Vanessa Beckmann's Portfolio 2024

Vanessa Beckmann

vanessa.e.beckmann@gmail.com

@by.vanessaelisabeth

Hello! I’m Vanessa. I’m an interdisciplinary designer, that focuses on strategy and meaningcentred design. I bring a traditional yet modern take to design and I believe that design can shape and impact human experiences through critical learning, meaning, and aesthetics.

Prism

Background

Prism is a ready-to-drink canned spritz brand that originated in Vancouver, Canada, aiming to bring a unique and vibrant drinking experience to consumers. The brand draws inspiration from the effect of prisms, which refracts light into a spectrum of colours, symbolizing freshness, and innovation.

Prism seeks to differentiate their product in a crowded market by offering something distinctive and visually striking. To achieve this, I designed prism-shaped cans, setting the brand apart with an unconventional and eye-catching packaging design. This innovative approach not only enhances the aesthetic appeal of the product but also adds a tactile element to the drinking experience.

RGD Student Awards

Honourable Mention

SLD Award for Packaging Design (Series)

The structural changes to the packaging, includes an upright, tall, triangular shape, which aims to enhance user-friendliness and brand recognition as well for easier pouring. The redesigned Prism packaging communicates a “fun” and unique way to drink.

Emergen-C

Background

Based on marketing research and observation, the redesign of Emergen-C packaging displays a revitalization of the brand’s image with a focus on enhancing marketability and desirability. The redesigned packaging for Emergen-C incorporates playful and fun elements, particularly in the design of the letter “C”, while utilizing high-contrast colours to evoke feelings of energy, healthiness, and vitality in consumers.

The structural changes to the packaging, includes an upright, tall, and thinner shape, which aims to enhance user-friendliness by accommodating tall and thin packets for easier pouring. The redesigned Emergen-C packaging communicates a more approachable and “fun” image of wellness that promotes overall well-being.

Vitamin Ad

Background

The rebrand of Emergen-C introduces a vibrant and energetic new identity, capturing the essence of health and vitality. Through an animated motion video, viewers are quickly immersed in the brand’s refreshing world. Bold colors and playful reveal animations bring the brand to life, symbolizing the product’s liveliness. With its engaging visuals and upbeat tone, the video ad effectively introduces consumers to the revitalized Emergen-C brand, sparking interest and excitement.

https://vimeo.com/869434113?share=copy

Sans Perfection

Background

Sans Perfection is a project initiated in Fall 2023 with the aim of providing an entry point for deeper exploration and comprehension of the emotional realities inherent in graphic design. It seeks to engage with the complex and challenging impacts of perfectionism on the output of graphic designers. This project is founded upon both personal reflection and a collaborative/participatory research methodology, incorporating visual research techniques and interviews to gather data.

The Sans Perfection design process integrates visual research, interviews, and personal reflections to showcase the emotional impacts of perfectionism in graphic design. The process involved various research methodologies, such as, conducting visual research, interviews, and personal reflections. Data was analyzed to identify key themes, and content was developed and translated into different formats. These images show the collaborative and participatory posters that were placed in various universities for a diverse reflection.

https://vimeo.com/930566355?share=copy https://youtu.be/Xe2W95v92Dw?si=zte7QhkUDt3vgSwa

Das App

Background

“Das App” and “Das Spiel” is an educational toolkit to help students learn the foundations of German. This is an interactive toolkit which can be used individually or in groups as a classroom activity. The objective of the online and physical tool is to improve understanding of the foundations of German using fun, educational and collaborative interactive methods. Das App and Das Spiel are part of a family of interactive learning. Both are used to create the most ideal, fun and collaborative experiences where users can seamlessly move from one to the other.

The creative process for “Das App,” involved thorough research into effective learning methods and target audience preferences. Design and development focused on creating an intuitive, engaging interface with interactive exercises. Content covering vocabulary, grammar, and phrases was curated, and seamless integration with “Das Spiel” ensured a cohesive learning experience. Extensive testing and user feedback informed the iterative improvements.

Resume

Lead Barista + Social Media Coordinator | The Penny

May 2021 - Present

Developing and curating engaging content for social media and creating and editing written video, and photo content. Coffee, food, and other beverage orders. Prepared for customers quickly and effectively. Food prepping, customer service skills.

Media and Communications Director | New Heights Church

June 2021 - May 2023

Graphic designer and social media marketing, photography, videography, web maintenance, print design, branded materials and admin across all communication platforms.

Assistant Manager | Canada’s Best Value Inn & Suites

August 2019 - October 2020

Assisted in hotel operations, balanced all rebates and other miscellaneous charges, accountable for achieving the highest possible daily occupancy. Leading interviews, hiring and letting go of staff. Hotel photography, promotions, and marketing. Received a Booking.com award for sales increase, and review increase.

vanessa.e.beckmann@gmail.com @by.vanessaelisabeth 6048327667

Vanessa Beckmann

vanessa.e.beckmann@gmail.com

@by.vanessaelisabeth