MEDIA KIT 2017
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VANCIT Y VOGUE
Vancouver's leading media that embraces the latest in fashion, beauty, lifestyle and trends through inspiring content and netowrk connections
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NEWS & ENTERTAINMENT Van City Vogue publishes 100+ pieces of content daily that inspires people to discover and explore their personal style. We aim to encourage people to not only obtain personal style but to be successful in achieving personal power.
VISION We strive to create a fashion movement in western Canada that has an international impact. By building a team of worldwide marketing professionals and toplevel correspondents we bring the best in style, beauty, lifestyle and trends from around the world. We highlight independent designers and local fashion to our audiences by mixing them in with mainstream media and news.
ENGAGEMENT We consistently curate interesting online content through facebook, instagram, twitter, youtube, and pinterest, catering to over 25,000 combined followers. Our readers value our opinion and trust our advice. In return we make sure to provide our readers with daily inspiration and product accessibility through cutting edge shoppable fashion editorials, interactive video content and our online shop featuring unique up and coming designers.
vAN CITY VOGuE SUPPORTS WHAT MATTERS
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VANCIT Y VOGUE
HEADLINES
NEWSLETTERS
Our online magazine is dedicated to bringing our audience the latest news in fashion, beauty, lifestyle and entertainment. Our correspondents cover both local and international events, providing our audience with essential industry information.
The best of Van City Vogue delivered straight to the inbox of thousands of our followers. Our newsletter highlights the top stories of the week and links viewers back to our online magazine.
We have optimized our audience reach through a multi-faceted media approach. Our Facebook, Instagram, Twitter, YouTube, and Pinterest feeds reach tens of thousands of viewers a day. As part of our advertising packages, sponsored posts are available.
Our website is fully responsive for mobile and tablet viewing, allowing for easy accessibility no matter where our readers are tuning in form. Browsing our online store, reading our style and beauty coverage and watching our interactive video footage has never been easier.
SOCIAL MEDIA
MOBILE / TABLET 4
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WEBSITE OVERVIEW
BRAND LOGO
INTUITIVE NAVIGATION BAR
ORGANIZED LAYOUT 5
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POST-RELAUNCH STRATEGY
# VANCITY VOGUE DEEPER CONNECTIONS
HIGHER ENGAGEMENT
MORE CLICKS
We have established a loyal social media following and a diverse readership, while still attracting new audiences. 90% of the traffic on Van City Vogue in 2013 was new visitors, and we remain one of the top searches on Google under “Vancouver Fashion”.
Our Instagram posts average 800 likes per photo, while our Tweets and Facebook posts also measure high levels of audience interaction. Our online feedback is overwhelmingly positive.
Our follower count has increased exponentially and more than tripled since our re-launch. We now boast 53,000 followers. Our readership has doubled from 18,000 to 36,000 unique visitors a month.
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VANCIT Y VOGUE
PARTNERSHIPS VCV PARTNERS
INFLUENCE TO PURCHASE
CONTENT EXPANSION
SHOPPABLE CONTENT HUB
NEW CHANNELS
REVOLUTIONARY SOCIAL SHOPPING PLATFORM
IDENTITY
INFLUENCE
VISIBILITY
ACCESSIBILITY
MORE STORY
VCV SITE REDESIGN
INTERNATIONAL WRITING TEAM
VIDEO NETWORK
VCV MOBILE RELAUNCH
DIGITAL MAGAZINE LAUNCH
MAY
JUN
JULY
AUG
SEPT
2014
OCT
NOV
DEC
JAN
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VANCIT Y VOGUE
SOCIAL STARDOM 53,000 INSTAGRAM FOLLOWERS
YOUTUBE VIEWS
6,300
2,400
TWITTER FOLLOWERS
FACEBOOK FOLLOWERS
35 K PINTEREST VIEWS
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13,056
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WE GO GLOBAL 65% OF OUR READERS RESIDE IN MAJOR CITIES
VANCOUVER, BC
MONTREAL, QC LONDON, UK PARIS, FRANCE FLORENCE, ITALY
TORONTO, ON NYC CHICAGO, IL LOS ANGELES, CA
MELBOURNE, AUSTRAILIA
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VCV'S DIVERSE AUDIENCE 10
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64%
52%
RESIDE IN VANCOUVER
ARE BETWEEN 18 - 49
OUR REACHING AUDIENCES
70K
25%
AVERAGE HHI INCOME
HAVE CHILDREN
82%
1/5
2/3
OF READERS ARE FEMALE
OF READERS ARE STUDENTS
OF READERS ARE EMPLOYED
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VANCIT Y VOGUE
INFLUENTIAL & SOCIALLY SAVVY WOMEN 82% Engage in social media 8+ times / day and think social media is important to them
69% 45% More than likely have 4+ social networking profiles
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Consider themselves influential on social networks
VANCIT Y VOGUE
25% 15%
truly diverse audience
HISPANIC
20% 40%
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ASIAN
AFRICAN AMERICAN
CAUCASIAN
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LEADING FASHION COMMUNITY RELAYING INFORMATION TO SOME OF THE BEST IN THE INDUSTRY
60%
45%
30%
Own a blog that has been updated in the last 30 days
Frequently provide online product reviews and recommendations
Are professional industry leaders in fashion and entertainment
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VCV POP UP SHOPS & EVENTS
MONTHLY CONTESTS
WEBSITE
MAGAZINE
SOCIAL MEDIA
VIDEO
MOBILE / TABLET
NEWSLETTERS 15
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AFFILIATES & PARTNERS
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Fo r R a t e C a r d s : E-mail: info@vancityvogue.com w w w. v a n c i t y v o g u e . c o m