The GVCC's "Vancouver VISION Magazine" May/June 2015 Edition by Greater Vancouver Chamber of Commerce

VISION

May is Vancouver’s Small Business Month

MAY/JUNE 2015

VANCOUVER

sponsorships available for 13th annual golf tournament // meet gvcc’s new business counselor

Magazine

INTERVIEW WITH

BRUNO AMICCI, LUEPKE FLOWERS AND FINDS

Four Page Special Section:

small business financing

LOCAL EXPERTS ADDRESS FUNDING OPTIONS FOR TODAY’S SMALL BUSINESS

tech talk:

GOOGLE’S NEW MOBILE UPDATE: WHAT IT MEANS FOR YOUR WEBSITE

FIRST ANNUAL WOMEN’S GOLF TOURNAMENT “Hit the Mall on the Green!” PAGES 16-17

News

CHAMBER

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Get the support you need to start, run, and grow your business At Wells Fargo you’ll find the products and resources you need to help your business to take the next step. Just as important, you’ll have the ongoing attention and guidance of a banker from your community. We’ll take the time to really understand your business — because the more we know about you, the more we can help you. Stop by to speak with a local banker today, or visit wellsfargo.com/appointments to make an appointment.

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4/16/15 2:32 PM

SPECIAL SECTION:

PG 9-12 Financing Options for Small Business Mayor Leavitt, GVCC staff and Ambassadors join with our Business Resource Center partners at the Shop Local Business Showcase to celebrate the launch of the Small Business Assistance Program.

TABLE OF CONTENTS TECH TALK FEATURE: GOOGLE’S MOBILE UPDATE

PG 8

PG 5 UPCOMING EVENTS

‘Mall’ on the Green! The event includes a concert by Patrick Lamb benefiting NW Battle Buddies.

PG 6 GVCC UPDATE

SMALL BUSINESS PROFILE Bruno Amicci, new owner of Luepke Flowers and Finds, discusses plans for the iconic building and the draw of downtown

Attend the GVCC’s May Business After Hours event, SW WA Leads and Needs or one of many Small Business events happening in May across the City.

What’s going on inside the Chamber! Get involved with this year’s golf tournament.

PG 8 TECH TALK

Google’s new algorithm may make you want to change your SEO strategy to include a mobile compatible site.

PG 16-17

Funding amounts and loan requirements differ greatly depending on the lender. Entrepreneurs should consider a variety of sources when seeking funding to start or grow a business. This issue’s special section addresses a selection of funding sources to consider.

PG 18-19 CHAMBER RIBBON

ON THE COVER

CUTTINGS The Chamber is famous for hosting the best ribbon cuttings in the region! Check out where the Red Coats have celebrated with member businesses this spring.

PG 14-15 THE GVCC’S FIRST

ANNUAL WOMEN’S GOLF TOURNAMENT Tuesday, August 18th Join us for the first annual Women’s Golf Tournament. The theme is Hit the

Visit

www.VancouverUSA.com

for more info

On the cover: Luepke Flowers and Finds owner, Bruno Amicci sits with partner, Kerry Kurth, in the interior window of the newly renovated iconic downtown floral shop. Photo by Aevum Images

VANCOUVER

VISION

Magazine

GREATER VANCOUVER CHAMBER OF COMMERCE CEO/PRESIDENT: Kelly Love CHAIRMAN: Eric Sawyer

EDITOR-IN-CHIEF: Chandra Chase

GENERAL ASSIGNMENT REPORTER: Melinda Cannell

BOARD OF DIRECTORS CHAIR: Eric Sawyer, BBSI Preferred Payroll CHAIR ELECT: Eric Olmsted, On Line Support, Inc. VICE CHAIR: Jody Campbell, The Columbian TREASURER: Dan Monaghan, Perkins & Co. PAST CHAIR: Don Russo, Schwabe, Williamson & Wyatt

Winston Asai, Columbia Machine Ben Bagherpour, SEH America Carol Bua, City of Vancouver Todd Coleman, Port of Vancouver John Deeder, Evergreen Public Schools Tamara Fuller, NAI Norris, Beggs & Simpson Bryce Helgerson, Legacy Salmon Creek Medical Center Ben Hoskins, 1-800-GOT-JUNK Wayne Nelson, Clark Public Utilities Tim Schauer, MacKay Sposito Rhona Sen Hoss, Foundation for Vancouver Public Schools Keith Wallace, Frumenti, Lander & Wallace, P.S. Kristy Weaver, Pacific Continental Bank Jeff Woodside, Nutter Corporation

STAFF Kelly Love, President/CEO 360-567-1050 klove@vancouverusa.com Susie Bauder, Events Director 360-567-1093 sbauder@vancouverusa.com Matt Hoffstetter, Membership Services Director 360-567-1058 mhoffstetter@vancouverusa.com Sharon Batten, Finance 360-567-1080 sbatten@vancouverusa.com

CHAIRMAN’S CIRCLE Pacific Continental Bank SEH America, Inc. Legacy Salmon Creek Medical Center Riverview Community Bank Port of Vancouver

Chandra Chase, Programs and Communications Director 360-567-1056 cchase@vancouverusa.com Teresa Lawwill, Fund Development and Community Relations Director 360-567-1090 tlawwill@vancouverusa.com Melinda Cannell, Programs and Communications Manager 360-567-1089 mcannell@vancouverusa.com Jeannet Santiago, Business Counselor 360-567-1051 jsantiago@vancouverusa.com

PRESIDENT’S CIRCLE Columbia Machine, Inc. iQ Credit Union Holland/Burgerville Kaiser Permanente PeaceHealth Southwest Medical Center Chevron USA Comcast Business Class BNSF Railway Columbia Credit Union Online Support

PARTNERS & ADVERTISERS ADCO Commercial Printing & Graphics Aevum Images Beaches Restaurant & Bar Clark PUD The Columbian Energy Trust of Oregon High End Market Place

Northwest Personal Training Pacific Cascade Corporation Pacific Continental Bank Washington State University - Vancouver The Vancouver Business Journal Wells Fargo

1101 Broadway, Suite 100 Vancouver, WA 98660 360-694-2588

van.cb@vancouver.wsu.edu business.vancouver.wsu.edu 360-546-9750

yourchamber@vancouverusa.com www.vancouverusa.com facebook.com/yourchamber twitter.com/vanchamber pinterest.com/gvccvancouver ChamberNews (USPS 008786) is published bi-monthly by the Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, WA 98660. Tel. 360-694-2588, Fax 360-693-8279. ChamberNews annual subscription is $25. Periodicals postage paid in Vancouver, WA. Postmaster: Send all address changes to ChamberNews, 1101 Broadway, Suite 100, Vancouver, WA 98660. This publication is dedicated to providing Chamber business news, educating and providing critical commentary.

MAGAZINE PRINTED BY: ADCO PRINTING & GRAPHICS 355 GRAND BLVD VANCOUVER, WA 98661

CONTRIBUTORS Kate Singh is an award winning photographer and voted “Best in Clark County 2014”, with a full-service photography studio in downtown Vancouver called: Aevum Images. Kate excels at business headshots, political and corporate photography. Her creativity also extends to milestone events, maternity and family portraits.

EVENTS at a glance *Please visit www.vancouverusa.com for a complete event listing including RSVP options, locations and details.

ATTEND

SPONSOR

HOST

TECH TALK CONTRIBUTOR

Kevin Getch is the Founder and Director of Digital Strategy at Webfor, a full-service digital marketing agency providing search engine optimization, social media marketing, website and logo design. Kevin speaks at industry conferences and serves on the board of directors for SEMpdx (as the Marketing Director), a non-profit organization focusing on fostering education in the search marketing industry. He was a 2014 recipient of the Vancouver Business Journal’s Accomplished and Under 40 award. SPECIAL SECTION CONTRIBUTORS

Tawnie Nelson joined Wells Fargo in 1992 as a teller and is now a Senior Vice President and Director of Small Business for S.W. Washington and Oregon. A Vancouver resident, Tawnie volunteers as a board member for Meals on Wheels. She was named one of Wells Fargo’s Outstanding Managers in 2009 and one of its Top Volunteers nationwide in 2010. Matt Rutter is the Director of Programs & Marketing for the Oregon Association of Minority Entrepreneurs, where he specializes in personalized technical assistance, business assessments, marketing strategies and loan processing for OAME’s access to capital program. Matt previously worked in the financial industry sector in various regions of the country and is well versed in best practices of technical assistance for women and minority-owned small businesses. Nefty Vargas is the coordinator of Share’s Individual Development Account (IDA) Program. The IDA program is designed for low income residents who receive a match for money saved. The program is housed at Share.

Tuesday, May 26th BUSINESS AFTER HOURS Sponsor: Northwest Association for Blind Athletes Time: 5-7pm Location: 311 West Evergreen Blvd, Ste. 200 Vancouver, WA 98660-3371 Cost: $10/member, $20 nonmember RSVP online NWABA is excited to welcome guests to the organization’s new offices in downtown Vancouver. Guests will get an opportunity to interact with staff and board members; learn about the organization’s life-changing programs; and meet athletes that are being served. NWABA is currently raising funds and recruiting volunteers to support its summer programs that begin on June 1st.

Thursday, June 11th 13TH ANNUAL GOLF TOURNAMENT Presenting Sponsor: Columbia Bank Time: 8:30 am - 4:00 pm Location: Camas Meadows Golf Club To play: Susie Bauder, 360-567-1093, sbauder@vancouverusa.com To sponsor: Teresa Lawwill, 360-5671090, tlawwill@vancouverusa.com

Join us for the best golf tournament in Southwest Washington! This year’s theme - “Tailgate Party”! Tuesday, June 23rd BUSINESS AFTER HOURS Sponsor: Pending Time: 5-7pm Location: Cost: $10/member, $20 nonmember. RSVP online The GVCC’s Business After Hours Event is the top place for evening networking in Southwest Washington. Often crowds from 90-300 people gather on-location at a Clark County Business for food, prizes and networking.

Save the date:

Friday, July 17 LEGISLATIVE REVIEW LUNCHEON Heathman Lodge 12:00-1:30pm This event brings business focused legislative updates and industry connectivity. Tuesday, August 18th FIRST ANNUAL WOMEN’S GOLF TOURNAMENT Don’t miss this inaugural event! The theme will be “Hit the ‘Mall’ on the Green”!

Mary Sisson owns Kazoodles toy store with her husband, Bob. She is president of Buy Vancouver USA, an alliance of local, independent businesses, and edits a national magazine for the specialty toy industry.

The Vancouver City Council declares May as Small Business Month! Nicholas Slinde is a partner at Slinde Nelson Stanford Attorneys. He has been a practicing business, real estate and litigation attorney in Portland, Oregon for over 15 years. He is licensed to practice law in Oregon and Washington and is the firm’s construction defect, real estate and green sustainability law expert.

There are a number of small business events taking place across Vancouver. Additional information and registration links are provided on our website: www.vancouverusa.com under “Events”.

Use the Chamber’s network of over 1,200 Business to promote your message!

CHAMBER OPPORTUNITIES

Last Grab:

Golf Tournament Sponsorships Nearly Sold Out

The 13th Annual Golf Tournament presenting sponsor is: Columbia Bank!

This is your final opportunity to get on the “publicity train” for this year’s GVCC Annual Golf Tournament! This is the Chamber’s biggest and best event of the year, and our golf roster for June 11th is SOLD OUT!

ENGAGE

The 2015 theme is: Tailgating on the Course and sponsors are encouraged to pick a team or school and set the stage for an epic party!

Only one Tee-Sponsorship remains. This is the Chamber’s best and most affordable sponsorship. Why? It’s only $600 and provides you an in-person opportunity to talk to some of the most influential business leaders in Southwest Washington. Only the Chamber can provide you access like this!

PROMOTE

Sponsorship Preview: Vancouver Toyota is our “Holein-One” sponsor. They are offering at Hole #2: Hole In One Car. Hole #13: Club Glove... “The Number One Travel Bag on Tour.” Hole #8: An iPad mini 2 (16GB Wi-Fi only). Hole #17: A $250 Golfsmith Gift Card.

Additional sponsorships that are open: Nike Tent, Course Sponsor, Golf Ball Sponsor and Player’s Breakfast. Also, we’re looking for a “Keg on the Course” sponsor and a driving range sponsor. Contact Teresa Lawwill for more details at tlawwill@vancouverusa.com

Chairman’s Circle Spotlight - Legacy Salmon Creek Medical Center By Teresa Lawwill

GVCC Fund Development and Community Relations Director

Legacy Salmon Creek Medical Center has been a Chamber member since 2004. Not only have they been a huge support to the Chamber in sponsoring events, but have also had board representation, and participated in many chamber activities. Legacy is a great community partner for our members and businesses in Southwest Washington. They offer the latest in medical technology in a warm, comfortable, family-focused environment and keep their mission in the forefront of all that they do. We at

May/June 2015 Edition

the chamber appreciate your continued commitment and support! Legacy Salmon Creek Medical Center Chairman’s Circle since 2012: Legacy Salmon Creek Medical Center will mark its 10th anniversary this year in August, capping off a decade of growth and expansion. Mark your calendars for two events this year that Legacy Salmon Creek is proud to offer: 6/13/15 Healthy Kids Fair - Free Event The annual Healthy Kids Fair will be held from 10 a.m. to 2 p.m. Saturday, June 13, at the hospital, 2211 Ne 139TH St. The event is free, and typically draws upwards of 1,500 people, mostly children and families. Legacy sells low-cost bike helmets; inspects child safety seats to make sure they’re in-

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stalled correctly; and offers an array of activities designed to raise awareness about childhood health and safety. (Kids can even “operate” on a stuffed duck using one of the hospital’s surgical robots.) 9/11/15 Salmon Creek Cares Luncheon In September, the Salmon Creek Hospital Foundation will hold its annual Salmon Creek Cares Luncheon, to benefit Legacy Salmon Creek’s Child Abuse Assessment Team (CAAT). CAAT provides medical exams for child victims of sexual and physical abuse and neglect, working with the overarching Children’s Justice Center to help some of the most vulnerable children in our community. For more information about the lunch, contact Shirley Gross at skgross@lhs.org or (360) 487-3457.

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VISION

Magazine

Technology Trends, Development, Strategy and Innovation from Vancouver’s Experts

TECHNOLOGY TALK 2015

Google’s mobile update impacts all businesses: Website Ranking Changed Kevin Getch, Founder + Director of Digital Strategy, Webfor

Have you noticed a change in traffic to your website? On April 21, Google unveiled its mobile-friendliness algorithm, giving preference to websites that are optimized for mobile devices. It has always been in Google’s best interests to show users the pages that most meet their needs. With mobile searches overtaking desktop in many industries, mobilefriendly websites now serve the majority. This update has the power to change the way a major search engine shows users your website and information. Sites that were not mobile-optimized by the time this update occurred may have been penalized in search results on mobile devices. If you have never considered updating your website, or have been putting the decision off, there is no longer any doubt: now is the time to take action.

is viewing them. Users do not need to zoom in or out to view the information on your page; it will always present in the perfect size and shape for their devices. I always recommend this choice, as it offers the most seamless experience and Google’s nod of approval. ● Adaptive Design. This type of design also provides a mobile-friendly experience regardless of device. However, in this case, a server sends a different HTML or CSS code, specific to the device on which your site is viewed. ● Mobile site. This option offers a separate version of your site that shows up when users on mobile devices search for you. These sites use your current URL but utilize varied HTML to present the correct version of your site to users,

How Can I Tell If I Need to Go Mobile? Google is intent on making this update as clear and easy to prepare for as possible. Using their mobile-friendliness tool, you can determine whether or not your site is mobile-ready. If not, and if your site has been verified through Google Analytics, you can also view what percentage of your current traffic comes from mobile devices. If that number accounts for more than a third of your current users, the April 21 update could already be costing you a significant portion of your traffic and web conversions. Optimizing your site for mobile puts you in an excellent position to gain more qualified traffic, which will lead to greater exposure and more money in your pocket. What Are My Options? For most websites, there are three acceptable choices. These include: ● Responsive design. Responsive sites change shape to suit the dimensions of the device on which your user

May/June 2015 Edition

PRINTING

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whether they are on desktop or mobile. By updating your website to be mobile friendly, you are not only making a solid investment in your online presence, but creating a better user experience for your customers, which will lead to more sales. If you want your business to achieve top ranking in search results, it’s go-mobile time.

REMOVABLE SPECIAL SECTION

FINANCING YOUR SMALL BUSINESS

Page 9 What banks want you to know about business loans

page 10-11 SBA Loans Microloans The IDA Program crowdfunding venture capital

2015 MAY/JUNE SPECIAL SECTION

page 12 Meet GVCC’s Business Counselor The Small Business Assistance Program

>>>

funding sources for small business Financing can be one of the most challenging obstacles an entrepreneur has to overcome when starting or expanding a business. Many business owners need to look beyond their own financial resources to find funding. These sources can include family and friends, venture capital financing, business loans, grants, and crowdfunding.

Five things you might not know about Obtaining a business loan Some business owners might believe the state of the economy impacts their chances of Tawnie Nelson obtaining a busiSmall Business Director, ness loan. But OR/SW WA Region as a regional diWells Fargo rector of Small Business for one of the nation’s top business lenders, I can tell you the criteria my company uses to evaluate a loan does not change if the economy is great or horrible.

to know whether the applicant has paid sup- and accounts receivable. Collateral doesn’t repliers and other debts in a timely manner. place a good payment history or showing your ability to handle the proposed debt level. 2) A banker wants to see that an owner has a significant investment of personal capital in 5) A lender looks at cash flow and debt to a business. When the owner invests money determine whether a business has the capacin the business, it shows that person is com- ity to handle new credit. Before extending a mitted to succeeding. What’s more, a business loan, a banker wants to make sure a business owner with assets that can be converted into has the ability to repay a loan given its othcash in case of a sudden downturn in revenue er pre-existing loan or payment obligations. will be better able to operate his or her busi- Typically lenders look for a business seeking ness and repay debt. credit to have a debt-to-income ratio of no more than 40 to 50 percent, depending on its 3) “Conditions” are factors that affect the credit score. For a banker, evaluating a credit application ability of a business to repay a loan, as well means reviewing the five C’s of credit: credit as the intended use of the loan. For example, When you understand the five C’s of credit, history, collateral, capital, conditions and ca- conditions can include economic factors such you have pretty good idea what it takes to get pacity. Here are five things you might not real- as the strength of the housing market for busi- a business loan. Small business approval rates ize about them: nesses that are tied closely to this important are increasing, and the reason should come sector. In today’s improving economy, condi- as no surprise. Healthier businesses, better 1) Both business and personal credit his- tions in many industry segments are getting balance sheets and stronger revenues mean tory are important when pursuing business better, giving banks confidence in lending to more businesses today qualify for credit. credit. Looking at credit history helps a bank- those segments. er determine how the borrower has handled Need more information about how to start, loan obligations in the past. Both business 4) Collateral, when it’s required, is a second- run or grow your business? Want and personal credit are relevant. The banker ary source of repayment to a lender in case of some advice about creating reviews the business owner’s history of credit default. Collateral can include personal assets a business plan? Speak to a management, including FICO score and details – like investments and CDs – and business as- local Wells Fargo banker or of their credit record. A lender will also want sets – such as real estate, inventory, equipment go online to WellsFargoWorks.com.

Financing Your small business

SBA Offers programs to Help Small Businesses Grow W

hat does SBA offer to small business owners? The programs are many and varied, and the qualifications for each are specific. SBA can help facilitate a loan for you with a third party lender, guarantee a bond, or help you find venture capital. Understanding how SBA works is the first step towards receiving assistance. SBA provides a number of financial assistance programs for small businesses that have been specifically designed to meet key financing needs, including debt financing, surety bonds, and equity financing.

• Revolving funds based on the value of existing inventory and receivables, under special conditions • To purchase equipment, machinery, furniture, fixtures, supplies or materials • To purchase real estate, including land and buildings • To construct a new building or renovate an existing building • To establish a new business or assist in the acquisition, operation or expansion of an existing business • To refinance existing business debt, under certain conditions

The 7(a) Loan Program, SBA’s most common loan program, includes financial help for businesses with special requirements. SBA provides loan guarantees through participating lenders; so the requirements of eligibility are based on specific aspects of the business and its principals. As such, the key factors of eligibility are based on what the business does to receive its income, the character of its ownership and where the business operates.

If you have put a solid business plan together and believe that you are ready to present your loan application to a lender, a list of active lenders who work with SBA can be found at: www.sba. gov/OR. This lenders list is regularly updated and posted near the bottom of the District website. Note: Not all lenders do all types of lending, so it may be worthwhile to work with your small business advisor or an SBA lender relations specialist to focus your efforts.

• To provide long-term working capital to use to pay operational expenses, accounts payable and/or to purchase inventory • Short-term working capital needs, including seasonal financing, contract performance, construction financing and exporting

Contact Portland District Office at 503-326-2682, or email pdxhelp@sba.gov.

Navigating the microloan market

usiness owners Are you looking for help navigating the microloan market?

OAME, the Oregon Association of Minority Entrepreneurs, is open to everyone in Matt Rutter Oregon and SW WashDirector of ington. We are a nonPrograms and profit membership Marketing, organization with 850 OAME members. Our motto, “Everyone Is In and No One Is Out,” is frequently stated by Chairman Sam Brooks at our large monthly networking meetings. Since 1987, OAME has specialized in four core services: Access to Capital, Networking Meetings, Business Incubator offices and free business Technical Assistance. Our 15,000 square foot Business Center at Delta Park is located just over the Oregon/Washington border at 731 N.

Hayden Meadows Drive. Have you ever introduced yourself to a room of 160+ potential business contacts? We encourage everyone to check out our online calendar and visit one of our free monthly networking events. Access to Capital is important for businesses to thrive. Our lending team at OAME can help you navigate questions you might have about microloans in the area. As an SBA microlender, we provide free technical assistance to new and old businesses alike. In 2014, OAME provided $2.5 million in small business loans and was recognized by the SBA as being the #1 nonprofit microlender in the Pacific NW and #7 in the nation. Contact Matt Rutter at (503) 249-7744 for any questions you might have. Please come to our FREE 27th Annual Trade Show May 7th at the Oregon Convention Center. We will have over 135 booths for the public to network with. http://oame.org/tradeshow/

share’s ida program

hare’s Individual Development Account (IDA) Program is designed to help residents of Clark County to save money for a future asset – like starting or expanding a small business, a down payment on a home, or pursuing higher education. Starting or Expanding a Small Business: The IDA program encourages participants to save up to $2,000 and then provides a 2:1 match of their savings when program requirements have been met. Up to $6,000 can be used to purchase qualified expenses to start small business or expand an existing one. Qualified expenses include acquiring a small business license and permits and buying businessrelated equipment. How the Program Works: Applicants must have earned income at 200% of the Federal Poverty Level or below. A link to 2015 Federal Poverty Guidelines is available on our website. Applicants who meet income requirements agree to deposit a minimum of $50 every month in a restricted savings account at a local bank. Participants must make consistent monthly deposits for at least

crowdfunding: starting the conversation

here was a time when struggling small businesses need only share their story with the banker when they applied for a loan to get them through a rough patch. With so many traditional streams of revenue running dry, turning to KickStarter or CrowdTilt has become more and more common for small businesses. And their stories are made very public. My friend in McMinnville, Oregon, asked her community to get behind her little toy store and vote for it with their dollars. She told them of challenges she was facing and plans she had to grow her business and be of more service to her community. Then she launched her CrowdTilt.

Minnville and back to her: that her little toy store matters. It matters in offering families a place to buy well-chosen, Mary Sisson quality toys Owner, that help them deKazoodles velop strong minds and family relationships. It matters in giving them a place with a sense of community.

Beyond that, it matters, just as all locally-owned businesses matter, in making By the end of the month her community had money spin around in our communities. run bake sales and lemonade stands, bought Local businesses pay local tradesmen, and painted tiles for the store, bought t- lawyers, accountants, sign makers, printshirts and birthday party packages, donated ers and more. Locally-owned businesses don’t send their profits and their operatfunds, and shopped like it was Christmas. ing expenses to another community in By opening her story to her community, she another state. They stay at home. sent a message that echoed throughout Mc-

six months or for a maximum of two years in order to complete the program. Twelve hours of financial education is also required for program completion. Determining Income Eligibility: Persons in Household

Annual Income Maximum for 2015

$23,540

$31,860

$40,180

$48,500

Additional program restrictions apply. To see if the IDA Program is right for you, contact: Nefty Vargas, IDA Program Coordinator, (360) 952-8204 or idacoor@sharevancouver.org. http://sharevancouver.org/share-ida-program

Nefty Vargas IDA Coordinator, Share

Locally-owned businesses raise the property values in their communities not only through taxes, but by making neighborhoods more desirable places to live — where, as my McMinnville friend said, community and commerce are two sides of the same coin. She used her CrowdTilt as a wake-up call to her community, and she got the conversation started about the difference between cost and price. Consumers are bombarded with the message of low price all the time. But when their money leaves town, what’s the cost? How do you replace the money that could have supported your local roads, fire and police services, parks and schools? My friend didn’t just whisper all this to a banker. She opened herself up to her whole town, and they rallied behind her because they knew they had a thing of great value in her business. That’s the conversation that can begin with crowdfunding. Maybe a lack of traditional business loans isn’t such a bad thing, after all.

FINDING FUNDING FOR YOUR NEW BUSINESS: FAMILY, FRIENDS, ANGELS AND VENTURE CAPITALISTS

enerally, the funding event is one of the most important events in the early stages of any business. Preparing for it and documenting everything properly is critical, and requires the guidance of an experienced attorney. At our firm, we know what it’s like raising money for a business, because we’ve done it ourselves. In addition to an entrepreneur’s own money, if any, there are generally three possible sources of funding available to someone starting a new company. Family and friends: Founders of a business often borrow money from friends and family to start their new business venture. Usually, the amount available is relatively small, but still enough to allow the business to sustain itself in its early developmental stages. Angel investors: These are affluent individuals who provide capital to start-ups in exchange for an interest in the company. Because family and friends may only provide a few hundred thousand dollars, and because most venture capitalists won’t invest in companies under $1 or $2 million, angel investors are an excellent source of “gap filling” capital. They can provide the second round of financing and get you to the venture capital stage. Venture capital: For companies with a lot of growth potential, venture capital funding may be available. A VC firm invests in a company and often supplies not only money, but technical and managerial expertise as well. VCs only invest in companies that meet their strict requirements, and we can help you present your business in the best possible light. We help business owners make contacts with investors, present their business to them and secure the capital they need. Our extensive network of business contacts and our excellent reputation as a business law firm works to the advantage of our clients in all kinds of business transactions. CONTACT A VC FUNDING LAWYER TODAY. To learn more about this very different kind of law firm,call our Portland office at 503.417.7777, tollfree at 1.866.601.9440 or find us online at www. Nicholas Slinde, slindenelson.com. Slinde Nelson Stanford Attorneys

Meet Jeannet Santiago, Small Business Counselor Can you tell us a bit about your background? I was an entrepreneur since the earlier 2000s. I got my start in the design and marketing industry. I opened up a design company, which flourished into a publication called Latino Perspective which highlighted Latino entrepreneurs in the Portland metropolitan area and their empowering and inspirational stories. I sold the publication in 2004 to move on to things outside of my comfort zone that would help me grow as a person, like, self-employment, sales, media, and advertising. What is the GVCC program you work for now? The Small Business Assistance Program (SBAP), which is part of the Business Resource Center at the Chamber. It is in its first

year, funded through the Chamber and a block grant administered by the City of Vancouver. It’s meant to support small businesses whose owners meet mid to low household income requirements and live in Vancouver or have a business within city limits. It focuses on technical assistance for businesses such as: business plans, marketing plans, sales strategies, and how to obtain permits, and certificates. What is your position within the Small Business Assistance Program? I assess where the client’s business standing is, and see where its needs are. The ultimate goal is to increase revenue, retain jobs, and benefit the overall economy within the City of Vancouver. Qualifying applicants will also receive support from SBAP partners such as the Chamber, Small Business Development Council, SCORE of Vancouver, Share, and OAMI, among others. I will also assess if businesses can utilized our Procurement and Technical Assistance Center (PTAC)- which has to do with assisting businesses who are interested in providing products or services to governmental agencies. Because of my entrepreneurial background, I’ve learned a lot of lessons that have helped me, and this benefits my clients because we can share ex-

periences, and come to a better understanding of the most effective ways to strategize business goals. What is the goal for the Small Business Assistance Program? We will work with businesses to increase business revenue and job retention in order to benefit the overall economy here in Vancouver. The GVCC team hopes that the Chamber will become a sort of hub for businesses in Clark County, to assist those businesses not only with networking, advocacy, growth, and collaboration, but with technical assistance as well. Where members and non-members can come for resources and support where they need it. Our ultimate goal is to continue to serve and assist small businesses in Vancouver next year, and for years to come.

small Business assistance program FAQ’s

I live inside of the city but have a business outside of the city, can I qualify? -Yes. If I live outside the city limits, but want to start a business in the city of Vancouver, can I qualify? -Yes. Can I qualify if I have a home-based business? -Yes, if you live in the city of Vancouver. Which businesses do not qualify? -Franchised businesses do not qualify. Program participants must be the owners of their business or start-up. What are the income requirements? Annual gross household income projected for 2015 must be at or below 80% of the median which is $73,500 for a household of four. Assets that are not drawing an income are assessed at 2% of their value. I am a Spanish speaking business owner- is there a bilingual member of the team that can help me? -Yes, Jeanette Santiago is bilingual! Is the income requirement based on personal income or the business’s income? -Personal income.

Jeannete Santiago: (360) 567-1051 or biz@vancouverusa.com. All inquiries and client meetings confidential.

Welcome New Chamber Members! SUMMERTIME CRUISIN'

Celebrating 20 Years.... Havin’ Fun & Raising Money for Local Kids!

Opening Night... Wednesday, June 3rd Every Week All Summer Long, 4-10pm Portland International Raceway, Delta Park It’s more than a Car Show... It’s a Cool Community Event! Cool Rides * Drag Races * BBQ & Bar * Band Games, Prizes & More.... Fun for Everyone! Info- Call Ali at 699-1592

ADVANCED DIAGNOSTIC SERVICES www.ads-testing.com ALLIANCE WISE www.alliancewise.com CHARTER COMMUNICATIONS www.charter.com CIC CREDIT www.ciccredit.com CLOUDONE www.cloudone.com FORMAL FLUSH, LLC www.formalflush.com GREATER OREGON CHAPTER MARCH OF DIMES www.marchofdimes.org/oregon HARMONY ADULT FAMILY HOME www.harmonyafh.com HIGH FIDELITY ENTERTAINMENT www.hifidjs.com HIGH FIVE MEDIA highfivemedia.us HIRE SOURCE www.hiresourcestaffing.net KELCEMA AUDIO www.kelcema.com

WANT TO PROFIT FROM HVAC ENERGY SAVINGS? BRING US IN. Upgrading to energy-efficient systems can save you money. Energy Trust of Oregon has the expertise and a network of specially trained contractors to get the job done—and our cash incentives help make it affordable.

SAVE ENERGY. BRING US IN. Visit www.energytrust.org/BringUsIn or call 1.866.605.1676. Serving customers of NW Natural in Oregon and Washington.

LEGAL SHIELD www.shieldmeforever.com METAL WERKS www.metalwerksinc.com NW BOOMER & SENIOR NEWS www.nwboomerandseniornews.com OAME OREGON ASSOCIATION OF MINORITY ENTREPRENEURS oame.org ON DEMAND IT, INC. www.ondemandit.com PARKIN ENGINEERING www.johnwparkin.com PRIME SCALES www.primescales.com RE/MAX RIVERSIDE BRENDA WILSON 909-4663 RUSSELL & HILL, PLLC www.russellandhill.com STAR ENGINEERING www.starengineeringinc.com TREK GLOBAL CORPORATION www.trekglobal.com U.S. ARMY www.goarmy.com UNIVERA - GARY SHAEFFER

GVCC Website Banner Advertisements Available:

Homepage $95 or $85/month - or - Membership Directory/category $70/month Additional options start at just $40/month email: cchase@vancouverusa.com

membership info: MATT HOFFSTETTER (360) 567-1058 mhoffstetter@vancouverusa.com

SCHEDULE Registration @10 Shot Gun Start @ 11 Box Lunch Delivery Whine, Cheese & Awards VIP Concert Viewing Area for Players 6pm Concerts for a Cause: NW Battle Buddies Patrick Lamb

Hit the “Mall” on the Green! Tues, August 18th 2015

Camas Meadows Golf Course

4105 NW Camas Meadows Dr, Camas, WA

$100 /Members $125/Non-member $400/Team REGISTER ONLINE AT VANCOUVERUSA.COM OR (360) 694-2588

Following the tournament, join us for a special concert featuring Patrick Lamb to benefit NW Battle Buddies!

Presenting Sponsor:

Let’s Par-tee! Sponsorship Opportunities: • Presenting Sponsor and Golf Carts SOLD • Awards Lunch Sponsor SOLD • Supporting Sponsors (2) SOLD • Flag Sponsor • Tee Display • Hole-in-One Sponsor • Photography Sponsor • Beverage Cart • Putting Contest • Golf Ball Sponsor • Tee Bag Sponsor • Towel and Hat Sponsor • Golf Cart Signs

• Mulligan Sponsor • Buy Jordan’s Drive Sponsor • KP Contest Prizes • Long Drive Prizes • Team Prizes For sponsorship rates and benefits, contact Teresa Lawwill.

Tee Display ideas: FASHION / BEAUTY COFFEE & TEA ACCESSORIES / JEWELRY DAY SPA HANDBAGS DESSERTS / CANDY MUSIC SHOES MOVIE THEATER FOOD COURT SPORTING GOODS ART

GET SIGNED UP TO PLAY OR SPONSOR Contact Susie Bauder, GVCC

Contact Teresa Lawwill, GVCC

Events Director at

Fund Development and

(360) 567-1093 or by email at

Community Relations Director at (360) 567-1090 or by email at

Making “old” new again: Luepke Flowers and Finds SECOND DOWNTOWN BUSINESS FOR BRUNO AMICCI Left: Bruno Amicci with partner Kerry Kurth.

Bruno Amicci, new owner of Luepke Flowers and Finds, answers our questions about his plans for the iconic building and the draw of doing business in downtown Vancouver. Q: As a former Hewlett Packard employee and founder of Triad Technology Group in Portland, what motivated you to get into the service industry with Low Bar, and now Luepke Florist? A: I started Low Bar with some folks with prior bar experience to create a mellow place to come and hang out. I saw the potential for downtown Vancouver then, and I see it now. It’s very exciting. Q: What would you like the local business community to know about you? A: How humbled and grateful I am at the warm welcome and acceptance by the community. This is my time to give back and I am looking forward to making good friends and good times! Q: Tell us about the staff at Luepke. A: I couldn’t do Luepke Flowers without my staff. Jill Campbell is bigger than life awesome and the best business development manager I could have hired. Tamara Szarowski is a great manager and floral designer. She was a legacy employee and watching her bloom (pun intended) when I told her she could just be excellent and not have to worry about some design book is a joy to behold. Red Williams is an uber talented designer and wedding specialist who loves coming to work and infuses the studio with laughter. Kerry Kurth is my partner in this enterprise. The most talented designed I know and a wonderful human being. Exquisite taste and ability to put things together. I could not have gone forward without her. These are the guys who are making it happen. I just provide the means. Q: What do you plan to carry forward of Luepke’s 100+ year legacy and what will be new? A: I meet so many people when I’m out delivering flowers who tell me great stories about Luepke from the 50’s and 60’s. One lady said “If the flowers came from Luepke, you knew they were special”….and that’s become my motto. Provide the best and most beautiful arrangements. Provide the best service possible. And engage the community with events for kids, and for seniors, and for moms, and for dads, and for high school sweethearts.

Below: Images of the new Luepke Flowers and Finds

Q: What are your visions for Leupke Station? A: I envision Luepke Station as a destination spot for downtown. A place to shop, eat, drink, and relax with friends. We are looking at serving coffee and pastries in the showroom. We’ll also be doing art and sip events and floral design classes so a wine bar is in the works. We’re planning on a tap room next door with an outdoor covered seating area, fire pit, and four food carts. In the warehouse where I store my 1930 Ford Model A Roadster I am planning a 1930’s themed garage entrance that gives way to a speakeasy with a craft distiller in what used to be the boiler room. Lots of ambiance and character. Q: What excites you about your location in downtown Vancouver? A: We have great name recognition and visibility on a busy street, and we have plenty of free parking, and still within the Arts District. It’s an ideal location for people to walk or bike to and I am hoping to start seeing more bicycle traffic. Q: What advice would you give to others looking to invest in downtown Vancouver? A: The time is now.

Q: What drew you to the Luepke building? A: It took a while for the vision to come into focus. Somewhere deep down inside I always wanted to own a flower shop. I can’t explain it. It’s creating beauty on a daily basis. The building itself is gorgeous with its clean lines and large round window. I wanted to save the Luepke sign and pay homage to a Vancouver icon since 1909.

May/June 2015 Edition

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Q: You’re said to have a fascination with the 1930s, if you could talk to one person from that era, who would it be? A: Eleanor Roosevelt, without question. One of the most fascinating people of the 1930’s Her influence on this country during the 30’s and her vision for a humane society brought about the enormous growth of the middle class we saw in the 1950’s. I would be honored. Q: Do you have any business philosophies that are consistent among your various endeavors? A: I have been fortunate to have had a career doing what I love. That is the key to success Q: Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur? A: Work hard, keep your nose clean, work hard. Focus on the customer. Q: What has been the most satisfying part about this new venture? A: I’m a lifetime learner and this has been a vertical learning curve… learning all about the flower industry, renovating the building, and learning about the history and impact of Luepke Florist over the last 106 years plus meeting some great folks along the way…from City Hall, to the Chamber of Commerce, to the VDA, and

51+ YEARS OF MEMBERSHIP Port of Vancouver USA www.portvanusa.com 103 years

Holland Inc/Burgerville www.burgerville.com 64 years 26-50 YEARS OF MEMBERSHIP Columbia Credit Union www.columbiacu.org 40 years WorkSource Vancouver www.go2worksource.com 40 years Comcast Business Class www.comcast.com 35 years Miller Nash Graham & Dunn LLP www.millernash.com 34 years Wells Fargo Bank www.wellsfargo.com 32 years RSV Building Solutions www.rsvbuilding.com 29 years Pacific Machine & Development Inc. www.pacmachdevel.com 28 years Washington School for the Blind www.wssb.wa.gov 28 years Pacific Cascade Parking Equipment www.parkingzone.com 28 years 16-25 YEARS OF MEMBERSHIP EOCF/Educational Opportunities for Children & Families www.eocfwa.org 25 years Vancouver Warehouse & Distribution Co Inc. www.vancouverwarehouse.com 25 years Kyocera Industrial Ceramics Corporation www.kyocera.com 24 years Royal Oaks Country Club www.royaloaks.net 23 years

Wilson Associates Architects & Planners AIA www.wilsonarchitects.us 22 years Java House www.facebook.com/pages/JavaHouse 21 years Portland Spirit www.portlandspirit.com 21 years

www.pickettinsurance.com 10 years Portland Trail Blazers www.blazers.com 10 years Printing Expressly For You www.pefy.net 10 years Walmart – 104th St. 10 years

Aho Construction www.ahoconstruction.com 3 years

Walmart – Hwy 99 10 years

Eric Fuller & Associates, Inc. www.ericfullerinc.com 18 years

Pacific Continental Bank therightbank.com 9 years

Homewood Suites By Hilton www.vancouverportland.homewoodsuites.com 18 years

GIDI Promotions www.gidipromotions.com 8 years

Columbia Litho, Inc. www.columbialitho.com 16 years Fort Vancouver National Trust www.fortvan.org 16 years White Oak Alpacas www.whiteoakalpacas.com 16 years 6-15 YEARS OF MEMBERSHIP American Equities, Inc. www.aequities.com 15 years Clark College Foundation www.clarkcollegefoundation.org 15 years The Salvation Army www.salvationarmyvancouver.org 15 years Clark County Skills Center www.ccskillscenter.com 14 years Fort Vancouver Regional Library Foundation www.fvrlf.org 13 years Linda’s Tax Service lindastaxservice.com 13 years Pressed4Time/Clark County Cleaners pressed4time.com 12 years Clark County Title Company www.clarkcountytitle.com 11 years Oxford Suites Hotel www.oxfordsuitesportland.com 11 years Vancouver Housing Authority www.vhausa.com 11 years Pickett Insurance Agency

the various contractors who are helping in the renovation. Q: Rudy Leupke, son of founder Frank Leupke, was elected to the city council and served as mayor (not to mention a stint as Chamber of Commerce President), do you have any political aspirations? A: That is a good question. I have a passion for public safety and a

The Last U.S. Bag Co. www.THELASTUSBAG.com 4 years A.L. Insurance Group Inc www.Alinsure.com 3 years

Schlecht Construction, Inc. www.schlecht.com 20 years

Duggan Schlotfeldt & Welch PLLC www.dugganlaw.com 17 years

www.qdobaoregon.com 4 years

Evolve Image Consulting LLC www.evolvingyourimage.com 3 years Rohner Mechanical, Inc. www.rohner-usa.com 3 years Bank of the Pacific www.bankofthepacific.com 2 years

Amplify Group, Inc. www.amplifygroup.com 7 years Clark County Habitat for Humanity Store www.pdxrestore.org 6 years NWCPA www.nwcpa.net 6 years 1-5 YEARS OF MEMBERSHIP American Underwriters Insurance Agency auiagency.com 5 years Amfit Inc www.amfit.com 5 years Community Foundation for SW Washington www.cfsww.org 5 years

East Vancouver Chiropractic and Massage Therapy www.eastvancouverchiro.com 2 years Empower Up www.empowerup.org/ 2 years Hall Mediation Services www.hall-mediation.com 2 years LaPorte & Associates www.laporte-insurance.com 2 years Quinault Beach Resort & Casino www.quinaultbeachresort.com 2 years

Evergreen School District Foundation www.evergreenschooldistrictfoundation.org 5 years

You Move Me Local Moves www.youmoveme.com/us/ vancouver 2 years

First Christian Science Church and Reading Room christiansciencevancouverwa.org 5 years

Applied Motion Systems, Inc. appliedmotionsystems.com 1 year

Highgate Senior Living www.highgateseniorliving.com 5 years Instant Imprints www.instantimprints.biz 5 years Lynch Janitorial & Cleaning LLC www.lynchjanitorialandcleaning.com 5 years Principal Properties LLC 5 years At Your Place Senior Care www.atyourplaceseniorcare.com 4 years

DataSafe, Inc. www.datasafeinc.com 1 year Grant Mott Photography, Inc. www.grantmott.com 1 year Maul Foster & Alongi, Inc. www.maulfoster.com 1 year Milwaukie Lumber & Hardware www.milwaukielumber.com 1 year Reid Business Services www.reidbiz.com 1 year

ManorCare Health Service hcr-manorcare.com 4 years

South Pacific Rum Bar and Grill www.southpacificvan.com 1 year

Mekos Corporation www.mekos.com 4 years

WHOLE-HEALTH Wellness Group www.whole-healthwellness.com 1 year

Qdoba Mexican Grill

passion for downtown Vancouver. However, I have no plans to run for office at this time. Luepke Flowers and Finds and Luepke Station and spending time with my one year old grandson are top priority now. Q: What is your favorite flower? A: The Deep Purple Rose! Spectacular!

LUEPKE FLOWERS AND FINDS

1300 Washington St, Downtown Vancouver (360) 693-3647 www.luepkeflorist.com

THANK YOU GVCC AMBASSADOR TEAM!

CONTACT

Matt Hoffstetter

Member Services Director to schedule a ribbon cutting event!

GVCC Member Ribbon Cutting Events

567-1058

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May/June 2015 Edition

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SALVATION ARMY at 1500 NE 112th Ave Vancouver, WA 98684 2. LUEPKE FLOWERS AND FINDS at 1300 Washington St, Vancouver, WA 98660 3. CLARK COUNTY SKILLS CENTER at 12200 NE 28th St, Vancouver, WA 98682

EOCF (EQUAL OPPORTUNITY FOR CHILDREN AND FAMILIES) at 17800 SE Mill Plain Blvd, Ste 150 Vancouver, WA 98683 5. MY AUTO REPAIR AND TIRE CENTER at 11010 NE 37th Circle Bld. 2 Vancouver, WA 98682 6. BOOMERANG COFFEE at 808 Main Street, Vancouver WA 98660 7. HIGH END MARKET PLACE at

12.

1906 Broadway St, Vancouver, WA 98663 8. RE/MAX RIVERSIDE at 1800 SE Columbia River Dr, Vancouver, WA 98661 9. COMMUNITY HOME HEALTH AND HOSPICE at PO Box 2067 Longview, WA, 98632 10. SELF BALANCE MASSAGE at 5102 NE 94th Ave Suite A, Van-

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360.574.9313 • ParkingZone.com G R E AT E R VA N C O U V E R C H A M B E R O F C O M M E R C E M E M B E R

couver, WA 98662 11. SMART FITNESS PROS at 5305 NE 121st Ave Suite 114, Vancouver, WA 98682 12. AEVUM IMAGES at 703 Main Street, Vancouver, WA 98660

VANCOUVER

VISION

News

CHAMBER Periodical US Postage Paid Vancouver, WA

Magazine

1101 Broadway, Suite 100 - Vancouver, WA 98660 USA

UPCOMING EVENTS CALENDAR: 5/7/15 GVCC EVENT Ribbon Cutting

5/13/15 GVCC EVENT Resource Network

5/15/15 Networking Breakfast

4:30PM

7:30-9AM

8:00-9AM

GLAM BEAUTY BAR

RIVERVIEW CENTER

Event within the newly remodeled Sparks furniture location.

5/8/15 MEMBER EVENT Networking 4 Newbies GVCC OFFICE

9:30-11:30AM

Hosted by DIY Marketing Center.

We welcome the SBDC to showcase their offerings to help local small business grow for free!

5/13/15 SBA.gov: 8(a) & HUBZone Contracting Programs GUS SOLOMON COURTHOUSE

9:00AM 11:00AM

620 SW Main St Portland, OR.

5/20/15 GVCC EVENT SW Washington Leads and Needs

CAMAS COSTCO

East Vancouver Business Assn. Networking with local businesses.

5/16/15 10 Steps to Starting a Business

BEACHES RESTAURANT

DEERHAVEN AT LACAMAS

11:00AM

7:30AM-9AM

Please join us to help celebrate our new housing development. Remax Equity Group will be hosting.

5/20/15

5/26/15 GVCC EVENT Business After Hours

The best morning networking in Clark County! Simply Thyme Catering sponsoring. SMALL BUSINESS EVENT

HISPANIC METROPOLITAN CHAMBER

wsuv map Alliance

805 Broadway St, Vancouver. Workshop also available for Spanish speakers 10-11:30am.

Moving to the Cloud? A Small Business Primer.

2:00-3:30PM

5/21/15 GVCC EVENT ground breaking

805 BROADWAY, 2ND FL

8:30AM-10AM

NWABA OFFICE

5-7PM

Celebrate this nonprofitâ&#x20AC;&#x2122;s new offices!

6/3/15 GVCC EVENT SW Washington Leads and Needs

BEACHES RESTAURANT

7:30AM-9AM

The best morning networking in Clark County!

6/11/15 GVCC EVENT Annual Golf Tournament

CAMAS MEADOWS

Shotgun 8:30am

The 13th Annual Golf Tournament presented by Columbia Bank.

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