Valkea Marketing Event

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Wroclavia Draws Sneaker Fans

The event’s main stage, resembling a basketball court, was additionally decorated with handpainted graffiti on the wall to serve as a background for photos and other activities on the stage. Four zones in front of the stage offered various workshops and activities, including shoe customizing, T-shirt and bag design, beauty, sneaker service, tattoo stands and make-your-own pins.

Organizers invited several popular internet creators who have a lot to say about sneakers to visit the Wroclavia center during Sneaker Fest, e.g. Bagi, whose sneaker collection adorned the Sneaker Gallery on stage. In one of the zones, CzugA customized and decorated sneakers for visitors. Attendees were treated to a three-dimensional mural before entering the center and were then presented with an art installation inspired by sneaker laces. Both artworks were a great background for photos that could then be entered into a competition on the mall’s fan page.

The whole event is a perfect example of experiential marketing that is impactful, a little wild, and extremely relevant to its visitors. Partnering with local creators also helped Valkea Media and Wroclavia create engagement marketing that drew a large audience and increased social media reach.