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HALL OF
COTM: White
FAME
will notice something’s wrong but they won’t necessarily know what. They’ll just go home early. “The slight nuances of white make a roomful of difference,” she explained. “It holds the key to making a successful design, especially when you’re bringing other colors in the room. We’re continuing to tell that story through this year’s Color Trends, this he perception of white is time with deeper and richer colors.” changing, in large part due Even though Shadow (2117-30) won the to the help of color experts pageant this year, Simply White (OC-117) and designers incorporating it as is not sulking in a corner. And there was a conscious choice rather than a no “announcing the wrong color” like Miss “whatever.” You can help customUniverse or the Academy Awards. “Simply ers do the same: show how the White remains a great place to start,” said deliberate use of white rather than Yeo. “It works well with many different Hannah Yeo from Benjamin Moore pairs “I don’t know what else to do” can up trending whites with Shadow. hues, including 23 colors from Color Trends enhance their living space rather 2017,” she said. than make it look like a sigh of despair. It makes a great contrast to many of the deeper and For this article, we contacted two companies who warmer tones coming into prominence. “We’re adding gave white a special place on their color chart. Benjamin texture into the space and creating mood using color and Moore, for example, awarded light,” said Yeo. “This gives us the opportunity to look BY editor Simply White its color of the at other whites such as Cloud Cover (OC-25) and Chalk JERRY RABUSHKA year honors in 2016. But now White (2126-70). A creamier white such as Cloud Cover what? Now that they’ve moved to a much darker Shadow, softly flows through, not interrupting the mood that’s what happens to last year’s winner? already created by richer hues. Chalk White creates a sharp It’s not like when the World Series champs fall to sixth contrast next to bolder hues such as Shadow, giving a clean, place—old colors of the year get a permanent spot in crisp look.” benjaminmoore.com their company’s Hall of Fame. Plus, all this attention has catapulted white into from “chance” to “choice.” White in the Spotlight “Benjamin Moore’s Color Trends 2016 campaign sucValspar gave us a dozen Colors of the Year—a Palette cessfully heightened the awareness of intentional white,” of the Year so people could feel comfortable and on trend said Hannah Yeo, Benjamin Moore Color & Design in a variety of hues. One of these was Perfect Peaceful Expert. “White is no longer a default color, but a color that White; just the name is quite the statement! What’s can enhance the space and be the true hero of the room. perfect and peaceful about it? The campaign also answered confusion around why we “This warm white speaks to your desire for quiet in a have over 100 variations of whites. We see that consumers clamorous world,” said Valspar Color Expert Sue Kim. are beginning to understand the impact of light, space, “It’s like the comfort of a hand-knitted throw that you and color, and asking the right questions. There’s certainly can wrap yourself in. It’s also versatile. No matter what’s more sophistication when it comes to choosing white.” trending, this timeless white works perfectly in any home So even with white, you’ll want to ask the questions: from most traditional to the ultra-contemporary.” indoor lighting, windows, colors to go with…take it seriWe were curious, as we should be, in asking how a ously! “When you get the right white, everything flows,” certain white can catapault over all others for a Color of Yeo said. “Your eyes seamlessly move from one corner to the Year. Just because something is neutral doesn’t mean another.” If your white is off, and not in a good way, people it’s blah, but it can. A right white for one space can be
T
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TPD › 3.17
Valspar’s Sue Kim juxtaposes white walls with white accessories for a sophisticated flavor.
a trite white in another, and much of this choice has to do with another popular neutral horning in. “This white has a touch of warm gray that gives a more relaxed, natural feel than a pure white,” said Kim. “In the past, whites with yellow undertones were popular but today whites with a subtle touch of gray harmonize well with other décor and furniture and provide a comforting mood in a space.” Accessories and decorative finishes can enhance the
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choice. “Add textural layers,” Sue suggests. “Accentuate the undertones of this shade by adding a silky fabric or a weathered finish in similar neutrals. The all-white bedroom is a trending look, and this white is the perfect foundation to layer on comfy bedding, pillows and accents.” Perfect peaceful white, she concluded can also be used successfully in a small spaces to create an airy atmosphere. “Use a soft and natural lighting to enhance the peaceful and feathered mood in your space.” valspar.com TPD
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March!7,!2017!
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