valerie edijanto.
[Selected Works 2015-2017]
Design Portfolio
valerie edijanto.
[Selected Works 2015-2017]
Design Portfolio
Hello, Originally from Jakarta, Indonesia, I currently reside in Singapore, getting a Diploma in Graphic Communication from Nanyang Academy of Fine Arts. I enjoy visually appealing images, humorous ideas, and fascinated by simple and meaningful concepts. I have a great interest in philosophy, cinema, and sustainability. When not designing, I enjoy taking pictures of anything that catches my attention and reading books of poetry.
+65 84594503 vedijanto@gmail.com www.valeriedijanto.com
Contents
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Kleen
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Singapore Heartland Enterprise Seminar
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Her: This is Where I am Now
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Stranger Series
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Owl: Kopitiam Roast
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NAFA Open House: See
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Boo’s Colourful Belly
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Odyssey by Crowne Plaza
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Anthologie
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Voxade
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Films at the Fort
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Fyreflyz Pte Ltd
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Sign Language Starter Kit
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Photography
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Other Design Works
Kleen Brand identity and stationery design for a self-initiated laundry and dry clean business. The usage of light blue color and light typeface meant to give a clean, neat and fresh look, representing what the business delivers to its customers.
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https://vimeo.com/161186917
The concept for the logo animation was to use washing machine motion as a transition from dirty to clean. The collar and letter ‘L’ unfolded representing fresh and ironed laundry.
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Singapore Heartland Enterprise Seminar 2016 1st Runner Up
The three stripes on each branch represents the 3 aspects that the SHES was focusing on: new perspectives on the heartland landscapes, new innovations and technologies to enhance the heartland businesses and attracting young entrepreneurs to start businesses in the heartlands. All branches merging in the middle, representing one of the meanings of ‘heartland’ which is ‘the central’ or most important part of a country; as well as a symbol of unity.
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Her : This is Where I am Now
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https://vimeo.com/206513255
Kinetic typography for a dialogue between two characters from the movie ‘Her’ directed by Spike Jonze. The airy look and feel is to represent the intangible female character. 13
Stranger Series
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https://vimeo.com/210769814
A series of poems about a journey into graphic design, putting graphic design in a metaphor as a Stranger. The poems in the series are also about taking the senses (eyes, heart, mind, and hands) together into that journey. The purpose of this series is to share a experience of design as a journey that can be interpreted in different ways according to each individuals, just like an experience one can get from reading a piece of poem.
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Owl: Kopitiam Roast
A campaign for Owl’s Kopitiam Roast products. The idea is to portray how Owl brings the taste of Singapore coffee culture anytime and anywhere instantly in their products.
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NAFA Open House: See A concept for NAFA Open House. The idea is that going to NAFA is a start of a new and unique creative journey for the future students. Along this journey, students will unveil the boundless creativity within them. 23
Boo’s Colourful Belly The project brief was to come up with a learning medium that can get children in preschool age to learn about basic emotions in a simple and fun way. The project uses colours association with different basic emotions. The centre point of the project is a character named Boo who has a colourful belly that can change accordingly to his feelings.
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Odyssey by Crowne Plaza The brief was to come up with a mobile application targeted at young business travellers with Crowne Plaza as the client. Odyssey comes up as a concept that provides comfort and flexibility for travellers. The app has 3 key main features: Digital Key (users can use their phones to open hotel rooms), Digital Concierge (any Concierge services 24/7), and Guest Chat (enables users to share recommendations, share a ride, arrange meet-ups or talk).
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Anthologie (HTML & CSS)
Website design for a self-initiated book cafe. At Anthologie book cafe, it’s all about comfort and making customers feel at home. The interface design aimed to give the look and feel of comfort and relaxation.
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Voxade (HTML & CSS)
Website design for a self-initiated photography community site - where people can share, learn, exchange opinions, sell or buy works and get discovered.
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Films at the Fort Adobe Muse https://tinyurl.com/filmsatthefort17
Website redesign for an outdoor film event held at Fort Canning Park, Singapore. The patrons get to enjoy curated films under the stars with the company of gourmet food and tasty wine. 36
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Fyreflyz Pte Ltd fyreflyz.blog
Works for internal projects: company blog revamp with live site adaptation using Wordpress and merchandise such as stickers and NETS FlashPay cards. 41
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Sign Language Starter Kit A starter learning kit for Sign Language beginner course participants organised by The Singapore Association for the Deaf. The project is focusing on Sign Language alphabets and numbers based on the American Sign Language as a starting point to learn the language. The idea is to use famous motivational sayings and movie quotes as the main theme to help the participants getting familiar with the alphabets. The kit consisted of 6 posters, a practice booklet, a guidebook, and a keyboard sleeve. 44
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Photography Various photography works from portrait, human interest, travel, documentary, event, and experimental.
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Other Design Works Various works such as display typeface, publication, redesigning book covers, and music album booklet.
Konduct Typeface Family 50
Photobook 51
Redesigning Book Covers
Wayward Daughter Carry Me Album Booklet 52
left to right God Explained in a Taxi Ride (Paul Arden), Scattered Vertebrae (Jerrold Yam), Proof of Heaven (Eben Alexander, MD)
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+65 84594503 vedijanto@gmail.com www.valeriedijanto.com