Graphic Design Portfolio 2014

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EDUCATION

Hello

Vamika Sardana I am not a Graphic Designer (well Nearly , I’m still a student) and I am looking to secure some amazing work experience to enhance and develop my skills.

Currently a 3rd year student at MAEERS MIT Institute of Design , Pune KEY SKILLS

SOFTWARES

Photography Pattern Making Manual Illustrations Branding

Illustrator InDesign Photoshop Dreamweaver (Basic) Flash (Basic)

EXPERIENCES - Attended ‘ People to People ‘ Leadership Summit 2010 ( Columbia University, NY and University of Pennsylvania) - Co-Designed the Official Identity for Anshu Diagnostic center , Kota. - Working on creating an identity for the stroke’ Brain Stroke Center ‘ , Kota - Designed the Layouts for ‘ Rotary Padmini newsletter’. - Design Intern at Saatchi and Saatchi Focus , Mumbai ( June 1 - July 5 , 2013) Hobbies and Interests Apparel Design Traveling Food Enthusiast Movies Social Media Sitcoms

Birth Date- 8 March 93 Nationality - Indian Religion - Hindu Punjabi Gender - Female Languages - English , Hindi , Punjabi ( Basic)

vamikasardana@yahoo.co.in

09414190141 / 8806300808


In order to be irreplaceable one must always be different. -Coco Chanel


Contents

Portfolio 2014 UG - Sem 6

Branding The Loni Label Symbol Design Wayfinding System Design Hand Type Photography Short Film


Branding Ragini Kacholia

Self initiated project of Branding Personalities and creating customized Merchandise and Stationery. Her Key Features are that she loves all things fashion and glamorous and truly believes she is one of a kind. I chose the form of a diamond as it stands for being precious and one of a kind.

Pink sash across the diamond that provided a contrast against the ivory and black colors used. The name written in the font ’Jane Austen’ as the font is very ladylike and soft , very much like her personality.

Ragini Kacholia


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Ragini Kacholia

Ragini Kacholia

twenty fourteen

calender

01 twenty fourteen

I pr omise I'll dance with you until I can walk

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January su

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Personal Dairy + Typographical Deck of cards + Calender



CC C C DD D D C C

D

C

D

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C +D C +D

C

The fonts used are - ‘ Annabel script’ and ‘ Lighthouse Personal use’ . The following was then used as embroidery in Apparel.

C

Her Key Features are that she is the typical girl next door , with a very earthy and sweet personality. I chose the forms of the alphabets ‘C’ and ‘D’ to create patterns and weaves.

D

Chandrika Dhariwal

CC C C DD D D C C

D

Branding




Branding Nayantara Thomas Her Key Features are that she is a trained baker, has a great sense of humor and is sporty and girly at the same time. I chose the form of a triangle to make a tribal looking pattern as she also loves prints.

The colors used are fun and vibrant just like her personality. The following were used to make cupcake liners and cupcake Toppers.

Nayantara’s Kitchen


Cupcake liners + Cupcake Toppers


C C C C

C C C C

C C C C

C C C C

L L L L L L L L L L LLLLL L L L L L L L L L L LLLLL LLLLL

The Name of the label is derived from ‘Loni Kalbhor’ a village on the outskirts of Pune city , where MIT Institute Of Design is located.

C C C C

‘The Loni Label’ is another Self Initiated Project in which I made a series of prints that were screen printed and converted into canvas sling bags. These bags were sold in ‘Quasar’ , an annual college Fest.

C C C C

The Loni Label

C C C C C C C CC CC CC CC CC C CC CCC CCC CCC CCC CCC C CC CCC CCC CCC CCC CCC C C CC CC CC CC CC C

LLLLL

D DD DD D DD DD D DD D D D D D D D

D DD DD D DD DD D DD D D D D D D D

The Designs of the Bags were inspired by a mix of things , from chandeliers to snakes.



Hand Type

In This Project I have hand written the first verse ,which is the chorus of the Punjabi prayer ‘Ik Onkar’. This was done on cartridge paper using a Micron pen. The Translation and meaning of the lines is also written, as this project was made keeping my mother in mind ,who always wanted to have the meaning written with the corresponding lines. The Languages used are : Punjabi (Gurmukhi script), Hindi and English.



Symbol Design

Classroom Project : Designing symbols for ‘Pet Care’ which is a Tangible word and ‘Extravagant’ which is an Intangible Word. Pet Care - Facilities offering any type of services catering to pets and domestic animals. I chose the form of a ‘Dog Paw’ as dogs are the most common pets and the paw is easily recognizable and universal.

Each thumb print in the paw has grooming products such as shampoos , scissors etc which symbolize pet grooming.


Palm Springs pet care

Vacation Retreat and Grooming Studio

Vacation Retreat and Grooming Studio Because your pet needs to be pampered too .! Palm Springs pet care

M-09 ,Konark campus Viman Nagar, Pune Contact- 9414190141

“I would like my pedegree with some lemon” - Bruno

Palm Springs pet care

Palm Springs pet care

Advertisement Posters + Badges for ‘Palm springs Pet Care’

M-09 ,Konark campus Viman Nagar, Pune Contact9414190141


Symbol Design

Extravagant Extravagant : Lacking restrain in spending money. I chose to combine two forms which are: ‘A Chandelier’ as it is royal , bold and flamboyant and the ‘Alphabet V’ That forms ExtraVagant

The color combination chosen is Black and Gold as both these colors represent class and money.


Tribhovandas Bhimji Zaveri Jwellers Joyfully invite you to Their 50th Store launch September 12 , 2013 6:00 PM.

Tribhovandas Bhimji Zaveri

Invitation Card + Tea Coasters


Wayfinding System Design Classroom Project : Wayfinding System Design for ‘7 Wonders Park’ Kota (Rajasthan) What is a Tangram ? The tangram (seven boards of skill) is a dissection puzzle consisting of seven flat shapes, called tans, which are put together to form shapes. The Tangram is used in the identity to signify the ‘7 Wonders’

The Pieces of the tangram are used to signify all the seven wonders and all types of boards. Typography Used : For English - Myriad Pro For Hindi - Krutidev 040


7 WONDERS PARK

TAJ MAHAL Agra, Uttar Pradesh , India

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The Taj Mahal is a white marble mausoleum located in Agra, Uttar Pradesh, India. It was built by Mughal emperor Shah Jahan in memory of his third wife, Mumtaz Mahal. The Taj Mahal is widely recognized as "the jewel of Muslim art in India and one of the universally admired masterpieces of the world's heritage".Taj Mahal is regarded by from Persian and Indian architectural styles. In 1983, the Taj Mahal became a UNESCO World Heritage Site. While the white domed marble mausoleum is the most familiar component of the Taj Mahal, it is actually an integrated complex of structures. The construction began around 1632 and was completed around 1653, employing thousands of artisans and craftsmen.The construction of the Taj Mahal was entrusted to a board of architects under imperial supervision, including Abd ul-Karim Ma'mur Khan, Makramat Khan, and Ustad Ahmad Lahauri. Lahauri is generally considered to be the principal designer.

7 WONDERS PARK

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The Taj Mahal attracts a large number of tourists. UNESCO documented more than 2 million visitors in 2001, including more than 200,000 from overseas.[43] A two tier and a more expensive one for foreigners. Most tourists visit in the cooler months of October, November and February.

7 WONDERS PARK

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CHRIST THE REDEEMER Rio de janeiro, Brazil .Christ the Redeemer is a statue of Jesus Christ in Rio de Janeiro, Brazil; considered the largest Art Deco statue in the world. It is 30 metres (98 ft) tall, not including its 8 metres (26 ft) pedestal, and its arms stretch 28 metres (92 ft) wide. It weighs 635 tonnes (625 long, 700 short tons), and is located at the peak of the 700-metre (2,300 ft) Corcovado mountain in the Tijuca Forest National Park overlooking the city. A symbol of Brazilian Christianity, the statue has become an icon for Rio de Janeiro and Brazil.[2] It is made of reinforced concrete and soapstone, and was constructed between 1926 and 1931. The statue was struck by lightning during a violent electrical storm on Sunday, archdiocese to replace some of the outer soapstone layers and repair the lightning rods installed on the statue.In 1990, further restoration work was conducted More work on the statue and its environs was conducted in 2003 and early 2010. In 2003, a set of escalators, walkways, and elevators were installed to facilitate access to the platform surrounding the statue. The four-month restoration in 2010 focused on the statue itself.The restoration involved one hundred people and used in excess of 60,000 pieces of stone taken from the same quarry as the original statue.During the unveiling of the restored statue, it was illuminated with green and yellow lighting in support of the Brazil national football team playing in the 2010 FIFA World Cup.

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DO NOT SIT ON GRASS

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From Top left - Directional boards , Information boards , Regulatory Boards , Toilet Boards


Photography

Fashion Photography : Lollipop For this Indoor Fashion Photography shoot the theme was lollipop and the props used were Fairy lights , peace shades and alcohol bottles. The idea was to capture the fun and carefree side of a young girl. ‘Pink’ was used as an accent color , to highlight the Makeup and the accessories used.



Photography

Fashion Photograhy : Alter Egos The idea of this shoot was to capture the alter egos of a girl. A person has certain dimensions to his/her personality , Nobody is black or white. In this shoot I covered : The Rebel : Every Girl , wants to be free, to do what she wants to do and when the world stops her from doing so, She Rebels. She breaks out. And lets the world know she is not to be caged.



Photography

Fashion Photography : Alter Egos The Man: Behind every successful man there is a woman, that does not mean the woman cannot be the man herself. She is strong, she is independent , She is the man.



Photography

Fashion Photography : Alter Egos The Belle: Every girl wants her prince charming to come and sweep her off her feet. She is beautiful, she is a princess at heart. She is Perfect.



Short Film

Dance First , Think Later Dance First , Think Later is a play on Dance dares that are a rage in many countries , this is my Indian version of it. It is a light hearted short film that was made for a film making assignment. To see the full Movie - Click herehttps://www.youtube.com/watch?v=mcX_ AIHkmyw



Thank you


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