwark and the South London area near Greenwich.

Overall Press Analysis In conclusion, after analysing the different types of press found online mentioning NOW Gallery, it can be gathered that all of them had positive comments and reviews on the gallery’s exhibitions and events, but do not mention or describe the gallery on its own. In most of the evaluated articles, the gallery is not described in full detail, but mainly just named as the host for the exhibitions. The before mentioned is not necessarily a negative aspect, but does not provide as much individual attention and exposure as possibly wanted. The publications and platforms in which it has been featured ranges from small independent blogs and websites, to internationally renowned platforms such as British Vogue, Dazed, i-D, 10 Magazine, AnOther, and more. These all help build up the name and reputation of NOW Gallery, as even the smaller or more niche publications target a specific consumer that NOW Gallery would like to attract.

The Great Supper - Sara Shakeel LondonOnTheInside.com London On The Inside is an online website featuring articles and review on different events and activities throughout London. The platform published a short review on Shakeel’s new exhibition at NOW Gallery, mentioning the dates it will be on, the location and closest tube stop, and the gallery’s website. LOTI’s major audience is based in London and is comprised 75% by 18-34 year olds. Additionally, it has over 500,000 followers across their Twitter, Instagram and Facebook accounts. This is a good platform for NOW Gallery to be featured as it is directed at a very focused target audience. The Come Up - Charles Jeffrey UK.FashionNetwork.com Fashion Network UK is an online fashion platform which focuses on publishing news on different sectors of the fashion industry, as well as a providing a fashion calendar, a fashion week focused section, and a listing on fashion jobs. The online platform published a short article on the Charles Jeffrey exhibition at NOW Gallery, providing a short background on the designer, describing the installation, and including quotes from Jeffrey and NOW Gallery curator, Jemima Burrill. Fashion Network is a good platform to be featured in, as it targets students and professionals living in the UK who are involved with the fashion industry.

Singer (2018)

Floating, Falling, Drowning, Flying: An Introspective of Process - Phoebe English i-d.vice.com i-D is a print and online magazine recognized for its particular perspective on fashion and art, being one of the top most influential magazines on the subject. The fashion platform presented an article on Phoebe English’s NOW Gallery exhibition, featuring quotes from the designer, images of the exhibition, and the location, dates and events happening around it. I-D is an excellent platform for NOW Gallery to be mentioned, as they influence the opinion of young students or professionals in the creative industry, which is a group of individuals the gallery is targeting to attract.

Morby (2017)

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Brand Touchpoints

Competitor Analysis Whitechapel Gallery Brand Overview Whitechapel Gallery is a free public art gallery in Aldgate, East London, renowned for hosting exhibitions featuring artists such as Pablo Picasso, Jackson Pollock, Mark Rothko and Frida Kahlo, as well as contemporary artists like Sophie Calle, Paul Noble, Thomas Struth, Sarah Lucas and Mark Wallinger. The gallery is also known for their historic archives, art related courses and its cafe/bar and bookshop. (Whitechapel Gallery 2019)

Past Exhibitions & Events - The following are only a few of the gallery’s exhibitions, events or workshops used as an overall example. The London Art Book Fair 2018 Whitechapel Gallery was host for the London Art Book Fair on 2018, an event that lasted 4 days, offering an extensive range of art books and magazines from around the world. Additionally, there were multiple workshops and activities hosted by the gallery surrounding the book fair. (Whitechapel Gallery 2018) The Upset Bucket Exhibition The gallery curated an exhibition featuring 28 renowned artists, including Ai Weiwei and Wolfgang Tillmans on “how we project our identity through our appearances and consumer choices”. Alongside the exhibition, the gallery created a book “Creating Ourselves: The Self in Art”, and hosted tours and talks related to it. (Whitechapel Gallery 2018) Keith Sonnier Lightworks Whitechapel Gallery presented American artist, Keith Sonnier’s neon light artwork at their gallery on 2015. During the months the exhibition was on, they hosted a conversation panel with Sonnier and Lydia Yee, Whitechapel Gallery Chief Curator. Additionally, they offered a free curator’s tour and sold prints from the exhibition. (Whitechapel Gallery 2016)

Communication Strategies

(Whitechapel Gallery 2019) Target audience The gallery’s target consumer profile is quite broad as it has a free entrance and hosts a variety of well-known artists which appeal to a broad audience.

Social Media Instagram Whitechapel Gallery has an active Instagram profile (@whitechapelgallery) where they post regular images about their current and upcoming exhibitions, events and workshops. They do not post on a consistent schedule, but post at least once or twice a week, and currently have 238k followers.

It could be a male or female consumer, mainly between 18-50+ The consumer is interested in art and culture and enjoys attending the different art courses Whitechapel Gallery offers, as well as shopping and browsing its bookshop and spending time at its cafe. Its main target consumer could be a student or a professional in a creative career, but not mandatorily. The main target consumer lives around East London - Aldgate, Aldgate East, Shoreditch, Old Street, London Bridge. Additionally, the gallery is close to a few tube stations, meaning it can be easily accessed from other areas as well. (Whitechapel Gallery 2019)

Twitter Whitechapel Gallery has a very active Twitter account (@_TheWhitechapel), where they post over twice a day with updates on their exhibitions and events and retweeting mentions from artists and publications. They currently have about 14.5k followers.

Youtube Whitechapel Gallery has an active Youtube account where they share multiple videos about their exhibitions, Artist’s Film International project and the Max Mara Art Prize for Women. They currently have 2.2k subscribers.

(Whitechapel Gallery 2019) Website Whitechapel Gallery has a very easy to navigate and clear website. Their homepage shows a list of different links to find their latest exhibitions, events, workshops, support, books, store, venue hire, about, a guide to visiting the gallery and a link to their cafe/bar under “eat and drink”. They also have a Highlights section where they feature their current happenings, and a live Twitter feed. (Whitechapel Gallery 2019)

Additionally, they have links to all their social media platforms, the option to subscribe to their email updates, a link to buy their publications and become a member, and a series of images from their past exhibitions. Their website is very visual and brand aligned.

Facebook The gallery also has an active Facebook profile where they post similar updates to their Twitter account, but also create events to promote their talks and events. They currently have about 134k followers.

(Whitechapel Gallery 2019) 32

(Whitechapel Gallery 2019)

Mail Subscription/ Membership Whitechapel Gallery has the option to join their mailing list by subscribing with your email account on their website and receive updates on new exhibitions, events, workshops, and more. The gallery also has a membership programme which allows the member to “receive exclusive access to [our] exhibitions, artist commissions and public programmes, along with discounts on [our] limited edition artworks and in the Bookshop and Café/Bar...” from 30 pounds a year.

Target audience The gallery’s target audience is very broad as it has a range of different courses and programmes focused on varied consumers. These include family friendly events, a youth collective project, and courses available for people of any age or gender. The consumer enjoys contemporary art and visiting galleries and exhibitions. He/She is interested in different subjects related to arts and culture and enjoys learning about them alongside other creative people. They mainly live in the borough of Camden, Brent, Barnet and Harrow, but could visit from other areas of London as the gallery is located near a tube station. The target consumer ranges from as young as 3 years old to 65+, as they have a very broad range of courses, workshops, exhibitions and events. Brand Touchpoints Past Exhibitions & Events The following are only a few of the gallery’s exhibitions, events or workshops used as an overall example.

(Whitechapel Gallery 2019) Camden Arts Centre Brand Overview Camden Arts Centre is a free art gallery located in North West London. The gallery hosts contemporary art exhibitions and has a series of educational programmes for diverse groups of people. The gallery is supported by volunteer workers and is known for its garden, cafe and bookshop.

A Tale of Mother’s Bones: Grace Pailthorpe, Reuben Mednikoff and the Birth of Psychorealism Camden Arts Centre curated an exhibition presenting the works of Dr. Grace Pailthorpe and Reuben Mednikoff’s collaboration in bringing art, writing and psychoanalysis together in order to create a better society. The exhibition was presented along different reading events, talks and courses related to the subject. (Camden Arts Centre 2019) Special Education Needs Schools’ Programme The art gallery also runs a programme in collaboration with young people, teachers and artists to help people with learning disabilities learn and experience art. The programme is sponsored by multiple charities. Jonathan Baldock Facecrime Camden Arts Centre presented an installation by Jonathan Baldock comprising mainly of ceramic pieces and other media stacked as large columns. The installation represents alternative ways of communication without words or speaking. Alongside the exhibition, consumers can join Ceramics workshops and sign up for talks with the artist. (Camden Arts Centre 2019)

Communication Strategies Social Media Instagram Camden Arts Centre has an active Instagram profile (@camdenartscentre) where they post regular images about their current and upcoming exhibitions, events and workshops. They post approximately every two days and currently have 50k followers.

Twitter Camden Arts Centre has an active Twitter account (@CamdenArtsCtr) where they post similar updates as their other platforms. They post about twice a day usually and currently have about 40k followers.

Camden Arts Centre (2019) Facebook The gallery also has an active Facebook profile where they also post videos, images and updates on everything thatâ&#x20AC;&#x2122;s happening at the moment. Additionally, they create events for their exhibitions, talks and events through their profile. They currently have about 42k followers.

Camden Arts Centre (2019) Youtube The gallery also has a moderately active Youtube account were they post videos on their different programs and events. The account currently counts with less than 120 subscribers.

Camden Arts Centre (2019)

Camden Arts Centre (2019) 36

Soundcloud Camden Arts Centre additionally has a Soundcloud profile, where the gallery uploads audio on talks hosted at their space. They publish these every month approximately and currently have almost 80 followers.

Camden Arts Centre (2019) Camden Arts Centre (2019) Website Camden Arts Centre has a very minimal, clear website. Its main homepage shows a slideshow with images and information on their current exhibitions and events, placed on top of a “What’s on today” section outlining a list of activities for the day, a “Welcome” section with a brief introduction to the gallery, and a “Visiting Us” section, providing the opening dates and times and location. Additionally, you can find the option of joining their mailing list on their homepage, as well as a link to their blog and the option to volunteer with them. On the bottom of the main page they provide links to all their social media accounts. Further on, the website has several links to open different pages, such as “What’s On”, which describes in further detail all the exhibitions, events and activities happening at the moment. Next to it is the “Visit” link, with more information on opening hours and location including a map and a link to TFL’s Journey Planner website to help find the best way to get there. This link also provides images and short descriptions on the bookshop, cafe, garden, and other facilities. The website also has an “Archive” tab, where you can find information on past exhibitions and projects since 1991. Camden Arts Centre also allows you to support them by joining their different membership programs via the link “Support Us”, which provides an outline of the different ways in which you can help or donate. Moreover, website visitor can also access a “Shop” link, featuring different art related objects on sale, courses and events, and the option to donate or buy your membership through this link. Finally, the website has a “Contact” link, presenting a list of the gallery’s staff, their address, email and phone number, plus the option to join their mailing list.

Blog The gallery has a separate website for their blog created via Medium, a platform for blogs on culture, tech, politics and current topics. Medium allows Camden Arts Centre’s blog to have followers (1.3 k) and allows readers to react and save their articles. Their posts are all related to their hosted exhibitions and talks. Mail Subscription/ Membership Camden Arts Centre also has a mailing list, where you can choose to subscribe and receive emails on News, events, exhibitions, talks, and more. The gallery also has different membership programmes. Their less expensive membership is the “Friend” membership, which provides 10% discount on their cafe and bookshop, as well as discounts on talks and events, and invitations to exhibition previews and members only events. Additionally, they have a “Patron” membership, which provides personal invitations to all the gallery’s exhibition previews, opportunities to meet artists, an invitation to their annual patron dinner, special invitations to artist’s studios, fairs and private collections, discounts on talks or other events, 10% discount on their cafe and bookshop, and finally an acknowledgment on their “Thank You” wall and website.

Elephant West Gallery Brand Overview Elephant West Gallery was designed by Liddicoat and Goldhill Architects. The space used to be a petrol station located next to the former BBC Headquarters in Wood Lane. Their main objective is to “support and promote emerging creative practice and build a community of the culturally interested around our [their] programme”. The gallery also has a cafe/bar, and a small shop where visitors may find limited edition prints, books, magazines, and related products. They host collaborative projects with emerging artists as well as working in partnership with other organisations who share similar values to the gallery in creating different projects. Additionally, they provide a space to host film screenings, performances, panel discussions, yoga classes, and late night events.

Brand Touchpoints Past Exhibitions & Events The following are only a few of the gallery’s exhibitions, events or workshops used as an overall example. Portraits: The Art and Craft of Promotional Photography Elephant West presented a photographic exhibition in collaboration with BBC, presenting images taken by the BBC Creative Photography team featuring portraits of artists and collaborators in order to celebrate promotional photography. They hosted an opening party catered by their cafe/bar and invited a guest DJ. If, on a summer’s night, a traveller… The gallery hosted a free community workshop on “exploring themes of journeys and migration through imaginative play and collaborative storytelling” for people of all ages and professions. The workshop was taught by different subject related professionals and provided materials, food and drinks for all participants.

Elephant Magazine (2018) Target audience The gallery’s target consumer enjoys art and visiting galleries and exhibitions, and possibly works in a creative career. They are quite young, as they like to attend late night events and bars. He/She is interested in different subjects related to arts and culture and enjoys learning about them alongside other creative people, as well as seeing the work of upcoming artists. They mainly live around West London or work near the area.

Elephant West (2019) Elephant x Anna Liber Lewis x Four Tet: Muscle Memory Elephant West curated an exhibition with painter, Anna Liber Lewis, and musician, Kieran Hebden, AKA Four Tet on their gallery space. The exhibition is a collaboration between both artists using paint and music to create a conversation with each other, thus resulting in a multi-sensorial experience.

Communication Strategies Social Media Instagram - Elephant West has an active Instagram profile (@_elephantwest) where they post images about their current and upcoming exhibitions, events and workshops usually once a day everyday. They currently have 2.8k followers.

Facebook Elephant West has a Facebook page, where they post similar updates as on their Twitter account. Additionally, they use it to create Events for their events and workshops. They currently have about 400 followers.

Elephant West (2019)

Mail Subscription Elephant West has an online newsletter which provides information on their upcoming events and exhibitions. Magazine Elephant West Gallery was created as a cultural venue by Elephant Magazine. Elephant is a print magazine and online platform, as well as book publisher, event producer and video maker.

Twitter - The gallery also has a Twitter account where they constantly post multiple times during the day. The platform is used to promote their exhibitions and events, and sometimes articles from their magazine and online platform, â&#x20AC;&#x153;Elephantâ&#x20AC;?.

Its main focus is on publishing art related articles, interviews and content.

Elephant Magazine (2019)

Elephant West (2019)

Website The gallery’s website is attached to Elephant Magazine’s main site. The homepage features a large image of one of their current exhibitions with a link to “find out more”. Additionally, it shows a list of links to see “What’s On” at the gallery, such as workshops and events.

South London Gallery South London Gallery was established in 1891 by philanthropist William Rossiter on Peckham Road. The gallery features work by contemporary international and local artists who’ve not had many or any solo shows in London, as well as group exhibitions joining together the work of established and upcoming artists in one show.

The homepage also gives you the option to sign up to their newsletter, information on their location alongside an interactive map, and a banner presenting the latest issue of Elephant Magazine with a short description and links to buy it or find out more.

Additionally, SLG has a residency programme which gives artists the chance to create new work and display it in the gallery, and organizes several courses and activities for people of all ages to learn a new culture related subject.

The bottom of the homepage presents the gallery’s social media account links, as well as links to other tabs on their website such as ”About”, “Contact”, “Press”, and “Privacy Policy”.

Admission to the gallery is free of any charge for everyone.

On the “Projects” tab, the gallery provides a list of links with images and short descriptions on their current exhibitions. Each link features information on dates and times, images, and descriptions on what the event/ exhibition is about. The website also has a link to their “Events”, which presents a list of links to their upcoming events. Further on, they have a link for their cafe/bar, “Fuel”, with a short introduction on the space, plus dates and opening times. The Elephant West website also has an online store selling gifts and prints from their current exhibitions and objects related to art. Finally, the “Lab” link provides details on residencies at Elephant West, as well as information and images on past and upcoming residencies.

South London Gallery (2019) Target audience The gallery’s target audience age ranges from small kids or students to young professionals, families and elderly visitors, as they host a wide range of events and exhibitions focused on people from all ages. The principal consumer probably lives around South London, as the gallery runs a series of workshops, talks and tours on the history and heritage of the neighbourhood surrounding it. South London Gallery’s target consumer is interested in different forms of art and culture, whether it’s paintings, photography, fashion, history, and more. The consumer enjoys a sense of community and visiting neighbourhood cafes, galleries, parks, and public spaces. Elephant West (2019) 44

Brand Touchpoints Past Exhibitions & Events The following are only a few of the gallery’s exhibitions, events or workshops used as an overall example. Local History Weekend Event Local History Weekend is a weekend long event hosted at the gallery’s space to celebrate South London’s heritage. Throughout the weekend different artists, activists, historians and local residents will give free talks and present events related to the subject. It is an interactive exhibition, inviting locals to participate by contributing by leaving a story in a giant map of the local area. Additionally, there will be subject related films, a book/zine shop, and workshops.

Communication Strategies Social Media Instagram The South London Gallery has an active Instagram profile (@southlondongallery) where they post approximately twice a week. Their posts feature images from their current exhibitions, workshops and events. They currently have 55.9k followers.

South London Gallery (2019)

Facebook - The gallery also has a Facebook page where they post updates and create events on what’s on every 2 days approximately. They currently have about 38k followers.

South London Gallery (2019) Back to the Book Place Back to the Bookplace is a temporary exhibition hosted by the gallery’s Archive exploring the history of a community bookshop that was active during 1977 to the mid 90s. Sunday Spot Play Space: Jemma Egan This 6 month long exhibition explores the idea of emotional attachement to everyday objects. The interactive exhibition is open on Sundays, and invites participants to play around with the exhibitions objects. It is mainly targeted at children and families.

South London Gallery (2019)

Website The gallery’s website is very visual and clean. It features images along with different links which redirect the visitor to different tabs. The main homepage allows you to find images and short descriptions on what information you’ll find on each link. These include the “Visit Us”, “Fire Station”, “New Cafe”, and “Education” links, as well as a highlight of the different events and workshops happening at the moment.

Twitter SLG has an active Twitter account (@SLG_ artupdates) where they post daily updates similar to the content from their other social media profiles. They currently have about 69.4k followers.

The bottom area of their website provides links to their multiple social media channels.

South London Gallery (2019)

Soundcloud Additionally, the gallery has a soundcloud page where they upload talks, tracks, workshops and lectures hosted by them.

South London Gallery (2019) On the “What’s On” link, the exhibitions and current workshops and events are presented by providing a related image along with the title and short description on what it’s about. Moreover, the “History & Collections” link provides access to past exhibitions and events, information on the gallery’s background, their Fire Station, the contemporary and historic collection, and an archive and local history tab.

South London Gallery (2019)

By clicking on “Your Visit”, the website provides information on its opening hours, their different spaces, school and group visits, exhibition tours, and venue hire options. The “Education” link informs visitors on their different programmes and allows them to choose between different options such as “About”, “Schools”, “Open Plan”, “Children & Families”, “Young People”, “Evidence of Us”, and “Recreative”, depending on what you’re looking form.

Youtube South London Gallery has a Youtube profile, where they post artist interviews, videos on their exhibitions, talks, and more content from their events. They currently have about 550 followers.

Further on, the “Residencies” link provides information on South London Gallery’s residency programme and presents links to read more on “Postgraduate Residency” and “Past Residencies”. The gallery also has an online “Shop”, selling items such as books, magazines, stationary and gifts. Finally, the website has a “Support Us” link which allows consumers to navigate through their different options such as donations, memberships, trusts and foundations, corporate support, and current supporters. South London Gallery (2019) 48

Mail Subscription/ Membership The gallery has a mailing list option, where people can subscribe to receive the latest news on exhibitions and events happening at the gallery to their email.

Market Sector Trends Research

Additionally, the gallery has a membership service. This provides discounted tickets to talks and events, 10% discount at their shop and cafe, invitations to exclusive events, and the gallery’s quarterly “Exhibitions and Events Guide” sent to your mailbox.

The evidenced report highlights the importance of delivering news direct-to-consumer and in a mobile-friendly format. Additionally, it states how connecting people with the local area and involving them in the creative process helps shape future content appropriately

South London Gallery (2016) Programmes The Art Assassins This is a free program for 14-20 year olds working together with artists and creatives from different sectors in creating exhibitions and events catered for younger people and a wider audience. Past activities include creating a radio show, curating an exhibition, developing a video game and more. Education Programmes South London Gallery has a series of educational programmes focused on different groups of people. These include the Children and Family workshops every Sunday, the Young People program which includes the Art Assassins and REcreative which provides a similar service as the before mentioned but includes 18-25 year olds. Additionally, their “Evidence of Us” program helps educate younger generations on the area’s heritage and the “Open Plan” program involves established artists to create public art works for the SLG’s neighbourhood alongside the area’s residents. Finally, their school program is free and provides a platform for school students to experience and learn about contemporary art in an inspiring space.

Williams (2015)

SWOT Analysis Strengths The gallery is a free space, which allows a wider range of people to visit.

WGSN (2016)

According to the “Email Marketing To Millennials” Report, in order to target the right millennial audience the email newsletter should be especially designed to fit mobile devices in order to make them easy to read on the go.

WGSN (2016)

These should also include engaging visuals along with a brand aligned tone of voice.

It is located close to North Greenwich station, which provides easy access to the area from Central London and other connected areas. The area is full of commercial restaurants and cafes, and is home to the O2 Stadium, Emirates Air Line, Cutty Sark and Greenwich Meridian Time, attracting more public to Greenwich. NOW Gallery presents exhibitions with new exciting artists. It has a contemporary, aesthetically pleasing architectural design. New buildings bringing in young individuals and families into the area, building a larger community around the gallery. Weaknesses Small exhibitions make it hard for people living in other areas to visit as the trip there is longer than the actual visit. Lack of communication via newsletter subscription. Small amount of followers on social media platforms. Lack of relationship with community surrounding the gallery, such as with Ravensbourne students. Opportunities Greenwich Peninsula is being promoted as the new design district, which NOW Gallery can take advantage of as it is currently the only gallery in the area. It is located near Ravensbourne University, which is one of the top art and design universities, providing opportunity to relate and communicate with a wider young audience.

Dickinson, Chiquoine (2018)

In the “London May 2018: VM Inspiration” Report, NOW Gallery is mentioned as the place for celebrating rising talent.

Located at new, upcoming neighbourhood. Should take advantage of initial recognition as the hub for rising designers and creatives. Courses and workshops hosted at gallery space. Interesting and eye-catching newsletter and social media to create bigger online community. Threats Other galleries also showcasing up and coming artists in bigger spaces where visitors can spend more time during the visit. Competitors have community spaces other than gallery space, such as cafes/bars, bookshops and gardens.

MOWALOLA Inspiration and Influences Brand Overview Mowalola Ogunlesi is a menswear and print graduate from Central St Martins born in Lagos, Nigeria, but raised in a catholic high school in the UK. The designer presented her first collection at the Central St Martins’ Press Show in May 2017. According to her website, her main influences are Nigerian psychedelic rock and the “celebration of the black African male: his culture, sexuality, and desires”. Mowalola’s past work includes designing clothes for Skepta’s “Pure Water” music video, dressing Dev Hynes, and designing outfits for Nigeria’s World Cup team alongside Nike [Singer, 2018]. Equal power & vulnerability in men & women

Heritage

Current Brand Reputation Mowalola is recognized as an upcoming designer with huge potential within the fashion industry. She was nominated for Dazed 100 on 2018, a ranking competition that according to their website is “a celebration of the people defining now, the rising stars with points of view as distinctive as they are”. Additionally, she has been part of Fashion East, presenting her first fashion show after graduating at their London Fashion Week platform, which is a very big recognition for young designers in the British and international fashion industry. (Cadogan 2018)

Nigerian Psychedelic Rock

Identity, Desire & Sexuality Mowalola (2019) 54

Brand Onion

Promotes sexuality via designs

Powerful Confident

Celebrates heritage & identity by use of prints and brand imagery

Celebrates heritage Sensual

Acknowledges desire & sexuality

Strong

Impactful

Dark

Passionate

Mowalola (2019)

Supports roots & heritage by working in projects related to it

Daring

Promotes a sense of liberated sexuality & vulnerability in both genders

Sexual Unsettling

Rebellious

Determined Reflects roots and background

Groundbreaking

Interesting 56

Brand Touchpoints Communication Strategies Social Media

Website Mowalola has a very brand aligned website, presenting her logo and a video of her collection “Psychedelic” presented at the Central Saint Martins Press Show in 2017 it instantly gives an impression of what her brand is all about.

Instagram Mowalola has an active Instagram account where she posts images from her shows, shoots, press, and sometimes personal pictures but still maintaining a constant aesthetic. She currently has about 27.2 followers.

The website is very easy to navigate as it provides a list of links on where to find images on her “Psychedelic” collection, her artwork, information about her, and contact details on the corner of the video, and is also accessible by scrolling downwards. By clicking on each link or scrolling, the website provides images from her “Psychedelic” collection, her “Artwork”, a short introduction on her available via the “About” link, and her email and Instagram details under “Contact”. Additionally, she provides links to her Soundcloud and Instagram by clicking on the links on the top right corner of her website. It is very brand aligned and easy to navigate. Mowalola (2019)

Soundcloud Mowalola has a Soundcloud profile where the designer shares playlists such as her AW19 show playlist created by DJ;s such as Joey Labeija. Additionally, she shares albums/playlists by other musicians who share her same style and taste. She isn’t very constantly active on this platform, and currently has about 120 followers.

Mowalola (2019)

Tumblr The designer also has a personal Tumblr page were she shares images from her collections and lookbooks as well as some of her Instagram posts. Her page is very visual, as it contains mostly images, except for the occasional “Ask” which is when an external user leaves a comment on your site. Most of the images are her own, but from time to time she reposts images from other users.

Press Coverage

Mowalola (2019)

Overall, after analysing the different articles and reviews on Mowalola, it can be concluded that all of them had positive comments on her collection and her as a designer. She’s been featured in print and online articles for highly recognized publications such as Vogue US, British Vogue, LOVE Magazine, W Magazine, Wonderland, and more. Additionally, she’s been featured in i-D’s “The Superstar Issue”, and was nominated for Dazed’s “Dazed 100” list in 2018.

These range of renowned platforms in which Mowalola’s been featured help promote her name and build up her reputation as the next big designer in the UK. Additionally, most of these publications are targeted at a male or female consumer principally (but not exclusively) between the ages of 18-35 years old who’s interested in fashion, art and design, which helps promote her to the right target audience. 59

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NOW Gallery (2019) The Mouse and His Child [image] Available at: http://nowgallery.co.uk/exhibitions/themouse-and-his-child/ [Accessed on: 4 June 2019]

London Town (2019) NOW Gallery [profile] Available at: http://www.londontown.com/LondonInformation/ Attractions/NOW-Gallery/b0c59/ [Accessed on: 4 June 2019]

NOW Gallery (2019) The Mouse and His Child [article] Available at: http://nowgallery.co.uk/exhibitions/themouse-and-his-child/ [Accessed on: 4 June 2019] NOW Gallery (2019) The Great Supper [article] Available at: http://nowgallery.co.uk/exhibitions/the-greatsupper/ [Accessed on: 30 April 2019] NOW Gallery (2019) The Great Supper [image] Available at: http://nowgallery.co.uk/exhibitions/the-great-

supper/ [Accessed on: 30 April 2019]

the-central-park-design-walk/ [Accessed on: 4 June 2019]

NOW Gallery (2016) What I Like [article] Available at: http://nowgallery.co.uk/exhibitions/whatilike/ [Accessed on: 30 April 2019]

NOW Gallery (2019) About Us [article] Available at: http://nowgallery.co.uk/about-us/ [Accessed on: 25 April 2019]

NOW Gallery (2016) What I Like [image] Available at: http://nowgallery.co.uk/exhibitions/whatilike/ [Accessed on: 30 April 2019]

NOW Gallery (2019) NOW Gallery logo [image] Available at: http://nowgallery.co.uk/ [Accessed on: 4 June 2019]

NOW Gallery (2018) The Come Up [image] Available at: http://nowgallery.co.uk/exhibitions/the-come-up/ [Accessed on: 30 April 2019]

NOW Gallery (2018) Indirect Sunlight [image] Available at: http://nowgallery.co.uk/exhibitions/3918/ [Accessed on: 30 April 2019]

NOW Gallery (2015) Floating, Falling, Drowning, Flying: An Introspection of Process [image] Available at: http://nowgallery.co.uk/exhibitions/floating-falling-drowning-flying-an-introspection-of-process/ [Accessed on: 30 April 2019]

NOW Gallery (2019) NOW Gallery Instagram Profile [screenshot] Available at: https://www.instagram.com/ nowgalleryse10/ [Accessed on: 30 April 2019]

NOW Gallery (2015) Floating, Falling, Drowning, Flying: An Introspection of Process [article] Available at: http://nowgallery.co.uk/exhibitions/floating-falling-drowning-flying-an-introspection-of-process/ [Accessed on: 30 April 2019] NOW Gallery (2018) Rinse Repeat [article] Available at: http://nowgallery.co.uk/exhibitions/rinse-repeat/ [Accessed on: 30 April 2019] NOW Gallery (2018) Rinse Repeat [image] Available at: http://nowgallery.co.uk/exhibitions/rinse-repeat/ [Accessed on: 30 April 2019] NOW Gallery (2017) WALALA X PLAY [image] Available at: http://nowgallery.co.uk/exhibitions/walala-xplay/ [Accessed on: 30 April 2019] NOW Gallery (2017) WALALA X PLAY [article] Available at: http://nowgallery.co.uk/exhibitions/walala-xplay/ [Accessed on: 30 April 2019] NOW Gallery (2018) NOW Later x The Laundry [image] Available at: http://nowgallery.co.uk/events/ the-laundry/ [Accessed on: 30 April 2019] NOW Gallery (2015) Emblema [image] Available at: http://nowgallery.co.uk/gallery/emblema-by-ricardo-cavolo/ [Accessed on: 4 June 2019] NOW Gallery (2017) WALALA x PLAY [image] Available at: http://nowgallery.co.uk/gallery/walala-x-play/ [Accessed on: 4 June 2019] NOW Gallery (2019) The Mouse and His Child [image] Available at: http://nowgallery.co.uk/gallery/themouse-and-his-child/ [Accessed on: 4 June 2019] NOW Gallery (2018) 33 - Public Realm [image] Available at: http://nowgallery.co.uk/public-realm/4364/ [Accessed on: 30 April 2019]

NOW Gallery (2019) NOW Gallery Twitter Profile [screenshot] Available at: https://twitter.com/NOWGallery [Accessed on: 30 April 2019] NOW Gallery (2019) NOW Gallery Facebook Profile [screenshot] Available at: https://www.facebook.com/ NOWGallerySE10/ [Accessed on: 30 April 2019] NOW Gallery (2019) NOW Gallery Gallery [screenshot] Available at: http://nowgallery.co.uk/gallery/ [Accessed on: 30 April 2019] NOW Gallery (2019) NOW Gallery Events [screenshot] Available at: http://nowgallery.co.uk/events/ [Accessed on: 30 April 2019] NOW Gallery (2019) The Come Up Press Release [screenshot] Available at: http://nowgallery.co.uk/exhibitions/the-come-up/ [Accessed on: 5 May 2019] NOW Gallery (2016) In The Heart of a Whale Press Release [screenshot] Available at: http://nowgallery. co.uk/exhibitions/in-the-heart-of-a-whale/ [Accessed on: 5 May 2019] NOW Gallery (2017) What I Like Press Release [screenshot] Available at: http://nowgallery.co.uk/exhibitions/whatilike/ [Accessed on: 5 May 2019] NOW Gallery (2019) The Come Up [image] Available at: http://nowgallery.co.uk/exhibitions/the-come-up/ [Accessed on: 5 May 2019] Okwodu, J. (2018) For This Solange-Approved Designer, Moisturizer Is More Important Than Makeup [article] Available at: https://www.vogue.com/article/mowalola-ogunlesi-nigerian-designer-beauty-skincare-hair-braids [Accessed on: 5 May 2019] Pearson, L. (2018) Mowalola Ogunlesi Takes Her CSM Graduate Collection to Nigeria [article] Available at: https://www.thelovemagazine.co.uk/posts/8446/mowalola-ogunlesi-takes-her-csm-graduate-collection-to-nigeria [Accessed on: 5 May 2019]

NOW Gallery (2018) The Central Park Design Walk [image] Available at: http://nowgallery.co.uk/gallery/ Phillips, A. (2019) NOW Gallery transforms into an immersive reading room and Aladdin in Eltham â&#x20AC;&#x201C; itâ&#x20AC;&#x2122;s our

picks of the week [article] Available at: https://www.weekender.co.uk/articles/family/now-gallery-transforms-into-an-immersive-reading-room-andaladdin-in-eltham-its-our-picks-of-the-week/ [Accessed on: 5 May 2019] Royal Borough of Greenwich Ward Profiles: 2011 Census Data (2011) Royal Greenwich Sustainability, Renewal and Facilities [profile] Available at: https://www.royalgreenwich.gov.uk/info/200164/about_the_royal_borough/1573/population_data_and_analysis [Accessed on: 7 May 2019] Santamaria, B. (2017) Charles Jeffrey opens installation at Now Gallery [article] Available at: https://uk.fashionnetwork.com/news/Charles-Jeffrey-opens-installation-at-Now-Gallery,897256.html#.XPcLS9NKiqB [Accessed on: 5 May 2019] Sheerluxe (2019) London Spots to Try CBD Infused Food and Drinks [image] Available at: https://sheerluxe. com/2019/01/15/8-london-spots-try-cbd-infused-food-drink [Accessed on: 4 June 2019] Singer, O. (2018) Richard Malone On His Plans To Democratise Fashion, Starting With His New Exhibition [article] Available at: https://www.vogue.co.uk/article/richard-malone-rinse-repeat-exhibition-now-gallery [Accessed on: 5 May 2019] Singer, O. (2018) Richard Malone On His Plans To Democratise Fashion, Starting With His New Exhibition [screenshot] Available at: https://www.vogue.co.uk/article/richard-malone-rinse-repeat-exhibition-now-gallery [Accessed on: 5 May 2019] Singer, O. (2018) Mowalola: The Nigerian Designer Dressing London's Cultural Revolution [article] Available at: https://www.vogue.co.uk/article/mowalola-the-young-nigerian-designer-dressing-londons-cultural-revolution [Accessed on: 5 May 2019] South London Gallery (2019) South London Gallery About Website [website] Available at: https://www.southlondongallery.org/about-slg/ [Accessed on: 7 May 2019] South London Gallery (2019) South London Gallery About Website [image] Available at: https://www.southlondongallery.org/about-slg/ [Accessed on: 7 May 2019] South London Gallery (2019) Local History Weekend [article] Available at: https://www.southlondongallery. org/exhibitions/localhistoryweekend/ [Accessed on: 7 May 2019] South London Gallery (2019) Back to the Bookplace [article] Available at: https://www.southlondongallery. org/exhibitions/back-to-the-bookplace/ [Accessed on: 7 May 2019] South London Gallery (2019) Sunday Spot Play Space: Jemma Egan [article] Available at: https://www.southlondongallery.org/events/sunday-spot-play-space-jemma-egan/

[Accessed on: 7 May 2019] South London Gallery (2019) South London Gallery Instagram Profile [screenshot] Available at: https://www. instagram.com/southlondongallery/?hl=en [Accessed on: 7 May 2019] South London Gallery (2019) South London Gallery Facebook Profile [screenshot] Available at: https://www. facebook.com/southlondongallery/ [Accessed on: 7 May 2019] South London Gallery (2019) South London Gallery Twitter Profile [screenshot] Available at: https://twitter. com/SLG_artupdates [Accessed on: 7 May 2019] South London Gallery (2019) South London Gallery Soundcloud Profile [screenshot] Available at: https://soundcloud.com/south-london-gallery [Accessed on: 7 May 2019] South London Gallery (2019) South London Gallery Youtube Profile [screenshot] Available at: https://www. youtube.com/user/SouthLondonGallery [Accessed on: 7 May 2019] South London Gallery (2019) South London Gallery Website Homepage [screenshot] Available at: https:// www.southlondongallery.org/ [Accessed on: 7 May 2019] South London Gallery (2019) South London Gallery Homepage [website] Available at: https://www.southlondongallery.org/ [Accessed on: 7 May 2019] South London Gallery (2016) South London Gallery Members Website [image] Available at: https://www. southlondongallery.org/support-us/members/ [Accessed on: 7 May 2019] South London Gallery (2019) The Art Assassins [article] Available at: https://www.southlondongallery.org/ events/the-art-assassins-2/ [Accessed on: 7 May 2019] South London Gallery (2019) Education [article] Available at: https://www.southlondongallery.org/education/ [Accessed on: 7 May 2019] Unknown (2017) Walala x Play at NOW Gallery London [article] Available at: https://www.itsliquid.com/ walala-x-play-at-now-gallery-london.html [Accessed on: 5 May 2019] Unknown (2017) Inside Camille Walala’s playful installation at London’s Now Gallery [article] Available at: https://www.vogue.com.au/vogue-living/arts/inside-camille-walalas-playful-installation-at-londons-now-gallery/image-gallery/1aaf7708dfc61db5b12013ebc4a2a005?pos=1 [Accessed on: 5 May 2019] Unknown (2019) The Mouse and His Child at the NOW Gallery [article] Available at: http://www.greenwichmums.com/events/2019/02/mouse-child-now-gallery-0/ [Accessed on: 5 May 2019] Unknown (2019) Sara Shakeel The Last Supper [article] Available at: https://londontheinside.com/location/ sara-shakeel-the-great-supper/ [Accessed on: 5 May 2019] Unknown (2015) Phoebe English “Introspective” Opens at Now Gallery [article] Available at: https://i-d.vice. com/en_uk/article/8xgye4/phoebe-english-introspective-opens-at-now-gallery [Accessed on: 5 May 2019] Unknown (2015) Phoebe English “Introspective” Opens at Now Gallery [screenshot] Available at: https://i-d.

vice.com/en_uk/article/8xgye4/phoebe-english-introspective-opens-at-now-gallery [Accessed on: 5 May 2019] Unknown (2018) Mowalola Ogunlesiâ&#x20AC;&#x2122;s Designs are Inspired by Sexy Lagos Petrol Heads [article] Available at: https://www.wmagazine.com/story/mowalola-ogunlesi-lagos-designer [Accessed on: 5 May 2019] Unknown (2019) Louboutin Partners with E. Tautz and Mowalola [article] Available at: https://www.wonderlandmagazine.com/2019/01/09/christian-louboutin-partner-with-e-tautz-and-mowalola-for-lfwm-aw19/ [Accessed on: 5 May 2019] Visit Greenwich (2019) Greenwich [article] Available at: http://www.visitgreenwich.org.uk/greenwich/ [Accessed on: 7 May 2019]

Whitechapel Gallery (2019) Whitechapel Gallery Website Homepage [screenshot] Available at: https:// www.whitechapelgallery.org/ [Accessed on: 4 June 2019] Whitechapel Gallery (2019) Whitechapel Gallery Membership Card [screenshot] Available at: https://www. whitechapelgallery.org/support/members/ [Accessed on: 4 June 2019] Williams, C. (2015) The New News [screenshot] Available at: https://www-wgsn-com.arts.idm.oclc.org/content/board_viewer/#/59073/page/13 [Accessed on: 12 May 2019] Working Not Working (2017) WALALA x PLAY, NOW Gallery [image] Available at: https://workingnotworking.com/projects/123129-walala-x-play-now-gallery-london?changefreq=monthly&priority=1 [Accessed on: 4 June 2019]

The StyleStalker (2019) The Latest Street Style from NYFW [image] Available at: https://www.whowhatwear. co.uk/new-york-fashion-week-street-style-spring-2019/slide57 [Accessed on: 4 June 2019] Weill, D. (2019) Local History Weekend [image] Available at: https://www.southlondongallery.org/exhibitions/localhistoryweekend/ [Accessed on: 4 June 2019] WGSN (2016) Email Marketing to Millennials [screenshot] Available at: https://www-wgsn-com.arts.idm.oclc. org/content/board_viewer/#/65368/page/1 [Accessed on: 12 May 2019] Whitechapel Gallery (2019) Whitechapel Gallery About [article] Available at: https://www.whitechapelgallery.org/about/ [Accessed on: 4 June 2019] Whitechapel Gallery (2019) Whitechapel Gallery About [image] Available at: https://www.whitechapelgallery.org/about/ [Accessed on: 4 June 2019] Whitechapel Gallery (2018) London Art Book Fair 2018 [article] Available at: https://www.whitechapelgallery.org/exhibitions/london-art-book-fair-2018/ [Accessed on: 4 June 2019] Whitechapel Gallery (2018) iSelf Collection: The Upset Bucket [article] Available at: https://www.whitechapelgallery.org/exhibitions/iself-collection-the-upset-bucket/ [Accessed on: 4 June 2019] Whitechapel Gallery (2016) Keith Sonnier Light Works [article] Available at: https://www.whitechapelgallery. org/exhibitions/keith-sonnier-light-works/ [Accessed on: 4 June 2019] Whitechapel Gallery (2019) Whitechapel Gallery Instagram Profile [screenshot] Available at: https://www. instagram.com/whitechapelgallery/ [Accessed on: 4 June 2019] Whitechapel Gallery (2019) Whitechapel Gallery Twitter Profile [screenshot] Available at: https://twitter. com/_TheWhitechapel [Accessed on: 4 June 2019] Whitechapel Gallery (2019) Whitechapel Gallery Facebook Profile [screenshot] Available at: https://www. facebook.com/WhitechapelGallery [Accessed on: 4 June 2019] Whitechapel (2019) Whitechapel Gallery Youtube Profile [screenshot] Available at: https://www.youtube. com/user/whitechapelgallery [Accessed on: 4 June 2019]