PORTFOLIO 2021-2023
SAMUELS
& COMMERCIAL SOLUTIONS / ARE MEDIA PORTFOLIO 2021-2023
DOMAYNE
VANESSA
– ART DIRECTOR BUSINESS
Advertising Campaigns HARVEY NORMAN //
ART DIRECTOR –
HARVEY NORMAN CAMPAIGNS
My role as an Art Director at Are Media was to create and produce advertising print campaign solutions exclusively for the Harvey Norman account.
As part of a small dedicated team, my role included concepting campaign ideas, design executions, highly-rendered finished mocks, art direction on shoots, commissioning various teams across food and lifestyle for all campaigns – including set builds for studio shoots, food stylist recipe development, external contractor liasing and client-facing presentations.
Creative applications were produced using Adobe’s Creative suites – including the use of Adobe Express to produce digital reels.
All concepts were published in Are Media’s collection of lifestyle magazines, Belle, Country Style, Inside Out, House&Garden, Home Beautiful.
PORTFOLIO 2021-2023
Campaign
‘COFFEE CULTURE AT HOME’
PUBLISHED 2023
BRIEF //
A French Cafe inspired concept for a selection of high-end coffee machine brands from Harvey Norman.
COMMISSIONING //
Art direction and concept development with high-end client mocks. Critical path scheduling and management of food stylists and recipe development, shoot art direction, retouching mark-up production and set build management.
CLIENTS // BREVILLE, DELONGHI, NESPRESSO, JURA
#01,#02
PORTFOLIO 2021-2023
#03
Campaign
CLIENTS // BREVILLE, DELONGHI, NESPRESSO, JURA PORTFOLIO 2021-2023
‘COFFEE CULTURE AT HOME’
#04
Campaign
‘COLOUR YOUR KITCHEN’
PUBLISHED 2022
BRIEF //
To create varying lifestyle kitchens for freestanding cookers for high-end brands.
COMMISSIONING //
Art direction of the overall concept look for kitchens and food direction for each shoot. Design layout for the campaign and set build management with external contractors. As well as direction and management of food stylists and overall recipe development.
PORTFOLIO 2021-2023
//
PORTFOLIO 2021-2023 #01
CLIENTS
BELLING, FALCON, ILVE, SMEG
Campaign
CLIENTS // BELLING, FALCON,
SMEG PORTFOLIO 2021-2023
‘COLOUR YOUR KITCHEN’
ILVE,
#02
Campaign
‘STYLE CLASS’
PUBLISHED 2024
BRIEF //
To highlight the revolutionary tech of Air Stylers in various lifestyle settings for high-end brands.
COMMISSIONING //
Art direction collaboration and high-end client mocks are presented to business, critical path scheduling and management and set build production.
PORTFOLIO 2021-2023 CLIENTS // FISHER & PAYKEL, LG, ASKO PORTFOLIO 2021-2023 #01
Campaign
‘COOL
To create lifestyle kitchens for integrated high-end fridge appliances for a 12 page print campaign.
COMMISSIONING //
Art direction of the overall concept look for kitchens and food direction. Design layout for the campaign and set build management with external contractors.
CLIENTS // FISHER & PAYKEL, LG, SAMSUNG, ELECTROLUX, LIEBHERR
PORTFOLIO 2021-2023
PORTFOLIO 2021-2023 #01 BRIEF //
STATEMENT’ PUBLISHED 2022 COOL STATEMENT HARVEY NORMAN PRESENTS HARVEYNORMAN.COM.AU online mobile in store F NOOR NO LONGER JUST AN ESSENTIAL APPLIANCE, TODAY'S FRIDGES BRING A WEALTH OF DESIGN AND ENERGY EFFICIENCY TO YOUR KITCHEN ALONGSIDE BRILLIANT HOST OF FEATURES AND TECHNOLOGY. PREPARE TO BE IMPRESSED... WITH THE 2022 FRIDGE GUIDE. VARIABLE TEMPERATURE ZONE You’re in control with Variable Temperature Zone. Enjoy the flexibility of Chill, Fridge, Soft Freeze or Freezer modes to optimise your storage and maintain the perfect environment. MATTE BLACK GLASS FINISH An elegant matte black glass finish with recessed handles gives smooth, minimalist look to complement any kitchen, while being effortless to clean. SLIMLINE WATER DISPENSER Enjoy cool, filtered water at the press of button and automatic ice making without compromising storage space. RF605QZUVB1 FISHER PAYKEL 538L MATTE BLACK GLASS QUAD DOOR FRIDGE WITH ICE WATER DISPENSER. Check the energy star rating, more stars mean more savings on your power bill. 3.5 ENERGY RATING
Campaign
PORTFOLIO 2021-2023 #02 CLIENTS // FISHER & PAYKEL, LG, SAMSUNG, ELECTROLUX, LIEBHERR
‘COOL STATEMENT’
Campaign
‘FRESH SPIN’
PUBLISHED 2023
BRIEF //
Showcasing contemporay laundries, with a flowing colour pallette throughout using select brand appliances for innovative high-end laundries.
COMMISSIONING //
Art direction collaboration and client mocks are presented to business, critical path scheduling and management and set build production and art direction on shoot set.
CLIENTS // SAMSUNG, BOSCH, AEG, FISHER &PAYKEL, ELECTROLUX, HISENSE, HAIER, MIELE, LG
PORTFOLIO 2021-2023
PORTFOLIO 2021-2023
#01
Campaign
CLIENTS // SAMSUNG, BOSCH, AEG, FISHER &PAYKEL, ELECTROLUX, HISENSE, HAIER, MIELE, LG
PORTFOLIO 2021-2023 PORTFOLIO 2021-2023
#02
‘FRESH SPIN’
Food art direction
‘VARIOUS CAMPAIGNS’
PUBLISHED 2022-23
BRIEF //
Food art direction for various campaigns and management of food recipe developers and stylists for a variety of campaigns across small appliances, furniture, outdoor shoots etc.
PORTFOLIO 2021-2023 PORTFOLIO 2021-2023
#01
CLIENTS // VARIOUS SMALL APPLIANCES
#02
Food art direction
‘VARIOUS CAMPAIGNS’
PUBLISHED 2022-23
CLIENTS // VARIOUS SMALL APPLIANCES
PORTFOLIO 2021-2023
Location shoots
HAPPY PLACE’ SUMMER FURNITURE CAMPAIGN
PUBLISHED SUMMER 2022
OUTDOOR LOCATION //
Collaborative team Art direction and high-end photoshopped mocks were rendered from location reccie shots and presented to client with a fully designed furniture print campaign.
PORTFOLIO 2021-2023
‘YOUR
CAMPAIGN // ‘YOUR HAPPY PLACE’
#01 FINAL SHOOT
FINAL CAMPAIGN SHOTS
PORTFOLIO 2021-2023
CAMPAIGN // ‘YOUR HAPPY PLACE’
Client Mocks
CONCEPT DEVELOPMENT & PHOTOSHOP EXAMPLES
CLIENT MOCKS //
Art direction and high-end photoshopped mocks for concept development were presented for each campaign proposal to business for sign-off before final approval. Many iterations of concepts and mock development accompanied each design.
PORTFOLIO 2021-2023
CAMPAIGN
// ‘FRESH SPIN’
#01
PORTFOLIO 2021-2023
MOCKS // ‘FRIDGE GUIDE 2022’, ‘INNOVATIONS 2023’, ‘EASTER 2023’.
#02, #03, #04
#05
Client Mocks
CONCEPT DEVELOPMENT & MOCK EXAMPLES
CLIENT MOCKS //
Studio set build Concept development & Art direction on high-end photoshopped mocks for a studio concept shoot for Domayne mattresses ‘Private Oasis’.
CAMPAIGN // ‘PRIVATE OASIS’
PORTFOLIO 2021-2023
#01
Social reels
‘RIGHT AT HOME CAMPAIGN’
PUBLISHED 2023
BRIEF //
A sponsored reel for House & Garden X Harvey Norman for ‘Right at Home’ campaign print assets. Reel created using Adobe Express.
CLIENTS // HARVEY NORMAN X HOUSE & GARDEN SPONSORSHIP
PORTFOLIO 2021-2023
