2024-2025 Valpo Athletics BRAND
ONE-SHEET
COLOR
YELLOW
HEX (web, social): #FFE300
CMYK (print): 0 7 100 0
Pantone (print): PMS 107 C
GOLD
HEX (web, social): #F5B80A
CMYK (print): 0 22 100 0
Pantone (print): PMS 1235 C
Other important color notes:
• Valparaiso University’s secondary colors are not permitted
• CMYK is the preferred colorspace Designworks uses for print
BROWN
HEX (web, social): #5C3000
CMYK (print): 0 68 100 67
Pantone (print): PMS 1535 C
DARK BROWN
HEX (web, social): #331A00
CMYK (print): 33 66 76 68
Pantone (print): PMS 476 C
WHITE
HEX (web, social): #FFFFFF
CMYK (print): 0 0 0 0
• Pantone (PMS) color is preferred for promotional and giveaway items, including t-shirts, hats, or anything with only a logo imprint.
TEXT ACCESSIBILITY
In order for our communications to be effective, they must be inclusive. After all, our audiences are broad, and accessibility is important for serving everyone. Whenever possible, we want to remove barriers that prevent interaction with our messages.
This color matrix demonstrates the options available for applying text, using our brand colors, to achieve a AA level of accessibility compliance. The matrix is a quick and clear reference guide for combining foreground and background colors that are easy for everyone to read. Don’t forget that the size of the text will also influence the degree of legibility and compliance.
BACKGROUND COLOR
TYPOGRAPHY
Sharpie (headlines)
Large text only
SWEET SANS (subheadlines
or longer headlines)
Small or large scale, use in all capital letters, with generous tracking (letter spacing)
Other important typographic notes:
• Do not use any typefaces not listed above.
DM Sans (body
copy)
Secondary, body copy text, including schedules
• Do not stretch text.
LOGO ACCESSIBILITY
ON DARK BROWN, BROWN, OR SIMPLE DARK PHOTO BACKGROUNDS:
ON WHITE OR SIMPLE LIGHT PHOTO BACKGROUNDS:
ON GOLD OR YELLOW BACKGROUNDS:
Other important logo notes:
• Do not use the shield or logo as a design element.
• A buffer the height of the “V” in Valpo is required around all sides of the logo to be in compliance with Valpo’s registration with the United States Patent and Trademark Office. No graphics elements or text may infringe on this buffer.
Paris Script (player names only)
Small player “signature” next to their photo. Set kerning to metrics and tracking to zero.
• Legibility and readability of text is key.
HALFTONE
You may choose to add a halftone effect to an image as a background element, under the radial elements of the design. To achieve this, in Photoshop, choose “Gradient Map” under the Adjustments menu. Set to desired colors, and adjust handles closer together on the gradient map bar to achieve a high contrast look. See page 51 in the Valparaiso University brand guidelines for more detailed instructions.
CONTACT
For any questions, additional assistance, or logos, please reach out to the brand manager at brand.manager@valpo.edu.