VISION
JAN/FEB 2015
VANCOUVER
Chamber kicks off 125 year anniversary in 2015 // Become a vendor at the February “Shop Local” event
Magazine
Dan Wyatt
Invites you to become a star at the Kiggin’s Theater on February 22nd at:
Four Page
Marketing Special Section: Local Experts weigh in on trends and best Practices for small businesses
ment t a e r T rpet Red Ca adcast o r B s Award y m e d a c Live A r /Dinne s k n i r ous D Luxuri d by:
re Sponso
tech talk: aUTOMATION,
NEW: chamber
LAUNCHES RESPONSIVE WEBSITe
THE FUTURE FOR ECOMMERCE?
2015 legislative PRIORITIES FOR southwest Washington BUSINESSES Why businesses should care about Transportation, Infrastructure, and Education
PAGE 9
News
chamber
Bill
Amy
Jared
Jordan
Tina
Special Section:
pg 11-14 Your Small Business Marketing Plan
pg23 TABLE OF CONTENTS TECH TALK feature: Automation
pg 5 Upcoming
EVENTS Attend 2015’s first “Business After Hours” event at the Gardner School on January 27th, or become a vendor at the “Shop Local” Business Showcase.
pg 6-7 Legislative priorities
The Chamber hosted the “Legislative Outlook Breakfast” in December and presented a joint document outlining Southwest Washington Business Priorities for 2015. Learn more about what challenges business owners face.
pg 8-9 TECH TALK
Dave Blanchard of Cognesis Marketing Concepts talks about how small businesses can harness the selling power of Amazon with automoation.
pg 16-17 VANCOUVER GOES HOLLYWOOD Sunday, February 22nd The 3rd Annual Official Oscar Party, “Van-
Visit
www.VancouverUSA.com
for more info
There are many ideas
pg8
and avenues available for small businesses to
couver Goes Hollywood” is set for Sunday, February 22nd at the Kiggins Theatre. At this event, “Everyone Can Be a Star!”
market their products and services. We’ve collected a few member
pg 20-21 ECONOMIC FORECAST BREAK-
experts to share their best ideas in spreading
FAST: Jan 22nd The “Economic Forecast Breakfast” will feature Ken Fisher as the keynote speaker; and Kelly Love, GVCC CEO as the moderator.
the word about your business!
pg 22-23 Chamber Ribbon Cuttings
on the cover
The Chamber is famous for hosting the best ribbon cuttings in the Region! Check out where the Red Coats have celebrated with member businesses this fall/winter. Dan Wyatt, owner of the Kiggin’s Theatre has partnered with the GVCC for the “Vancouver Goes Hollywood” event; cinema’s biggest night on February 22nd. The theatre will transform into a hot-spot with limo escorts, red carpet entry, fashion interviews, a dj on the streets - plus entertainment, and an elegant dinner! More on Pg 16. Photo by Kate Singh of Aevum Images.
VANCOUVER
VISION
Magazine
3
Greater Vancouver Chamber of Commerce CEO/PRESIDENT: Kelly Love CHAIRMAN: Eric Sawyer
EDITOR-IN-CHIEF: Chandra Chase
Board of directors Chair: Eric Sawyer, BBSI Preferred Payroll Chair Elect: Eric Olmsted, On Line Support, Inc. Vice Chair: Jody Campbell, The Columbian Treasurer: Dan Monaghan, Perkins & Co.
Statement of Ownership, Management, and Circulation (required by 39 U.S.C. 3685) of ChamberNews for January of 2015 ChamberNews is published five times per year by the Greater Vancouver Chamber of Commerce. Annual subscription price: $25. Publisher: Greater Vancouver Chamber of Commerce; Editor: Chandra Chase, Greater Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, Clark County, WA 98660-3319. Owner: Greater Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, Clark County, WA 98660-3319. Known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of the total amount of bonds, mortgages, or other securities: None. The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes have not changed during the preceding 12 months. The extent and nature of circulation is Greater Vancouver Chamber of commerce members and local businesses. The average number of copies of each issue during the preceding 12 months are: 1400 a. Total Number of Copies Printed: 1400. b. Paid and/or Requested Circulation: (1) Mailed OutsideCounty Paid Subscriptions States on PS Form 3541: 26; (2) Mailed In-County Paid Subscriptions Stated on PS Form 3541: 483; (3) Paid Distribution Outside the Mails Including Sales Through Dealers and Carrier, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS: none; Paid Distribution by Other Classes of Mail Through the USPS: None. c. Total Paid Distribution: 990. d. Free or Nominal Rate Distribution: (1) Free or Nominal Rate Outside-County Copies includes on PS Form 3541: None; (2) Free or Nominal Rate In-County Copies includes on PS Form 3541: None; (3) Free or Nominal Rate Copies Mailed at Other Classes Through the USPS: None; (4) Free or Nominal Rate Distribution Outside the Mail: 350. e. Total Free or Nominal Rate Distribution: 350. f. Total Distribution: 1400. g. Copies not Distributed: 50. h. Total: 1400. Percent Paid: 77.5. The actual number of copies of a single issue published nearest to the filing date (January 2014) are: a. Total Number of Copies Printed: 1400. b. Paid and/or Requested Circulation: (1) Mailed Outside-County Paid Subscriptions States on PS Form 3541: 43; (2) Mailed In-County Paid Subscriptions Stated on PS Form 3541: 805; (3) Paid Distribution Outside the Mails Including Sales Through Dealers and Carrier, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS: None; Paid Distribution by Other Classes of Mail Through the USPS: None. c. Total Paid Distribution: 990. d. Free or Nominal Rate Distribution: (1) Free or Nominal Rate Outside-County Copies includes on PS Form 3541: None; (2) Free or Nominal Rate In-County Copies includes on PS Form 3541: None; (3) Free or Nominal Rate Copies Mailed at Other Classes Through the USPS: None; (4) Free or Nominal Rate Distribution Outside the Mail: 322. e. Total Free or Nominal Rate Distribution: 322. f. Total Distribution: 1,170. g. Copies not Distributed: 30. h. Total: 1,200. Percent Paid: 72.5. I certify that this statement of ownership is correct and complete. Chandra Chase • ChamberNews Editor, Communications Director.
Past Chair: Don Russo, Schwabe, Williamson & Wyatt Winston Asai, Columbia Machine Ben Bagherpour, SEH America Carol Bua, City of Vancouver Todd Coleman, Port of Vancouver
John Deeder, Evergreen Public Schools Tamara Fuller, NAI Norris, Beggs & Simpson Ben Hoskins, 1-800-GOT-JUNK Di Lacey, PeaceHealth SW Medical Center Wayne Nelson, Clark Public Utilities Tim Schauer, MacKay Sposito Rhona Sen Hoss, Foundation for Vancouver Public Schools Keith Wallace, Frumenti, Lander & Wallace, P.S. Kristy Weaver, Pacific Continental Bank Jeff Woodside, Nutter Corporation
Staff Kelly Love, President/CEO 360-567-1050 klove@vancouverusa.com Susie Bauder, Events Director 360-567-1093 sbauder@vancouverusa.com Matt Hoffstetter, Membership Services Director 360-567-1058 mhoffstetter@vancouverusa.com Teresa Lawwill, Fund Development and Community Relations Director 360-567-1090 tlawwill@vancouverusa.com
Chairman’s circle Pacific Continental Bank SEH America, Inc. Legacy Salmon Creek Medical Center Riverview Community Bank Port of Vancouver
Chandra Chase, Programs and Communications Director 360-567-1056 cchase@vancouverusa.com Sharon Batton, Finance (Part-time) 360-567-1056 cchase@vancouverusa.com Melinda Carnell, Communications Specialist mcarnell@vancouverusa.com Morgan Hutchinson, Marketing/PR Specialist Mhutchinson@vancouverusa.com
President’s circle Columbia Machine, Inc. iQ Credit Union Burgerville – Holland, Inc. Kaiser Permanente PeaceHealth Southwest Medical Center Chevron USA Comcast Business Class BNSF Railway Columbia Credit Union Online Support Umpqua Bank
PARTNERS & Advertisers Adco Commercial Printing & Graphics Aevum Images Bankcard Brokers Beaches Restaurant & Bar Clark PUD Victor Fitness Systems
Northwest Personal Training Principle Properties The Columbian Washington State University - Vancouver Riverview Community Bank Scentsy - Christie BrownSilva
1101 Broadway, Suite 100 Vancouver, WA 98660 360-694-2588 yourchamber@vancouverusa.com www.vancouverusa.com facebook.com/yourchamber twitter.com/vanchamber pinterest.com/gvccvancouver ChamberNews (USPS 008786) is published bi-monthly by the Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, WA 98660. Tel. 360-694-2588, Fax 360-693-8279. ChamberNews annual subscription is $25. Periodicals postage paid in Vancouver, WA. Postmaster: Send all address changes to ChamberNews, 1101 Broadway, Suite 100, Vancouver, WA 98660.This publication is dedicated to providing Chamber business news, educating and providing critical commentary.
Magazine printed by: Adco Printing & Graphics 355 Grand Blvd Vancouver, WA 98661
CONTRIBUTORS EVENTS at a glance Kate Singh is an award winning photographer and voted “Best in Clark County 2014”, with a full-service photography studio in downtown Vancouver called: Aevum Images. Kate excels at business headshots, political and corporate photography. Her creativity also extends to milestone events, maternity and family portraits. TECH TALK CONTRIBUTOR
Dave Blanchard, owner of Cognesis Marketing Concepts works as an “outsourced marketing director” for small businesses committed to break through to the next level of revenue. Dave develops marketing strategies and systems that make his clients’ marketing tactics work better.
Ve r o n i k a (Ronnie) Noize is the founder and managing director of the DIY Marketing Center, offering marketing, networking and sales classes, coaching and events to small business owners. An awardwinning author, speaker and coach, Ronnie helps small business owners attract great clients that pay, stay and refer. Special Section CONTRIBUTOR
Special Section CONTRIBUTOR
Sara Thompson is an Inbound Marketing and Social Media specialist at Webfor. She is a firm believer that while social media is a delicate and largely uncharted marketing tool, its brand-building potential simply cannot be matched. Lee Anne Flandreau is Reference Services Coordinator for Fort Vancouver Regional Library District. She holds a master’s degree in library science and has worked in libraries for more than 15 years. LeeAnne welcomes comments, questions, and suggestions about how the library can help.
Dr. Carol Parker Walsh is a certified professional image professional specializing in strategies for developing a positive and effective self-image. She holds a PhD in human development and social systems and brings 25 plus years as an executive, lawyer, and academic, to her clients.
Special Section CONTRIBUTOR
Eddie Allen is Development Coordinator at The Gardner School of Arts & Sciences, the leading independent progressive school serving SW Washington. He’s been involved with fundraising and cause marketing efforts with numerous nonprofits. Special Section CONTRIBUTOR
U. N. Umesh is a long-time Professor of Marketing at WSU Vancouver. He specializes in marketing, business statistics and entrepreneurship. His Ph.D. in Business Administration is from University of Washington.
Tuesday, January 27th
Business After Hours
Where: Gardner School @ 16413 NE 50TH Avenue Vancouver, WA 98686 Time: 5-7pm Cost: $10/member The GVCC’s Business After Hours Event is the top place for evening networking in Southwest Washington. Often crowds from 150-400 people gather on-location at a Clark County Business for food, prizes and networking.
Thursday, February 12th
BASH (Business & Social Hour)
Time: 5-7pm Cost: $10/member Sponsor: Perkins & Co and Schlesinger Companies What is a B.AS.H.? Business and Social Hours (B.A.S.H) is GVCC’s new monthly gathering, bringing great food, unique locations, and friendly, outgoing members of the local business community together for one big hoorah. February - Date TBA
SHOP LOCAL BUSINESS ShowCASE & BAH
Where: TBA Time: 5-7pm Cost: $5/member, bring a non-member guest and you’re both FREE. Become a vendor and showcase your business at the Annual “Shop Local” business showcase hosted by the GVCC. The sponsor: Riverview Community Bank!
Sunday, February 22nd
Vancouver Goes Hollywood
Where: The Kiggin’s Theatre Time: Starting @ 4pm Cost: $100/person Join the GVCC and the Kiggin’s on Hollywood’s most glamorous night: The Oscars! We’ll roll out the red carpet, line up the limos and provide the celebrity experience complete with red carpet fashion interviews and a keepsake photo of you against the step-and-repeat wall as you enter the venue. Dinner, entertainment, swag and prizes will keep you entertained as a live broadcast of the Academy Awards happens on the big screen. Sponsor: Kings Hawaiian and SEH America.
Business leadership in Olympia
The Chamber's Legislative Priorities Southwest Washington Business Advocates
The 2015 Legislative session is underway in Olympia and your chamber is plugged in: looking out for our businesses and our community. On December 12th, we hand delivered our 2015 Shared Business Priorities of Clark County to our legislators during our annual legislative preview event. We asked them questions about how they can support business and the community in the upcoming session. We asked them to talk straight with us and avoid the temptation of partisan bickering. We pledged our commitment to participate in the process. We have a strong, active business community that helped develop the Shared Business Priorities. They listened to community stakeholders, discussed the issues and came to a consensus. Our organizations (CREDC, ICC and GVCC) recognize there is high value in speaking with one voice when advocating for business needs and concerns. By Eric Sawyer, GVCC 2014-15 Chairman of the Board
The joint legislative priorities are divided up into several key business policy areas highlighted for you online at vancouverusa.com where you can view them in their entirety. We want and encourage your comments and feedback as we do our daily best to represent you.
areas of focus for businesses
TRANSPORTATION
Summary by Eric Olmsted While from my office to the Chamber office, I noticed how much more traffic there is now that we are seeing economic recovery. It made me wonder, “How can we continue to do business without a solution to our Eric Olmstead, aging transportation inOnline Support, Inc. frastructure?� PAC Chair
Most organizations in our community depend on our aging transportation infrastructure. At the Chamber we will continue to work with our Legislators urging them to invest in infrastructure improvements in order to ensure that goods and services can move efficiently through, to, and from our region. The economic recovery is making this investment more urgent. In this Legislative session we will continue to press hard to restore and retain funding to the Public Works Trust Fund which was liquidated by the Legislature two years ago. Local communities relied on the fund for vital road projects in Battle Ground, Ridgefield and Camas. Those projects have
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Jan/February 2015 Edition
been stopped in their tracks. The cry from our local communities may not be heard without strong business support. We want the fund restored and funding commitments honored. We will also continue to press hard for a safe and efficient rail and freight corridor. Safety upgrades are needed as the volume of goods are transported through our community. We will continue to meet with all parties to get our list of at grade crossings changed to increase the safety for our community. Finally with grit and determination we continue to support a comprehensive transportation package that invests in Clark County. Given the other demands on the budget, our legislators may not be able to give transportation the priority we feel it deserves. As I see it, the economics are simple. Delay funding for transportation you delay business getting products to market. Delay products getting to market and you lower the amount of tax revenue that is collected by the state to fund other projects. It is easy to see that investments in transportation will have a positive return on investment for our state.
We also call on the Legislature to fully fund our education system in a way that provides a world class education for our children. Our businesses highly value the development of STEM (Science, Technology, Engineering and Math) programs to prepare our children for career opportunities of the future. We strongly support CTE (Career Technical Education) programs in grades six through twelve as well as student internships and youth employment opportunities. The most pressing challenge to legislators is finding money for basic education as directed by the Washington State Supreme Court. It will require another hefty investment and it will launch a partisan battle between Republicans and Democrats who rarely seem to compromise on issues of taxation. The business community will press for bi-partisan work to troubleshoot the problem and find a solution that we can all live with.
EDUCATION/WORKFORCE Summary by Kelly Love
www.facebook.com/yourchamber
Kelly Love GVCC CEO
Finally we look forward to advocating on behalf of WSU-Vancouver as a future site for medical school residents. WSU will petition the legislature to authorize a second medical school program to increase the number of medical graduates and physicians in CONTINUED on the next page ->
our region. The WSU model would send 3rd and 4th year medical students out to the regional campuses and into the communities such as SW Washington. There will be no shortage of talk about education in this upcoming session. It’s not a question of “IF” education is important but rather “HOW” we provide the best quality product to our students and our communities. We will do our best to strip out the political rhetoric and translate what it means for our schools and for you.
NORTH
BANK
NOW
WHAT IS HAPPENING ON THE NORTH BANK
ECONOMIC DEVELOPMENT
Summary by Ben Hoskins Businesses need an active voice in Olympia to safe guard against excessive taxation that make it harder to stay in business. Our L&I taxes are among the highest in the nation. Most states now rely on Ben Hoskins a privatized system. Af1-800-Got-Junk / You ter modest reforms two Move Me years ago, it’s time to Chair of the Small push again to reduce the Business Advisory costs for employers while Council maintaining protections for employees. In every issue we must ask this question: what is the impact on small business and how can we serve our residents without placing undue burdens on the backs of small business; which generates the majority of jobs in our region. This legislative session has all the markings of being a tough year for business. The Governor will propose $1 billion in new revenue translated as taxes to balance the 2015-2017 biennial budget. He will ask the legislature to make a historic investment in education and in the environment. Woven into our legislative agenda is the underlying question, “what are the impacts on our businesses and on our community?” Our quality of place is our greatest asset, and we must therefore also continue to pursue economic development policies that promote or enhance responsible stewardship of our environment while protecting our state and region’s competitive advantages. These are tall orders to fill for our representatives, but our community has elected these leaders with the expectation that they will address these issues head on. Success for Southwest Washington will require an active business community partnering closely with our delegation to ensure that our voice is heard throughout the state and to help identify the specific initiatives that we can work with each legislator on to provide support.
PLATE & CUP
HAPPENINGS & HOTSPOTS
YOUNG & RESTLESS
you’ll find out at www.northbanknow.com
Jan 13th small business resource open house: New program launched by the Small Business Advisory Council The Greater Vancouver Chamber of Commerce launched a brand new committee in 2014: The Small Business Advisory Council (SBAC) made up about a dozen small business leaders in the community. The Chairman is Ben Hoskins of 1-800-Got-Junk and You Move
Me. Hoskins not only brings a wealth of small business knowledge, but an impressive track record on the Public Affairs Committee which includes a number of awards for his work with the County on permit Streamlining. On January 13th the Committee
will host it’s first Small Business Resource Open House Event at the GVCC office, bringing five nonprofit partners in for community questions. Please help us spread the word.
Technology TALK 2015 Technology Trends, Development, Strategy and Innovation from Vancouver’s Experts
Market like amazon to grow your small business: Provide Auto Nurturing for Better Results Dave Blanchard Cognesis Marketing Concepts
AUTOMATION RESULTS BY THE NUMBERS Companies that excel at lead nurturing generate 50% more sales
The power to market like Amazon is now within reach. Remember the last time you shopped on Amazon? Amazon recommended items for you to purchase based on what you had previously bought or viewed. Whether or not you actually bought the recommended items didn’t matter. At the very least, if you’re like most people,you now had the idea that you just might purchase that item someday and appreciated the suggestion.
Marketing Automation Defined Marketing automation is software technology and tactics designed to nurture relationships with prospects across multiple channels (such as social media, e-mail, websites, direct mail, telephone) with highly personalized , engaging content that helps convert prospects into buyers, buyers into loyal repeat customers and loyal customers into raving fans.
direct mail budget
The shopkeeper of old knew his customer’s preferences thoroughly. He was engaging, talkative, letting you know what options were available and what you liked or purchased before and how it worked for you. He knew your buying habits and preferences. That level of interaction fostered a relationship that brought you back, time and time again.
By 2020 customers will manage
Amazon’s approach, in many ways a 21st century version of the local shopkeeper, is so powerful it has become an icon of savvy marketing.
Beyond Advertising and Word of Mouth A good reputation and getting the word out are foundational to growing a business. But word of mouth referrals and advertising can only take you so far. Small business owners who adopt marketing automation report that it allows them to acquire new prospects easier and serve existing customers more fully, while giving them the freedom to spend more time with family and friends. That’s because it makes lead nurturing more efficient and effective resulting in: • lower cost per lead • improved customer lifetime value • increased revenue • improved sales effectiveness
ready leads at 33% lower cost Relevant e-mails delivered through marketing automation drive 18 times more revenue than e-mail blasts Event triggered messaging saves approximately 80% of
85% of their relationships without talking to a human Companies that automate lead management see a 10% or greater increase in revenue in 6 to 9 months Nurtured leads produce, on average, 20% more sales opportunities versus non-nurtured leads
Big Marketing For Small Business Recently, the secret Amazon ingredient, called marketing automation, has become more widely adopted and therefore more available, affordable and practical for small business enabling them to market like businesses many times their size.
CONTINUED ON NEXT PAGE->>
BELOW: A Visual on how Amazon Automatically Suggests Relevant Purchases
• better return on marketing investments Closely measuring and tracking market behavior with automated tools enables business owners to spot trends so they can make sure they are delivering the right things to the right people. Real-World Example: Modern Martial Arts was started with a single location, no students and no funding in 2001. Now MMA has four locations and 1200 members. During 2012 they sold 233 introductory memberships. In 2013, after adopting marketing automation, that number nearly doubled to 450. By consolidating all their customer data into one marketing automation system MMA keeps in closer touch with prospects so fewer leads fall through the cracks. For their sales team, this translates into less footwork as prospects now reach out to them instead of having to chase each individual lead. Owner Mario Guerrero says, “My life is easier. With four locations, I can’t be everywhere at once. So I have one system where I can review results, track prospect management, and see how staff is converting leads at each location.” Modern Martial Arts is but one example of the tens of thousands of small business that are reaping the benefits of marketing automation by learning to market like Amazon. Article Submitted by: Dave Blanchard
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A D I V I S ION O F
VANCOUVER
VISION
THE CO LU M B IA N
Magazine
9
GVCC celebrates 125 years:
New Development in Battle Ground, WA
Launches New Website The beginning of 2015 is a significant year for the Greater Vancouver Chamber of Commerce! We’re turning 125 years old and we share this anniversary with the Columbian Newspaper. In April of 1890 the Chamber opened it’s doors, as the Commercial Club back then. The Clark County Historical Museum is full of astonishing facts, figures and stories about Chamber leadership in the past, including how the Chamber Board used to raise money in a competitive baseball game the entire community supported. While our fundraising tactics have changed, so has the face of business in Clark County since 1890.
Developed by Principal Properties, LLC.
• New retail center anchored by Walmart Supercenter now open. • Panda Express scheduled to open Fall 2014.
Scotton Landing
Imagine being a business before the turn of the century. How did you import goods? What was the standard in employee benefits, and what technologies were available? The Chamber has been part of “Moving Business Forward” for 125 years and we don’t plan on taking a back seat.
• Space available for sale and lease. • www.mctowncenter.com Map data ©2013 Google
We’ve just launched a new powerful website that is responsive to function across multiple devices. As trends show us, 2015 will also be the year that mobile (tablets, phones) internet usage will surpass desktop usage. This is big news for businesses; consumers are engaging and purchasing differently.
Call for details: T.J. Fontenette 360.834.1060 Email: tj@principal-llc.com
On our new website we encourage everyone to check out our new “Marketplace!” Our Members are offering community wide coupons called “Hot Deals” and posting job opportunities within their company. We’re also working to add an online learning aspect to our web presence, featuring our talented business experts in our local community.
We’ll knock your socks off.... Guaranteed!
RESTAURANT
BAR
CATERING
On the Vancouver Waterfront * At the Portland Airport www.beachesrestaurantandbar.com
REMOVABLE FOUR-PAGE PULLOUT
SMALL BUSINESS MARKETING
Page 11 Marketing INTRO 5 earned Media techniques
>>>
2015 JAN/FEB SPECIAL SECTION
page 12-13 Marketing Resources at the FVRL Social Media Personal Brand Image Business Card TIps
page 14 Changing Face of Marketing Community Partnerships
Small Business MARKETING
At times a small business owner can feel overwhelmed at all the channels in which to market his/her business. Along with changing technology trends and time-consuming social media channels, where and when to focus your energy can be a daunting question. We’ve gathered some marketing experts to share some basic insight on Small Business Marketing 101.
Five Ways to Get Your Name in the media: No-cost techniques How can you get your business name in the paper without spending a nickel on advertising? Two words: Earned media. Paid advertising (paid media) is a good way to get a specific message out to a specific audience, but free publicity (earned media) generates more excitement, more credibility, and more name recognition (fame) for you and your business. One advantage of earned media is that it presents information of interest to the reader, as opposed to your ad, which is obviously trying to sell something. People use the media to be entertained or informed, not to be sold, which is why people can remember the articles they read, but often can’t recall which ads accompanied the content. To raise your profile, create buzz and spread the word about your business, get to know your local and industry media. Provide them with information they can use, such as calendar listings, news tips, press releases, photos, letters to the editor, guest columns and expert opinions.
Here are my top five ways to get a little more famous: 1. Put it in writing. Write an article or blog post with your best advice, tips, or news. Post on your own website and social media, then send out your content as press releases to editors who cover that beat. Use a national press release service, and your content may be published in places you didn’t even know existed. 2. Start speaking (publicly, that is). As I like to say, the best way to spread the word about what you do is to open your mouth. Create a speech that illustrates your expertise or promotes your cause, and start giving it for free at association meetings and conferences. 3. Teach what you know. Share your knowledge with others at learning centers, in workshops, or in classes. One thing that I do regularly is lead networking classes. People from all over the area attend my classes, and tell their friends about what they learned from me.
4. Stay in touch. Be there (right in front of the media, your prospects By Ronnie Noize, and clients) when the time, the need, The Marketing Coach DIY Marketing Center and the opportunity arises. Communicate regularly through newsletters, mailings (such as postcards or letters), emails, personal notes, press releases, social media, and phones calls as appropriate. 5. Use your photo whenever possible. Help people recognize you by having photos and video on your website and in your social media rather than just your logo.
Small Business MARKETING Endless Marketing Resources for Small Businesses at the Fort Vancouver Regional Library By Lee Anne Flandreau Reference Services Coordinator Fort Vancouver Regional Library
THE LIBRARY: We’re open for business! If you haven’t yet thought about the library as a no‐fee treasure trove for your small business, we invite you to check out the great business‐related resources available to you through any of the 16 Fort Vancouver Regional Library District locations, or 24/7 at www. fvrl.org. Here’s just a sampling: Book a librarian: Visit any FVRL library or contact us through Ask a Librarian at www.fvrl.org to request a scheduled appointment. You’ll get the personal attention you need to help you with specific questions and research. Inside FVRL library buildings, you’ll find: • Free WiFi • Meeting spaces at most locations • Events and workshops • Books and trade journals on a wide variety of business topics, including marketing and public relations
• • • •
Public company data through Morningstar Marketing case studies and plans through Small Business Reference Center Classes on marketing and other business topics through Gale Courses eBooks on business topics through OverDrive and OneClickdigital
We’re here to help. Call 360‐906‐5000 Monday through Thursday, 9:00 a.m. to 8:00 p.m., and Friday through Sunday 10:00 a.m. to 6:00 p.m. Or text “fvrl” followed by your question to 66746, or visit www.fvrl.org to chat with a librarian or to email your question for an in‐depth reply. We hope to see you in person at the library, or virtually at fvrl.org. You also can connect with us via LinkedIn, Facebook and Twitter (@ FVRL, #FVRL).
Visit www.fvrl.org and find great online resources at your convenience, 24/7: • Industry profiles through ProQuest • Consumer profiles through DemographicsNow • Competitor mapping through ReferenceUSA
Impression Management: Visually Branding Your Image
By Carol Parker Walsh, Silpada Designs
As business owners we all know that creating and defining your brand is a necessary step in developing a successful business. Since the focus is primarily on marketing materials, logos, and social media, what often gets lost is one’s personal style and image. Impression management, a term coined in 1959 by Erving Goffman, is the strategic process of present-
ing oneself in a way that will positively influence and enhance one’s image or perception in the eyes of others. If done well, this aspect of branding will reinforce your marketed brand and gain the trust and reassurance of those with whom you do business. This is reflected in Coco Chanel’s famous quote, “Dress shabbily and they remember the dress; dress impeccably
and they remember the woman.” When your dress and behavior differs from your purported brand, the disconnect and inconsistency is remembered must like dressing shabbily. Substantial research has affirmed the saying, “you never get a second chance to make a first impression,” and first impressions can fortunately or unfortunately last forever. How can you improve upon
social Media Behavior and How it impacts your marketing image By Sara Thompson, Webfor
No matter the size of your business, you can bet that a majority— if not all —of your employees use social media. In fact, you may have a few co-workers who can be found scrolling through their feeds and updating their statuses multiple times a day. Social media has become a powerful force driving people’s opinions and buying decisions, and every single user has a voice. This makes many business owners worry about how their employees’ online behavior may affect their company’s image. The good news is, there are ways you can save your business from social media blunders and potentially create a few new brand ambassadors. Here’s one of them:
your visual brand: • Determine what’s appropriate for your industry; • Figure out your personal style; • Update your look; • Align your personal brand with your organizational brand; • Seek professional help. When you effectively engage in image management and develop your visual brand, you will:
• • •
Write a policy agreement Create a document describing proper social media use in the workplace, then post it where it can be accessible to everyone and/or include it in your employee handbook. Remember to offer sensible guidelines rather than a list of don’ts, as no one wants to feel stifled or restricted by their employer. Politely ask them to post and comment with caution, consideration, and cool-headedness. This should also apply when commenting on company blog posts. And, while not every employee will want to use their personal Facebook account to promote their job, encourage them to share a thing or two about the company that they’re proud of, if they’d like to. Make each staff member aware of what is acceptable and come to an agreement that will make everyone comfortable.
The Business Card Check List By Ronnie Noize, the Marketing Coach DIY Marketing Center
Your business card can be a powerful marketing tool for inspiring trust and confidence in your business--especially if you follow the guidelines on the checklist below. Complete contact information, including your name, your business name, phone number, email address, web URL, and address (either physical or mailing), plus your social media handles (profile names). Readability. Print is large (and dark) enough to be readable, and the layout makes sense. Color. Black and white business cards are 10 times more likely to be thrown away immediately. Branding is consistent with your overall design concept, so use your logo and color scheme. Use both the front and back. Blank backs are wasted space. Has “sticky” content, such as a special offer, invitation, appointment confirmation, tips, calendar, inspirational quote, or Top 10 list or other information worth keeping. Current photo. That old photo may be flattering, but a current pic shows you’re not living in the past. The Great Business Card Checklist © 2014 Veronika Noize. All rights reserved.
Increase your credibility as an expert in your field; Build a positive and favorable reputation; Improve upon the perceived value of your product and/or services.
Be a visual ambassador for your organization and invest some time and effort in visually branding YOU!
2015 jan/feb SPECIAL SECTION
COMMUNITY PARTNERSHIPS IN ACTION = MARKETING BENEFIT By Eddie Allen Development Coordinator at the The Gardner School
What does Washington State University Vancouver and The Gardner School of Arts and Sciences have in common beside being located in Salmon Creek? It turns out, a lot more than it seems at first glance. For the past 3 months, we’ve had Autumn Sailor, a student intern from the Creative Media and Digital Culture program at WSUV helping us create a strategy for communicating effectively through social networks such as Facebook, Twitter, LinkedIn, YouTube and others, as well as optimizing our website for higher SEO rankings. “The partnership between the CMDC Program and The Gardner School of Arts and Sciences is a strong focus on students and providing them with hands on learning opportunities that prepares them for the 21st century. Autumn’s internship with Gardner is one such example. We look forward to many more” said Dene Grigar, Director of the CMDC program. Going forward, Gardner students will be visiting the social media lab on the WSUV campus and CMDC students will be speaking to our students as part of our GardneReach program. WSUV partnering with a nonprofit, private middle school (preschool8th grade) in our community is quite unique and allows both organizations to provide even more educational resources to our community.
small business marketing plans
REMOVABLE FOUR-PAGE PULLOUT
Time-tested Truths for Small Businesses Prepare for Tomorrow’s Changes By U.N. Umesh Professor of Marketing Washington State University Vancouver
Small businesses have always been important to the economy. That will still be true tomorrow—but some things will change. Change, after all, is constant. Before 1980, small companies conducted business with typewriters and telephones. IBM was just planning to introduce the PC, and few small businesses had computers. Their customers and competitors all had landlines—and they picked up the phone. They did not text. There were few home offices. Technology isn’t the only phenomenon that has changed the way we live and work. From the prevalence of jet air travel to suburbia and office parks, new ideas and inventions are constantly evolving, altering the business landscape. Small businesses must be receptive, flexible and nimble to succeed. You can help your business thrive in the current environment—and prepare for tomorrow’s changes—by keeping these five principles in mind. 1. Use multiple channels to reach your customers. No landline? No problem. Among your customers, landlines are disappearing as rapidly as the videotape and DVD rental companies. Communicate with potential customers through a variety of channels— email, cell phone and text, using software to make sure you do not duplicate communications or miss any potential customers. The key is to stay in touch with your current and future customers, not rely on a particular technology. 2. Remember that customers will not accept solutions that aren’t cost-effective. Machines that are inexpensive but require frequent and costly maintenance will be harder and harder to sell. “Cost-effective” applies to the cost of time as well. For example, asking college students to take public transportation rather than driving cars will not work if they have to spend an hour on the bus to get to class. 3. Follow the trends in human values. You can capitalize on trends in values only if you are aware of them. A couple of decades ago, for instance, consumers want-
ed their food to be convenient; today, they demand fresh, healthy and natural food more than convenience. Today people are focused on safety, and they want products and services that help to improve safety at home, on the road, in the workplace and in schools. 4. Enable your employees to feel smart and educated. It should come as no surprise that jobs requiring few mental skills are difficult to fill even in this economy. This is one reason that certain jobs are being outsourced to other countries. More and more people are getting a college education or vocational training, and small businesses that appreciate and use their employees’ skills and education can build loyalty, enhance productivity and improve their chances of success. 5. Help customers save money or increase their sales. Throughout history, businesses have found success by helping customers save money. Similarly, businesses with products or services that help to increase the sales of other companies have always been much in demand. The key is to demonstrate clearly and concisely that customers can achieve these goals. Small businesses that thrive today and in the future will be those that adjust to changing technologies, trends in human values and increasing educational levels, while keeping costs and benefits in mind for themselves and their customers.
“Reducing wasted energy drives down costs and is good for everyone.” - Dick Hannah Dealerships
Put the brakes on energy waste. Learn more at clarkpublicutilities.com
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360.574.7292|1011 Broadway • Vancouver Visit
www.VancouverUSA.com
for more info
www.nwPersonalTraining.com info@nwPersonalTraining.com VANCOUVER
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Sunday, February 22nd
2015 theme
ESCAPE TO PARADISE! Vancouver Who’s Who Event
4pm
BE A STAR & ATTEND!
BECOME A SPONSOR
On Sunday, February 22nd the GVCC and the Kiggins Theatre will roll out the red carpet on Hollywood’s BIGGEST Night: The Acadmey Awards. At this event, everyone can truly be a star! Atendees will first be greeted with a limo transfer from the parking area. Then, they’ll decend on our “Hollywood Hot Spot” complete with our event hosts greeting them, a walk on the red carpet and a fashion interview. Next, a professional keepsake photo infront of the step-and-repeat wall that will be ready to take home at th end of the night. Plus, a live DJ will be play on the street. All the fun of the red carpet will be streaming live on the BIG SCREEN in the Kiggins Theatre. Once you enter the venue our sponsor, King’s Hawaiian will bring the theme: “Escape to Paradise” alive. We’ll have a delicious dinner and desserts available while viewing the live Oscar broadcast. Entertainment like a ‘best dressed’ competition and trivia will take place with a number of great prizes!
There is no better way to get your business name into the community then with a GVCC Signature event sponsorship! Vancouver Goes Hollywood is the GVCC’s newest signature event. Here is a sponsorship sample: the Presenting Sponsor receives the most publicity and exposure and are listed in all the Chamber’s printed, electronic, advertising and communications materials regarding the event - front and center! The list is too long to mention all the benefits here. It also includes a number of exposure points on event day, like tickets, event program, time to speak at the event and more. Teresa Lawwill the GVCC’s Fund Development and Community Relations Director can fill you in on all the details tlawwill@ vancouverusa.com. Other available levels of sponsorship include: Supporting Sponsor, Awards Sponsor and Swag/Prize sponsor. Sponsorship prices range from $500-$5,000. Become a sponsor now, to lock in firstchoice renewal for years to come. Consider this, the presenting sponsor of The Golf Tournament started in the inaugural year and have continued every year due to the value of sponsorship!
Last s in st ho year ’s y red ties: Gar Jim d an Bock Mains with d last year ’s re n carpet fashio : am te w intervie t Alisa Tetreaul yer Ev t (Mos e) thing Vintag d lre Al ett and Br . (Beigeblond)
EVERYONe’s A Star Pricing:
$100 /person, includes: limo escort from parking area REd Carpet entry fashion interview paparazzi photos swag appetizers & special dinner Live Music Entertainment Streaming oscar broadcast No-host bar
Every awards show party needs A STARRING ROLL.
Get your tickets @ vancouverusa.com Levit & Associates Date: December 15, 2014
Project: King’s Hawaiian - Vancouver Oscar Ad 4/c Ad File: KH_Vancouver_4/c_ad.indd Trim: 4.25"x 5.5" Live: N/A Bleed: .125”
Renewing GVCC Members from the Winter Holiday Inn Express Advanced Electric, Inc. years of 13101 NE 27th Ave. 51+ years of 16-25 12811 NE 58th Street membership Vancouver WA 98686 Vancouver, WA 98682 www.paciBank www.vancouverwahie.com fier.com/~adve/ Membership Key 10888 SE Main St 14 years 1 year BNSF Railway 2454 Occidental Ave South #1A Seattle, WA 98134 bnsf.com 61 years Erik Runyan Jewelers 900 Washington St Vancouver, WA 98660 runyansjewelers.com 98 years 26-50 years of MembershiP Columbia Collectors, Inc. 1104 Main St Ste 311 Vancouver, WA 98660 www.columbiacollectors.com 46 years Comcast Business Class 9605 SW Nimbus Ave Ste 12 Beaverton, OR 97008 www.comcast.com 34 years International Air and Hospitality Academy, Inc. 2901 E Mill Plain Blvd. Vancouver, WA 98661 www.aha.edu 35 years Kadel’s Cascade Auto Body 2600 E 33rd St. Vancouver WA 98663 www.cascadeautobody.com 31 years NAI - Norris Beggs & Simpson 700 Washington Ste 608 Vancouver, WA 98660 www.nbsrealtors.com 31 years Olive Garden 8101 NE Parkway Dr Vancouver, WA 98662-6459 www.olivegarden.com 26 years The Neil Jones Food Company 1701 W 16th St Vancouver, WA 98660 www.njfco.com 31 years Water & Air Works 3310 NE Minnehaha St Unit B Vancouver, WA 98663 www.waterandairworks.com 17 years Westfield Vancouver 8700 NE Vancouver Mall Dr Vancouver, WA 98662 www.westfield.com/vancouver 37 years
Milwaukie, OR 97222 http://www.key.com 16 years
Martel Wealth Advisors Inc 2001 SE Columbia River Dr Ste 100 Vancouver, WA 98661 www.martelwealthadvisors.com 5 years
Cha m
bers Mem als w Rene
Kazoodles, LLC 13503 SE Mill Plain Blvd B-3 Vancouver, WA 98684 www.kazoodlestoys.com 9 years
Alderbrook Resort and Spa 7101 E State Highway 106 Union, WA 98592 www.alderbrookresort.com 1 year
Safeway Food & Drug #1611 16 years
Manley Architects, PC P.O. Box 144 Vancouver, WA 98666-0144 www.manleyarchitects.com 6 years
Allstar Magnetics, LLC 6205 NE 63rd street Vancouver, WA 98661 www.allstarmagnetics.com 2 years
Signs & More 4401 NE St Johns Rd Vancouver, WA 98661 www.signs-n-more.com 25 years
Molly Maid 2515 E Evergreen Blvd Vancouver, WA 98661 www.mollymaid.com 6 years
Business Outcomes Consulting 900 Washington Street Vancouver, WA 98660-3409 www.bocnetwork.com 2 years
New Day Community Dental Clinic 1201 SE Tech Center Dr Ste 150 Vancouver, WA 98683 www.newdaydental.org 4 years
T Square Remodeling 10600 NE 94th Ave Vancouver, WA 98662 www.tsquareremodeling.com 21 years
MPG Marketing & Mailing Services PO Box 28306 Portland, OR 97228-8306 mpgmarketingandmailing.com 8 years
Cascade Park Care Center 801 SE Parkcrest Ave Vancouver, WA 98683 www.lcca.com 3 years
New Seasons Market 2100 B SE 164th Ave Vancouver WA 98683 www.newseasonsmarket.com 3 years
Children’s Center PO Box 484 Vancouver, WA 98666 www.thechildrenscenter.org 4 years
Ryonet 12303 NE 56th Street Vancouver, WA 98682 www.silkscreeningsupplies.com 3 years
CenturyLink 310 SW Park Ave 11th Floor Portland, OR 979205 www.centurylink.com 3 years
Self Balance Massage 5107 NE 94th Avenue Suite A Vancouver, WA 98662 www.selfbalancemassage.com 2 years
Concept Reality 1321 NE 76th Street Suite F Vancouver, WA 98665 www.conceptreality.com 1 year
Servpro of Vancouver/Clark County P.O. Box 2526 Vancouver, WA 98668 www.servproevancouverclarkco.com 1 year
Perkins & Company, PC 805 Broadway Vancouver, WA 98660 www.perkinsaccounting.com 19 years
The Scott Horenstein Law Firm PLLC 900 Washington Ste 1020 Vancouver, WA 98660 www.horensteinlaw.com 16 years Washington State Department of Transportation PO Box 1709 Vancouver, WA 98668-1709 www.wsdot.wa.gov 23 years
6-15 years of membership AIMMco 1665 Schurman Way Woodland, WA 98674 www.aimmco.com 13 years Bridgewood at Four Seasons 11700 NE Angelo Dr Vancouver, WA 98684 www.bonaventure.com 7 years Clark County Skills Center 12200 NE 28th St Vancouver, WA 98682 www.ccskillscenter.com 13 years Columbia Asthma & Allergy Clinic 3400 SE 196th Ave Ste 101 Camas, WA 98607 www.ca-ac.com 9 years Cowlitz Indian Tribe 1055 9th Ave Ste B Longview, WA 98632 10 years Fred Meyer Store - Fisher’s Landing PO Box 42121 Portland, OR 97242 www.fredmeyer.com 13 years Hilton Vancouver 301 W 6th Street Vancouver, WA 98660 vancouverwashington.hilton.com 10 years
Port of Ridgefield 111 W. Division Ridgefield, WA 98642 www.portridgefield.org 10 years Regents Bank 2001 SE Columbia River Dr Ste 101 Vancouver, WA 98661 www.regentsbank.com 9 years Roadmaster Inc 6110 NE 127th Ave Vancouver, WA 98682 roadmasterinc.com 9 years Stahancyk, Kent & Hook P.C. 400 W 11th Street Vancouver, WA 98660 www.stahancyk.com 7 years SW Office Supply & Interiors 3205 NW Yeon Ave. Portland, OR 97210 www.swofficesupply.com 10 years The Hampton - Ashley Inn 1617 SE Talton Ave Vancouver, WA 98683 www.thehampton.com 7 years Tim Brown Co. 112 W 11th St Ste 225 Vancouver, WA 98660 www.timbrownco.com 13 years Venice Genoa Tile 3001 E Fourth Plain Blvd. Vancouver, WA 98661-4661 www.venicegenoa.com 9 years Waddell & Reed Financial Advisors 16219 SE 12th St Suite 203 Vancouver, WA 98683-8906 www.waddell.com 11 years
1-5 years of membership
DLC Architecture 11815 NE 113th St Ste 104 Vancouver, WA 98662 www.DLC-Architecture.com 4 years Energy Trust of Oregon 421 SW Oak Street Suite 300 Portland, OR 97204 www.energytrust.org 1 year Enviromet PO Box 907 Vancouver, WA 98666 www.spill-kit.com 5 years John L. Scott - Suzanne Oakes 204 SE Park Plaza Dr Ste 109 Vancouver, WA 98684 3 years HomeStreet Bank 700 Washington Street Ste 202 Vancouver, WA 98660 www.homestreet.com 2 years Horenstein Law Group PLLC 500 Broadway Suite 120 Vancouver, WA 98660 www.horensteinlawgroup.com 3 year Law Offices of Carolyn M. Drew 510 East McLoughlin Vancouver, WA 98663 www.carolynmdrew.com 1 year
ber
Mountain View Ice Arena 14313 SE Mill Plain Blvd. Vancouver, WA 98684 www.mtviewice.com 2 years
Shorty’s Garden and Home 10006 SE Mill Plain Blvd Vancouver, WA 98664 shortysgardenandhome.com 5 years The Hampton At Salmon Creek 2305 NE 129th Street Vancouver, WA 98686 www.hamptonsalmoncreek.com 1 year Vancouver Energy P.O. Box 66008 Vancouver, WA 98666 www.vancouverenergyusa.com 1 year
Thank you
for continued Membership!
s s
Artwear
Simply Explain It
110 East Evergreen Blvd Vancouver, WA 98660
8002 NE Highway 99 Suite B Vancouver, WA 98665
www.artwear.net
www.simplyexplainit.com
Budget Rent A Car Or Truck 3021 NE 72nd Drive Vancouver, WA 98661
5305 NE 121st Avenue Suite 114 Vancouver, WA 98682
www.budget.com
www.smartfitnesspros.com
HH Bauer & Associates Inc 11013 NE 39th St Ste A Vancouver, WA 98682
Sweet Spot Skirts
www.kingshawaiian.com
Luepke Flowers and Finds 1300 Washington Vancouver, WA 98660
ber Mem
www.sweetspotskirts.com www.tycois.com
PIC Staffing Solutions
NEW er mb Cha s
105 West 6th Street Vancouver, WA 98660
Tyco Integrated Security
www.luepkeflowers.com
360-947-6377
Sotelo Chriopractic 201 SE 124th Avenue Suite 202 Vancouver, WA 98684
King’s Hawaiian
1555 Downriver Drive Woodland, wa 98674
Smart Fitness Pros
Vancouver Historical Renovations, LLC mfisher630@hotmail.com
Learn more about membership from: Matt Hoffstetter (360) 567-1058 mhoffstetter@vancouverusa.com
2015 Keynote Speaker:
Ken Fisher
Buildin g opportunity
CLARK COUNTY 2015 ECONOMIC FORECAST
Founder, CEO
Fisher Investments Ken is the founder and CEO of Fisher Investments, which manages more than $60 billion in investments for large institutions and high net worth individuals. Fisher Investments has over 800 employees in Camas and more than 2,000 worldwide. The author of the Forbes column “Portfolio Strategy” for 30 years, Ken is the thirdlongest running columnist in Forbes history. He has written 10 books, including four New York Times bestsellers. He is number 228 on the Forbes 400 list of wealthiest Americans, with a net worth of $2.8 billion. Ken’s keynote speech will be “Looking into 2015.”
Forecast:
Moderator:
Scott Bailey
Kelly Love
Regional Economist,
President, CEO
WA Employment Security Department
Greater Vancouver Chamber of Commerce
January 22, 2015 The Hilton Vancouver 7am-10 am
REGISTER NOW!
RESERVED SEATING: $50 per person or $500 for a table of 10. Includes sit down breakfast and attendance at one breakout session. Must register by January 19th to reserve your seat. REGISTER: Online at www.columbian.com/economicforecast or by calling Community Partnerships 360-735-4466.
PRESENTED BY:
SUPPORTING SPONSORS:
STUDENTS PROGRAM: FREE for first 50 high school or college students who register. Sponsored by BergerABAM. Educators, call
today to register five or more students for free. Offer valid for first 50 students/ teachers who register; thereafter a special student rate of $30 applies. Students must be currently enrolled. Must register by phone only. Teachers registering 5 students are free.
IN-KIND SUPPORT:
w w w. c ol u m
PANEL 4
Development Opportunities
PANEL 3
Housing/Commercial Development
PANEL 2
Prospects for Large Employers
PANEL 1
Building Your Small Business
2015 Breakout Session Panelists Russell Brent
Betsy Henning
Eric Preisz
Mary Sisson
Owner Mill Creek Pub
Founder & CEO AHA!
CEO GarageGames
Co-owner Kazoodles
Ben Bagherpour
Bryce Helgerson
Jason Koenders
John Rudi
Vice President SEH America
Chief Administrative Officer Legacy Salmon Creek
Senior VP, Engineering/ Network Planning Integra
President Thompson Metal Fab
John Blom
Eric Fuller
Kelly Helmes
Ryan Hurley
Real Estate Broker Hasson Company
President Fuller & Associates
Vice President New Tradition Homes
President Hurley Development
Moderator
Mike Bomar
Teresa Brum
Paul Dennis
Lynn Valenter
President Identity Clark County
President Economic Development Columbia River Economic Division Manager Development Council City of Vancouver
President/CEO Camas Washougal Economic Development Association
Vice Chancellor Washington State University Vancouver
Moderator
Lee Rafferty Executive Director Vancouver Downtown Association
Moderator
Jeanne Bennett
Executive Director SWWA Workforce Development Council
Moderator
Linda Reid Client Manager US Bank
John McKibbin
m b ian.co m
Chamber Ribbon cuttings
M
ABOVE: NEW PROGRAM LAUNCH: YOUTHBUILD Partners in Careers 3210 NE 52nd St Vancouver, WA 98663 BELOW: 12/11 CELEBRATION: Goodwill 6425 NE Fourth Plain Blvd Vancouver Wa. 98662
embers featured on this spread have hosted a GVCC Ribbon Cutting event in the Fall of 2014!
Every member can host a ribbon cutting event! Please call Matt Hoffstetter, Member Services Director (360) 567-1058 for details.
Let’s Celebrate!
Cha m
ber
Bene
fit!
Upcoming Ribbon Cuttings: 1/6 Gorilla Joe’s Sports Nutrition @ 4pm 1/12 Orchards Curves @ 9:45am 1/22 In Light for Life @ 4pm 1/23 Aethena Gynecology Associates @ 2:30pm
11/18 NEW LOCATION! LoanStar Home Loans 17200 SE Mill Plain Blvd. Suite 160 Vancouver wa. 98683
THANK YOU GVCC AMBASSADOR TEAM! 11/6 GRAND OPENING: Nexus Chiropractic 12214 SE Mill Plain Blvd. Suite 101 Vancouver Wa. 98684
11/24 GRAND OPENING! Pacific Perks 5305 NE 121st Ave Vancouver Wa. 98682
11/11 REMODEL CELEBRATION: Centerlogic Inc. 7414 NE Hazel Dell Avenue Suite B Vancouver, WA 98665
10/16 CELEBRATION! Pacific Perks 9014 NE St. Johns Blvd Suite 111 Vancouver WA 98663
12/10 CELEBRATION: American Student Assistance Program-SALT
11/20 GRAND OPENING! Hampton Inn 315 SE Olympia Drive Vancouver, WA 98684
Visit
www.VancouverUSA.com
for more info
VANCOUVER
VISION
Magazine
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VANCOUVER
VISION 1101 Broadway, Suite 100 - Vancouver, WA 98660 USA
News
chamber Periodical US Postage Paid Vancouver, WA
Magazine
Upcoming Events Calendar: Please Check Event Websites for Fees and RSVP Requirements
1/6/15 GVCC EVENT Ribbon Cutting
GORILLA JOE’s SPORTS NUTRITION
4PM
Join us at the grand opening of their NEW location.
1/7/15 GVCC EVENT Southwest Washington Leads and Needs
Beaches Restaurant
7:30am-10am
The best morning networking in Clark County! Sponsored by: Candance Paridis ADVOCARE, their ribbon cutting directly to follow.
1/7/15 PTAC/GVCC EVENT Small Business Participation Plans Workshop: Government Contracting Vancouver Community Library Room
1-3pm
Carroll Bernard leads workshop with special guest: US Army Corps of Engineers.
1/9/15 MEMBER EVENT
Networking 4 Newbies GVCC Office
9:30am-11:30am
Tips on making the most out of networking events! Hosted by DIY Marketing Center.
1/12/15 GVCC EVENT Ribbon Cutting CURVES
9:45AM
Enjoy food, music and entertainment as we celebrate with Curves!
1/13/15 GVCC EVENT Small Business Resource OPEN HOUSE
GVCC OFFICE @ 1101 Broadway Suite 100
4:30-6pm
Five small business assistance programs will be onsite to answer questions from start-ups and small businesses. Featured guests: Score, SBDC, MESO, PTAC and the SBA. Free to attend!
1/14/15 GVCC EVENT The Resource
Network
Riverview Center
7:30-9am
Key Note Speaker: Alex McMillan from Optimal Living 365.
1/20/15 PTAC EVENT Women Minority and Emerging Small Business Certification Workshop Location TBA
6pm
Details available online.
1/21/15 GVCC EVENT Southwest Washington Leads and Needs
Beaches Restaurant
7:30am-10am
The best morning networking in Clark County! Sponsored by: LoanStar Home Lending
1/23/15 GVCC EVENT Ribbon Cutting
aethena gynecology association
2:30pm
Come and join us for our 10th anniversary celebration. They will be providing light snack and tours.
1/27/15 GVCC EVENT Business After hours
the gardner school
5PM - 7Pm
Join us for the first evening networking event in 2015! The Gardener school will provide, food, beverages, prizes and networking plus tours of their location!
2/4/15 GVCC EVENT Southwest Washington Leads and Needs
Beaches Restaurant
7:30am-10am
1/22/15 GVCC EVENT Ribbon Cutting
The best morning networking in Clark County!
4pm
2/11/15 GVCC EVENT The Resource Network
In Light for Life
Join us for Light Therapy, snacks, nutrition samples, music. The Light Manufacturers will be on site.
Riverview Center
7:30-9am
Key Note Speaker: Chad Pearson of the ESD’s Shared Work Program.
2/12/15 GVCC EVENT BASH: Business and Social Hour Perkins & Co and Schlesinger Companies
5PM - 7Pm
Do not miss the best evening networking around! Food, prizes, beverages and great people! $10/Member, please RSVP.
2/13/15 PTAC EVENT Proposal Writing Workshop for Government Contracting Location TBA
8am-5PM
You’ll learn to choose the right markets, build client relationships and prepare for the RFP.
2/13/15 MEMBER EVENT Networking 4 Newbies GVCC Office
9:30am-11:30am
Tips on making the most out of network-
ing events! Hosted by DIY Marketing Center.
2/18/15 GVCC EVENT Southwest Washington Leads and Needs
Beaches Restaurant
7:30am-10am
The best morning networking in Clark County! Get a chance to speak and connect via small group breakout sessions.
2/22/15 GVCC EVENT Vancouver Goes Hollywood The kiggins
Starting @ 4pm
We’ll roll out the red carpet and give everyone in Vancouver a chance to “BECOME A STAR!” Sponsored by Kings Hawaiian.
February GVCC EVENT SHOP LOCAL BUSINESS SHOWCASE
Sponsored by Riverview Community Bank
5pm-7PM
The GVCC will cost a double event: The Shop Local Business Showcase and the February Business After Hours Event!