VISION
MAR/APR 2015
VANCOUVER
the gvcc’s business resource center // 125 years of moving business forward
Magazine
Presenting Sponsor returns, 13 years in a row : Columbia
The Art of Tailgating Secure Your Sponsorship for the Golf tournament
Bank’s Golf Team
t-displays sell out
Three Page
Multigenerational Special Section: Local Experts weigh in on trends
UPCOMING EVENTS:
The best evening networking in Southwest Washington!
PAGE 5
News
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Special Section:
pg 11-14 The Multi-Generational Workplace Chamber members “Bond with Gardner” at the January Business After Hours hosted by Gardner School of Arts and Sciences.
TABLE OF CONTENTS As the baby boomer generation ages, more
pg 5 Upcoming
EVENTS Our Spring Business After Hours hosts will be Mt. St. Helens Institute and My Auto Repair Center.
and more retire each
pg 22-23 Chamber Ribbon Cuttings
year. This provides opportunities as well as
The Chamber is famous for hosting the best ribbon cuttings in the region! Check out where the Red Coats have celebrated with member businesses this winter.
potential hardships for businesses, nonprofits and the public sector
pg 6-7 Chamber Turns 125
alike.
A look back at how the Chamber has “Moved Business Forward” since 1890. Special thank you to the Clark County Historical Museum and The Columbian.
pg 8 President’s Update
GVCC President/CEO Kelly Love introduces the Business Resource Center and the Small Business Assistance Program.
pg 16-20 The GVCC’s Annual Golf
Tournament Thursday, June 11th This is the Chamber’s biggest event of the year in terms of sponsorship opportunities. Our golfers are top tier decision makers in their industries and our sponsorships can get you face-to-face!
Visit
www.VancouverUSA.com
for more info
The Columbia Bank Golf team (back row, left to right) of Larry Kingsella (Desi), Tyson Campbell (McGary Supply), Michele Freeman (VP and Branch Manager), and Amy Davis (VP, Retail Relationships) have fun at the WSU-Vancouver campus with their family members during the “Tailgate” golf tournament Photoshoot!
on the cover
Photo by Grant Motto Photography
VANCOUVER
VISION
Magazine
3
Greater Vancouver Chamber of Commerce CEO/PRESIDENT: Kelly Love CHAIRMAN: Eric Sawyer
EDITOR-IN-CHIEF: Chandra Chase
IS NOW...
Board of directors Chair: Eric Sawyer, BBSI Preferred Payroll Chair Elect: Eric Olmsted, On Line Support, Inc. Vice Chair: Jody Campbell, The Columbian Treasurer: Dan Monaghan, Perkins & Co. Past Chair: Don Russo, Schwabe, Williamson & Wyatt Winston Asai, Columbia Machine Ben Bagherpour, SEH America Carol Bua, City of Vancouver Todd Coleman, Port of Vancouver
John Deeder, Evergreen Public Schools Tamara Fuller, NAI Norris, Beggs & Simpson Ben Hoskins, 1-800-GOT-JUNK Wayne Nelson, Clark Public Utilities Tim Schauer, MacKay Sposito Rhona Sen Hoss, Foundation for Vancouver Public Schools Keith Wallace, Frumenti, Lander & Wallace, P.S. Kristy Weaver, Pacific Continental Bank Jeff Woodside, Nutter Corporation
Staff Kelly Love, President/CEO 360-567-1050 klove@vancouverusa.com
CENTRIXITY DEVELOP YOUR PEOPLE
Susie Bauder, Events Director 360-567-1093 sbauder@vancouverusa.com Matt Hoffstetter, Membership Services Director 360-567-1058 mhoffstetter@vancouverusa.com Sharon Batten, Finance 360-567-1080 sbatten@vancouverusa.com
Chairman’s circle Pacific Continental Bank SEH America, Inc. Legacy Salmon Creek Medical Center Riverview Community Bank Port of Vancouver
Our Name Has Changed, Not The Great Work We Do. Developing your people is a critical part of every great business and we don’t take it lightly. Our employee trainings and assessment tools are key to helping your business thrive. 900 Washington St. #800 Vancouver, WA 98660 360-474-5045 centrixity.com
Chandra Chase, Programs and Communications Director 360-567-1056 cchase@vancouverusa.com Teresa Lawwill, Fund Development and Community Relations Director 360-567-1090 tlawwill@vancouverusa.com Melinda Cannell, Programs and Communications Manager 360-567-1089 mcannell@vancouverusa.com Morgan Hutchinson, Marketing/PR Specialist 360-567-1056 cchase@vancouverusa.com
President’s circle Columbia Machine, Inc. iQ Credit Union Burgerville – Holland, Inc. Kaiser Permanente PeaceHealth Southwest Medical Center Chevron USA Comcast Business Class BNSF Railway Columbia Credit Union Online Support
PARTNERS & Advertisers
ADCO Commercial Printing & Graphics Aevum Images Bankcard Brokers Beaches Restaurant & Bar Centrixity Clark PUD The Columbian IQ Credit Union
Luepke Flowers and Finds Northwest Personal Training Pacific Continental Bank REMAX-Lori Anderson-Benson Washington State University - Vancouver Scentsy - Christie BrownSilva The Vancouver Business Journal Victor Fitness Systems
1101 Broadway, Suite 100 Vancouver, WA 98660 360-694-2588 yourchamber@vancouverusa.com www.vancouverusa.com facebook.com/yourchamber twitter.com/vanchamber pinterest.com/gvccvancouver ChamberNews (USPS 008786) is published bi-monthly by the Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, WA 98660. Tel. 360-694-2588, Fax 360-693-8279. ChamberNews annual subscription is $25. Periodicals postage paid in Vancouver, WA. Postmaster: Send all address changes to ChamberNews, 1101 Broadway, Suite 100, Vancouver, WA 98660. This publication is dedicated to providing Chamber business news, educating and providing critical commentary.
Magazine printed by: Adco Printing & Graphics 355 Grand Blvd Vancouver, WA 98661
CONTRIBUTORS EVENTS at a glance
Grant Mott is the owner and creative force behind Grant Mott Photography; Vancouver’s source for compelling corporate photography and video. Whether its portraits or e-commerce images, lifestyle spreads or facility panoramics, talking head videos or short introductions - Grant is your imagery expert to grow your brand. SPECIAL SECTION CONTRIBUTORS
Matthew Bisturis is an attorney in the Vancouver office of regional law firm Schwabe, Williamson & Wyatt. Matt focuses his practice in the areas of business and real estate transactions and received a Certified Exit Planning Advisor designation from the Exit Planning Institute®. Chelsea Terris is an Inbound Marketing and Blog Manager at Webfor. She is proud to collaborate each day with her brilliant team members to best serve their incredible clients. Dr. Carol Parker Walsh is a certified professional image professional specializing in strategies for developing a positive and effective self-image. She holds a PhD in human development and social systems and brings 25 plus years as an executive, lawyer, and academic, to her clients. Michael Curry received a doctorate in business administration from Manchester Business School. He joined WSU’s Carson College of Business in 2014. He is a professor of management information systems and entrepreneurship who specializes in improving organizational value chains through the integration of technology. Patricia Zamboni Coash, owner of Aushi Mizani is a professional consultant, life coach, and public speaker. The Aushi Mizani Method has a proven track record of empowering clients to achieve personal and professional success and ultimately thriving in life. Scott Carroll is co-founder of centrixity, a human capital consulting group headquartered in Vancouver, Washington. The firm helps companies reduce employee turnover, develop key leaders, create a strategy for replacing key talent, and increase workplace productivity.
Tuesday, March 24th
Business After Hours
Sponsor: Mt. St. Helens Institute Time: 5-7pm Location: Loowit Brewing/Torque Coffee Cost: $10/member, $20 nonmember RSVP online The GVCC’s Business After Hours Event is the top place for evening networking in Southwest Washington. Often crowds from 150400 people gather on-location at a Clark County Business for food, prizes and networking.
Thursday, April 2nd
GVCC “125 Year Anniversary” first thursday Lecture Host: Clark County Historical Museum Time: 5-7pm
Please join the Clark County Historical Museum on their “First Thursday” lecture series, featuring the Greater Vancouver Chamber of Commerce! They will cover our 125 years in Southwest Washington and the changing face of business over that time span. Tuesday, April 28th
Business After Hours
Sponsor: My Auto Repair Center Time: 5-7pm Cost: $10/member, $20 nonmember RSVP online The GVCC’s Business After Hours Event is the top place for evening networking in Southwest Washington. Often crowds from 150400 people gather on-location at a Clark County Business for food, prizes and networking.
Save the date: Thursday, June 11th 13th ANNUAL GOLF TOURNAMENT ‘’TAILGATE PARTY’’ Saturday, July 20th Cruisin The Gut: The Pit Stop Tuesday, August 18th FIRST ANNUAL GREATER VANCOUVER CHAMBER OF COMMERCE WOMEN’S GOLF TOURNAMENT “HIT THE ‘MALL’ ON THE GREEN”
CHAMBEr CELEBRATES 125 YEARS OF MOVING BUSINESS FORWARD Information provided by the Clark County Historical Museum and The Columbian From Esther Short Park to Prune Hill, tributes to Vancouver’s rich history are prevalent in our modern day community. Settled among our tech-centers and condominiums, the contributions of our founding fathers are memorialized with street names and faded building facades. Throughout Vancouver’s history, The Greater Vancouver Chamber of Commerce has been the leading voice in business. As the Chamber prepares to celebrate its 125th anniversary this April, we look back to some of the significant achievements that have shaped our community.
Commerce and The Columbia “Where sail meets rail. . . the gateway to the Inland Empire for export,” P.C. Lavey, publicity manager of the
Vancouver Commercial Club In 1895 a committee of the Chamber took the initial steps toward having a 20-foot channel dredged from the Willamette to the Columbia. After the bill providing for river improvement districts that was created by the Chamber had passed the State House and was signed into law, work began to deepen the channel in 1903. After dredging to the extent of $900 the Columbia River Lumber Company halted work demanding assurance of their remaining pay of an estimated $5,000 to $7,500. “Tired of waiting for our Congressional delegation to secure an appropriation, “ a committee of business leaders was appointed to take charge of the project; a guarantee of $2,500 was raised before noon and by evening the subscription showed $5,075. Arrangements were then made for the dredging to resume and the first deep sea commerce reached Vancouver in 1906 when the 7,000 ton Norwegian steamship Thyra arrived to load a cargo of 3,000,000 feet of lumber.
“The greatest day in Vancouver history,” The Columbian, on
the opening of the Interstate Bridge In 1905 the Chamber presented the idea of a bridge crossing the Columbia before the Portland East Side Business Men’s Club. The need had become apparent during the “Vancouver and Clarke County Day” at the Portland World’s Fair when close to 2,000 people attempted to cross the ferry during the morning hours. In 1909 Portland and Vancouver businessmen drafted resolutions to appropriate $5,000 from each state for a preliminary survey and estimates for a bridge. The Washington State Legislature passed the resolution, but it failed
February 14, 1917 - Eight-year-old Mary Kiggins pulls a yellow ribbon to officially open the Interstate Bridge to traffic. to get through the Oregon legislative body by a vote of 14 to 12. A parade of more than 300 determined Vancouver citizens marched to brass bands through Portland carrying $2,500 in gold and banners that read “We want the Bridge and so do you. We’ve done our part. Now you come through!” Portland raised their share within the month and the two cities set about to raise the remainder of the $5,000 by popular subscription. A bill to fund the building of the bridge passed in both states, but was vetoed by Washington’s Governor Lister. Clarke County then took the matter into its own hands and immediately started a campaign to bond Clarke County almost to the limit for half a million dollars. On July 14, 1914, the Supreme Court of Washington legalized the sale of the bridge bonds as voted by Clarke County; the
Milestones in Vancouver's Business History 1890 Population of Vancouver is 3,545
1908 1912 The first rail line on April 6, Vancouver the Washington side established its Port District Chamber adds 111 April 18, Chamber of of the Columbia River Gorge reaches new members during Commerce files arVancouver “rally day” ticles of Incorporation
October 10, The Vancouver Columbian begins publication
6
1910 A railroad bridge opens across the Columbia River
March/April 2015 Edition
Chamber promotes electric lines to La Center and Hockinson
1913 Chamber brokers deals to sell overstock of potatoes out of state April 29, Chamber begins campaign to raise funds for bridge
www.facebook.com/yourchamber
1917 February 14, Interstate Bridge opens
1920 John P. Kiggins begins construction on a business block on Main Street
1918 The Chamber forms an “emergency corps”
Clark County Historical Museum
“Big Ideas, Boosterism, and Business: A History of the Vancouver Chamber of Commerce” Exhibit and Lecture Thursday, April 2nd Clark County Historical Museum 1511 Main Street, Vancouver, WA 98660 Exhibit opens at 5pm, lecture begins at 7pm Cost: $$4 for adults, $3 for seniors/students -Free for CCHS members Please join the Clark County Historical Museum on their “First Thursday” lecture series, featuring the Greater Vancouver Chamber of Commerce! They will cover our 125 years in Southwest Washington and the changing face of business over that time span. May, 1963 - Emmet J. Onslow, Director of the Chamber’s Tourism and Convention Committee boards the city bus which has been painted to encourage tourism and convention business.
lowed the Port to enter the grain business, improve cold storage, and led to additional warehousing projects.
county then sold its bonds on Dec. 14, 1914. After 23 months of labor, the vertical-lift Interstate Bridge opened February 14, 1917. A crowd of between 40,000 and 50,000 welcomed the new addition with a dedication ceremony in the middle of the bridge. Eight-year-old Mary Ellen Kiggins pulled a yellow ribbon to officially open the bridge to traffic.
In April 1890, W.H. Johnson, Vancouver Chamber of Commerce Secretary, put out the following notice in a Portland newspaper, “Capitalists, merchants and manufacturers are wanted, and will receive hearty encouragement.” Johnson called Vancouver, “The most beautiful residence city on the Pacific Coast...Healthy Location, Pure Spring Water, Good Public Schools and Private Institutions of Learning.” In 1909 President Taft rode across the railroad bridge after passing through Vancouver on a Whistle-Stop Tour to Portland. The President addressed the perceptions of many that Vancouver was a suburb of Portland, and that base closure was a serious risk. Those fears prompted local leaders to push hard for recognition and connection to the outside world. With the completion of the Interstate Bridge, Vancouver had become an “auto port of call” welcoming tourists and building its service industries. Like other booster organizations, the Chamber actively promoted the city and also provided entertainment opportunities bringing citizens together. In 1909 they held “smokers” at their club rooms that included “vaudeville turns” by local members, short talks and buffet luncheons.
The New Deal’s Biggest Baby
Construction of the Grand Coulee Dam may have been a jobs project of the Roosevelt administration, but the idea was home grown. In December of 1931 the secretary of the Vancouver Chamber of Commerce emphasized that it stood firmly behind the development of low-cost hydro-electric power on the Lower Columbia. During WWII the hydroelectric turbines allowed for the production of enough aluminum to build a third of the aircraft the U.S. sent to war and also powered the Hanford Nuclear Reactor. Between 1931 and 1933 the Vancouver Chamber of Commerce called on provisions of the National Industrial Recovery Act to support the Port of Vancouver, demanding quick action by the Army Corps of Engineers on a local survey to deepen and widen the channel between Vancouver and the Willamette River securing a loan from the Reconstruction Finance Corporation to support the port in dock construction and other improvements to help relieve unemployment. Backed by bonds and federal funds, the port built a new terminal, which along with a deepened channel, al-
1925 The Chamber purchases land adjacent to Army airfield for commercial purposes 1921 During an agricultural depression, the Chamber considers ideas for redevelopment of waterfront and downtown
Boosterism and Community Building
Economic development remained a focus for Chamber during the early 1900’s. In 1909 the Chamber began a campaign to annex what was then known as Vancouver Heights and the area east of the military garrison as far as Harney Hill. In the spring of 1925 Lieutenant Kelly worked with the Vancouver Chamber of Commerce to establish Vancouver as an airmail center. One of the Chamber’s biggest civic endeavors was the Hotel Evergreen. In 1927, many citizens felt Vancouver lacked a high-quality hotel space for visitors and social gathering space, so under the leadership of the Chamber of Commerce, about 435 people were persuaded to buy shares in the Vancouver Community Hotel Company. Opening in August 1927, the Evergreen Hotel was the only hotel between Olympia and Portland.
1940’s 1958 1997 1936 The Chamber initiates Vancouver sees an Second span of Chamber partners arbitration and comindustrial boom with the Interstate Bridge with City on promise when 75% of Kaiser Shipyard, Alcoa, opens downtown Works Progress Adminis- and Boise Cascade paper redevelopment plan tration workers strike mill
1934 Constuction begins on Grand Coulee Dam
Marshall arrives in Vancouver
1957 Vancouver named an “All-America City” (also in 1987)
1983 Chamber partners with Trimet to encourage carpooling
resource center open for business Kelly Love, GVCC President/CEO Five years ago, your chamber took a hard look at itself, asking the question, “How do we help business grow?” Many of our businesses were struggling in the recession. Given the tiny margin of profit, success or failure could be measured in moments and inches. Our businesses told us they need help with marketing, promotion and sales. Our businesses also told us they need help with technical questions, bonding, licensing, finances, HR, health care and taxes. Running a business is far more complicated today than 50 years ago because of the increase in government rules and regulations. Businesses have access to markets never dreamed of before because of technology. Businesses that learn how to compete grow. For the past four years your chamber; our staff, our board and our volunteers have set out to build a Business Resource Center. We began with fundamental building blocks. • Robust marketing program for businesses • Re-designed Chamber Vision Magazine • Increased number of PR consults
• Added 2nd staff member to Communications Team • Launched new multi-platform website with complimentary enhanced listings • Created business development tools for businesses In 2012 we hired our first business counselor to work with businesses that want to do government contract work with the local, state and federal government. We partnered with the federal government to provide the no-cost counseling to businesses in Clark, Cowlitz and Skamania Counties. Our part time program in 2014 delivered the following: • 252 hours of counseling • 1186 hours support, training, outreach • 315 contract awards • $30,210,000 dollars awarded • 604 jobs created or retained In 2015, we begin a new chapter working with the City of Vancouver to provide a Small Business Assistance Program to low-income business owners in Vancouver. The City has invested federal grant funding of $55K for 2015. With that funding, the Chamber has hired a second business counselor. The program is a valuable tool for businesses; providing oneon-one no cost expertise. This program will be
housed through the quickly growing Business Resource Center. Now to the most important part: This is a team effort among all our strategic partners whose number one goal is to help business grow. When a business calls the help line at 360.5671050 we can quickly triage how best to help them. A business may be eligible for the city’s program. Or They may be best served at CREDC, SBDC, SCORE, Clark College or WSUV. We have expanded our list of partners to include micro loan programs at OAME, Mercy Corps and MESO. The Chamber will refer to partners and partners can refer businesses to us. Our goal is to make sure that every business that needs help finds the right resource as quickly as possible. We will always be a chamber that advocates for businesses on policy issues. We will always be a chamber that loves to network. We will always look for good projects that help our businesses grow. In this, our 125th anniversary of the Vancouver Chamber we are so excited to offer the Business Resource Center for your business tool-kit. Real help in real time.
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The GVCC’s Annual “Membership Directory” is now available in hard copy. Each member should have received one via mail. You may want additional copies for a variety of staff, office locations and we encourage you to swing by the office to pick up as many as you’d like, 1101 Broadway, Suite 100 Vancouver WA 98660. The Membership Directory is always available onlie at our website: vancouverusa.com. This online version is updated daily and includes the “Hot Deal,” and “Member to Member Discounts”.
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March/April 2015 Edition
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REMOVABLE special section
The Multi-Generational Workplace
Page 11 INTRO Preparing for a workplace without baby boomers
>>>
2015 mar/apr SPECIAL SECTION
page 12-13 Marketing Resources at the FVRL Social Media Personal Brand Image Business Card TIps
page 14 Changing Face of Marketing Community Partnerships
the multi generational workplace
In the media you can find endless statistics that prove the baby boomer generation is retiring in droves. Locally, in Vancouver we’re seeing it affect business in a variety of ways. From boomers trying to sell their businesses, to government entities facing human resources crisis; needing to re-hire up to a quarter of their workforce over the next five to ten years. This shift can provide opportunities and challenges alike.
The Brewing Storm: Preparing for a
Workplace without Baby Boomers
M
uch has been written about the challenges of leading a multiBy Scott Carroll, generational workplace Centrixity and it’s no wonder. For the first time in our nation’s history, four generations of employees are working side-by-side in the workplace and each of those generations have unique perspectives, needs and expectations. What is not getting as much attention, though, is the real challenge that lies ahead: the looming loss of Baby Boomers from our workforce. According to a 2012 report based on a survey of 100 senior executives from a variety of global organizations done for Odgers Berndtson in cooperation with Cass Business School in London, “Retiring baby boomer employees will result in a massive exodus of talent over the next 20 years, as the leadership and experience that has shaped modern business steps down.” The research indicates three critical areas of focus for organizations to successfully survive the transition including: 1) Transfer knowledge to the next generation of leaders; 2) Reconfigure organizational structures and
incentives, and; 3) Adapting leadership styles. Some organizations are finding this time frame to be overly optimistic. The City of Vancouver (Washington), for example, recently referenced a demographic assessment of the organization that reveals nearly 30 percent of the current workforce is eligible to retire by 2020 … just five years from now. According to Tom Wysuph, Executive Director for Eastco Diversified Services in Gresham, Oregon, “Of our upper management, three of four reach full social security retirement in the span of one year. So if Eastco does not start planning for the loss of our baby boomers now, a tremendous amount of knowledge, expertise and institutional memory will leave.” For smaller organizations, the failure to plan for loss of Baby Boomers can be even more dramatic, causing many business owners to simply close their doors when they retire, finding themselves without a worthy successor who would potentially buy the business from them. Key steps we are seeing the proactive company executives take to help prepare their organizations for the pending
loss of its Baby Boomers include: 1. Creating a Succession Plan This includes a clear, objective assessment of the current organization, an analysis of future needs, and a structured plan to get there. 2. Developing Leaders Companies are learning that the common “command and control” model of leadership is not effective with the newer generations. They are developing their leaders through structure development programs and effective coaching/ mentoring. 3. Embracing Change They are consciously working to create organizational cultures that recognize change as inevitable and help their employees learning to deal with change in a healthy and productive manner. The clock is ticking. Is your company in a position to survive the loss of its Baby Boomers? What are you doing to develop the next generation of leaders?
the multi-generational workplace On the Legal Side: Planning and Conflict Management Key to Successful Family Business Transitions
Approximately 80 percent of U.S. companies are family-controlled. However, only 30 percent of family businesses make it past one generation, and even less—12 percent—are successful into the third generation. Why do family businesses struggle to successfully transition? One reason is that it can be difficult to run a business in a manner that provides economic benefit to current owners while preserving the legacy for the next generation. Often owners do not focus on value-enhancement strategies, such as protecting intellectual property or securing agreements with key employees, if they intend to keep the business in the family rather than sell to a third party. However, letting those initiatives slide can be a mistake, as the next generation may struggle to keep the business running profitably when it is left in a volatile state with unprotected assets. Long-term vision is critical to the success of a multi-generational business, and a plan to protect the business over the long-term should be set forth in
the company’s business plan, organizational documents or even a family constitution. Another reason why family transitions are difficult is that owners often do not have adequate structures in place to address conflict within the business and the family. Tools frequently used to help manage conflict and implement succession plans include shareholder agreements, outside boards of advisors and family councils. Coordinating the owners’ estate plans with the business succession plan can also help to minimize conflict. Perhaps the most valuable planning tool is a contingency plan— a document that describes how critical functions of the business will be executed in the event of the incapacity, death or unavailability of the current owners or key management. Every business should have a written contingency plan, regardless of whether a planned transition is imminent.
“Long-term vision is critical to
By Matthew Bisturis, Attorney at Schwabe, Williamson & Wyatt
the success of a
multi-generational business”
understanding drivers in a multi-generational workplace For the first time in history we have four generations in the workplace. Collaboration, innovation and team spirit is sometimes born out of this diversity, however more often commuPatricia Zamboni nication breakdowns, work Coash, ethic misunderstandings, and Owner of generational divides are the Aushi Mizani norm. Each generation has its own cultural background, life influencers and social norms. These viewpoints and tendencies can and do cause conflict when essential communication tools are missing or misused. Work ethic is the value most often misunderstood in a multi-generational workforce. For example, one of the ways Gen Y, or Millennials, are changing the work-
place is their desire to live a life of personal fulfillment and balance. Where a Boomer might put in 60 hour work weeks - then see a therapist or coach to figure out how to balance work and life; a Millennial will not live a life that far out of balance - period. This doesn’t mean they are lazy or unmotivated; they just have a different set of influences acting on their lives. As the communications breakdown, then behavior and ethics are challenged, the divide between generations widens. In the workplace this spells disaster. The solution is getting each generational member on the team to honor the specific needs of the other team members in terms of communication, recognition and drive. Then all the generational needs are met for each individual.
Reducing the Digital Education Gap What’s an employer to do when her team is comprised of three generations of workers, all with differing strengths and needs? Today’s workforce includes Baby Boomers and members of both Generation X and Generation Y. Baby Boomers, born between 1946 and 1964, prefer a top-down management style and may continue employment past retirement age. Members of Generation X, born between 1965 and 1980, are often independent and resultsdriven. Lastly, Millennials, or members of Generation Y, include digitally-native individuals who engage heavily in social media and depend on immediate performance feedback. The challenges of managing many generations under one roof include accommodating older employees’ lack of tech knowledge while providing younger employees with the
Want better IT results: Try Looking from a Different Perspective Information technology contributes to the success of a family business. But different generations may have opposing perspectives on IT’s value. A study I lead at Washington State University Vancouver surveyed 120 members of small family businesses and found that individuals tend to view IT in one of two ways: as either a primary driver or a supporting player for accomplishing goals. For example, the businessfocused manager is more likely to emphasize goals such as developing an accurate forecasting report. The more technology-focused employee concentrates on how the data, software and hardware interact to deliver the report. These differences complicate communication. The younger generation may favor greater reliance on IT to innovate. But the older generation may be suspicious, having seen too many approaches touted as the “next big idea” failing to meet expectations. A family-owned agriculture business in our study managed to bridge this gap. The CEO said that IT had increased efficiency fivefold, but he was not familiar with the technical reasons. The mostly younger, technology-
focused employees explained that the business had invested in crop-forecasting software and hardware that used sophistiMichael Curry cated models to Washington State create more accu- University - Vancouver Assistant Clinical rate forecasts with Professor of MIS less time and labor than in the past. This example illustrates a significant take-away from our study: taking time to think about IT from an opposing perspective can allow us to see the bigger picture, which helps improve results. The agricultural business often began senior staff meetings by reviewing IT status at a high level, which helped the executives better appreciate IT’s contribution. Likewise, the technical team began their meetings by reviewing the business goals, which helped those mostly younger individuals better appreciate the outcome. As a result, the IT project was a success. So the next time you and your team discuss IT, try looking at IT from a different perspective.
opportunities they require to remain engaged and productive. The following solutions can help: Schedule team trainings: Give Baby Boomers in your office a chance to learn and the Millennials a chance to shine by conducting regular social media and digital interface trainings that bring everyone up to speed. However, be sure to alternate tech trainings with workplace practice or research trainings, presented by Baby Boomers or Gen X-ers, who have years of experiential wisdom to impart. Trade skills: While a new, young employee may have aced her last social media campaign, coaching could help hone her presentation skills. Encourage employees to skill-share with each other to improve individual skills, overall output, and office morale. By giving every member of your team the chance to share expertise, you create a thriving workplace for all ages.
Chelsea Terris, Blog Manager Webfor
Dressing Across the Generations Strauss & Howe, the leading experts on generational theory, developed four archetypes to identify the groups within each “generational cycle.” In their book (which I highly recommend), The Fourth Turning, Strauss & Howe discussed how these four archetypes reemerge every 80 years. Fashion also tends to repeat itself and is reflected in the generational “turnings” we have seen throughout society and time. Ideals of what’s appropriate dress will shift along generational lines and this clash is most visible in the workplace. Silents/Conformists 1929-1945 War, the depression, patriotism, and adherence to rules and authority defined this generation. As a result their fashion attire tends to be practical, basic, traditional, and utilitarian. Baby Boomers/Indulged Ones 1946-1964 Born into Leave it Beaver, grew up in Rock n’ Roll, and declared, “greed is good” in the 80’s as adults, this generation embraces tailored and high-end fashion. A re-interpretation of traditional designs adding patterns, fabrics, and color; quality and style are keys for Boomers. Gen X/Forgotten Ones 1965-1980 Divorce, abortion, R ratings, and Nixon’s resignation welcomed this relatively small generation. Rebellious, fiercely independent, creative, and distrustful of authority are key attributes that are echoed in their style of dress. Unassuming, comfortable, casual, denim, and no rules, are key aesthetics for Gen X. Millennials/Loved Ones 1981-2000 Pampered, cherished, nurtured, and protected, this generation looks up to authority figures for advice on their entrepreneurial ventures. Their style is versatile, fun, eclectic, and authentically their By Carol Parker own. It’s more about Walsh, trends then traditional Silpada Designs with Gen Y.
be Cha m
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Blairco Heating & Air Conditioning
At Your Place Senior Care www.atyourplaceseniorcare.com
www.blaircoheating.com
www.lynchjanitorialandcleaning.com
Gaffney Counseling & Consulting Evergreen Habitat for Humanity www.ehfh.org The Raring Corporation www.raringcorp.com St. Elizabeth Ann Seton Catholic High School PIP Printing www.setonhigh.org vancouverwa502.pip.com ABC Accounting Services The Management Group Inc www.tmgnorthwest.com G6 Airpark Inc. g6vancouver.com Java House GSL Solutions, Inc. Schiller & Company PC gslcorp.com www.schillercpa.com Must Love Dogs NW Riverview Community Bank www.mustlovedogsnw.com www.riverviewbank.com Samson Sports Security Signs www.samsonsports.com www.securitysigns.com Southwest Washington Human 6-15 years of Resources Association membership www.swshrm.org RAPCO Industries Inc www.rapcoindustries.com Keller Williams Realty - Dave Dumas
www.DaveDumas.com Lakeside Industries www.lakesideind.com
Peninsula Glass www.motionwindows.com TJ & Associates, Inc. www.TJandassociates.com Free Clinic of SW WA www.freeclinics.org Tri-Mountain Golf Course www.trimountaingolf.com Lile N American Moving & Storage
www.lile.com
NW Injury Law - Donald Jacobs www.nwinjurylawcenter.com
The Force Realty - Vancouver and Portland Metro Area www.theforcerealtyvancouver. com Vesta Hospitality, LLC www.vestahospitality.com Victor Fitness Systems www.victorfitnesssystems.com Alling Henning Associates Inc. www.aha-writers.com Community Mediation Services www.mediationclarkcounty.org Dr. Roof, Inc. www.drroofinc.com Meals-On-Wheels People www.mealsonwheelspeople.org MTI Worldwide Logisitcs www.mti-worldwide.com
The Bedford Evergreen Staples Funeral Chapel www.the-bedford.com www.evergreenstaples.com Veolia Water North America Keller Williams Realty www.veoliawaterna.com kwvancouver.com Annuncio, LLC Mitchell Bower Jr, www.annuncioagency.com Business Consulting Firehouse Subs New York Life Insurance Company www.firehousesubs.com www.newyorklife.com Freshii Level 3 Communications www.freshii.com www.level3.com Gorilla Joe’s Sports Nutrition The Evergreen Inn www.gorillajoesnutrition.com www.evergreenoutlook.com InLight Media, LLC Community Home Health & Hospice www.InLightMediaLLC.com www.chhh.org Jordan Ramis PC 1-800-GOT-JUNK www.jordanramis.com www.1800gotjunk.com Therapeutic Associates Hazel Dell www.therapeuticassociates.com/hazeldell
Transmarine Navigation Corporation
www.transmarine.com
Lori Anderson-Benson CLHMS, CRS Top 10% High Production 2004-2008 Soaring Award for Outstanding Service 2007, 2008 RE/MAX Equity Group Realtors, Inc. 7700 NE Greenwood Drive Suite 100 Vancouver, WA 98682 (360)241-0199 mobile (360)254-4650 home office www.vancouverhomefind.com www.equitygroup.com/loria clarkcountyhomes@yahoo.com “Exceptional service, outstanding results, where YOU are the focus.”
Tailgating on the Course the gvcc’s 13th annual golf tournament on June 11th
Columbian Bank Golfers from left to right:
Last Year's tee-displays:
2014 theme: Golf’s a circus
The Region’s Best Golf Tournament On Thursday, June 11th the Greater Vancouver Chamber of Commerce will take over at Camas Meadows Golf Course in Camas for the 13th Annual “Golf Tournament,” sponsored by Columbia State Bank. Remarkably, this will be the 13th year that Columbia Bank (formerly known as West Coast Bank) will be the presenting sponsor. This long standing partnership speaks volumes for our quality event. The 2015 theme is: Tailgating! This will provide many great opportunities for sponsors and golfer’s alike. Each tee-display will take on a college/university, or sports team! You don’t have to stick to football, you can adorn your hole as any professional or semi-professional sport! HURRY and reserve now, as we will not duplicate teams! Last year the Golf Tournament sold out in record time. In May, both golf tournament sponsorships and spots for players were filled. We encourage you to sign up early, so you don’t miss out on the fun and connections
Michele Freeman, Vice President and Branch Manager, Columbia Bank. She’s either played on or worked at sponsored holes for Columbia Bank for the past 13 years!
you’ll make on the greens! The Chamber takes the “business of golf” very seriously and we’ve built our tournament up to be the best in Southwest Washington. We offer engagement at every hole, a great after-game lunch and awards ceremony, a Nike Tent, putting contests and so much more.
Tyson
Campbell, General Manager, McGary Supply. Tyson joined the team four years ago and immediately impressed his teammates when he revealed his PGA experience, including the Fred Meyer Challenge.
If you don’t have a team, don’t worry, we take single registrations and build you a team of four to hit the course. Playing as a single or joining an existing team that is down a member is a great way to build incredibly strong relationships in a day. On event day we’ll start things off at the registration table at 7am and open the driving range for your usage. At 8:15 am our sponsors and CEO will say a few words and our shotgun start will begin at 8:30am. The goal is to get you through the course in about 5.5 hours and back to a sprawling lunch at about 2pm. Then, a quick awards ceremony at 3:30pm to wrap up the day.
Larry
Kingsella of DESI Telephone Labels, Inc. has played with the Columbia Bank team for nine years. He’s an experienced golfer and has played Pebble Beach.
Amy
Top to Bottom: Port of Vancouver, Portland Trail Blazers, Ideal Image and last year’s tee display winners, McCollum’s Northwest Auto Body
Davis, Vice President and Retail Relationship Officer, Columbia Bank. We’ll call her the team captain. She’s been organizing the team for over eleven years. Little known fact: She was once run over by a golf cart, then got up to finish the tournament!
Columbia Bank is the Presenting Sponsor, 13 Years in a Row Columbia Bank may be best known because they’re the presenting sponsor of the event (or for handing out cigars on the course at their tee-display) but, what you should know is that they bring a great team to the tournament! This team has brought home the win for Columbia Bank in the GVCC’s Golf Tournament two times... In 2011 & 2012 and they hope to do so again!
Sign up your team and join us!
A Guide to a Successful Golf Sponsorship making the most of marketing dollars
The Best Sponsorship in Town:
The GVCC Golf Tournament At the 13th Annual GVCC Golf Tournament, your Chamber is focused on creating a thriving event, where promoting your business will gain lasting effects. Members of the local business community will be building relationships, expanding their spheres of influence, and developing avenues for doing business. This event is well known as the best business golf tournament in Southwest Washington. A number of influential sponsorship levels are available starting at $5,000 ranging all the way to a $50 raffle prize.
Sponsorship Opportunities: • • • • • • • • • • • • •
Presenting Sponsor and Golf Carts Nike Tent Sponsor Course Sponsor Awards Lunch Sponsor Supporting Sponsor Flag Sponsor Tee Display Sponsors (18) Hole-in-One Sponsor, plus hole-in-one insurance Photography Sponsor Beverage Cart Putting Contest Continental Breakfast Sponsor Tee Bag Sponsor
presenting Sponsor:
• Golf Ball Sponsor, plus 150 sleeves of 3 balls with your logo • Towel and Hat Sponsor • Golf Cart Signs • Mulligan Sponsor, plus tickets with logo • Buy Tiger’s Drive Sponsor, plus tickets with logo • KP Contest Prizes • Long Drive Prizes • Team Prizes, 8 items per sponsor
five Sponsorship tailgating tips: TIP #1
TIP #2
TIP #3
TIP #4
BORROW
INTERACT
TIP #5
FOOD
OUT OF THE BOX
FOLLOW UP
Send an email blast out to friends and family and borrow as much decorations and gear as possible for your university or team!
Once golfers approach you’ll want to engage them in an ice-breaking game. Not only will they have fun, but act as conversation starters to segue into mentioning your business.
Think snacks. You don’t have to break the bank with catered food. Golfers are looking for a easy-to-grab, pick-me-up style snack. Nuts, protein bars and sweet treats are often the best!
The best or most memorable tee-displays often do something unique. Columbia Bank is known for their Cigars, others for fantastic costumes. make your own mark!
The best way to get business cards is to do a raffle drawing. Don’t just follow up with the winner, email every single golfer that stopped by your teedisplay.
Photo: Columbia Bank Team members; Amy Davis, Tyson Campbell, Michele Freeman, and Larry Kingsella, with their families on the WSU-Vancouver Campus
Get signed up to play or sponsor
To Play: Contact Susie Bauder, GVCC Events Director at (360) 567-1093 or by email at sbauder@vancouverusa.com.
To SPONSOR: Contact Teresa Lawwill, GVCC Fund
Development and Community Relations Director at (360) 567-1090 or by email at tlawwill@vancouverusa.com.
Photography by Grant Mott - www.grantmott.com
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Put the brakes on energy waste. Learn more at clarkpublicutilities.com
20
March/April 2015 Edition
www.facebook.com/yourchamber
American Cancer Society www.cancer.org
Eagle Home Mortgage Mark Campbell
Aromabell Spa Dentistry
Environ INTL Corp
www.aromabelldentistry.com
www.environcorp.com
Johnson Family Chiropractic
Re/Max Equity Group Teresa Schwark- Everist
luepke flowers and finds
Real Property Management Authority
www.salmoncreekchiro.com luepkeflorist.com
Art ala Carte Vancouver Glambar
www.nw4sale.com
www.rpmauthority.com
www.artalacartevan.com
www.glambarbeauty.com
MJB Solutions, LLC
Bleu Door Bakery
Good Health Naturally www.healthonline.us
Must Love Kids Pediatric Dentistry
Cascade Sotheby’s International Realty
Gorilla Joe’s Sports Nutrition
My Friends and I Catering
Clark County Veteran’s Assistance Center
Heartland Payment Systems - Jacquie Morales
Northwestern Mutual Life Sweet Papaya creative Jay Gilberg
www.heartlandpaymentsystems.com
www.jaygilberg.com
sweetpapayacreative.com
Interstate Pest mgmt, Inc.
NW Ventilation
ThinkTankIT
www.bleudoorbakery.com
ccvac.net
Dirty Hands Brewing
www.dirtyhandsbrewing.com
www.rpmauthority.com
www.mustlovekids.com
www.gorillajoesnutrition.com
www.cascadesothebysrealty.com
Real Property Management Authority
www.interstatepest.com
www.myfriendsandicatering.com
www.nwventilation.com
NE W e r mb Cha s
ber Mem
Pebble in the Pond Art Studio
67
58
wolf industries
Property Solutions NW
Yard n Garden Land, Inc.
51 53
www.wolfind.com
www.yardngardenland.com
Aging at NWPT
50
71 57 67
46
www.washingtonfederal.com
www.pilatesplusnorthwest.com
62
50
Vancouver Historical Renovations, LLC
Pilates Plus
52 57
www.simplyexplainit.com
Washington Federal
www.breciacreative.com
Matt Hoffstetter (360) 567-1058 mhoffstetter@vancouverusa.com
Simply Explain It
www.thinktankit.com
Jackson Hewitt - Thurston Paskey Enterprises, Inc
Learn more about membership from:
Rest A Phone
52 69
You don’t get old and stop playing, you stop playing and get old!
WE MAKE IT EASY TO GET STARTED!
360.574.7292|1011 Broadway • Vancouver
www.nwPersonalTraining.com info@nwPersonalTraining.com
Chamber Ribbon cuttings
M
embers featured on this spread have hosted a GVCC Ribbon Cutting event in the Winter!
Every member can host a ribbon cutting event! Please call Matt Hoffstetter, Member Services Director (360) 567-1058 for details.
12/17 Grand Opening! Independent Living Wing
Bonaventure of Salmon Creek 13700 NE Salmon Creek Avenue Vancouver WA 98686
Let’s Celebrate!
Ch
er a mb
f Bene
it!
12/19 New location! Aromabell Spa Dentistry 8311 NE Hwy 99 Suite, 106 Vancouver WA 98665 1/6 Grand opening - 2nd location!
Gorilla Joe’s Sports Nutrition 1319 NE 134th Street, Suite 109 Vancouver WA 98685
THANK YOU GVCC AMBASSADOR TEAM!
Upcoming Ribbon Cuttings: 3/15 Smart Fitness Pros @ 5pm 3/17 My Auto Repair and Tire Center @ 10am 3/19 Self Balance Massage @ 5:15pm 4/18 Community Home Health and Hospice @4pm
1/7 Ribbon Cutting!
Advocare Candance Paradis
1/12 Ribbon Cutting! Orchards Curves
11700 NE 95th Street Vancouver WA 98662
1/21 Grand Opening! Vancouver Dentist Office 918 SE 164th Avenue Suite 200, Vancouver, WA 98683
1/22 Ribbon Cutting! In Light for Life, LLC
204 East 16th Street Vancouver WA 98663
Visit
www.VancouverUSA.com
1/23 10th Anniversary! Aethena Gynecology Associates
1498 SE Tech Center Place Suite 100 Vancouver WA 98683
for more info
VANCOUVER
VISION
Magazine
23
VANCOUVER
VISION 1101 Broadway, Suite 100 - Vancouver, WA 98660 USA
News
chamber Periodical US Postage Paid Vancouver, WA
Magazine
Upcoming Events Calendar: Please Check Event Websites for Fees and RSVP Requirements
3/4/15 GVCC EVENT SW Washington Leads and Needs
A monthly workshop on the 2nd Wednesday of each month featuring topics important to business.
7:30AM-10AM
3/13/15 MEMBER EVENT Networking 4 Newbies
Beaches Restaurant
The best morning networking in Clark County!
3/5/15 GVCC EVENT Ribbon Cutting
Smart Fitness Pros
5PM
Join us for an Open House. Meet NFL athlete, TJ Carrie cornerback for the Oakland Raiders. We’ll serve vegan snacks and juice.
3/5/15 PARTNER EVENT 2015 IRIS Awards 5-7PM Clark College
Join us to celebrate the lasting and farreaching contributions of three outstanding Southwest Washington women. Presented by Clark College, Clark College Foundation, Vancouver Business Journal and GVCC.
GVCC OFFICE
9:30-11:30AM
Tips on making the most out of networking events. Hosted by DIY Marketing Center.
3/17/15 GVCC EVENT Ribbon Cutting
my auto repair and Tire center
10am
Join us for tours and light refreshments.
3/18/15 GVCC EVENT SW Washington Leads and Needs
Beaches Restaurant
7:30-10AM
The best morning networking in Clark County! Sponsored by Business Outcomes Consulting.
3/19/15
3/11/15 GVCC EVENT Resource Network
community EVENT
7:30-9AM
hilton
Riverview Center
marshall leadership awards
6PM
Join us for a dinner to honor our Marshall Public & Youth Leadership Award nominees. The 2015 award winners will be announced at the dinner at the Vancouver Hilton. www.fortvan. org/MarshallAwards.
3/19/15 MEMBER EVENT Rock Star Networking Workshop GVCC OFFICE
3-5PM
Can networking make you famous? Build your reputation as an awesome expert? Create buzz about how cool you are? Absolutely...if you know how to network like a rock star. Hosted by DIY Marketing Center.
3/19/15 GVCC EVENT Ribbon Cutting
Self Balance Massage
5:15PM
Come and see our beautiful new location, it’s 3 times as large as our existing space. Enjoy light snacks and beverages.
3/24/15 GVCC EVENT
BAH-Hosted by Mt. St. Helens Institute Loowit Brewing/ Torque Coffee
5-7PM
Don’t miss the best evening networking around! Food, prizes, beverages and great people. $10/Members. Please rsvp.
3/26/15 MEMBER EVENT seo 101; basics for small business
vancouver community library
9:30-11AM or 5:30-7pm
Join Sprout Digital (a division of The Columbian) for a FREE educational seminar about how to get your website to appear in search engine results. RSVP to: sproutdigital. us/rsvp.
3/26/15 MEMBER EVENT 2015 women of distinction wsu-vancouver
6-9pm
The annual Women of Distinction event celebrates women’s history month and recognizes women who inspire, mentor and empower others.
4/1/15 GVCC EVENT SW Washington Leads and Needs
Beaches Restaurant
7:30-10AM
The best morning networking in Clark County! Sponsored by Mt. St. Helens Institute.
4/2/15 GVCC EVENT GVCC 125 Anniversary
Exhibit and Lecture Clark County Historical Museum
Exhibit opens @ 5PM Lecture @ 7pm
This CCHM First Thursday Lecture Series is “Big Ideas, Boosterism, and Business: A History of the Vancouver Chamber of Commerce.” Museum rates apply.
3/08/15 GVCC EVENT Resource Network Riverview Center
7:30-9AM
A monthly workshop on the 2nd Wednesday of each month featuring topics important to business.
4/10/15 MEMBER EVENT
Networking 4 Newbies GVCC OFFICE
9:30-11:30AM
Tips on making the most out of networking events. Hosted by DIY Marketing Center.
4/15/15 GVCC EVENT SW Washington Leads and Needs
Beaches Restaurant
7:30-10AM
The best morning networking in Clark County! Sponsored by Natural Body Works
4/18/15 GVCC EVENT Ribbon Cutting
Community Home Health and Hospice
4PM
Please join us for good food, legislative speakers, and a ribbon cutting.
4/28/15 GVCC EVENT Business After Hours My Auto Repair Center 5-7PM
Don’t miss the best evening networking around! Food, prizes, beverages and great people. $10/Members. Please rsvp.
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