Week of April 25, 2021
Page 5
Tidbits of Coachella Valley
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• In Kentucky, horses flourished on the bluegrass pastures and Kentucky became an important thoroughbred breeding center. Inevitably, horse racing became a popular sport. In 1832, town fathers in Louisville, Kentucky bought land from the Churchill family and built a racetrack. Built too far from town to attract crowds, and competing against more popular tracks, horse racing in Louisville floundered -- until the arrival of Meriwether Lewis Clark, Jr. • Meriwether Clark was the grandson of explorer William Clark. He was the great-nephew of the founder of Louisville, George Clark, and his mother was Abigail Churchill, of the Churchill family who owned the property where the racetrack was built. • Meriwether Clark grew up with horseracing. After a trip to Europe in 1873 where he studied the layout of the Epsom Derby, he returned full of ideas of how to improve racing in Louisville.
were converged upon by U.S. Army personnel. to get along with and had few friends. His wife Mon., 3/15/21 Final Changes DUE: He invited the Army to use the infield for 5:00 public p.m could no longer stand his abrasive temperament Please review carefully. Double check: Phone Number(s) Spelling Prices demonstrations of their new Sherman tanks, and and left him. The Churchill family cut him out of Contact your Tidbits representative immediately with corrections. invited the Kentucky State Fair tochanges hold theorevent the family will, leaving him only a few acres of email: valleybits@msn.com Fax: 760-320-163 on the grounds. Because of Matt Winn, the Churchill property, and demoted him to theOffice: junior760-320-0997 Kentucky Derby became an international event position of overseer of the racetrack. Townfolk and he ran it successfully until his death in 1949. stopped calling it the Louisville Jockey Club and instead referred to it as Churchill Downs, an • Today, the Kentucky Derby is an institution insulting slur against Clark, stating just who it and ranks as one of the world’s best known was that still held the purse strings. racing events. It’s been run every May since its Younger by Tonight inception in 1875. Over 100,000 people come to • Things rapidly spiraled downward for Clark, • 1/16th page, Full Color, 6x Discount Level Churchill Downs to view the race, and millions sadly resulting in his suicide in 1899. This also • March 21 - April 25, 2021 • Vol. 17: #13 - #18 more watch its coverage on network TV. came very close to marking the death of the Kentucky Derby itself, which was then on the ragged edge of bankruptcy. CLIP AND SAVE ADVERTISING PROOF • But in 1902, Louisville businessman Col. Matt 5:00 p.m.. Winn took over operations as manager. Winn Final Changes DUE:
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had a flair for publicity and promotion, and Contact your Tidbits representative immediately with changes or corrections. Mon., July 13 FinalOffice: Changes DUE: 5:0 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 almost singlehandedly rebuilt the Churchill Please review Downs legacy. He had a clubhouse built so carefully. Double check: Phone Number(s) Spelling patrons would feel more welcome and relaxed. Contact your Tidbits representative immediately with changes or co State-of-the-Art He hired famous bandleader John Phillip Sousa760-320-0997 Office: Fax: 76 Skincare Resultsemail: valleybits@msn.com to entertain, and wowed audiences by havingADVERTISING PROOF YE S! without Surgery! Property of We follow5:00 two airplanes shipped in to perform aerobatic Final Changes DUE: AdVenture Media, Inc. microdermabrasion • acid peels • waxing CDC Guidelines flyovers before the races began. Theyreview were carefully. an Please Double check: Phone Number(s) Spelling for your safety Price facials • extractions • anti aging treatments and ours. exciting new attraction and the first recorded FREE firm and tone • softenimmediately lines • lighten pigment Contact your Tidbits representative of Coachella Valley with changes or correc airplane flights in Kentucky state history. 4 Million Readers Weekly Nationwide!
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30 OFF valleybits@msn.com • During World War I, Winn pledged ten percent 1/16 BW 13xforDisc with this ad! Call Now First time clients only. (760) All 899-3484 Rights Reserved of the track profits to the Red Cross. During the expires 4-30-21 July 19,Appointment 2020 - Vol.(760) 16 - No.899-3484 30 potato shortage of 1918, he turned the entire 74-140 El Paseo #1 • Palm Desert • YoungerBYTonighT.com infield into a huge potato patch. He courted the press, the radio broadcasters, the movie makers, RESIDENTIAL & COMMERCIAL and the rich owners of the best horses. He invited Property of AdVenture Media, CARPET &Inc. TILE the New York City mayor to present the winning Expert trophy. He improved the seating, and business Tile & Grou t CLEANING FREE Restoration increased. Winn's favorable public opinion was Phone: Carpet CleaningFax: 760.320.1630 Tile & Grout 760.320.0997 valleybits@msn.com Upholstery Pet Odor high, and revenues skyrocketed. Younger by Tonight!
Phone: 760.320.0997 Fax: 760.320.1630 Valley Floor Care $ Office: 760-320-0997 email: valleybits@msn.com The Neatest Little Paper Ever Read For Advertising Call (760) 320-0997
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• With financial backing from the wealthy Churchill family, Clark built a new track on Churchill property. He leased 80 acres from his Churchill uncles, built a grandstand and track, sold stock, and organized betting. The track, dubbed the Louisville Jockey Club Course, Urine Stain Removal All Rights Reserved We will Disinfect & Sanitize opened on May 17, 1875. Although there were • The Derby suffered through the Depression COVID-19 traffic areas and items in Your safety years with a severe drop in turnout. When World more important races being run in Kentucky that your home to kill deadly is our top State-of-the-art priority! Bacteria and Virus germs. War II resulted in an order for the racetrack to be equipment day, the success and fame of the new track was Flexible Scheduling Friendly & Professional Staff shut down for the duration, Winn responded by ADVERTISING PROOF assured when a spirited horse set a new world 30-Day Guarantee on all areas we clean. Final Changes 5:00 p.m.. Caesar’s Shoes asking wealthy patrons to purchase theirDUE: ticketsMON., April 5 record for the mile-and-a-half run and the crowd Please review carefully. Double check: Phone Number(s) Spelling Prices Hours 10% pg. (H) Rate as usual and then donate them for the free use of went wild. The news1/4 spread fast,4C and13x theDisc. concept Contact your Tidbits representative immediately with changes or corrections. r Valley Floor Care Senio Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 Aprilwas 11, born. 2021 Vol. 17 - No. 16 servicemen. For the next three years the grounds LICENSED - BONDED - INSURED of the Kentucky Derby Discount! Property of 4 Million Readers Weekly Nationwide!
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• Unfortunately, Clark himself was a difficult man
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