SAVOR Asian Fusion Cuisine Packaging Redesign Valery Herman
BRANDING?
There is no branding Nothing is consistent Menu, website, business card, and front sign– all different
DINNER TIME! What I ordered two separate times
What I took home both times
PACKAGING: Doesn’t advertize them Everything thrown in Lots of excess material It doesn’t look as good as it tastes
GOALS: A better way to carry the food home, using less material Packaging solution with no glue Minimize excess waste Make package unique to the restaurant
SKETCHES: Experimented with stacking, wrapping up, and compartmentalizing.
MOCK-UPS:
DESIGNS: Working from their original logos:
INTERIOR:
Packaging can fold down flat and function as an eating surface
THE SOLUTION: Minimizes waste More environmentally friendly Individualizes restaurant More aesthetically appealing Carry food using less material Made to fit existing food containers Double-functions as eating surface